<?xml version="1.0" encoding="UTF-8"?><rss version="2.0" xmlns:content="http://purl.org/rss/1.0/modules/content/"><channel><title>Simon O&apos;Regan</title><description>Simon O&apos;Regan — essays and short thoughts on AI products, design fiction, futures, progress and the natural world. Based in Cobh, Cork Harbour, Ireland.</description><link>https://www.simonoregan.com/</link><item><title>LEVELS &amp; LAYERS. Why write, why learn.</title><link>https://www.simonoregan.com/mutterings/levels-and-layers-why-write-why-learn/</link><guid isPermaLink="true">https://www.simonoregan.com/mutterings/levels-and-layers-why-write-why-learn/</guid><description>I&apos;m rattled. Rattled without reason. With no strong reason for writing.</description><pubDate>Fri, 21 Mar 2025 00:00:00 GMT</pubDate><content:encoded>&lt;p&gt;&lt;strong&gt;LEVELS &amp;amp; LAYERS. WHY WRITE, WHY LEARN.&lt;/strong&gt;&lt;/p&gt;
&lt;p&gt;I’m rattled. Rattled without reason. With no strong reason for writing.&lt;/p&gt;
&lt;p&gt;I enjoy writing. Sometimes. I detest it others. I like having written. To have crafted a something. I like the release.&lt;/p&gt;
&lt;p&gt;It feels mildly good to write something that helps another understand a topic. Some part of the world, some patterning. To organise it. To clarify, simplify, put it in context.&lt;/p&gt;
&lt;p&gt;But that has always felt a little light. Not reason enough. Kind of like why it’s good to do the groceries.&lt;/p&gt;
&lt;p&gt;Well, we have to eat.&lt;/p&gt;
&lt;hr&gt;
&lt;p&gt;I get gently depressed thinking about the effort needed to write something bland.&lt;/p&gt;
&lt;p&gt;The reading, the distilling, the ruminating. An edit or two.&lt;/p&gt;
&lt;p&gt;The long slog, bleary. Whittle-craft crystallised in digital meh.&lt;/p&gt;
&lt;hr&gt;
&lt;p&gt;This stone-in-the-shoe distress isn’t an isolated anxiety.&lt;/p&gt;
&lt;p&gt;It’s heaped. Lathered idly on the uncertainty of not knowing where I should best spend my time. Where I should direct my tiny energies and indulgences.&lt;/p&gt;
&lt;p&gt;I have a few more weeks or months to find some level of sustainability to these fallow explorations. To arrive at something fruitful. Some action. A practice that will pay the bills.&lt;/p&gt;
&lt;p&gt;I’d settle for clarity of purpose. Direction. A believable dream.&lt;/p&gt;
&lt;p&gt;Or simply pure-enjoyable.&lt;/p&gt;
&lt;p&gt;Writing is neither of those things.&lt;/p&gt;
&lt;p&gt;And yet it’s not not those things either.&lt;/p&gt;
&lt;hr&gt;
&lt;p&gt;There is a type of distilled writing that I’m drawn to. Poetry. The generative form.&lt;/p&gt;
&lt;p&gt;A sentence that cannot be rewritten. A contained blazing portal-feast of imagery and ideas in an un-reconfigurable sparsity of words.&lt;/p&gt;
&lt;p&gt;I am no poet.&lt;/p&gt;
&lt;hr&gt;
&lt;p&gt;There is a business writing equivalent. Bear with me.&lt;/p&gt;
&lt;p&gt;Facsimile, a cheap knock-off of the real thing. Knock-offs aren’t nothing. Not nearly. We are mirror-folk, meme-people.&lt;/p&gt;
&lt;p&gt;I’m speaking of a fractal writing document. A Product 1-pager. Summarising a concept. In its purest form, a single sentence. You’ll need to capture and condense. Buttress firm with a well-chosen metric. Or two opposed, leaning. Inwards.&lt;/p&gt;
&lt;p&gt;It must be clinical. Firm. Final.&lt;/p&gt;
&lt;p&gt;The eigenvector of the idea. The eigen-concept.&lt;/p&gt;
&lt;hr&gt;
&lt;p&gt;I tend away from this type of writing in public. I do some in private. I usually don’t refine it sufficiently to publish.&lt;/p&gt;
&lt;p&gt;And then, I wonder is it worth publishing.&lt;/p&gt;
&lt;hr&gt;
&lt;p&gt;My poetry lacks art and discipline. My business writing lacks research and rigour.&lt;/p&gt;
&lt;hr&gt;
&lt;p&gt;There is a third string to this harp. Explain it to me as a five-year-old. Simple sentences. Form the simplest building blocks of ideas. Dum-dum language. It is beautiful and powerful both. Because it immediately shines the blinding beam of a lighthouse on the gaping gaps of your understanding.&lt;/p&gt;
&lt;p&gt;There’s no-where to hide.&lt;/p&gt;
&lt;p&gt;And so, it takes time to craft. To withstand the harsh-neon exposure of small sentences made for reading.&lt;/p&gt;
&lt;hr&gt;
&lt;p&gt;Each string of the harp enthrals me a little. But don’t sit me down in deepest wonder either.&lt;/p&gt;
&lt;p&gt;And I worry if I have anything at all worth saying.&lt;/p&gt;
&lt;p&gt;Anything at all worth the effort.&lt;/p&gt;
&lt;hr&gt;
&lt;p&gt;A man is not supposed to know his Fatal Flaw. Or if he does, it doesn’t matter much. He falls for it anyway.&lt;/p&gt;
&lt;p&gt;I suspect my own is Epistemic Greed. I want to know everything. And believe I can and will.&lt;/p&gt;
&lt;p&gt;I say this knowing comfortably that even if it were possible, I lack the intellect and memory. And more importantly, I lack the practice.&lt;/p&gt;
&lt;p&gt;But I dabble.&lt;/p&gt;
&lt;p&gt;And hold out false hope that I’m moving on that path.&lt;/p&gt;
&lt;p&gt;Accumulating tabs, and Twitter bookmarks. Notes, highlights, sketches.&lt;/p&gt;
&lt;p&gt;And books in piles of leaning towers I’ll likely never read. And sure I’ll never learn.&lt;/p&gt;
&lt;p&gt;But I do it anyway.&lt;/p&gt;
&lt;p&gt;It is a compulsion. And one I’m happy enough to indulge.&lt;/p&gt;
&lt;hr&gt;
&lt;p&gt;My father once consoled me by telling me I wanted to be God’s Brother. I laughed a laugh of delighted recognition.&lt;/p&gt;
&lt;p&gt;And that made me love the fatal flaw a little more.&lt;/p&gt;
&lt;p&gt;Though the flaw is overwhelming. And tiring me out.&lt;/p&gt;
&lt;p&gt;And standing in the way of doing something much, much smaller. Of much, much greater consequence.&lt;/p&gt;
&lt;p&gt;Of any consequence really.&lt;/p&gt;
</content:encoded></item><item><title>Progress &amp; Possibilities Sequence</title><link>https://www.simonoregan.com/essays/progress-amp-possibilities-sequence/</link><guid isPermaLink="true">https://www.simonoregan.com/essays/progress-amp-possibilities-sequence/</guid><description>This Sequence is a series of short thoughts on Progress and Possibilities.</description><pubDate>Wed, 08 May 2024 00:00:00 GMT</pubDate><content:encoded>&lt;p&gt;&lt;img src=&quot;/images/3a8e8b12-ba7f-4d83-8e6b--orfeas-green-G5A5ZNjS2tE-unsplash.jpg&quot; alt=&quot;&quot;&gt;&lt;/p&gt;
&lt;p&gt;This Sequence is a series of &lt;a href=&quot;/short-thoughts/short-thoughts&quot;&gt;short thoughts&lt;/a&gt; on Progress and Possibilities.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;The future is not predetermined&lt;/strong&gt;. It is not inevitable. While it is impossible to predict, there is room to change what future we arrive at. Exploring what could happen is a useful first step on that journey. &lt;strong&gt;The future can be be influenced by individual choices.&lt;/strong&gt;&lt;/p&gt;
&lt;p&gt;Small actions can make a difference. The future is influenceable; and it is influenceable by seemingly small contributions. Individual choices matter.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;By imagining ‘what could be’ the best possible futures, makes those futures much more likely to be made real.&lt;/strong&gt;&lt;/p&gt;
&lt;p&gt;There is no particular order in which the Sequence must be read. The short-thoughts below tend towards Futures work, but will increasingly include more quantitative, historical aspects of &lt;a href=&quot;https://www.theatlantic.com/science/archive/2019/07/we-need-new-science-progress/594946/&quot;&gt;Progress Studies&lt;/a&gt; as posts are added.&lt;/p&gt;
&lt;ul&gt;
&lt;li&gt;
&lt;h4 id=&quot;in-praise-of-possibilities&quot;&gt;&lt;a href=&quot;/short-thoughts/in-praise-of-possibilities&quot;&gt;In Praise of Possibilities&lt;/a&gt;&lt;/h4&gt;
&lt;/li&gt;
&lt;li&gt;
&lt;h4 id=&quot;ways-of-exploring&quot;&gt;&lt;a href=&quot;/short-thoughts/ways-of-exploring&quot;&gt;Ways of Exploring&lt;/a&gt;&lt;/h4&gt;
&lt;/li&gt;
&lt;li&gt;
&lt;h4 id=&quot;ways-of-exploring-ii&quot;&gt;&lt;a href=&quot;/short-thoughts/ways-of-exploring-ii&quot;&gt;Ways of Exploring II&lt;/a&gt;&lt;/h4&gt;
&lt;/li&gt;
&lt;li&gt;
&lt;h4 id=&quot;the-deployment-age&quot;&gt;&lt;a href=&quot;/short-thoughts/the-deployment-age&quot;&gt;The Deployment Age&lt;/a&gt;&lt;/h4&gt;
&lt;/li&gt;
&lt;li&gt;
&lt;h4 id=&quot;exploring-the-possible-with-kevin-kelly&quot;&gt;&lt;a href=&quot;/essays/exploring-the-possible-with-kevin-kelly&quot;&gt;Exploring the Possible with Kevin Kelly&lt;/a&gt;&lt;/h4&gt;
&lt;/li&gt;
&lt;li&gt;
&lt;h4 id=&quot;idea-maze-multi-maze&quot;&gt;&lt;a href=&quot;/short-thoughts/multi-path-idea-mazes&quot;&gt;Idea Maze, Multi-Maze&lt;/a&gt;&lt;/h4&gt;
&lt;/li&gt;
&lt;li&gt;
&lt;h4 id=&quot;how-are-you-navigating&quot;&gt;&lt;a href=&quot;/short-thoughts/how-are-you-navigating&quot;&gt;How are you Navigating?&lt;/a&gt;&lt;/h4&gt;
&lt;/li&gt;
&lt;li&gt;
&lt;h4 id=&quot;stepping-stones-in-idea-space&quot;&gt;&lt;a href=&quot;/short-thoughts/stepping-stones-in-idea-space&quot;&gt;Stepping Stones in Idea Space&lt;/a&gt;&lt;/h4&gt;
&lt;/li&gt;
&lt;li&gt;
&lt;h4 id=&quot;progress-and-the-accumulation-of-knowledge&quot;&gt;&lt;a href=&quot;/short-thoughts/progress-and-the-accumulation-of-knowledge&quot;&gt;Progress and the accumulation of Knowledge&lt;/a&gt;&lt;/h4&gt;
&lt;/li&gt;
&lt;li&gt;
&lt;h4 id=&quot;design-fiction-great-hall-of-possibilities&quot;&gt;&lt;a href=&quot;/short-thoughts/design-fiction-great-hall-of-possibilities&quot;&gt;DESIGN FICTION: Great Hall of Possibilities&lt;/a&gt;&lt;/h4&gt;
&lt;/li&gt;
&lt;li&gt;
&lt;h4 id=&quot;human-centred-designs-christian-roots&quot;&gt;&lt;a href=&quot;/short-thoughts/human-centred-designs-christian-roots&quot;&gt;Human-Centred Design’s Christian roots&lt;/a&gt;&lt;/h4&gt;
&lt;/li&gt;
&lt;li&gt;
&lt;h4 id=&quot;lewis-mumford-on-technology&quot;&gt;&lt;a href=&quot;/short-thoughts/lewis-mumford-on-technology&quot;&gt;Lewis Mumford On Technology&lt;/a&gt;&lt;/h4&gt;
&lt;/li&gt;
&lt;li&gt;
&lt;h4 id=&quot;the-hype-cycle-and-perfect-prediction-horizons&quot;&gt;&lt;a href=&quot;/short-thoughts/we-tend-to-overestimate-hard-projects&quot;&gt;The Hype Cycle and Perfect Prediction Horizons&lt;/a&gt;&lt;/h4&gt;
&lt;/li&gt;
&lt;li&gt;
&lt;h4 id=&quot;exploring-the-intuition-spaces-of-others&quot;&gt;&lt;a href=&quot;/short-thoughts/exploring-the-intuition-spaces-of-others&quot;&gt;Exploring the Intuition Spaces of Others&lt;/a&gt;&lt;/h4&gt;
&lt;/li&gt;
&lt;li&gt;
&lt;h4 id=&quot;principles-of-futures-thinking&quot;&gt;&lt;a href=&quot;/short-thoughts/principles-of-futures-thinking&quot;&gt;Principles of Futures Thinking&lt;/a&gt;&lt;/h4&gt;
&lt;/li&gt;
&lt;li&gt;
&lt;h4 id=&quot;in-praise-of-futurism&quot;&gt;&lt;a href=&quot;/short-thoughts/in-praise-of-futurism&quot;&gt;In Praise of Futurism&lt;/a&gt;&lt;/h4&gt;
&lt;/li&gt;
&lt;li&gt;
&lt;h4 id=&quot;the-futures-funnel&quot;&gt;&lt;a href=&quot;/essays/the-futures-funnel&quot;&gt;The Futures Funnel&lt;/a&gt;&lt;/h4&gt;
&lt;/li&gt;
&lt;li&gt;
&lt;h4 id=&quot;levels-of-uncertainty&quot;&gt;&lt;a href=&quot;/short-thoughts/levels-of-uncertainty&quot;&gt;Levels of Uncertainty&lt;/a&gt;&lt;/h4&gt;
&lt;/li&gt;
&lt;li&gt;
&lt;h4 id=&quot;signalling-in-innovation-management&quot;&gt;&lt;a href=&quot;/short-thoughts/signalling-in-innovation-management&quot;&gt;Signalling in Innovation Management&lt;/a&gt;&lt;/h4&gt;
&lt;/li&gt;
&lt;li&gt;
&lt;h4 id=&quot;proof-of-concept-prototype-mvp-pilot&quot;&gt;&lt;a href=&quot;/essays/poc-prototype-mvp-pilot&quot;&gt;Proof-of-Concept. Prototype. MVP. Pilot.&lt;/a&gt;&lt;/h4&gt;
&lt;/li&gt;
&lt;li&gt;
&lt;h4 id=&quot;doubt-and-double-loop-learning&quot;&gt;&lt;a href=&quot;/short-thoughts/doubt-and-double-loop-learning&quot;&gt;Doubt and Double-loop Learning&lt;/a&gt;&lt;/h4&gt;
&lt;/li&gt;
&lt;li&gt;
&lt;h4 id=&quot;the-management-quantum-effect&quot;&gt;&lt;a href=&quot;/short-thoughts/the-management-quantum-effect&quot;&gt;The Management Quantum Effect&lt;/a&gt;&lt;/h4&gt;
&lt;/li&gt;
&lt;li&gt;
&lt;h4 id=&quot;talkers-are-dangerous&quot;&gt;&lt;a href=&quot;/short-thoughts/talkers-are-dangerous&quot;&gt;Talkers are dangerous&lt;/a&gt;&lt;/h4&gt;
&lt;/li&gt;
&lt;li&gt;
&lt;h4 id=&quot;invention--innovation&quot;&gt;&lt;a href=&quot;/short-thoughts/invention-amp-innovation&quot;&gt;Invention &amp;amp; Innovation&lt;/a&gt;&lt;/h4&gt;
&lt;/li&gt;
&lt;li&gt;
&lt;h4 id=&quot;age-of-augmented-invention&quot;&gt;&lt;a href=&quot;/short-thoughts/age-of-augmented-invention&quot;&gt;Age of Augmented Invention&lt;/a&gt;&lt;/h4&gt;
&lt;/li&gt;
&lt;li&gt;
&lt;h4 id=&quot;trends-pattern-errors--extrapolation-errors&quot;&gt;&lt;a href=&quot;/short-thoughts/technology-trends-and-extrapolation-error&quot;&gt;Trends: Pattern errors &amp;amp; extrapolation errors&lt;/a&gt;&lt;/h4&gt;
&lt;/li&gt;
&lt;li&gt;
&lt;h4 id=&quot;signals-tools-for-seeing-the-future&quot;&gt;&lt;a href=&quot;/essays/signals&quot;&gt;Signals: Tools for seeing the future&lt;/a&gt;&lt;/h4&gt;
&lt;/li&gt;
&lt;li&gt;
&lt;h4 id=&quot;fallibilism-and-product-management&quot;&gt;&lt;a href=&quot;/short-thoughts/fallibilism-and-product-management&quot;&gt;Fallibilism and Product Management&lt;/a&gt;&lt;/h4&gt;
&lt;/li&gt;
&lt;li&gt;
&lt;h4 id=&quot;adaptive-preference-and-shrinking-product-vision&quot;&gt;&lt;a href=&quot;/short-thoughts/adaptive-preference-and-product-vision&quot;&gt;Adaptive preference and shrinking Product Vision&lt;/a&gt;&lt;/h4&gt;
&lt;/li&gt;
&lt;/ul&gt;
</content:encoded></item><item><title>The Deployment Age</title><link>https://www.simonoregan.com/short-thoughts/the-deployment-age/</link><guid isPermaLink="true">https://www.simonoregan.com/short-thoughts/the-deployment-age/</guid><description>What&apos;s the Deployment Age? The concept comes from Technological Revolutions and Financial Capital by Carlota Perez. For the past 240 years, technological development and its financing has emerged in…</description><pubDate>Wed, 08 May 2024 00:00:00 GMT</pubDate><content:encoded>&lt;p&gt;&lt;strong&gt;The Deployment Age&lt;/strong&gt;&lt;/p&gt;
&lt;p&gt;What’s the Deployment Age? The concept comes from &lt;em&gt;Technological Revolutions and Financial Capital&lt;/em&gt; by &lt;a href=&quot;http://carlotaperez.org/about&quot;&gt;Carlota Perez&lt;/a&gt;. For the past 240 years, technological development and its financing has emerged in long, and broadly predictable cycles. These cycles have notable similarities, and are characterised by:&lt;/p&gt;
&lt;ul&gt;
&lt;li&gt;a critical element of production suddenly becomes very cheap (e.g. oil)&lt;/li&gt;
&lt;li&gt;a new infrastructure being built (e.g. roads and highways)&lt;/li&gt;
&lt;li&gt;a period of wrenching innovation followed by a bubble (e.g. build-up to Wall Street Crash )&lt;/li&gt;
&lt;li&gt;a post-bubble recession (e.g. 1930s)&lt;/li&gt;
&lt;li&gt;a re-assertion of institutional authority (e.g. IMF, World Bank, GATT)&lt;/li&gt;
&lt;li&gt;a period of consolidation and wide distribution of the gains in productivity from the new technology (e.g. 1950s Golden Age of Capitalism)&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;Here are the four cycles and the first half of the fifth.&lt;/p&gt;
&lt;p&gt;&lt;img src=&quot;/images/70483440-93ea-409b-a9cd--deploymentAGe.jpg&quot; alt=&quot;&quot;&gt;&lt;/p&gt;
&lt;p&gt;By this theory, we exist in the Age of Information and Telecommunications. &lt;em&gt;If&lt;/em&gt; the theory is correct, we are on the cusp of the Deployment phase - a time when the speculative, frenzy of technology development recedes to make way for a golden age where technology has become familiar, easy to implement and deployed at scale.&lt;/p&gt;
&lt;p&gt;I’m intrigued by the idea that history rhymes and we may be entering a new era of technology development. I plan to write about AI and conceptual tools and methods from Design &amp;amp; UX, Product Management, Futures, and Innovation Management. The Deployment Age seems like an interesting lens through which to view these topics.&lt;/p&gt;
&lt;p&gt;&lt;em&gt;Technological Revolutions and Financial Capital&lt;/em&gt; is often praised by &lt;a href=&quot;https://pmarchive.com/luck_and_the_entrepreneur.html&quot;&gt;Marc Andreesen&lt;/a&gt; and the other VC big-boys. It’s heavy enough going; start with the best &lt;a href=&quot;http://reactionwheel.net/2015/10/the-deployment-age.html&quot;&gt;summary&lt;/a&gt; by Jerry Neumann. &lt;a href=&quot;https://twitter.com/Alex_Danco&quot;&gt;Alex Danco&lt;/a&gt; outlines a view on how debt financing is the next logical step for startups in the Deployment Age, &lt;a href=&quot;https://alexdanco.com/2020/02/07/debt-is-coming/&quot;&gt;here&lt;/a&gt;.&lt;/p&gt;
&lt;hr&gt;
&lt;p&gt;This was originally published in 2019 in &lt;a href=&quot;https://deploymentage.substack.com&quot;&gt;The Deployment Age&lt;/a&gt; newsletter on Substack.&lt;/p&gt;
</content:encoded></item><item><title>Design Fiction Sequence</title><link>https://www.simonoregan.com/essays/design-fiction-sequence/</link><guid isPermaLink="true">https://www.simonoregan.com/essays/design-fiction-sequence/</guid><description>Design fictions are imagined tangible prototypes from the future. These can be narratives, news items, physical objects.</description><pubDate>Tue, 07 May 2024 00:00:00 GMT</pubDate><content:encoded>&lt;p&gt;&lt;img src=&quot;/images/e3a9555f-632d-4e34-8fc6--mykyta-martynenko-_1UF_3TlKcQ-unsplash.jpg&quot; alt=&quot;&quot;&gt;&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Design fictions are imagined tangible prototypes from the future.&lt;/strong&gt; These can be narratives, news items, physical objects.&lt;/p&gt;
&lt;p&gt;They are &lt;strong&gt;stories about possible worlds that are told through designed artefacts&lt;/strong&gt;.&lt;/p&gt;
&lt;p&gt;Design fiction is like an archeology for the future. They &lt;strong&gt;capture potentially huge or inspiring shifts in technology and society in ordinary mundane things.&lt;/strong&gt;&lt;/p&gt;
&lt;p&gt;They’re fun to make, and fun to imagine. They’re less dry and less impersonal than trend-work and strategy-making. Design fiction prototypes&lt;strong&gt;allow the abstract to become real&lt;/strong&gt;. In doing so, it allows for a deeper examination of that possible future. Is this a preferable future? What should we do between now and then to ensure that future does or does not happen?&lt;/p&gt;
&lt;p&gt;&lt;a href=&quot;https://designfictionfutures.substack.com/&quot;&gt;Design Fiction: Biophilia Futures&lt;/a&gt; ran as a newsletter in 2023; each issue offering a glimpse into a possible future. These fictions focus on futures that bend towards Biophilia - the human tendency to be drawn towards life and life-like processes.&lt;/p&gt;
&lt;ul&gt;
&lt;li&gt;
&lt;h4 id=&quot;design-fiction-a-brief-history-of-sailing&quot;&gt;&lt;a href=&quot;/short-thoughts/design-fiction-a-brief-history-of-sailing&quot;&gt;DESIGN FICTION: A Brief History of Sailing&lt;/a&gt;&lt;/h4&gt;
&lt;/li&gt;
&lt;li&gt;
&lt;h4 id=&quot;design-fiction-great-hall-of-possibilities&quot;&gt;&lt;a href=&quot;/short-thoughts/design-fiction-great-hall-of-possibilities&quot;&gt;DESIGN FICTION: Great Hall of Possibilities&lt;/a&gt;&lt;/h4&gt;
&lt;/li&gt;
&lt;li&gt;
&lt;h4 id=&quot;design-fiction-diary-of-a-basking-shark&quot;&gt;&lt;a href=&quot;/short-thoughts/design-fiction-diary-of-a-basking-shark&quot;&gt;DESIGN FICTION: Diary of a Basking Shark&lt;/a&gt;&lt;/h4&gt;
&lt;/li&gt;
&lt;li&gt;
&lt;h4 id=&quot;design-fiction-masked-themselves-from-history&quot;&gt;&lt;a href=&quot;/short-thoughts/design-fiction-masked-themselves-from-history&quot;&gt;DESIGN FICTION: Masked Themselves from History&lt;/a&gt;&lt;/h4&gt;
&lt;/li&gt;
&lt;li&gt;
&lt;h4 id=&quot;design-fiction-nature-buddy&quot;&gt;&lt;a href=&quot;/short-thoughts/design-fiction-nature-buddy&quot;&gt;DESIGN FICTION: Nature Buddy&lt;/a&gt;&lt;/h4&gt;
&lt;/li&gt;
&lt;li&gt;
&lt;h4 id=&quot;design-fiction-how-the-city-plants-grow&quot;&gt;&lt;a href=&quot;/short-thoughts/design-fiction-how-the-city-plants-grow&quot;&gt;DESIGN FICTION: How the City Plants Grow&lt;/a&gt;&lt;/h4&gt;
&lt;/li&gt;
&lt;li&gt;
&lt;h4 id=&quot;design-fiction-birth-flower&quot;&gt;&lt;a href=&quot;/short-thoughts/design-fiction-birth-flower&quot;&gt;DESIGN FICTION: Birth Flower&lt;/a&gt;&lt;/h4&gt;
&lt;/li&gt;
&lt;li&gt;
&lt;h4 id=&quot;design-fiction-dead-pokemon&quot;&gt;&lt;a href=&quot;/short-thoughts/design-fiction-dead-pokemon&quot;&gt;DESIGN FICTION: Dead Pokemon&lt;/a&gt;&lt;/h4&gt;
&lt;/li&gt;
&lt;li&gt;
&lt;h4 id=&quot;design-fiction-forest-fraud&quot;&gt;&lt;a href=&quot;/short-thoughts/design-fiction-forest-fraud&quot;&gt;DESIGN FICTION: Forest Fraud&lt;/a&gt;&lt;/h4&gt;
&lt;/li&gt;
&lt;li&gt;
&lt;h4 id=&quot;design-fiction-product-sage-or-who-oversees-the-ai-ethicists&quot;&gt;&lt;a href=&quot;/short-thoughts/design-fiction-product-sage-or-who-oversees-the-ai-ethicists&quot;&gt;DESIGN FICTION: Product Sage or Who Oversees the AI Ethicists&lt;/a&gt;&lt;/h4&gt;
&lt;/li&gt;
&lt;li&gt;
&lt;h4 id=&quot;design-fiction-evp-panthera&quot;&gt;&lt;a href=&quot;/short-thoughts/design-fiction-evp-panthera&quot;&gt;DESIGN FICTION: EVP, Panthera&lt;/a&gt;&lt;/h4&gt;
&lt;/li&gt;
&lt;li&gt;
&lt;h4 id=&quot;design-fiction-throw-away-bottle&quot;&gt;&lt;a href=&quot;/short-thoughts/design-fiction-throw-away-bottle&quot;&gt;DESIGN FICTION: Throw-Away Bottle&lt;/a&gt;&lt;/h4&gt;
&lt;/li&gt;
&lt;li&gt;
&lt;h4 id=&quot;design-fiction-transfer-season&quot;&gt;&lt;a href=&quot;/short-thoughts/design-fiction-transfer-season&quot;&gt;DESIGN FICTION: Transfer Season&lt;/a&gt;&lt;/h4&gt;
&lt;/li&gt;
&lt;li&gt;
&lt;h4 id=&quot;design-fiction-climate-artefacts&quot;&gt;&lt;a href=&quot;/short-thoughts/design-fiction-climate-artefacts&quot;&gt;DESIGN FICTION: Climate Artefacts&lt;/a&gt;&lt;/h4&gt;
&lt;/li&gt;
&lt;li&gt;
&lt;h4 id=&quot;design-fiction-plant-directory&quot;&gt;&lt;a href=&quot;/short-thoughts/design-fiction-plant-directory&quot;&gt;DESIGN FICTION: Plant Directory&lt;/a&gt;&lt;/h4&gt;
&lt;/li&gt;
&lt;li&gt;
&lt;h4 id=&quot;design-fiction-the-memes-are-never-justified-by-the-ends&quot;&gt;&lt;a href=&quot;/short-thoughts/design-fiction-the-memes-are-never-justified-by-the-ends-1&quot;&gt;DESIGN FICTION: The Memes are Never Justified by the Ends&lt;/a&gt;&lt;/h4&gt;
&lt;/li&gt;
&lt;li&gt;
&lt;h4 id=&quot;design-fiction-saints-of-the-regeneration&quot;&gt;&lt;a href=&quot;/short-thoughts/design-fiction-saints-of-the-regeneration&quot;&gt;DESIGN FICTION: Saints of the Regeneration&lt;/a&gt;&lt;/h4&gt;
&lt;/li&gt;
&lt;li&gt;
&lt;h4 id=&quot;design-fiction-juwasi-school&quot;&gt;&lt;a href=&quot;/short-thoughts/design-fiction-juwasi-school&quot;&gt;DESIGN FICTION: Ju’wasi School&lt;/a&gt;&lt;/h4&gt;
&lt;/li&gt;
&lt;li&gt;
&lt;h4 id=&quot;design-fiction-alone-with-the-ancients&quot;&gt;&lt;a href=&quot;/short-thoughts/design-fiction-alone-with-the-ancients&quot;&gt;DESIGN FICTION: Alone with the Ancients&lt;/a&gt;&lt;/h4&gt;
&lt;/li&gt;
&lt;li&gt;
&lt;h4 id=&quot;design-fiction-colour-of-the-year-2034&quot;&gt;&lt;a href=&quot;/short-thoughts/design-fiction-colour-of-the-year-2034&quot;&gt;DESIGN FICTION: Colour of the Year 2034&lt;/a&gt;&lt;/h4&gt;
&lt;/li&gt;
&lt;li&gt;
&lt;h4 id=&quot;design-fiction-citizen-oak&quot;&gt;&lt;a href=&quot;/short-thoughts/design-fiction-citizen-oak&quot;&gt;DESIGN FICTION: Citizen Oak&lt;/a&gt;&lt;/h4&gt;
&lt;/li&gt;
&lt;li&gt;
&lt;h4 id=&quot;design-fiction-karma-off-setting&quot;&gt;&lt;a href=&quot;/short-thoughts/design-fiction-karma-off-setting&quot;&gt;DESIGN FICTION: Karma Off-setting&lt;/a&gt;&lt;/h4&gt;
&lt;/li&gt;
&lt;/ul&gt;
</content:encoded></item><item><title>UX of AI Sequence</title><link>https://www.simonoregan.com/essays/ux-of-ai-sequence/</link><guid isPermaLink="true">https://www.simonoregan.com/essays/ux-of-ai-sequence/</guid><description>This Sequence is a series of short thoughts on the UX of AI. That is, the experience a user has while interacting with a product that uses artificial intelligence.</description><pubDate>Tue, 07 May 2024 00:00:00 GMT</pubDate><content:encoded>&lt;p&gt;&lt;img src=&quot;/images/43f83f2a-d86c-4dde-bd40--tim-mossholder-dZabH8sIeHc-unsplash.jpg&quot; alt=&quot;&quot;&gt;&lt;/p&gt;
&lt;p&gt;This Sequence is a series of &lt;a href=&quot;/short-thoughts/short-thoughts&quot;&gt;short thoughts&lt;/a&gt; on the UX of AI. That is, the experience a user has while interacting with a product that uses artificial intelligence.&lt;/p&gt;
&lt;p&gt;UX of &lt;a href=&quot;/essays/when-to-use-ai&quot;&gt;AI&lt;/a&gt; is increasingly important as most of today’s &lt;a href=&quot;/essays/when-to-use-ai&quot;&gt;internet products have at least some AI&lt;/a&gt; built in (and more and more hardware products are using AI) and the &lt;strong&gt;experience of interacting with AI products can be fundamentally different than with traditional software products.&lt;/strong&gt;&lt;/p&gt;
&lt;p&gt;&lt;a href=&quot;/essays/ai-design-principles&quot;&gt;Designing AI&lt;/a&gt; products with UX top of mind can lead to a fundamentally better experience for the user, and is more likely to lead to good product outcomes for the PdM or designer.&lt;/p&gt;
&lt;p&gt;For the non-PdM and UX reader, there may be some benefit to understanding the design considerations behind AI products. You will be increasingly interacting with AI, explicitly or implicitly.&lt;/p&gt;
&lt;p&gt;There is no particular order in which the Sequence must be read. Below is the logical order from own perspective. Additional posts will be added over time.&lt;/p&gt;
&lt;ul&gt;
&lt;li&gt;
&lt;h4 id=&quot;what-is-the-ux-of-ai&quot;&gt;&lt;a href=&quot;/short-thoughts/what-is-the-ux-of-ai&quot;&gt;What is the UX of AI&lt;/a&gt;&lt;/h4&gt;
&lt;/li&gt;
&lt;li&gt;
&lt;h4 id=&quot;when-to-use-ai&quot;&gt;&lt;a href=&quot;/essays/when-to-use-ai&quot;&gt;When to use AI&lt;/a&gt;&lt;/h4&gt;
&lt;/li&gt;
&lt;li&gt;
&lt;h4 id=&quot;ai-problem-statements&quot;&gt;&lt;a href=&quot;/short-thoughts/ai-problem-statements&quot;&gt;AI Problem Statements&lt;/a&gt;&lt;/h4&gt;
&lt;/li&gt;
&lt;li&gt;
&lt;h4 id=&quot;principles-of-ai-design&quot;&gt;&lt;a href=&quot;/essays/ai-design-principles&quot;&gt;Principles of AI Design&lt;/a&gt;&lt;/h4&gt;
&lt;/li&gt;
&lt;li&gt;
&lt;h4 id=&quot;the-design-difficulties-of-human-ai-interaction&quot;&gt;&lt;a href=&quot;/short-thoughts/the-design-difficulties-of-human-ai-interaction&quot;&gt;The Design Difficulties of Human-AI Interaction&lt;/a&gt;&lt;/h4&gt;
&lt;/li&gt;
&lt;li&gt;
&lt;h4 id=&quot;the-limits-of-rapid-prototyping-in-ai&quot;&gt;&lt;a href=&quot;/short-thoughts/the-limits-of-rapid-prototyping-in-ai-7sxpj&quot;&gt;The Limits of Rapid Prototyping in AI&lt;/a&gt;&lt;/h4&gt;
&lt;/li&gt;
&lt;li&gt;
&lt;h4 id=&quot;prototyping-is-thinking-through-making&quot;&gt;&lt;a href=&quot;/short-thoughts/prototyping-is-thinking-through-making&quot;&gt;Prototyping is Thinking through Making&lt;/a&gt;&lt;/h4&gt;
&lt;/li&gt;
&lt;li&gt;
&lt;h4 id=&quot;ai-prototypes-make-data-products-tangible&quot;&gt;&lt;a href=&quot;/short-thoughts/ai-prototypes-make-data-products-tangible&quot;&gt;AI prototypes make Data Products tangible&lt;/a&gt;&lt;/h4&gt;
&lt;/li&gt;
&lt;li&gt;
&lt;h4 id=&quot;deciding-what-to-test-in-ai-prototypes&quot;&gt;&lt;a href=&quot;/short-thoughts/deciding-what-to-test-in-ai-prototypes&quot;&gt;Deciding what to test in AI prototypes&lt;/a&gt;&lt;/h4&gt;
&lt;/li&gt;
&lt;li&gt;
&lt;h4 id=&quot;machine-learning-and-the-evolution-of-extended-human-capabilities&quot;&gt;&lt;a href=&quot;/short-thoughts/machine-learning-and-the-evolution-of-extended-human-capabilities&quot;&gt;Machine Learning and the evolution of extended human capabilities&lt;/a&gt;&lt;/h4&gt;
&lt;/li&gt;
&lt;li&gt;
&lt;h4 id=&quot;designing-data-products&quot;&gt;&lt;a href=&quot;/essays/designing-data-products&quot;&gt;Designing Data Products&lt;/a&gt;&lt;/h4&gt;
&lt;/li&gt;
&lt;li&gt;
&lt;h4 id=&quot;some-datas-more-equal-than-others&quot;&gt;&lt;a href=&quot;/short-thoughts/some-datas-more-equal-than-others&quot;&gt;Some data’s more equal than others&lt;/a&gt;&lt;/h4&gt;
&lt;/li&gt;
&lt;li&gt;
&lt;h4 id=&quot;when-data-makes-us-product-cowards&quot;&gt;&lt;a href=&quot;/essays/when-data-makes-us-product-cowards&quot;&gt;When data makes us Product Cowards&lt;/a&gt;&lt;/h4&gt;
&lt;/li&gt;
&lt;li&gt;
&lt;h4 id=&quot;affordances-and-ai&quot;&gt;&lt;a href=&quot;/short-thoughts/affordances-and-ai&quot;&gt;Affordances and AI&lt;/a&gt;&lt;/h4&gt;
&lt;/li&gt;
&lt;li&gt;
&lt;h4 id=&quot;podcast-ux-for-ai-products&quot;&gt;&lt;a href=&quot;/short-thoughts/podcast-ux-for-ai-products&quot;&gt;Podcast: UX for AI Products&lt;/a&gt;&lt;/h4&gt;
&lt;/li&gt;
&lt;li&gt;
&lt;h4 id=&quot;lullabies-and-content-recommendation&quot;&gt;&lt;a href=&quot;/short-thoughts/lullabies-and-content-recommendation&quot;&gt;Lullabies and Content Recommendation&lt;/a&gt;&lt;/h4&gt;
&lt;/li&gt;
&lt;li&gt;
&lt;h4 id=&quot;the-future-of-payments-is-invisible&quot;&gt;&lt;a href=&quot;/essays/the-future-of-payments-is-invisible&quot;&gt;The future of payments is invisible&lt;/a&gt;&lt;/h4&gt;
&lt;/li&gt;
&lt;li&gt;
&lt;h4 id=&quot;ai-metaphors-for-the-future&quot;&gt;&lt;a href=&quot;/essays/ai-metaphors-for-the-future&quot;&gt;AI metaphors for the future&lt;/a&gt;&lt;/h4&gt;
&lt;/li&gt;
&lt;li&gt;
&lt;h4 id=&quot;ai-summary-prompting-is-hard-ais-can-help&quot;&gt;&lt;a href=&quot;/short-thoughts/ai-summary-prompting-is-hard-ais-can-help&quot;&gt;AI SUMMARY: Prompting is hard, AIs can help&lt;/a&gt;&lt;/h4&gt;
&lt;/li&gt;
&lt;/ul&gt;
&lt;h3 id=&quot;speculations-on-the-future-of-ux-of-ai&quot;&gt;Speculations on the Future of UX of AI&lt;/h3&gt;
&lt;ul&gt;
&lt;li&gt;
&lt;h4 id=&quot;why-everything-is-so-hard-to-use&quot;&gt;&lt;a href=&quot;/essays/why-everything-is-so-hard-to-use&quot;&gt;Why everything is so hard to use&lt;/a&gt;&lt;/h4&gt;
&lt;/li&gt;
&lt;li&gt;
&lt;h4 id=&quot;the-bullshit-industrial-complex-just-got-bullshitier&quot;&gt;&lt;a href=&quot;/short-thoughts/the-bullshit-industrial-complex-just-got-bullshitier&quot;&gt;The Bullshit-Industrial Complex just got Bullshitier&lt;/a&gt;&lt;/h4&gt;
&lt;/li&gt;
&lt;li&gt;
&lt;h4 id=&quot;beauty-charisma-and-ai&quot;&gt;&lt;a href=&quot;/short-thoughts/beauty-charisma-and-ai&quot;&gt;Beauty, Charisma and AI&lt;/a&gt;&lt;/h4&gt;
&lt;/li&gt;
&lt;li&gt;
&lt;h4 id=&quot;chatgpt-and-lived-experience&quot;&gt;&lt;a href=&quot;/short-thoughts/chatgpt-and-lived-experience&quot;&gt;ChatGPT and Lived Experience&lt;/a&gt;&lt;/h4&gt;
&lt;/li&gt;
&lt;li&gt;
&lt;h4 id=&quot;the-machine-economy&quot;&gt;&lt;a href=&quot;/essays/the-machine-economy&quot;&gt;The Machine Economy&lt;/a&gt;&lt;/h4&gt;
&lt;/li&gt;
&lt;/ul&gt;
&lt;h3 id=&quot;org&quot;&gt;Org&lt;/h3&gt;
&lt;ul&gt;
&lt;li&gt;
&lt;h4 id=&quot;org-challenges-and-ux-of-ai&quot;&gt;&lt;a href=&quot;/short-thoughts/org-challenges-and-ux-of-ai&quot;&gt;Org challenges and UX of AI&lt;/a&gt;&lt;/h4&gt;
&lt;/li&gt;
&lt;li&gt;
&lt;h4 id=&quot;ux-design-teams-and-ai&quot;&gt;&lt;a href=&quot;/short-thoughts/ux-design-teams-and-ai&quot;&gt;UX Design Teams and AI&lt;/a&gt;&lt;/h4&gt;
&lt;/li&gt;
&lt;li&gt;
&lt;h4 id=&quot;prototyping-organisations&quot;&gt;&lt;a href=&quot;/essays/prototyping-organisations&quot;&gt;Prototyping Organisations&lt;/a&gt;&lt;/h4&gt;
&lt;/li&gt;
&lt;li&gt;
&lt;h4 id=&quot;decision-boundaries-and-super-labellers&quot;&gt;&lt;a href=&quot;/short-thoughts/decision-boundaries-and-super-labellers&quot;&gt;Decision-boundaries and super-labellers&lt;/a&gt;&lt;/h4&gt;
&lt;/li&gt;
&lt;/ul&gt;
</content:encoded></item><item><title>Tiny Bet #2: Prehistoric Artefacts</title><link>https://www.simonoregan.com/short-thoughts/tiny-bet-2-prehistoric-art/</link><guid isPermaLink="true">https://www.simonoregan.com/short-thoughts/tiny-bet-2-prehistoric-art/</guid><description>When I first set out on Sabbatical, I knew that ‘making’ would be a part of it. Specifically, after years balancing concept-work and management, I felt the need to get more tangible with idea-play.</description><pubDate>Wed, 24 Apr 2024 00:00:00 GMT</pubDate><content:encoded>&lt;p&gt;When I first set out on Sabbatical, I knew that ‘making’ would be a part of it. Specifically, after years balancing concept-work and management, I felt the need to get more tangible with idea-play.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Tiny Bets&lt;/strong&gt; are &lt;strong&gt;a series of minuscule gambles on creativity.&lt;/strong&gt;&lt;/p&gt;
&lt;p&gt;Framed as such, to get me making and to lessen procrastination and doubt.&lt;/p&gt;
&lt;p&gt;Each tiny bet, a diminutive act of creation that adds to the world of things. Filling some miniature gap in the tapestry of needs or possibilities.&lt;/p&gt;
&lt;p&gt;The initial plan was a tiny bet a week. That proved overly ambitious.&lt;/p&gt;
&lt;hr&gt;
&lt;p&gt;Nevertheless, one tiny bet expanded to fill quite a bit of space. Namely, the &lt;strong&gt;presentation of pre-historic artefacts&lt;/strong&gt; in a way that made them appealing to the eye.&lt;/p&gt;
&lt;p&gt;I’ve experimented a lot. Sourcing, acquiring, and mounting prehistoric artefacts to display at home.&lt;/p&gt;
&lt;p&gt;A way to &lt;strong&gt;shorten the cognitive gap between the real-tools of our ancestors and modern life&lt;/strong&gt;. An act of visible meditation.&lt;/p&gt;
&lt;p&gt;Making the displays inspired &lt;a href=&quot;/short-thoughts/design-fiction-alone-with-the-ancients&quot;&gt;Design Fiction: Alone with the Ancients.&lt;/a&gt;&lt;/p&gt;
&lt;p&gt;Here are a few on display at home:&lt;/p&gt;
&lt;p&gt;&lt;img src=&quot;/images/df5283ae-7fc5-4326-ab6f--tempImageEYbYiZ.jpg&quot; alt=&quot;&quot;&gt;&lt;/p&gt;
&lt;p&gt;A Neanderthal scraper, the oldest tool I’ve found, and from our hominid cousins. Dating ~300,000 years ago.&lt;/p&gt;
&lt;p&gt;&lt;img src=&quot;/images/c73a5bdb-6267-41fc-9077--tempImagefXy8s1.jpg&quot; alt=&quot;&quot;&gt;&lt;/p&gt;
&lt;p&gt;The piece was sourced from the south of France, and bought from a French collection.&lt;/p&gt;
&lt;p&gt;A Celtic torc. Copper, dating ~300 BC from Anatolia.&lt;/p&gt;
&lt;p&gt;And here is one of a pair of wall mountings, I made for sale on Etsy - &lt;a href=&quot;https://www.etsy.com/ie/listing/1622524217/stone-age-tools-neolithic-arrowhead?click_key=0366aa47d42b1f4a8da3f6b297c4a032f40941bf%3A1622524217&amp;amp;click_sum=c209c387&amp;amp;ref=shop_home_active_1&amp;amp;cns=1&quot;&gt;Neolithic Arrowhead Collection.&lt;/a&gt;&lt;/p&gt;
&lt;p&gt;&lt;img src=&quot;/images/a9fd1db7-9903-445d-b7a3--il_1588xN.5599869189_jqrj.jpg-copy.jpg&quot; alt=&quot;&quot;&gt;&lt;/p&gt;
&lt;p&gt;The arrowheads were sourced from a Belgian collection, originally acquired in West Africa. Made from Silex, Agate in very good condition with no restorations or recent repairs and dating 5,000-3,000 B.C.&lt;/p&gt;
&lt;p&gt;What’s beautiful here, is that these arrowheads and those like them, were one of the few technologies that fuelled our ancestors for thousands of years.&lt;/p&gt;
&lt;p&gt;To be acquainted with these tools is to reach out and touch the tapestry of time.&lt;/p&gt;
</content:encoded></item><item><title>DESIGN FICTION: A Brief History of Sailing</title><link>https://www.simonoregan.com/short-thoughts/design-fiction-a-brief-history-of-sailing/</link><guid isPermaLink="true">https://www.simonoregan.com/short-thoughts/design-fiction-a-brief-history-of-sailing/</guid><description>DESIGN FICTION: A BRIEF HISTORY OF SAILING</description><pubDate>Tue, 19 Dec 2023 00:00:00 GMT</pubDate><content:encoded>&lt;p&gt;&lt;strong&gt;DESIGN FICTION: A BRIEF HISTORY OF SAILING&lt;/strong&gt;&lt;/p&gt;
&lt;p&gt;&lt;em&gt;The Solent, 2035&lt;/em&gt;&lt;/p&gt;
&lt;p&gt;Since animal-hide sails were first flown on animal-hide boats, we’ve wanted to go faster. Faster in absolute terms, but faster too than other boats. We can never know for certain when that first race was. But my guess is that it was within days of sails being added to two boats.&lt;/p&gt;
&lt;p&gt;Who had the faster boat, or faster crew. It was an exercise in prowess, strength, stamina. It also had obvious benefits beyond bragging rights. Getting to a new land first, brought with it the choice of spoils. Or back home to safety meant rest, recovery, family. Perhaps a better question might be, why wouldn’t you race. It’s a boost when the spirits are lagging and the mind is flapping in the wind. We are pulled to it.&lt;/p&gt;
&lt;p&gt;The first written record of a sailing race came a lot later. From Greenwich to Gravesend and back. 1661 between the pleasure-craft Katherine and Anne.&lt;/p&gt;
&lt;p&gt;Organised sailing races evolved from there. Growing out of a club scene, initially in Cork Harbour in 1720. Here, the pleasure class engaged in races, usually straightforward - from one place to another. Handicap system eased in by 1820 as bigger boats were typically faster, and better sails or more hydrodynamic hulls meant sailing skill was less the issue than investment in boats.&lt;/p&gt;
&lt;p&gt;100 years of further evolution. In-shore, Off-shore, Oceanic. From one place to another, with some markers along the way.&lt;/p&gt;
&lt;p&gt;The sailing we know and love today is of course nothing like that. We race each other, but we race towards a moveable, chaotic, unpredictable mark. And so it not only tests speed, and planning, but most importantly, adaptability.&lt;/p&gt;
&lt;p&gt;And the luck involved, is no longer the luck of the winds and the tides. But the luck of the chase.&lt;/p&gt;
&lt;p&gt;We can date the first Chase-sailing race to 2028. Off the Cornish coast, two university yachts, &lt;em&gt;Little Agamemnon&lt;/em&gt; and &lt;em&gt;Moonduster&lt;/em&gt; were out observing the Atlantic Bluefin tuna shoals that had reemerged with ocean conservation and rewilding. Knowing the real-time location of those shoals (some of the Bluefin has been fitted with sensors), the crew of the boats challenged each other to a race. The first one to the Tuna didn’t have to buy the first round of beer that evening in Falmouth.&lt;/p&gt;
&lt;p&gt;Fair enough. Off they went. It quickly became clear that the race wasn’t a straightforward one. The Bluefin moved, not always predictably. &lt;em&gt;Moonduster&lt;/em&gt; in the lead. A sudden change in the tuna. &lt;em&gt;Little Agamemnon&lt;/em&gt; in the lead through no obvious plan of their own. Until planning became predicting where the school would move to next. And that was a skill, not just luck-work.&lt;/p&gt;
&lt;p&gt;The race was said to be so enjoyable it became a habit, a source of bragging rights within the Plymouth university fleet. In May of that year, they set up the first formal Bluefin Race, with 7 boats entering and the rules quite clear. The first boat to get to within 250 meters of the shoal or the boat who was closest on the 2 hour mark would be the winners. No time handicaps.&lt;/p&gt;
&lt;p&gt;It was cleaner. The skill of the chase levelled the playing field. Of course, major mismatches occurred where the fish would travel distances greater than the boats themselves could reasonably cover. And so quickly, the race planning tended to locate fish species and specific schools of fish that would be amenable to the boat class themselves.&lt;/p&gt;
&lt;p&gt;Mackerel in the harbour in August for dinghies. Dolphin pods in the high seas for the foiling monohulls.&lt;/p&gt;
&lt;p&gt;Today of course we have variations on this. We have randomly programmed drone-fish that can match the pace of the fleet. Though purists dislike the form, for professional competition it is of course necessary to standardise somewhere. Then again, despite the best cryptography, there’s always the suspicion that the drone can be tampered with and pre-programmed to favour one boat or another. Famously, the Russian team in the Sagres Cup in 2034 were known to have hacked the drone-fish to claim a victory that threw the sport into disrepute for a time.&lt;/p&gt;
&lt;p&gt;That disrepute plunged the sport into suspicion for a time. Gambling drove huge sums into Chase-Sailing, and with it ever-bigger incentives for tampering. Suspicion was weaponised. The JP Morgan team was accused of tampering in The Solent Chase, though no proof or anything close to it was ever produced. The results stood. But the trust in those results was a more fragile one.&lt;/p&gt;
&lt;p&gt;Activists have said that the sailing disturbs the fish. Brings anxiety. Interferes with their movement patterns. That may of course be true. Even yachts powered by the wind create sound. Vibrations that are alien to fish they chase. But is it worse than whales or dolphin or shark hunting those very same fish? We don’t know. The latest research suggests it’s fine. And the disturbance, provided it’s sporadic, is enough to add variation into the movement patterns of the fish. Itself, a good thing.&lt;/p&gt;
&lt;p&gt;Some have called for balance. And how to make Chase-Sailing ecosystem-positive not just neutral. That has had mixed results. Entrance fees going to conservation appears to work well. For a time, the Sagres Cup experimented with providing feed to the fish. That proved counter-productive. An unnecessary intervention.&lt;/p&gt;
&lt;p&gt;Perhaps the greatest good that Chase-Sailing has brought us has been a widespread informal policing of these shoals. Stealth poaching and illegal fishing is less likely with so much scrutiny on the whereabouts of these shoals. And indeed the tagging of so many shoals means that sailing clubs around the country know where tens of thousands of shoals are at any particular time. The shoals are tracked and information is freely shared.&lt;/p&gt;
&lt;p&gt;If a shoal disappears, questions are asked and investigations undertaken.&lt;/p&gt;
&lt;p&gt;We know of at least two major cases of prosecution with life-sentences handed to captain, crew and owners of the &lt;em&gt;Yuedianyu&lt;/em&gt; 45992 and &lt;em&gt;Yuemaobinyu&lt;/em&gt; 65443 who illegally fished Yellowfin tuna off the Chagos Archipelago.&lt;/p&gt;
&lt;p&gt;The other great good the booming sailing industry has brought is attention to the emerging conservation-tourism of the marine protection areas. The Dogger Bank, the Chagos Archipelago and St. Helena.&lt;/p&gt;
&lt;p&gt;The sailing circuit now follows the fish.&lt;/p&gt;
&lt;p&gt;And though racing and conservation is the main aim.&lt;/p&gt;
&lt;p&gt;There is usually good eating at the end of it. Moderate, sustainable. And as natural as we’re likely to get.&lt;/p&gt;
</content:encoded></item><item><title>DESIGN FICTION: Great Hall of Possibilities</title><link>https://www.simonoregan.com/short-thoughts/design-fiction-great-hall-of-possibilities/</link><guid isPermaLink="true">https://www.simonoregan.com/short-thoughts/design-fiction-great-hall-of-possibilities/</guid><description>DESIGN FICTION: Great Hall of Possibilities</description><pubDate>Wed, 13 Dec 2023 00:00:00 GMT</pubDate><content:encoded>&lt;p&gt;&lt;strong&gt;DESIGN FICTION: Great Hall of Possibilities&lt;/strong&gt;&lt;/p&gt;
&lt;p&gt;&lt;em&gt;Copenhagen, 2036&lt;/em&gt;&lt;/p&gt;
&lt;p&gt;The cavernous hall stretches out before you beyond the limits of the eye. Miles, upon miles of towering oak shelves, looming overhead and into the heavens.&lt;/p&gt;
&lt;p&gt;On these formidable shelves, laddered into the dark reaches of the above, sits each and every invention conceivable. Billions upon billions of artefacts and documents spanning wall to distant wall, floor to star-strewn ceiling.&lt;/p&gt;
&lt;p&gt;This incredible cathedral is the Great Hall of Possibilities. The collection of all possible inventions.&lt;/p&gt;
&lt;hr&gt;
&lt;p&gt;Walking through the hall, the inventions are not distributed randomly. Instead, they are placed with a very particular organisation. A defined, albeit organic structure. In one area sit all possible variations of axe - from rudimentary stone age axes of hunter-gatherers to today’s carbon steel blades. To axes yet to be discovered - axes woven from nano-materials Axes grown from diamond.&lt;/p&gt;
&lt;p&gt;Beside this area is a huge collection of chainsaws, laser-cutters and other evolutions and off-shoots of the axe.&lt;/p&gt;
&lt;p&gt;And so it is for every other possible invention.&lt;/p&gt;
&lt;hr&gt;
&lt;p&gt;Now, three things are noteworthy about the Great Hall.&lt;/p&gt;
&lt;p&gt;Most items near other items are almost identical with only very minor modifications. Our carbon steel axe could have slight variations in size or shape or composition.&lt;/p&gt;
&lt;p&gt;&lt;img src=&quot;/images/18bac4d8-79a3-4697-8b33--DALL%C2%B7E-2024-05-04-13.02.56---Envision-a-cavernous-hall-with-towering-oak-shelves-that-stretch-into-infinity,-ascending-like-spires-of-a-Renaissance-cathedral-but-rendered-in-a-sur.jpg&quot; alt=&quot;&quot;&gt;&lt;/p&gt;
&lt;p&gt;A lot of items are fairly poor. Weird variations that don’t do much. Variations that are suboptimal for the problem they intend to solve. The good stuff is rare.&lt;/p&gt;
&lt;p&gt;Most of the items have never existed. They have yet to be invented. Or never will.&lt;/p&gt;
&lt;p&gt;Close to artefacts that you may be familiar with, most items have never been brought out of the Great Hall and into the world. We had no reason to search all possibilities within those niches.&lt;/p&gt;
&lt;p&gt;On top of this, whole swathes of the Great Hall have never even been explored. Nobody has ever walked past those shelves - or even near them. The &lt;strong&gt;overwhelming majority of items have yet to be invented.&lt;/strong&gt;&lt;/p&gt;
&lt;hr&gt;
&lt;p&gt;Invention is a search of the Great Hall.&lt;/p&gt;
&lt;p&gt;This search began deep in our hominin past. Exploration accelerated with the birth of civilisation, again during the first Industrial Revolution, and once more in the Internet Age.&lt;/p&gt;
&lt;p&gt;Each invention shedding light on the shelves around it. Drawing our attention to what is possible to create. The more we explore the room, the more possibilities open before us.&lt;/p&gt;
&lt;p&gt;Spend enough time wandering between the shelves of the Great Hall and you may begin to see where the most interesting possibilities sit.&lt;/p&gt;
&lt;hr&gt;
&lt;p&gt;Do these virtual shelves really contain the inventions themselves? Or are they simply illusions. A cheap conjurers trick. Like the impression of gaming background-matter. Life-like, but simulated with simple rules-engines.&lt;/p&gt;
&lt;p&gt;That depends. Yes and no. But mostly yes.&lt;/p&gt;
&lt;p&gt;The room itself is real. It contains monstrous shelves and stretches forward as far as the eye can see. This is partially an optical illusion, owing to its donut-shaped design and ingenious use of mirrors.&lt;/p&gt;
&lt;p&gt;The shelves themselves are in-reality empty. They are populated with the help of augmented reality masks handed out upon arrival at the Hall. These masks, are part of the outfit which visitors are required to wear. Monk-like robes and hooded cowl. The AR masks cover the entirety of the visible face. To onlookers, the faces appear as mirrors. To the wearer, digital imagery is projected forwards onto their field of vision. The robes are generally red. Senior researchers wear black. The most senior sages and leaders are permitted to wear white.&lt;/p&gt;
&lt;p&gt;The use of garment is partially an experiential element to the cathedral. To help the user immerse themselves fully. To disconnect from the distractions outside the Great Hall. Partially too it’s a counter-tactic to espionage.&lt;/p&gt;
&lt;p&gt;The inventions themselves are perusable. Any invention may be examined, with their details later sent the individual. But the Hall Guardians are sworn to protect the integrity of the archive itself. The superset of all inventions.&lt;/p&gt;
&lt;hr&gt;
&lt;p&gt;The Hall was founded on two principles. First, to make real the Thought Experiment of the Great Hall of Possibilities. In doing so, accelerate beneficial invention and discovery. Second, to accelerate the search for a unified theory of structured problem-solving.&lt;/p&gt;
&lt;p&gt;As such, it is open to any researcher who pays the nominal fee. Those researchers are aided in how best to approach their search of the Great Hall. Mostly, that means learning to find the vicinity of their search. And learning how best to navigate permutations and contexts once they’ve found their niche.&lt;/p&gt;
&lt;p&gt;However, the institution is not keen to share the totality of the archive, or the insights therein - fearing a monopolisation of invention.&lt;/p&gt;
&lt;p&gt;Equally, they fear the discovery and harmful application of forbidden knowledge by amateurs or bad actors. These forbidden inventions, often, but not exclusively are weapons and harmful pathogens.&lt;/p&gt;
&lt;p&gt;The Hall is deliberate in its design-decision to simulate all invention but to incorporate benevolent-use alignment principles within the underlying display algorithm. All inventions are explored, it is not the role of the Hall to moderate, curate and curtail discovery. However, security clearance is required to access certain vicinities.&lt;/p&gt;
&lt;hr&gt;
&lt;p&gt;The scope and scale of the simulation is mind-bending.&lt;/p&gt;
&lt;p&gt;As of writing, the existing archive contained 457 billion inventions, and growing at 11 billion per day. Permutation-exploration is carried out by proprietary gen-search algorithms. However, those algorithms are fed by user requests and visitor movement. Those areas that are investigated by visitors will receive further attention from the invention-search algorithm. In doing so, human use and curiosity is harnessed.&lt;/p&gt;
&lt;p&gt;A visitor never steps into the same library twice.&lt;/p&gt;
&lt;p&gt;I asked Rasmus Bjornsson, a curator and algorithm-designer, whether the inventions I was seeing were ‘real’?&lt;/p&gt;
&lt;p&gt;“Yes, very much so. Right now, I can look at a mirror display of what you are seeing on these shelves. But I get to see some additional meta-data. On this shelf before us, we can see 180 inventions. 30% of these had already been simulated in the catalogue. The remaining 70% were generated as you approached, or are currently being simulated. So if you look up at that area there, the details of those inventions have not been simulated until you move closer and gesture to investigate them. We may see a delay of a couple of seconds if we choose one that is particularly tricky to simulate and assess.”&lt;/p&gt;
&lt;p&gt;What about forbidden knowledge?&lt;/p&gt;
&lt;p&gt;“We don’t give out information about that beyond our general policies. That is a defensive and conservation strategy and we do it to ensure that the Great Hall is not co-opted by Bad Actors.”&lt;/p&gt;
&lt;p&gt;But, these possibilities are being generated as we speak, how do we assess whether some of them are harmful?&lt;/p&gt;
&lt;p&gt;“What I can say is this. Firstly, some entire areas are considered Forbidden. These are the usual ones. Advanced weaponry, pathogens, adversarial illness design, methods of transmission of viruses. All the bad stuff we know about. Then we have some additional filtering rules we apply to what is generated on-the-fly. You will see that these are fairly lenient. That many of the inventions you see could easily be re-purposed for harm. That bio-symbiotic filtration system for example, could be utilised to deliver pathogens. We don’t screen for those types of misuse.”&lt;/p&gt;
&lt;p&gt;And how much is filtered?&lt;/p&gt;
&lt;p&gt;“I can’t say. Will not.”&lt;/p&gt;
&lt;p&gt;But right here? How much is filtered?&lt;/p&gt;
&lt;p&gt;“Right here in this vicinity, there are 1,400 near-variations that are deemed overtly malicious and deliberately life-threatening or contain some aspect of relentless-destruction.”&lt;/p&gt;
&lt;p&gt;And what of the non-filtered inventions. What percentage of those are potentially harmful?&lt;/p&gt;
&lt;p&gt;“I would estimate in this vicinity - perhaps 15%. Maybe a little more if combined with some core mal-tech or malevolent AI. You can see why we screen so thoroughly for access to the Great Hall. We don’t want even benign technologies falling into the hands of Bad Actors, or even commercialised by entities who may use them to undermine Knowledge and FreeSearch.&lt;/p&gt;
&lt;p&gt;But again. There are limits.&lt;/p&gt;
&lt;p&gt;If we are too strict, the archive becomes a gimmick. And a bottleneck to discovery. And that is against our Charter.”&lt;/p&gt;
&lt;hr&gt;
&lt;p&gt;The Hall and the surrounding Research Cathedral is permanent base to 78,000 researchers, inventors and designers. Narya, Dreamspike and Determinist have all opted to base their research lab HQs in the adjoining district. The Great Hall is the Mecca of the Structured Patterning of Problem-solving movement. By extension it is the heart of frontier knowledge work in design, invention, algorithm design, speculative design and meta-design.&lt;/p&gt;
&lt;p&gt;It’s adherents and worshippers are a varied bunch. The priest-class are researchers who focus on the discovery of underlying design principles and structure of knowledge and invention. These are the cultural descendants of the founder Thomas Gilchrist and his school of Meta-Invention. This group is a mixed bunch ranging from the highly theoretical, the mathematical, and design eccentrics all the way to the evangelical and neo-religious.&lt;/p&gt;
&lt;p&gt;Traditional and Symbolic Designers and their conceptual and speculative off-shoots make up another 20-30% of permanent researchers.&lt;/p&gt;
&lt;p&gt;Then there’s a long-tail mix of lone inventors, wanderers and the insatiably curious. The Hall has attracted also, those Completists and Collectors who crave to understand a more full ‘variation of things’. The Hall has needed to introduce pre-screening for some of the more harmful offshoots of this group owing to a number of mental-health incidents centred on fixation and obsession with the &lt;em&gt;infinities of variation&lt;/em&gt;. in the earliest days of the Hall, there were cases of visitors refusing to leave after searching for days. There is talk of a new entry in the American Symptom of Disorders for visitors who become addicted and unable to leave. Those strict time-limits are now enforced by a security caste, wearing distinctive primal-green robes.&lt;/p&gt;
&lt;hr&gt;
&lt;p&gt;Outside I got talking to one researcher who specialises in Alternative Historical Design. He uses the Hall to explore the turns that humanity never took. Inventions that were adjacent to those in our history and within grasp given the knowledge and materials of the day. He consults with movie studios, palaeontologists, archeologists, historians and of course anthropologists. From his work, he says it is possible to pinpoint if a new archeological find is consistent with the directional drift of a civilisation or a new direction in design and perhaps peopling.&lt;/p&gt;
&lt;p&gt;It’s also painful he says. So many opportunities where inventions and discoveries were “Right there! Staring us in the eye, and we just blundered past them. The lives that could have been saved. The future we could have now, if we had only taken those branches that the Tree of Invention had offered to us so much earlier.”&lt;/p&gt;
&lt;hr&gt;
&lt;p&gt;That notion of addiction, of overwhelm, of religious fervour simmers here. This is not a place of dispassionate research. Of academic detachment.&lt;/p&gt;
&lt;p&gt;The possibility of what could be, what could have been, what will come next. It’s infectious. My visit here was sparked by pure inquisitiveness and a notion that my own research could be helped by what I felt was a useful Tool for Thinking.&lt;/p&gt;
&lt;p&gt;I’ve spent a fortnight here now.&lt;/p&gt;
&lt;p&gt;And frankly, I don’t see myself leaving anytime soon.&lt;/p&gt;
&lt;p&gt;This is the Grail of Discovery. The Everything Palace. The possibilities here are endless.&lt;/p&gt;
&lt;p&gt;To return to Oxford, is to return to the Dark Ages.&lt;/p&gt;
&lt;p&gt;We have entered the Age of Infinity. And I wish to sit at its source.&lt;/p&gt;
</content:encoded></item><item><title>DESIGN FICTION: Diary of a Basking Shark</title><link>https://www.simonoregan.com/short-thoughts/design-fiction-diary-of-a-basking-shark/</link><guid isPermaLink="true">https://www.simonoregan.com/short-thoughts/design-fiction-diary-of-a-basking-shark/</guid><description>The following is an extract from the early diaries of Maya Clarke.</description><pubDate>Tue, 21 Nov 2023 00:00:00 GMT</pubDate><content:encoded>&lt;p&gt;&lt;strong&gt;DESIGN FICTION: DIARY OF A BASKING SHARK&lt;/strong&gt;&lt;/p&gt;
&lt;p&gt;&lt;em&gt;Baltimore, Ireland 2055&lt;/em&gt;&lt;/p&gt;
&lt;p&gt;The following is an extract from the early diaries of Maya Clarke.&lt;/p&gt;
&lt;p&gt;Much later in life, Maya went on to win the Nobel Prize for Biodiversity Science for her work on Artificial Intelligence communication systems and how they can interface with live bacteria.&lt;/p&gt;
&lt;hr&gt;
&lt;p&gt;My mother said that the way to a man’s heart is through his belly. The same it seems can be said of Basking Sharks. They are greedy eaters of the tiniest things. They feast on fresh air it seems and love us for it. And I love them in turn.&lt;/p&gt;
&lt;p&gt;It sounds corny, old fashioned. Too serious. But I do love them.&lt;/p&gt;
&lt;p&gt;I didn’t think I would.&lt;/p&gt;
&lt;p&gt;Why would I? Who loves sharks? Boy children, maybe. And baddies. And basking sharks seem so goofy beside the savage grins of the Great White. Remember that picture-meme of the Great White surfacing with the caption ‘rare picture of shark after stepping on legos’. That’s gas. Remember to Seek and Send that to the Clan.&lt;/p&gt;
&lt;p&gt;Anyway, nattering. Today was glorious. It was everything they said it would be. It was a true Communion.&lt;/p&gt;
&lt;p&gt;I’m glad I went for the proper robes. The grey shawl with the herringbone GrowTech weave. It added to it. It made it more itself. More authentic, I suppose. Truer to the scene. I think it must be that micro-proprioception thing that Arnaud was on about. That we pick up tiny cues from our body and the clothes we wear. It’s why prisoners used to get fat in loose clothes. Why we act more confident in a suit. And why we feel more woven into the fabric of our seascape in the Robes. More timeless. More in touch with the ancient seas.&lt;/p&gt;
&lt;p&gt;&lt;img src=&quot;/images/b154e98c-6bbe-461c-ac98--FellowFox_young_girl_in_irish_wool_ceremonial_robes_with_her_ba_fbc8a8fb-e98f-44ab-aa67-e0975a73faa9.png&quot; alt=&quot;&quot;&gt;&lt;/p&gt;
&lt;p&gt;The boat choice, too, was worth the coin. That wooden aesthetic added to it. Helped to situate us in an older time, even if beneath the surface the hull was a tri-fibre-glass and carbon-floss mixture. I kind of wish I didn’t know that; I kind of wish i hadn’t asked the skipper. Ignorance is bliss. It would have felt more ancient, more spiritually timeless to think we were using the same boats the ancients used. But that’s nonsense Maya - I don’t want a Disneyspace version of this. I don’t want to pretend. I’d rather know the truth. There’s enough in this ritual to be grateful for.&lt;/p&gt;
&lt;p&gt;The mantras were worth learning off by heart. Hard to admit; they seemed stupid. But I get it now. To deliberately recite the feeding words, meant more. Meant something that wasn’t just the words. I guess it was mindful. It felt like the sharks understood, when I stepped to the edge, when I walked onto the platform, waist deep on the artificial reef and emptied the baskets of plankton. I’ll say them again here, “Lig dúinn beatha tú. Deartháir, deirfiúr, máthair, athair. Lig dúinn tú a bheathú ionas go bhféadfá daoine eile a bheathú freisin. Ith le do thoil, le do thoil ithe linn”. Let us feed you. Brother, sister, mother, father. Let us feed you so that you might feed others too. Please eat, Please eat with us.&lt;/p&gt;
&lt;p&gt;I could have sworn the sharks waited for me to finish. And if I wasn’t such a committed Hyper-Rat I would say that they understood. That they looked right at me when I said “Please eat”. But they hardly could have. Can they even hear outside of water? I don’t know - will check it later. Or maybe I’ll just let it linger. The romance of it is warmer than the cold explainability of understanding. Better not let the HyperRats hear me say that one. There’s a difference between lying to ourselves and just not bothering to put things under the knife of explainability.&lt;/p&gt;
&lt;p&gt;Scáth Mór (Great Shadow) allowed himself to be touched by me. The ritual master said that was rare. Very rare. Rare to touch any basking shark, rarer still to touch Scáth Mór. He was a leader of sorts. And old. Wary of us humans and the damage we have done. He must remember the 2010s and 2020s - they can grow that old. Humans weren’t to be trusted then. The fishermen and the pleasurecraft. We used not feed them then. We used not Commune.&lt;/p&gt;
&lt;p&gt;Why me? Pure coincidence? Something else. The ritualmaster said I should meditate upon it. I have and I will again. It seemed Fateful. A sign.&lt;/p&gt;
&lt;p&gt;&lt;img src=&quot;/images/4dafc154-2347-4a3e-b557--FellowFox_black_whale-shark_fin_sticking_out_of_grey_irish_atla_e47f0b38-257c-423d-9528-ed6b35ea07ae.png&quot; alt=&quot;&quot;&gt;&lt;/p&gt;
&lt;p&gt;Anyway, all in all it was a perfect day. Actually … The only wrinkle was the girl on the other boat and her screaming when the sharks approached. What did she expect the silly bitch? That nearly scared away our sharks, they must have heard her … so maybe Scáth Mór did hear me when I said “Please eat”.&lt;/p&gt;
&lt;p&gt;Let’s choose to believe.&lt;/p&gt;
&lt;p&gt;Anyway, I’ve had nothing like it before, and I may not see a day like this again. It was … holy? Raw? Real? Compassionate, caring … I don’t know how to describe it. But I take the Movement seriously now, if I didn’t before. It’s not just the right thing to do. It’s not just the Hyper-Rational thing. It’s much more than that. I can feel it.&lt;/p&gt;
&lt;p&gt;I’ve taken the Pledge and I intend to see it through.&lt;/p&gt;
</content:encoded></item><item><title>DESIGN FICTION: Masked Themselves from History</title><link>https://www.simonoregan.com/short-thoughts/design-fiction-masked-themselves-from-history/</link><guid isPermaLink="true">https://www.simonoregan.com/short-thoughts/design-fiction-masked-themselves-from-history/</guid><description>DESIGN FICTION: MASKED THEMSELVES FROM HISTORY</description><pubDate>Tue, 14 Nov 2023 00:00:00 GMT</pubDate><content:encoded>&lt;p&gt;&lt;strong&gt;DESIGN FICTION: MASKED THEMSELVES FROM HISTORY&lt;/strong&gt;&lt;/p&gt;
&lt;p&gt;&lt;em&gt;San Diego, 2054&lt;/em&gt;&lt;/p&gt;
&lt;p&gt;Fame is u-shaped. The poor are anonymous. The richest too.&lt;/p&gt;
&lt;p&gt;But the baseline level of anonymity changed definitively in the first three decades of the 21st century.&lt;/p&gt;
&lt;p&gt;What was once table-stakes - no-one outside your local community knew of you unless you achieved great or terrible things - became rare, then rarer still, until it was barely possible at all.&lt;/p&gt;
&lt;p&gt;Not everyone was on the streams of course. But everyone was on ambient video, stitched from CCTV, and the always on streams of others.&lt;/p&gt;
&lt;p&gt;And digital currency leaves its own trace. The only way to escape was to go off-grid, but even then the drones and forest beacons would pick you up. And finding you, and you without a detailed profile, invited further investigation. The drones were sent to scope you out. So hiding, or opting out, opted you in more.&lt;/p&gt;
&lt;p&gt;So, table-stakes.&lt;/p&gt;
&lt;p&gt;&lt;img src=&quot;/images/6cb71122-781e-4130-88ec--FellowFox_surveillance_state_art_photography_in_the_style_of_La_968e22d7-64fc-42f4-85e3-43d8aa003bb8.png&quot; alt=&quot;&quot;&gt;&lt;/p&gt;
&lt;p&gt;The surveillance economy was not only important for keeping tabs on crime, and as a convenience (tax collection) but as the most valuable thing of all, data to train the algos. But even that idea soon became dated. Vulgar even.&lt;/p&gt;
&lt;p&gt;Ironically, or perhaps predictably, society came up with good cultural reasons to justify its vices. And recast them as virtues. It is important to know who you are and what you’re like because you are part of the tapestry of history. You are a child of humanity and we owe our descendants and the universe itself the gift of ourselves, our experiences and our unique combinations of genetics, nurture and life-paths a glimpse of what it is to be us. To deprive them of that is a vice. Extreme selfishness. Anti-social behaviour.&lt;/p&gt;
&lt;p&gt;So opting out was taboo.&lt;/p&gt;
&lt;p&gt;Still, you might Walden-pond it or Unabomber it a bit. And get away with it. There are deserts out there still, and deeper woods than there have ever been the modern era. So you could, sometimes, be anonymous if you resigned yourself to separate completely from humanity. Renounce involvement in human affairs. Throw out achievement and focus on the simple things.&lt;/p&gt;
&lt;p&gt;But what of those freaks who craved privacy but achievement too. Those who wished to make their mark, but not be known. Those who would remould the world but wished not to be looked at; wished to remain unexamined. Except in their achievements.&lt;/p&gt;
&lt;p&gt;Those Socrats as they became to be known - wished to follow their namesake and icon, Socrates, and definitely mask themselves from history.&lt;/p&gt;
&lt;p&gt;They would be know &lt;em&gt;of&lt;/em&gt;. But nobody would know &lt;em&gt;them&lt;/em&gt;.&lt;/p&gt;
&lt;p&gt;Their motives differed. Many feared being the victims of fraud, of being incorporated as deepfakes. Others feared a future where conscious simulations of themselves would be recreated from their digital prints once the technology was suitably advanced. Others still, perhaps the majority, felt that identity was a sacred thing and should not be shared.&lt;/p&gt;
&lt;p&gt;&lt;img src=&quot;/images/b461511b-dbed-4f0f-b104--FellowFox_surveillance_state_art_photography_in_the_style_of_Ya_e6103c2b-a238-4050-9ac3-959ad85f036d.png&quot; alt=&quot;&quot;&gt;&lt;/p&gt;
&lt;p&gt;How did they do this? By masking. They hid their identities in layers. They presented a version of themselves to the world, but never their true selves. Nor indeed anything close to it. They deflected. They altered their opinions, their behaviours, and even sometimes, their biometrics. Their faces, their gaits, their prints.&lt;/p&gt;
&lt;p&gt;They put out so many different prints of themselves, that evolved, faked back, doubled down then doubled back, that it was never at all possible to know who they were. Re-looking at them through the Backcasters it was as if you were looking at not one person but three, or five, or ten, or a hundred. These people were knowable only as distortions or shadows. Reflections or refractions of an identity. They shed so much conflicting data that you could make anyone of them.&lt;/p&gt;
&lt;p&gt;And their devices and algorithms helped them do it. In fact, did it for them automatically.&lt;/p&gt;
&lt;p&gt;Your gait is known too well. You broadcast that biometric print every time you take a few steps. No amount of conscious conditioning can make you mask your gait for long; you slide back into it unconsciously. Instead, your shoes reconfigured to make you limp or sent imperceptible electrical shocks to make you hop a little, or favour one side, then the other. To slow you down, then speed you up, all within a single stride.&lt;/p&gt;
&lt;p&gt;Your face is known, so the Socrats used technology to relax or tighten facial muscles, dynamically. Often, they took to surgery, temporary or permanent, to alter their appearance more dramatically. If they had the coin, they underwent dynamic surgery. The programmable face one. Where they a layer of reconfigurable under-muscle was implanted directly below the skin. Then the facial structure would be changed over time programmatically.&lt;/p&gt;
&lt;p&gt;A quirk of the capitalist system of government that predominated when big data first emerged, meant that spending habits were one of the most accurate and predictive behavioural signals for identification. You are what you buy. A basket of eleven items is enough to pick you from the crowd of 9 billion.&lt;/p&gt;
&lt;p&gt;The Socrats subscribed to counter-algorithms that interfered with those models. Mixing up what you bought for optimal pattern interference.&lt;/p&gt;
&lt;p&gt;It’s common sense, that text and speech is shedding information on our moods or vocabulary. Well that of course can be scrambled too. The Socrats, communicated with the help of AI advisors employed to tell them what to say and when to say it. Just enough to confound inference-makers. They spoke through voice modulators, imitating mood-markers and barely perceptible vocal ticks; just enough to throw on-lookers or archivists off their digital scent. A times, the AI advisors sent dummy messages off into the digital ether. Burying true signal in a deluge of noise.&lt;/p&gt;
&lt;p&gt;&lt;img src=&quot;/images/231c6474-dd77-4cdf-94a3--FellowFox_surveillance_state_art_photography_in_the_style_of_Ya_c3642653-d2f4-4ac1-90ad-4b0dffbeea5c.png&quot; alt=&quot;&quot;&gt;&lt;/p&gt;
&lt;p&gt;In short, they made themselves multitudes. So the masses might never gaze upon their true selves.&lt;/p&gt;
&lt;p&gt;And yet they still could remain part of society. Doing their important work. Without ever been definitively known.&lt;/p&gt;
&lt;p&gt;They had masked themselves from history.&lt;/p&gt;
</content:encoded></item><item><title>DESIGN FICTION: Nature Buddy</title><link>https://www.simonoregan.com/short-thoughts/design-fiction-nature-buddy/</link><guid isPermaLink="true">https://www.simonoregan.com/short-thoughts/design-fiction-nature-buddy/</guid><description>Even in Ireland, where they&apos;d talk to the wall and the wall would talk back. Once you hit your mid-twenties, new friends are hard to come by. It&apos;s harder still to make friends with someone who shares…</description><pubDate>Tue, 07 Nov 2023 00:00:00 GMT</pubDate><content:encoded>&lt;p&gt;&lt;strong&gt;DESIGN FICTION: NATURE BUDDY&lt;/strong&gt;&lt;/p&gt;
&lt;p&gt;&lt;em&gt;Ireland, 2036&lt;/em&gt;&lt;/p&gt;
&lt;p&gt;It’s hard to make friends as an adult.&lt;/p&gt;
&lt;p&gt;Even in Ireland, where they’d talk to the wall and the wall would talk back. Once you hit your mid-twenties, new friends are hard to come by. It’s harder still to make friends with someone who shares a very different worldview.&lt;/p&gt;
&lt;p&gt;But that’s exactly what the Irish government forced upon its construction industry in 2030. The Construction in Accordance with Biodiversity Directive set out that all construction companies employing more than 5 people would need to now employ an Environmental Advisor, full or part-time to advise on and report centrally on the environmental and biodiversity measures taken during construction. These biodiversity consultants or ‘nature buddies’ were mandatory from 2033 and saw strong enforcement immediately.&lt;/p&gt;
&lt;p&gt;&lt;img src=&quot;/images/3d0576e4-b971-4bc3-ba3c--FellowFox_housing_development_in_Ireland_lots_of_greenery_trees_55d3abd9-8705-4ddc-8da3-7bc6428c54a3.png&quot; alt=&quot;&quot;&gt;&lt;/p&gt;
&lt;p&gt;It started because the builders couldn’t be trusted. They’d fucked the rest of us over one too many times. Crumbly concrete, backhanders, planning scandals, bulldozing protected hedgerows. It was felt in Government Buildings, in the urban electorate, and loudest in the glass corridors of Brussels that something needed to be done quickly. The Biodiversity Crisis had heated up, and accelerating more than even the most pessimistic forecasts had warned.&lt;/p&gt;
&lt;p&gt;Of course, not all builders were out to destroy the environment. There were good ones too. The ones who felt that we’d inherited an island that was a beacon of natural beauty. Beauty worth preserving. But how could we trust them to compete in an industry of fine margins where too many were willing to cut corners.&lt;/p&gt;
&lt;p&gt;So supervision it was.&lt;/p&gt;
&lt;p&gt;Conveniently, it provided a slate of jobs for the growing class of college-educated environmentalists who found a work-market largely indifferent to their concerns and qualifications. Nobody mentioned that. Instead, the Directive embedded environmentalism in small business. And grounded it firmly in local communities.&lt;/p&gt;
&lt;p&gt;Of course, it did both. But it wasn’t exactly an immediate success.&lt;/p&gt;
&lt;p&gt;What makes a good Nature Buddy? Well, for a start, a thick skin. The first cohort of Biodiversity Consultants found themselves the focal point of relentless piss-taking and workplace bullying. The building contractors may very well have ordered it. And probably did in certain cases. But a more innocent explanation was the colliding of two very different worlds. The soft academic with their idealism, abstraction and nature-love. And well, everyone else in the construction industry.&lt;/p&gt;
&lt;p&gt;By no means a match made in heaven. But a match made necessary by the rapid degradation of biodiversity on the Emerald Isle. A decay that was increasingly visible from year to year. Something had to be done. And this was one of those somethings.&lt;/p&gt;
&lt;p&gt;Anyway, it was a bumpy start. Those bumps made national news. A viral trend of eco-smearing kicked off following a TikTok of a Biodiversity Consultant in Monasterevin locked in a portaloo, and pushed over. The excrement-covered eco was fuming, prompting a fairly unimaginative nickname to spread nationwide. Eco-shits.&lt;/p&gt;
&lt;p&gt;The Biodiversity Consultants picked fights of their own. 280 building projects were shut down, or received environmental fines of more than E50,000 in 2033 alone as a result of these nature-buddies. 195 cases of workplace harassment and bullying went before the Courts.&lt;/p&gt;
&lt;p&gt;&lt;img src=&quot;/images/41cb3324-c419-422c-b397--FellowFox_green_plastic_portaloo_the_portaloo_is_on_a_construct_1fdce5ba-9a1a-486d-aa7e-d9d42cd08c22.png&quot; alt=&quot;&quot;&gt;&lt;/p&gt;
&lt;p&gt;So the culture war had two sides. It was a war of attrition.&lt;/p&gt;
&lt;p&gt;It was a tumultuous three years, but by the beginning of 2036, both sides had begun to realise that nobody was benefiting from the tit-for-tat.&lt;/p&gt;
&lt;p&gt;And so, things began to normalise. The culture of workplace bullying began to lose its vicious edge. Of course there was piss-taking; no outlawing here of that national past-time. But the worst of it was gone, mostly. The original cohort of Biodiversity Consultants had become more pragmatic. They had a better understanding of the realities of the building world and were more able to adapt to its rhythms and constraints.&lt;/p&gt;
&lt;p&gt;What helped greatly was a common enemy. The installation of ‘Nature Auditors’ on each local council was a nightmare for the construction industry. Their usual avenues of complaint to the local politicians, counsellors and TDs (members of parliament) were cut off, as the ‘nature czars’ were installed by an EU directive. The directive grew from the fact that Ireland had failed to hit any of its Nature and biodiversity targets in the previous 7 years. Ireland was the remedial student and would need special supervision.&lt;/p&gt;
&lt;p&gt;And so the Biodiversity Consultants were the means by which the Builders could navigate this new eco-legal reality they faced. And navigate they did. By 2036, the Biodiversity-Alignment Score of the average building works carried out in Ireland surpassed all other EU nations bar Denmark. And the relationships on the ground are a bit more friendly. And a little less covered in shit.&lt;/p&gt;
&lt;p&gt;An interview with Paul Coughlan, a building contractor in East Cork: “I suppose it’s a good thing in the end. You wouldn’t have heard me saying that last year, or the year before. It was a joke. But look, eventually, we’ve worked it out. We’ve three advisors between the eight sites we’re working on at the minute. So we have James, Kate and Siona working with us. And we get on mighty. They’re part of the furniture at this stage like. We’d be lost without them. We’d get nothing built. They’d all be held up in planning. Nightmare stuff. But sure look it, it took a bit of time, but we’re getting there. And the houses are looking better for it in fairness. And with this biodiversity crisis, sure we have to do something.”&lt;/p&gt;
&lt;p&gt;The view from the Biodiversity Advisor’s side is similar. Tomasz, based in Enniskerry, “To be perfectly honest, I came into the job a bit green in all senses of the word. I didn’t have a proper idea how the industry worked. What the day to day looked like. I was thinking only of conservation and sticking to the Biodiversity Directive. But over time, I’ve seen that it’s well and good taking a directive but implementing that in the real world, is a totally different thing. We’re learning. And I think we’re improving. Some of the proposals that were made in the Forum on Biodiversity just don’t work. And others, work much better than anticipated. Being on the ground we can see what’s working and do more of that. And of course, help to ensure we’re meeting the housing needs of the local community.&lt;/p&gt;
&lt;p&gt;We all need to live somewhere. And most young people are sick of renting. So we want to buy a house but we don’t want to destroy the environment either. It’s nice to think that what we’re doing here is helping to make houses that are less detrimental to nature.”&lt;/p&gt;
&lt;p&gt;And what about the Nature Auditors?&lt;/p&gt;
&lt;p&gt;Both Paul and Tomasz declined to comment. The less said, the better.&lt;/p&gt;
</content:encoded></item><item><title>DESIGN FICTION: How the City Plants Grow</title><link>https://www.simonoregan.com/short-thoughts/design-fiction-how-the-city-plants-grow/</link><guid isPermaLink="true">https://www.simonoregan.com/short-thoughts/design-fiction-how-the-city-plants-grow/</guid><description>Infrastructure is a boring word. A word consigned to engineers, economists and public policy wonks. And bio-architects.</description><pubDate>Tue, 31 Oct 2023 00:00:00 GMT</pubDate><content:encoded>&lt;p&gt;&lt;strong&gt;DESIGN FICTION: HOW THE CITY PLANTS GROW&lt;/strong&gt;&lt;/p&gt;
&lt;p&gt;&lt;em&gt;Freiburg, 2037&lt;/em&gt;&lt;/p&gt;
&lt;p&gt;Infrastructure is a boring word. A word consigned to engineers, economists and public policy wonks. And bio-architects.&lt;/p&gt;
&lt;p&gt;But that infrastructure beneath our feet keeps the lights on, the data streaming. It brings us clean water and takes waste-water away.&lt;/p&gt;
&lt;p&gt;And in Freiburg, beneath this sleepy city is a hidden subterranean network of plants.&lt;/p&gt;
&lt;p&gt;It connects each and every plant and tree in our city in a way that allows the soil to regenerate, re-capture carbon and allow those very same plants to communicate with one another.&lt;/p&gt;
&lt;p&gt;&lt;img src=&quot;/images/8eac53b7-a251-4c4d-9a4e--FellowFox_Freiburg_city_centre_covered_in_German_forest_plants__934d9b6f-d435-4e05-ace1-ee49481b824e.png&quot; alt=&quot;&quot;&gt;&lt;/p&gt;
&lt;p&gt;Carsten Havertz is best known for his work designing the first great city plant substrate in Freiburg in the late ’20s. Groundbreaking; the design and implementation saw the uprooting of 2M tonnes of concrete and tarmac, to be replaced with topsoil and organic compost. Urban Planning 101 today, when the Freiburg Municipal Planning Council set out to redefine how city flora are connected the plan was met with something altogether less than enthusiasm.&lt;/p&gt;
&lt;p&gt;Why would you even bother?&lt;/p&gt;
&lt;p&gt;The questions cut like daggers from Left and Right alike. Even environmentalists saw this as expensive quackery. Green-naivety.&lt;/p&gt;
&lt;p&gt;E2.5 billion spent re-earthing Freiburg could be much better spent elsewhere  - rewilding, protecting existing rainforest, research, tree-planting. Literally any other environmental investment would have a better ROI in terms of carbon capture, biodiversity, conservation. Why spend money on the expensive land in commercial centres to replace with relatively tiny amounts of plant matter. Madness. The project came under criticism in Der Spiegel, Die Zeit, Bild and Die Tageszeitung. Green Entrepreneur, billionaire and German socialite Jo Mueller called for a public enquiry. A mismanagement and misappropriation of tax payers money and a diversion away from urgent action needed on the twin fronts of Biodiversity Crisis and Climate Crisis.&lt;/p&gt;
&lt;p&gt;Henning Blum, council member at the time, described the period as “One of the most challenging of my life. It was not easy. It took its toll on all of us. On our families - who were called out on social media and metastreams. There were even death-threats. In the end, those turned out to be AI-gentic. But of course, we didn’t know that at the time. We thought we’d wake up one night and be taken away by BioStomp or something.” Blum is visibly shaken recounting the incident, even today. It’s clear the memories have left a deep wound.&lt;/p&gt;
&lt;p&gt;But his expression changes suddenly when he speaks of the city today.&lt;/p&gt;
&lt;p&gt;Smile-blazing: “But look at Freiburg today. It is a miracle. A cathedral of living matter. It is the unthinkable made real by perseverance. And of course, by the maestro himself, Herr Doktor Havertz.”&lt;/p&gt;
&lt;p&gt;What was he like? “Oh, he was … [pauses, lost in thought] … he was otherworldly. He knew things, he saw things we could barely see. He could feel the possibility. It was flowing in him and when he let you see his vision, it was like looking into a crystal ball that reached out filling you with brilliant hope. To listen to him when he was in one of his moods was like listening to music. The most magical music. Not the music we hear today, but the type of music you read about in books. Spellbinding … “ Another pause. I let time pass, it’s clear that Blum is somewhere else. I am about to interrupt, when he reanimates, hand on chin.&lt;/p&gt;
&lt;p&gt;&lt;img src=&quot;/images/d5fe0477-2424-4556-9ff6--FellowFox_Freiburg_city_centre_covered_in_German_forest_plants__fc29a686-c2ea-4238-a918-4e744cebbbf7.png&quot; alt=&quot;&quot;&gt;&lt;/p&gt;
&lt;p&gt;“You know, there was a story my mother told me when I was child about a Piper. He came to the village and played a flute and led all the children away with him. I never really understood it at the time to be honest. I was always asking questions. Why would these children just get up and follow some man playing music? It was silly. But I’ve thought about that story a lot since I first met Carsten Havertz.”&lt;/p&gt;
&lt;p&gt;He was the piper, leading you all astray?&lt;/p&gt;
&lt;p&gt;“No [emphatic … pause]. He was the Piper, certainly. But he wasn’t leading us astray. He was leading us into the future. And we wanted to go with him. We were giddy to go with him. There was simply no question we would follow. I guess, I never really understood that about the fairytale. Why did the children go? Were they under a spell? Well maybe they were but it was a spell that they wanted to feel.”&lt;/p&gt;
&lt;p&gt;So he had charisma? An infectious Reality Distortion Field? “Yes, I think. Maybe more than that.” Another pause. This time a pained expression on Blum’s face. He’s conflicted, having an argument internally. Again he resumes, sighs. He’s made up his mind, and a calmness comes over his face. “You know I’ve not really spoken about this publicly before. When I was young - university time - I fell in with a crowd. I cared about sustainability, and that led me to some communes and … anyway that’s not important. At that time, in that scene, whatever, … neo-psychedelics were a thing. I’m sure you remember the Summer of Insight and all that. Well, I was one of those people for a little while. And then I drifted into harder substances, Nhat and Opies. I was addicted to Opies for quite some time. It was not … anyway, it was a long time ago. But the thing that you hear these days with Opies addicts … and no no … I can say it, that is what I was. We shouldn’t shy away from these words. Anyway I was an addict but what you never hear about Opies these days is how incredibly good it felt. Of course it did. That’s why I took it! [Laughs].”&lt;/p&gt;
&lt;p&gt;“It was unbearably good. Unbreathably good. It wasn’t a superficial high you see. It was as if every cell in your body was vibrating gently with Life. Meaning was clear. It was a hug from god himself. And the certainty of the hope you felt … there’s nothing even remotely like it. Nothing.”[pause]&lt;/p&gt;
&lt;p&gt;“Nothing. Absolutely nothing. Except maybe listening to Carsten Havertz. And his beautiful vision of a City that Lived.”&lt;/p&gt;
&lt;p&gt;The City that Lived was groundbreaking in so many ways. Bio-architects consider it not only a masterpiece because it was so unlike anything that had come before it. But a masterpiece in its own right. The layout, planning, the detail of the Freiberg substrata remains to this day the benchmark, the north star for substrata design. That isn’t just an aesthetic preference or architectural accolade. That Masterpiece status is visible in downstream quantitative ways. Measures of plant health in Freiburg are higher than in other cities of similar size and climate. The jump in well-being index was the largest seen by any city that invested in substratum (with the possible exception of Irkutsk in the Siberian Republic and the quality of that data is contested).&lt;/p&gt;
&lt;p&gt;What’s less well known about the City that Lived were the other benefits that emerged from it. Freiburg had the lowest age-adjusted per capita heat deaths in Scorching 34. It had the lowest per capita number of excessive deaths due to Avian Flu ’35. According to researchers at Robert Koch Institut, that was largely because of the proximity of the population there to such a variety of birdlife that shared open streams and settled in the gardenfarms. It didn’t provide immunity as such, but seems to have provided partial immunity to a minority of the population; enough to stop the virus from tearing through the city like it did so many of its neighbours on the Eurasian continent.&lt;/p&gt;
&lt;p&gt;&lt;img src=&quot;/images/0f37a55b-5dd0-488e-8dfa--FellowFox_Freiburg_city_centre_covered_in_German_forest_plants__2aa67ca6-c751-4216-a126-70d7ed48052d.png&quot; alt=&quot;&quot;&gt;&lt;/p&gt;
&lt;p&gt;The plant pathways of Freiburg are amazing to behold. Canals of earth that house the network of root system and soil movement that allows the city to regenerate, to sit in the ecosystem rather than apart from it. The Glass Avenue is a major tourist attraction today and worth the visit. Here the soil is divided by corridors of glass that allow you to walk within the soil network and see this tangle of roots and the slow movement of water, worms and the very occasional mole. Amazingly, the soil health of downtown Freiburg is higher than that of the average American farm.&lt;/p&gt;
&lt;p&gt;More surprisingly still, the average citizen of Freiburg reports a higher level of affinity with nature than activists in Greenpeace, Friends of the Earth, WWF.&lt;/p&gt;
&lt;p&gt;This was always the plan.&lt;/p&gt;
&lt;p&gt;Havertz in his essay Manufacturing Biophilia finished with a sentence that Blum knows by heart. “Love is not an abstract thing. Love of Nature neither. If we want to learn to love our Living Planet, we must first live in it.”&lt;/p&gt;
&lt;p&gt;That love of Nature is undeniable in Freiburg. It is everywhere to see. In the wild, richness of the main thoroughfare right through to the leafy forest of the industrial estates and the winding greenery of the ringbahn and autobahn.&lt;/p&gt;
&lt;p&gt;Love of Nature then is not an abstract thing. That love is real. And that love is measurable in money. That E2.5 billion spent on the Living City. A waste it was said.&lt;/p&gt;
&lt;p&gt;E2.5 billion is the sum of private donations of Freiburg’s residents to Environmental NGOs, clans and accelerators in 2036. Each year, the City of Life pays for itself as it strengthens its residents commitment to Biophilia.&lt;/p&gt;
&lt;p&gt;To complete this piece, my research led me to seek out a senior figure in BioStomp who had allegedly threatened the Council.  Speaking on the condition of anonymity, owing to their being wanted for acts of terrorism and bio-terrorism, I wanted to know if they still viewed Freiburg as the ‘act of betrayal’ they dubbed it all those years ago. “Ahhh. No, no. Freiburg was … we may have gotten that one wrong. You know it was war. We needed urgency. Of course, this looked like an absolute disaster. With the floods, the fires, tens of millions displaced in Europe alone. Tigers, gone, red squirrels, badger, rhinos, gone, gone, gone. And this bunch of bureaucrats wanted to dig up their city and plant a few more trees. It was madness. [smiles]&lt;/p&gt;
&lt;p&gt;But sometimes madness is necessary.”&lt;/p&gt;
&lt;p&gt;&lt;img src=&quot;/images/859ba7c9-7822-44ea-ae11--FellowFox_visionary_German_bio-architect_profile_photo_taken_by_95d16500-b0f7-44d8-9a7b-13d5cf73f41a.png&quot; alt=&quot;&quot;&gt;&lt;/p&gt;
</content:encoded></item><item><title>BIOPHILIA SUMMARY: Rewilding the Sea</title><link>https://www.simonoregan.com/short-thoughts/biophilia-summary-rewilding-the-sea/</link><guid isPermaLink="true">https://www.simonoregan.com/short-thoughts/biophilia-summary-rewilding-the-sea/</guid><description>Easy bedtime reading. A nice narrative overview of the status quo and some rewilding rays of hope. Now seeking a Vaclav Smil-type follow-on.</description><pubDate>Tue, 24 Oct 2023 00:00:00 GMT</pubDate><content:encoded>&lt;p&gt;&lt;strong&gt;REWILDING THE SEA, Charles Clover&lt;/strong&gt;&lt;/p&gt;
&lt;p&gt;Easy bedtime reading. A nice narrative overview of the status quo and some rewilding rays of hope. Now seeking a Vaclav Smil-type follow-on.&lt;/p&gt;
&lt;hr&gt;
&lt;p&gt;&lt;strong&gt;TLDR&lt;/strong&gt;&lt;/p&gt;
&lt;p&gt;The sea and its wildlife is in extreme decline.&lt;/p&gt;
&lt;p&gt;Ocean ecosystems regenerate if left alone.&lt;/p&gt;
&lt;p&gt;To regenerate, we need large areas where fishing is not permitted. Phase out bottom-trawling and dredging, reduce quotas and enforce them, get rid of subsidies.&lt;/p&gt;
&lt;hr&gt;
&lt;p&gt;&lt;strong&gt;There used to be way more fish&lt;/strong&gt;. For every hour fishing today, even with best equipment, fisherman land 6% of what they did 130 years ago [1890].&lt;/p&gt;
&lt;p&gt;Some types of fishing are worse than others. Bottom-trawling and dredging are the worst for biodiversity loss and carbon release.&lt;/p&gt;
&lt;p&gt;Some marine species are more important than others in helping the ecosystem regenerate and thrive. These should be nurtured and protected. Atlantic cod, Oysters and Kelp, amongst others.&lt;/p&gt;
&lt;p&gt;Great examples of regeneration are Chagos Islands, Acsension Island and Lyme Bay .&lt;/p&gt;
&lt;hr&gt;
&lt;p&gt;&lt;strong&gt;The most important things I can do in Ireland:&lt;/strong&gt;&lt;/p&gt;
&lt;ul&gt;
&lt;li&gt;Avoid Cod, scallops and Bluefin Tuna.&lt;/li&gt;
&lt;li&gt;Lobby against bottom-trawling and kelp forest destruction.&lt;/li&gt;
&lt;li&gt;Support creation and policing of large marine reserves.&lt;/li&gt;
&lt;/ul&gt;
&lt;hr&gt;
&lt;p&gt;&lt;strong&gt;Managing the Oceans.&lt;/strong&gt;&lt;/p&gt;
&lt;p&gt;The oceans are the last place where modern society depends largely on hunter gatherers. Fishermen depend for their living on catching wild animals.&lt;/p&gt;
&lt;p&gt;There can be no ‘individual re-wilding efforts’ as there is on land.&lt;/p&gt;
&lt;p&gt;The seas are hard to police.&lt;/p&gt;
&lt;p&gt;The most harmful fishing practices are subsidised. They do not make economic sense, let alone environmental sense. The big players: China, EU, US, Japan, Russia, Taiwan, South Korea all subsidise fishing.&lt;/p&gt;
&lt;p&gt;A barbell strategy for sustainable fishing:&lt;/p&gt;
&lt;ul&gt;
&lt;li&gt;It is ecologically and economically beneficial to &lt;em&gt;only&lt;/em&gt; have artisanal fishing methods within 3, 6, 12, 40 miles of the coast. This should be our aim.&lt;/li&gt;
&lt;li&gt;Phase out trawling, bottom-fishing, dredging. No hyper-targeted fishing. Stricter quotas.&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;Fishing has a big part to play in climate change. &lt;strong&gt;Trawling is as carbon-contributing as aviation (2021 Sala et al.).&lt;/strong&gt;&lt;/p&gt;
&lt;p&gt;Mesopelagic fish help with carbon capture. There is a risk that we will increasingly start fishing them.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Kelp can take 20x carbon than a landforest.&lt;/strong&gt; Let’s protect and re-wild Kelp Forests.&lt;/p&gt;
&lt;hr&gt;
&lt;p&gt;&lt;strong&gt;Sources&lt;/strong&gt;&lt;/p&gt;
&lt;ul&gt;
&lt;li&gt;Rewilding the Seas, Charles Clover&lt;/li&gt;
&lt;/ul&gt;
</content:encoded></item><item><title>DESIGN FICTION: Birth Flower</title><link>https://www.simonoregan.com/short-thoughts/design-fiction-birth-flower/</link><guid isPermaLink="true">https://www.simonoregan.com/short-thoughts/design-fiction-birth-flower/</guid><description>2033 was the year of the See-Me-Not. A beautiful stifling year on the plains of Toledo when the See-Me-Not was seen and seen fully.</description><pubDate>Tue, 24 Oct 2023 00:00:00 GMT</pubDate><content:encoded>&lt;p&gt;&lt;strong&gt;DESIGN FICTION: BIRTH FLOWER&lt;/strong&gt;&lt;/p&gt;
&lt;p&gt;&lt;em&gt;Madrid, 2034&lt;/em&gt;&lt;/p&gt;
&lt;p&gt;2033 was the year of the See-Me-Not. A beautiful stifling year on the plains of Toledo when the See-Me-Not was seen and seen fully.&lt;/p&gt;
&lt;p&gt;Gyrocaryum oppositifolium Valdés had been endangered in the 2020s. Dramatically so. Despite conservationists best efforts to preserve and protect its genetic diversity, the See-Me-Not very rapidly lived up to its name.&lt;/p&gt;
&lt;p&gt;The death of a 27 million years-old flower is a tragedy. A tragedy made more tragic still by its isolated position on the tree of life. Sitting, alone as the single species in the Gyrocarum genus, the morphologic peculiarity of its fruits is a beacon to its uniqueness.&lt;/p&gt;
&lt;p&gt;The See-Me-Not was a plant worth protecting.&lt;/p&gt;
&lt;p&gt;&lt;img src=&quot;/images/7fea9cfc-a3e8-430e-98ea--FellowFox_rock_plain_with_very_pale_blue_see-me-not_flowers_art_a6c2e94c-bcb4-4cf5-847c-3a678d9c057e.png&quot; alt=&quot;&quot;&gt;&lt;/p&gt;
&lt;p&gt;Remarkably, this protection may be an unusual case of conservation that was too successful. How did it happen? Given its ‘worth-protecting’ status, it was assigned to proportionately more citizens. A little over 0.05% of Spaniards were assigned See-Me-Not as Birthflower. But a rather powerful cohort it turned out to be.&lt;/p&gt;
&lt;p&gt;Perhaps the drama of the See-Me-Not was due to the Birthflower Ceremony. The government plan had been to register BirthFlowers for each new birth in Iberia to foster an affinity between the population and their natural environment. A beautiful concept. And one that was met with unexpected enthusiasm in a country not especially renowned for its love of nature.&lt;/p&gt;
&lt;p&gt;The wrinkle with the See-Me-Not was that many adults wanted BirthFlowers also. They loved the idea and wished they themselves could forge a more intimate relationship with the herbiculture of their local landscape. So the Ministry for Nurturing the Relationship with Nature updated the database; assigning Birthflowers retrospectively for the adult population.&lt;/p&gt;
&lt;p&gt;Like anything, not everyone takes their duties seriously. And some, take them very seriously indeed. And seriousness becomes more serious still when competition is involved.&lt;/p&gt;
&lt;p&gt;And so the story of the See-Me-Not is the story of Juan Marcos Alba and Alberto Alvarez. Two Castilian billionaires; two men randomly assigned the inconspicuous Birthflower of Gyrocaryum oppositifolium Valdes.&lt;/p&gt;
&lt;p&gt;The See-Me-Not won the lottery with one billionaire patron. It won it twice with two. But the one-upmanship that blossomed between the retail magnates was something else entirely.&lt;/p&gt;
&lt;p&gt;Alba started it when he announced the creation of a vast farming and replanting initiative outside Leon in early August 2029. In a single act of environmental benevolence he wished to turn around the fate of the forgotten cousin of the Forget-me-Not. The See-Me-Not would be forever associated with Alba. It’s 27 million year fate entangled with this singular man. An inspiring story of Homo Sapiens nurturing the natural world.&lt;/p&gt;
&lt;p&gt;But inspiration breeds jealousy too and Alberto Alvarez could not live with the idea that his BirthFlower would be synonymous with his contemporary and rival. He lobbied privately to have his Birthflower changed. This was not possible the bureaucracy said; it would undermine the program and lead to complaints and petitions by those would wished for the more beautiful extravagant and elegant flora. This would introduce clear bias into the natural world, disrupting nature once again.&lt;/p&gt;
&lt;p&gt;Birthflower assignment must be random, and it must be irreversible. Even for Billionaires.&lt;/p&gt;
&lt;p&gt;&lt;img src=&quot;/images/3cf551a2-e520-4a99-a8d1--FellowFox_artistic_portrait_photograph_by_Annie_Liebowitz_of_a__d66db149-a32c-476e-a2c0-701ecfca2ef5.png&quot; alt=&quot;&quot;&gt;&lt;/p&gt;
&lt;p&gt;Especially for Billionaires.&lt;/p&gt;
&lt;p&gt;So Alvarez was stuck with the See-Me-Not and the shadow of Alba above it.&lt;/p&gt;
&lt;p&gt;In March 2030, at a vast vineyard turned ‘plant nursery’, he held a press conference of his own. He had funded a new organisation of See-Me-Not conservation. They would repopulate hinterlands of Madrid and Sevilla in magnificent numbers. The See-Me-Not would blanket not only natural areas, but roadsides, parks and commercial property. This would be boosted by donations from his clothing empire (Destino, Flor Tenue and Pluma).&lt;/p&gt;
&lt;p&gt;Donations flooded in.&lt;/p&gt;
&lt;p&gt;Not least because the See-Me-Not motif was intertwined with that seasons fashions. The brand redesign of Flor Tenue even had the See-Me-Not as its icon and appeared entangled with the logo.&lt;/p&gt;
&lt;p&gt;The See-Me-Not was in the limelight.&lt;/p&gt;
&lt;p&gt;The story continued as any story of one-upmanship does. By 2033, the See-Me-Not was everywhere. Its resurgence was noted far beyond the Iberian peninsula too. Botanical Data Scientists in Greece, Algeria and Azerbaijan noted upticks of over 1000% in See-Me-Not in the wild. It’s not clear if that was natural pollination or copycat efforts. Likely it was the latter. 2033 was the Year of the See-Me-Not.&lt;/p&gt;
&lt;p&gt;Soon, the See-Me-Not will need to be contained, reduced, pruned. It is stifling its competitor species. The Narcissus minor asturiensis, Hypericum pulchrum and Campanula patula - all driven to the edge of extinction by the benevolent vanity of two great men.&lt;/p&gt;
&lt;p&gt;But that is a story for another day.&lt;/p&gt;
</content:encoded></item><item><title>AI SUMMARY: Prompting is hard, AIs can help</title><link>https://www.simonoregan.com/short-thoughts/ai-summary-prompting-is-hard-ais-can-help/</link><guid isPermaLink="true">https://www.simonoregan.com/short-thoughts/ai-summary-prompting-is-hard-ais-can-help/</guid><description>Eliciting Human Preferences with Language Models. Li et al. 2023</description><pubDate>Mon, 23 Oct 2023 00:00:00 GMT</pubDate><content:encoded>&lt;p&gt;&lt;a href=&quot;https://arxiv.org/abs//2310.11589&quot;&gt;&lt;strong&gt;Eliciting Human Preferences with Language Models. Li et al. 2023&lt;/strong&gt;&lt;/a&gt;&lt;/p&gt;
&lt;p&gt;Prompting is hard. An AI can help you prompt it better.&lt;/p&gt;
&lt;p&gt;This paper creates a method (GATE) where the AI and user have a bit of back-and-forth to co-create the prompt.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Accuracy.&lt;/strong&gt; GATE outperforms or equals both example-giving and prompts as input to ChatGPT-4 for two tasks: content recommendation and email verification. For moral reasoning an AI-led yes/no back-and-forth outperformed the open-ended one.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Usability.&lt;/strong&gt; Using GATE is equally or less mentally demanding than user-written prompts.&lt;/p&gt;
&lt;hr&gt;
&lt;p&gt;&lt;strong&gt;CONTEXT&lt;/strong&gt;&lt;/p&gt;
&lt;p&gt;AI’s do stuff.&lt;/p&gt;
&lt;p&gt;We need to tell them to do stuff.&lt;/p&gt;
&lt;p&gt;What they do, and how well they do it depends on how we ask.&lt;/p&gt;
&lt;p&gt;Typically we ask in two ways: give it a bunch of examples and ask it to extrapolate, or ask an open-ended instruction (prompt).&lt;/p&gt;
&lt;p&gt;Example-giving is tough where there are many edge-cases.&lt;/p&gt;
&lt;p&gt;Prompts demand a user know what to ask upfront and know what the AI expects.&lt;/p&gt;
&lt;p&gt;Humans recognition memory is ~30% better than Recall memory. It makes sense to allow the AI to help us use Recognition memory.&lt;/p&gt;
&lt;hr&gt;
&lt;p&gt;&lt;strong&gt;Simon’s speculative YES And:&lt;/strong&gt;&lt;/p&gt;
&lt;ul&gt;
&lt;li&gt;Lots of opportunity to refine for specific domains. Not only maximising performance but minimizing time to eliciting the prompt.&lt;/li&gt;
&lt;li&gt;Open question as to whether this leads to user preference shift over time. We can expect that prompting will lead to users drifting towards prompts that are more machine-predictable. It did this in most other domains. Will there be any differences in drift between GATE and user prompting?&lt;/li&gt;
&lt;/ul&gt;
&lt;hr&gt;
&lt;p&gt;&lt;strong&gt;Source:&lt;/strong&gt;&lt;/p&gt;
&lt;ul&gt;
&lt;li&gt;Arxiv. &lt;a href=&quot;https://arxiv.org/abs//2310.11589&quot;&gt;Eliciting Human Preferences with Language Models. Li et al. 2023&lt;/a&gt;&lt;/li&gt;
&lt;li&gt;DOI. &lt;a href=&quot;https://doi.org/10.48550/arXiv.2310.11589&quot;&gt;https://doi.org/10.48550/arXiv.2310.11589&lt;/a&gt;&lt;/li&gt;
&lt;/ul&gt;
&lt;hr&gt;
&lt;p&gt;This is a human-summary of a single pass of the paper. By a very fallible human.&lt;/p&gt;
&lt;p&gt;The intent here is to give a principal component of the core concept presented.&lt;/p&gt;
&lt;p&gt;I emphasise general usefulness, not technical novelty, or even technical usefulness.&lt;/p&gt;
&lt;p&gt;Use at your own risk.&lt;/p&gt;
</content:encoded></item><item><title>DESIGN FICTION: Dead Pokemon</title><link>https://www.simonoregan.com/short-thoughts/design-fiction-dead-pokemon/</link><guid isPermaLink="true">https://www.simonoregan.com/short-thoughts/design-fiction-dead-pokemon/</guid><description>Mass protests outside the high-rise of The Pokemon Company in Roppongi Hills and the offices of their joint-owners, Nintendo, Game Freak and Creatures Inc., have brought Tokyo to a standstill. The…</description><pubDate>Tue, 17 Oct 2023 00:00:00 GMT</pubDate><content:encoded>&lt;p&gt;&lt;strong&gt;DESIGN FICTION: DEAD POKEMON&lt;/strong&gt;&lt;/p&gt;
&lt;p&gt;&lt;em&gt;Tokyo, 2029&lt;/em&gt;&lt;/p&gt;
&lt;p&gt;Life imitates art.&lt;/p&gt;
&lt;p&gt;Mass protests outside the high-rise of The Pokemon Company in Roppongi Hills and the offices of their joint-owners, Nintendo, Game Freak and Creatures Inc., have brought Tokyo to a standstill. The Japanese games conglomerates behind the hit Pokemon franchise from the 2000s have seen share prices tumble on market opening, only to be brought lower still when a DDoS attack ground the massive multiplayer role playing game offline. Hi No Mu (Nothingness of the Day) the Japanese hacker group, responsible for last years leaking of Chinese bribing of the Imperial family, claimed responsibility with a simple ransom request.&lt;/p&gt;
&lt;p&gt;De-extinct Charmander.&lt;/p&gt;
&lt;p&gt;&lt;img src=&quot;/images/89cfc0d6-ca82-4fe6-8974--FellowFox_cyberpunk_protests_outside_Pokemon_office_in_Tokyo_928b7327-d1df-4aba-9faa-03bdebb419ee.png&quot; alt=&quot;&quot;&gt;&lt;/p&gt;
&lt;p&gt;The beloved fantasy character, a baby dragon, was declared by The Pokemon Company as endangered and later extinct in the latest online game and all Pokemon properties (movies, tv series, games and merchandise). The move, a targeted effort of social engineering, was an attempt to open the eyes and hearts of young people today to the extinction crisis. The Pokemon Company CEO, Hikari Ishii, revealed that she felt a deep responsibility to use the influence of the beloved media empire to spur young fans into taking action on the very real extinction crisis facing the real world today.&lt;/p&gt;
&lt;p&gt;Spur them into action it did.&lt;/p&gt;
&lt;p&gt;Drone footage of the protests estimate the crowds at 2.5M people, or approximately 12.5% of Tokyo’s population. Protestors travelled from all over Japan, with anger and indeed mass grief visible in television and social media coverage of the event.&lt;/p&gt;
&lt;p&gt;A sister protest in Bellevue, Washington saw 200,000 people amass on Bellevue Way, an ordinarily quiet Tech district in a city that has recently been notable for its subdued and nerdy quietness and right of center politics. A more conservative balance to neighbouring Seattle across the water.&lt;/p&gt;
&lt;p&gt;Bemused commentators and disgusted editors spoke out against GenZ and Gen Alpha and their apparent devotion to fictional cartoon characters while the real, complex beauty of the natural world is being erased before our very eyes. It is clear, that the youth of today don’t in fact lack the energy and protest passion of their grandparents in ’68 or their parents in the Iraq War.&lt;/p&gt;
&lt;p&gt;Instead, they lack a credible link with reality.&lt;/p&gt;
&lt;p&gt;Tens of vertebrate species eliminated from the great book of life each decade, to the deafening chorus of silent indifference.&lt;/p&gt;
&lt;p&gt;One scrawny cartoon character, and it’s Chaos. War. Protest.&lt;/p&gt;
&lt;p&gt;&lt;img src=&quot;/images/ea2f3500-970d-4995-8d17--FellowFox_portrait_photograph_of_female_Japanese_Tech_CEO_in_th_e4995813-de39-41cd-b5fd-961d1521c625.png&quot; alt=&quot;&quot;&gt;&lt;/p&gt;
&lt;p&gt;The crisis escalated further in India, where the Japanese embassy was attacked by a group of youths demanding that they bring Charmander back.&lt;/p&gt;
&lt;p&gt;In an age when the biodiversity crisis raged on, the people played fiddle while the world burned. But they will not stand by while their beloved fictions are torn apart, even for the most noble of reasons.&lt;/p&gt;
&lt;p&gt;In an act of incredible defiance, an unfazed Hikari Ishii, addressed the protestors on Xstream. She had a simple message for the outraged youth.&lt;/p&gt;
&lt;p&gt;“There is hope for Charmander to rejoin us if those beautiful creatures that inspired him are saved.&lt;/p&gt;
&lt;p&gt;Charmander will return when the most endangered 20 species in Japan are conserved.&lt;/p&gt;
&lt;p&gt;If you wish to protest, protest those ensuring the biodiversity holocaust on our noble islands.&lt;/p&gt;
&lt;p&gt;Turn your fire on the enemies of our planet.&lt;/p&gt;
&lt;p&gt;And we will raise Charmander from the ashes.”&lt;/p&gt;
&lt;p&gt;&lt;em&gt;– – –&lt;/em&gt;&lt;/p&gt;
&lt;p&gt;&lt;em&gt;Epilogue&lt;/em&gt;&lt;/p&gt;
&lt;p&gt;The protests and mass movement that followed are estimated to have stabilised 23 of the 40 most endangered species in Japan, as of 2043. Charmander has risen from the dead.&lt;/p&gt;
&lt;p&gt;&lt;img src=&quot;/images/35793bc1-dac8-4069-b78c--FellowFox_Charmander_Pokemon_rising_from_the_dead_2965919d-619f-4833-b752-632b2a782946.png&quot; alt=&quot;&quot;&gt;&lt;/p&gt;
</content:encoded></item><item><title>DESIGN FICTION: Forest Fraud</title><link>https://www.simonoregan.com/short-thoughts/design-fiction-forest-fraud/</link><guid isPermaLink="true">https://www.simonoregan.com/short-thoughts/design-fiction-forest-fraud/</guid><description>Well, it could be cut down, and we have no shortage of that in our illustrious history. But forest-clearing leaves a trace; forests don&apos;t just vanish. Forests are either burned or they&apos;re cut; both…</description><pubDate>Tue, 10 Oct 2023 00:00:00 GMT</pubDate><content:encoded>&lt;p&gt;&lt;strong&gt;DESIGN FICTION: FOREST FRAUD&lt;/strong&gt;&lt;/p&gt;
&lt;p&gt;&lt;em&gt;Guinea Bissau, 2047&lt;/em&gt;&lt;/p&gt;
&lt;p&gt;How can a forest disappear?&lt;/p&gt;
&lt;p&gt;Well, it could be cut down, and we have no shortage of that in our illustrious history. But forest-clearing leaves a trace; forests don’t just vanish. Forests are either burned or they’re cut; both leave obvious evidence at the time. Those forest fingerprints persist for decades afterwards. Burning wood turns to ash that becomes massaged into the soil and river systems over time. Today, the wildfires that wracked the Australian east coast in the 2020s are still there to read in the soil. Similarly, when large forests are cut or cleared, they inevitably leave behind pockets of flora in the soil. Tree seeds are hardy and cunning. Buried, they lie dormant, waiting for their inevitable climb up into the light. A forest can be cleared but some of it stays buried beneath the ground. Thankfully. Waiting for its moment to resurface; waiting for humanity to let its guard down. Just look at the rewilding efforts of Gorongosa, Caledonia, Harapan or the abandoned hinterland of Chernobyl.&lt;/p&gt;
&lt;p&gt;Forests can be killed, but they cannot disappear.&lt;/p&gt;
&lt;p&gt;&lt;img src=&quot;/images/7505f7d6-8956-44b4-80a6--FellowFox_artistic_forest_of_scary_misty_dawn_in_a_village_besi_642831e3-23fd-48c5-961f-452e70893add.png&quot; alt=&quot;&quot;&gt;&lt;/p&gt;
&lt;p&gt;And yet, that’s exactly what happened in Jabicunda a tropical rainforest west of Guinea Bissau border with Guinea. Long touted by BioKeep as a local biodiversity Library of Alexandria, the forest no longer is. And with it, that library of life has vanished too. GaiaMetrics, the de facto data hub for biodiversity data, estimates that Jabicunda contained 50,000 unique species of plants and animals and a further 367,000 unique fungi, bacteria and protozoa. We instantly lost 1.6% of global biodiversity. Just like that.&lt;/p&gt;
&lt;p&gt;But the tale gets weirder still. If you travel to Jabicunda what you find is a series of rural villages, some farmland and small pockets of rainforest. In other words an area with no forest, an area with no clearing, an area with no new build on it. So the forest never existed. Mystery solved.&lt;/p&gt;
&lt;p&gt;Speaking to some locals, they don’t know what you talk about when you mention the Jabicunda forest. Some think you’re crazy, or naive. There’s no forest here, never was.&lt;/p&gt;
&lt;p&gt;So an admin error, or mistranslation - these things have been known to happen. Especially with rare, local dialects disconnected from the metropolitan administrative centres. Or outright fraud designed to bring needed funding to what is otherwise an impoverished rural corner of Africa. Also not unheard of. An elaborate lie to feed the families. With so much wealth flooding into conservation and biodiversity research and so little work elsewhere, a bit of fraud sounds not just plausible but inevitable.&lt;/p&gt;
&lt;p&gt;Except other locals say exactly the opposite.&lt;/p&gt;
&lt;p&gt;The forest was here, one time and its legacy is tattooed into the local culture. Literally. There are tattoos here of Lesser White-spotted Flufftail, Crested Blue-bellied Roller and Latastia ornata lizard. Birds and animals that only ever existed in this part of the world.&lt;/p&gt;
&lt;p&gt;Animals, without the forest, are extinct. Yet the body art is striking and obviously based on reality. They are not mythological creatures or fanciful drawings. They are anatomically accurate - as much as a tattoo could be. And they are widespread; approximately one in three people in Jabicunda town on the edges of the ‘disappeared forest’ have these tattoos or ones like them.&lt;/p&gt;
&lt;p&gt;And its not just skin-art. The place names of this corner of Cacine in the Tombali region hark back to the forest days.&lt;/p&gt;
&lt;p&gt;Many people have names that include - bu, ma and ri - Biafada words that have their origins in the forest.  So perhaps the forest was here, once upon a time, say in the early 20th century and the culture is sufficiently self-sustaining with its language and practice that the memory lives on. And perhaps the elders recall the forest, or its remnants, or remember their parents speaking of it. Fair enough.&lt;/p&gt;
&lt;p&gt;But it’s not simple as that. There are photographs of the forest and of a sub-species of the Latastia Ornata lizard that do not exist elsewhere. And some of these have been genetically sequenced. Or so it seems. The investigative team have examined these in detail and are adamant that a human could not create these genetic profiles as pure fiction. They are convinced this couldn’t be the work of AI either. That claim has been corroborated by InterAI - neither the images, the videos nor the sequences bear any of the hallmark errors and pockmarks of AI generation; nor the watermarks put there by the algorithms.&lt;/p&gt;
&lt;p&gt;Except the locals don’t agree.&lt;/p&gt;
&lt;p&gt;Mawri Fada tells a very different story. The forest was here until last year, and one day we all woke up and it was gone. Spirited away. The ravings of a madman or a chancer.&lt;/p&gt;
&lt;p&gt;&lt;img src=&quot;/images/31a4cbc8-77a1-415a-aea2--FellowFox_beautiful_photograph_of_poisonous_red_reed_frog_natio_ea5bfa31-6e20-436b-96de-28b03af6ff76.png&quot; alt=&quot;&quot;&gt;&lt;/p&gt;
&lt;p&gt;Except he’s not alone in thinking this, and telling us. Even children, with no obvious incentive to lie say the very same thing. Not only that, they refer to areas and daily practices that describe the forest. Be careful over there - there’s a Wawri, a poisonous frog. Leptopelis pumilio . Without the forest, extinct.&lt;/p&gt;
&lt;p&gt;How and why could this happen? The shaman says it’s punishment. Punishment for angering the spirits of the forest. For taking them for granted and believing we could live without them. Punishment for letting the Kalo Ri fade away. This, a mystery within the mystery. The Kalo Ri was an animal revered in the culture of the region. Even when the forest was said to exist, it was endangered and declining.&lt;/p&gt;
&lt;p&gt;When we put this theory to those who had said the forest was never here, a deathly silence descends.&lt;/p&gt;
&lt;p&gt;“We must not talk of that. We too don’t want to disappear.”&lt;/p&gt;
</content:encoded></item><item><title>DESIGN FICTION: Product Sage or Who Oversees the AI Ethicists</title><link>https://www.simonoregan.com/short-thoughts/design-fiction-product-sage-or-who-oversees-the-ai-ethicists/</link><guid isPermaLink="true">https://www.simonoregan.com/short-thoughts/design-fiction-product-sage-or-who-oversees-the-ai-ethicists/</guid><description>DESIGN FICTION: PRODUCT SAGE or WHO OVERSEES THE AI ETHICISTS</description><pubDate>Tue, 03 Oct 2023 00:00:00 GMT</pubDate><content:encoded>&lt;p&gt;&lt;strong&gt;DESIGN FICTION: PRODUCT SAGE or WHO OVERSEES THE AI ETHICISTS&lt;/strong&gt;&lt;/p&gt;
&lt;p&gt;&lt;em&gt;Northern California, 2037&lt;/em&gt;&lt;/p&gt;
&lt;p&gt;Wracked by rapid growth and the federal attention that brings with it, the executive team at InterAI needed to escape somewhere quiet and regroup. They wanted space to think, somewhere out of the public’s furious gaze. Somewhere, to work the knotted governance structures that had sprouted up in the organisation and were slowly stifling their progress and competitiveness. Structures and practices that were, ironically, inviting more scrutiny and federal oversight. This is exactly the opposite effect that CEO Dan Rohr foresaw when he committed an industry-leading investment of $200M in an AI Ethics team. He cared about the direction AI use could take in the wrong hands. And he cared about how bad publicity on the consumer-side and on the regulatory-side could stifle his vision. $200M sent a message: InterAI takes safety seriously. They were putting their money where their mouths were. And it was simply good business.&lt;/p&gt;
&lt;p&gt;And yet, Senate Hearing after Hearing, OpEd after OpEd, pulled the company deeper and deeper into the morass.&lt;/p&gt;
&lt;p&gt;He’d painted himself into a corner. He couldn’t disband the team - that would cause uproar. It would be an admission of guilt. Of covering up.&lt;/p&gt;
&lt;p&gt;&lt;img src=&quot;/images/0df32f29-8a9e-4bd8-a057--FellowFox_portrait_photograph_in_the_style_of_Yamamoto_Masao_of_3e1e90ce-15d1-4eda-a513-018377301391.png&quot; alt=&quot;&quot;&gt;&lt;/p&gt;
&lt;p&gt;So the executive team were heading on retreat, to a B&amp;amp;B set in a quiet Zen monastery in Northern California. Away from the gaze of the hysterical public and the zealotry of the tech scene. That retreat would prove to be a watershed moment for AI and was the genesis of the Order of Quiet Oversight. The story goes something like this: Dan was sitting in the shade of a Zen rock garden, eye-blurred with the haggard look of recently-departed frazzle. He was lost, and staring at the fine-raked sand. Annie Li, at that time a Buddhist nun living in the monastery, was passing. She smiled and observed that something must be deeply troubling him.&lt;/p&gt;
&lt;p&gt;They got to talking and with some gentle back and forth, as conversations with Buddhists nuns tend to do. They arrived at two questions that stopped Dan in his tracks.&lt;/p&gt;
&lt;ol&gt;
&lt;li&gt;Were these ethicists good people?&lt;/li&gt;
&lt;li&gt;Were they wise?&lt;/li&gt;
&lt;/ol&gt;
&lt;p&gt;In his own words, Dan, “stuttered, and stumbled and stopped. I don’t know, I mean aren’t we all good people in our own ways? And what exactly is wisdom”. Annie was quiet. Unfazed, and unsurprised by the half-truths and hiding. She gentled prodded again. Were they good people? Were they wise people?&lt;/p&gt;
&lt;p&gt;Dan had to admit that no, they were not especially good people. They were mostly fine, like the rest of us, a mix of good and bad - sometimes the balance leant one way, sometimes the other.&lt;/p&gt;
&lt;p&gt;They were not wise.&lt;/p&gt;
&lt;p&gt;Again Annie. “If these people aren’t particularly good people, and they are not wise, why are they tasked with overseeing the ethical direction of this incredibly powerful organisation? This seems unwise and perhaps dangerous”.&lt;/p&gt;
&lt;p&gt;&lt;img src=&quot;/images/9a44d3a5-d643-4006-a582--FellowFox_zen_rock_garden_Kyoto_style_in_Northern_California_in_f0334a48-b32c-4cc5-8bc3-23e6da7df573.png&quot; alt=&quot;&quot;&gt;&lt;/p&gt;
&lt;p&gt;In interviews since, Dan describes it as an epiphany. Like a bolt of lightning his eyes had been opened. What he needed was not an AI Ethics team, a cadre of Ivy-League woke and hungry, status-scouring law postgrads. He needed a Sage. An oracle who could be asked to weigh up the impact of any major product direction. Dan, entranced by Annie’s otherness, her serenity and loving detachment was convinced that she should be that oracle.&lt;/p&gt;
&lt;p&gt;Dan was wise in his own way; but more so, he was astute. His enemies would say cunning. Right now, InterAI were being punished for trying to be good. He wanted a level playing field and to do that, he’d need to pull his competitors deep into the Ethics game. So Annie would be the oracle but she would be independent - and all AI companies should submit their plans to her.&lt;/p&gt;
&lt;p&gt;The Zen angle appealed to Dan. It lacked the hang-ups and righteousness of his Christian upbringing. And at its core - it was all about change. His vision was to re-engineer the human world. To bring super-intelligence into being and with it to change humanity utterly. To unleash wave after wave of discovery to convene with this super-intelligence to solve hunger, illness, climate change, the biodiversity crisis, to help us to leave Earth, and live-out the sci-fi dreams of his adolescence.&lt;/p&gt;
&lt;p&gt;“Well what do you think about the way that AI is changing society?” Dan had asked.  “Everything changes”. “Change is the very nature of Reality”. Dan had heard enough. He was convinced, that &lt;em&gt;this&lt;/em&gt; ethicist could be trusted to remain impartial.&lt;/p&gt;
&lt;p&gt;This, was the birth of the Order of Quiet Oversight. Annie would lead it, with a small group of nuns, monks and miscellaneous wise people.&lt;/p&gt;
&lt;p&gt;Independent, unattached to company politics. Like the federal regulation had intended to be. Before it was corrupted by the hysteria and anti-AI fervour.&lt;/p&gt;
&lt;p&gt;That was the late summer of 2032. Of course, looking back it seems hardly conceivably that Dan Rohr and Annie Li could have been anything but hardened enemies. Dan, later arrested and convicted of attempting to have Annie and her team murdered.&lt;/p&gt;
&lt;p&gt;When asked if Dan was evil, Annie replied with characteristic sagacity. “Oh no, he’s not evil. Certainly not. Without Dan, we wouldn’t have solved Alzheimers, or SIDS, or any of those other terrible illnesses his AIs so magnificently put to an end. And we wouldn’t have the Order of Quiet Oversight either. I think Dan has done immeasurable good in this world.”&lt;/p&gt;
&lt;p&gt;But he tried to have you killed, surely that’s an act of evil.&lt;/p&gt;
&lt;p&gt;“Well yes, that was evil. And illegal. But worse, it unwise”.&lt;/p&gt;
</content:encoded></item><item><title>DESIGN FICTION: EVP, Panthera</title><link>https://www.simonoregan.com/short-thoughts/design-fiction-evp-panthera/</link><guid isPermaLink="true">https://www.simonoregan.com/short-thoughts/design-fiction-evp-panthera/</guid><description>Biophilitas is looking for an Executive Vice President, Big Cats to join our team in Mumbai.</description><pubDate>Mon, 25 Sep 2023 00:00:00 GMT</pubDate><content:encoded>&lt;p&gt;&lt;strong&gt;DESIGN FICTION: EVP, PANTHERA&lt;/strong&gt;&lt;/p&gt;
&lt;p&gt;&lt;em&gt;Mumbai, 2035&lt;/em&gt;&lt;/p&gt;
&lt;p&gt;Biophilitas is looking for an Executive Vice President, Big Cats to join our team in Mumbai.&lt;/p&gt;
&lt;p&gt;&lt;img src=&quot;/images/ad5a1a44-f289-4b3a-8b1e--FellowFox_Tiger_in_beautiful_minimal_jungle_in_the_style_of_Ans_3a0ee2a0-f2c0-467f-ad9e-0bc830319ec3.png&quot; alt=&quot;&quot;&gt;&lt;/p&gt;
&lt;p&gt;Biophilitas helps NGOs, zoos and wildlife organisations implement strategies to ensure the preservation and flourishing of all of earths plants and animals. Biophilitas is a semi-private arm of the UN with accountability and ownership in specific jurisdictions (more below).&lt;/p&gt;
&lt;p&gt;Biophilitas’ sister organisation GaiaMetrics is the world-leading platform for species health-tracking allowing organisations to manage, track, and achieve their unique conservation goals — all through a single, powerful solution. GaiaMetrics consumer platform is the fastest growing Biophilia-for-enterprise app worldwide.&lt;/p&gt;
&lt;p&gt;With offices in Mumbai, Manaus, Dakota, Edmonton, Vladivostok, Nairobi, Kinshasa, Xinxiang and Shimla, we are a team that puts biodiversity and the experience of biodiversity action at the heart of our workstyle. We strive for the best solutions and ensure that pan-species Design Thinking is central to everything we do.&lt;/p&gt;
&lt;p&gt;Our offices are open, collaborative environments where our team and individual accomplishments are celebrated, encouraged and deeply embedded and symbiotic with the ecosystems we help to flourish.&lt;/p&gt;
&lt;p&gt;Doing the vital work of preserving biodiversity should be fun, flow-worthy and full of life-rewarding experiences.&lt;/p&gt;
&lt;p&gt;We are looking for a EVP, Panthera to join our team to focus on building and executing conservation and flourishing strategies that will safe-guard Big Cats populations globally to 1.5 million.&lt;/p&gt;
&lt;p&gt;What will I be doing?&lt;/p&gt;
&lt;ul&gt;
&lt;li&gt;As EVP, Panthera you will be responsible and accountable for the conservation and flourishing of each member of the Big Cats family globally.&lt;/li&gt;
&lt;li&gt;Currently there are 450,000 Big Cats globally and are classified as in-peril with 5 sub-species at or near extinction. You will own Biophilitas’ target of moving this to 900,000 by 2040.&lt;/li&gt;
&lt;li&gt;Lead a team of Species Managers to achieve their conservation results. Fostering a sense of ownership, accountability and conscious interdependence to achieve challenging goals whilst maintaining a positive and supportive work environment.&lt;/li&gt;
&lt;li&gt;Prioritise long-term species strategies ahead of short-term conservation gains and publicity.&lt;/li&gt;
&lt;li&gt;You will be responsible for the genus, species and sub-species flourishing vision and strategy and ensuring that it aligns with the long term organisational goals of Biophilitas.&lt;/li&gt;
&lt;li&gt;Drive complex, ambiguous conservation, ecosystem regeneration and species re-introduction.&lt;/li&gt;
&lt;li&gt;Track &amp;amp; report on species flourishing and intervention effectiveness.&lt;/li&gt;
&lt;li&gt;Hire and develop talent in the team through recruiting activities, evangelisation and coaching team members to growth.&lt;/li&gt;
&lt;li&gt;Manage the relationship with UN, governments and international NGOs working on Big Cats and associated species and ecosystems.&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;What skills do I need?&lt;/p&gt;
&lt;ul&gt;
&lt;li&gt;Proven managerial experience in species management. Demonstrated ability to achieve results through others.&lt;/li&gt;
&lt;li&gt;Ability to build effective cross-functional, cross-domain and international relationship and influence others without direct authority.&lt;/li&gt;
&lt;li&gt;Demonstrated ability to drive results through delivery of complex, ambiguous new ecosystem development, in a fast-paced VUCA environment.&lt;/li&gt;
&lt;li&gt;Ability to effectively manage a portfolio of responsibilities, build roadmaps, make difficult trade-offs the balance the needs of different species, organisations, governments and societies.&lt;/li&gt;
&lt;li&gt;Mastery of communication skills -  written, video, AI-interaction and verbal.&lt;/li&gt;
&lt;li&gt;Strong background in data and intervention management - ideally with proven success in multi-agent RCTs.&lt;/li&gt;
&lt;li&gt;Strong storytelling skills and ability to create compelling messaging that speaks to stakeholder pain-points, incentives and fears.&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;Don’t worry if you do not tick every box. We’re always happy to review applications from exceptional individuals and take all experience into consideration. We do our best to provide fast feedback within 24 hours.&lt;/p&gt;
&lt;p&gt;&lt;img src=&quot;/images/0d2eb25e-5ee6-459c-9c0b--FellowFox_black_panther_side_profile_across_a_wide_jungle_branc_4e9516f1-91f7-486d-8924-057bb1995c77.png&quot; alt=&quot;&quot;&gt;&lt;/p&gt;
</content:encoded></item><item><title>DESIGN FICTION: Throw-Away Bottle</title><link>https://www.simonoregan.com/short-thoughts/design-fiction-throw-away-bottle/</link><guid isPermaLink="true">https://www.simonoregan.com/short-thoughts/design-fiction-throw-away-bottle/</guid><description>When Isuelt Morgan finished the interview she took a sip of water from her bottle. Then she casually threw it into the sea.</description><pubDate>Tue, 19 Sep 2023 00:00:00 GMT</pubDate><content:encoded>&lt;p&gt;&lt;strong&gt;DESIGN FICTION: THROW-AWAY BOTTLE&lt;/strong&gt;&lt;/p&gt;
&lt;p&gt;&lt;em&gt;Edinburgh, 2045&lt;/em&gt;&lt;/p&gt;
&lt;p&gt;When Isuelt Morgan finished the interview she took a sip of water from her bottle. Then she casually threw it into the sea.&lt;/p&gt;
&lt;p&gt;The camera was still rolling. Because cameras don’t not roll. They are always on.&lt;/p&gt;
&lt;p&gt;So she must have known that she would be seen. She was caught red-handed. This torchbearer of environmentalism. This preacher of plastic doom hadn’t just acted out a hypocrisy. She had flaunted it. And done so in a most disgusting fashion.&lt;/p&gt;
&lt;p&gt;It was an act that broadcast contempt for the ocean. Why not throw it away in the boat? Why not just leave it lying around? Why actively discard it? Seeking out the sea as a litter bin.&lt;/p&gt;
&lt;hr&gt;
&lt;p&gt;The Streams stitched it together with other acts of violent disregard for nature.&lt;/p&gt;
&lt;p&gt;&lt;img src=&quot;/images/ebb008e5-0280-4242-a082--Screenshot-2023-09-12-at-10.52.51.png&quot; alt=&quot;&quot;&gt;&lt;/p&gt;
&lt;p&gt;One caught the heartstrings and disgust-core of the digital horde. A scene from an old television series from the 2010s, Mad Men. The series had captured the imaginations of the literati of the era in particular who wanted to feel what it was like to be amongst those powerful ad men of the 1960s. What was it like to live in a time of great, hopeful change and to be the ones at its forefront? A time when America was youthful and booming. A time when the hyper-verbal were on top, and the number-crunchers and autists were confined to the back office. It painted a rosy veneer of that American dream and paired it with a painting showing the dark capitalist underbelly that went along for the ride. One scene was particularly galling.&lt;/p&gt;
&lt;p&gt;The Drapers are out for a lovely, 1960s, picturesque Sunday picnic. Everything about the scene is a billboard for a hopeful America. And then, it’s time to leave.&lt;/p&gt;
&lt;p&gt;The family get up, take up their blanket, picnic basket and children. And discard a pile of rubbish in the grass. Unfathomable, un-reasonable. An act of awfulness to those of us living in a newer, wiser Overton Window. The scene appalled the audience in 2008. It seems laughable to us today. Too unrealistic to treat with contempt.&lt;/p&gt;
&lt;p&gt;Now Iseult Morgan fit perfectly into that scene. There was no difference. Except perhaps that unlike the Drapers, Iseult was supposed to know better. She was, afterall, fond of lecturing us about the our many eco-destroying behaviours.&lt;/p&gt;
&lt;p&gt;Things moved quickly.&lt;/p&gt;
&lt;p&gt;Within 20 mins of going viral, there was uproar and outrage. A little after that major questions were being asked by funding agencies, sponsors and venture capitalists.&lt;/p&gt;
&lt;p&gt;Iseult couldn’t be contacted, as she was on a retreat. Imbibing ayahuasca as part of a mother-earth ritual deep in the Costa Rican rainforest.&lt;/p&gt;
&lt;p&gt;So they revoked her funding in absentia. And smeared her holy image until there was nothing left to salvage.&lt;/p&gt;
&lt;p&gt;Iseult emerged from her psychoactive retreat in a state of post-clarity bliss. She was not prepared for the raging firestorm of public fury. But she was well-placed to take it well. Clear-eyed; hungover but calmly so.&lt;/p&gt;
&lt;p&gt;A camera shoved in her blissful face left her quietly stunned. But not distressed. Perhaps she didn’t’ yet grasp the gravity of the affair.&lt;/p&gt;
&lt;p&gt;“Why do you feel that it’s right for you lecture the world on environmentalism and then treat the ocean as your own personal waste-basket? Are you not ashamed of yourself?”&lt;/p&gt;
&lt;p&gt;A blink.&lt;/p&gt;
&lt;p&gt;“Surely you, Iseult, should know better than to litter?”&lt;/p&gt;
&lt;p&gt;Silence.&lt;/p&gt;
&lt;p&gt;“What were you doing throwing that bottle in the ocean? Where you trying to spark outrage?”&lt;/p&gt;
&lt;p&gt;And realisation dawns. Ripples of recognition illuminate her face.&lt;/p&gt;
&lt;p&gt;“Ah. I see.”&lt;/p&gt;
&lt;p&gt;“Well, do you have nothing to say? Why would you do this? When so many follow you and depend on your leadership?”&lt;/p&gt;
&lt;p&gt;A pause. A smile. Some modesty, a little embarrassment.&lt;/p&gt;
&lt;p&gt;That bottle was an Active Compost bottle. It’s designed to degrade naturally.&lt;/p&gt;
&lt;p&gt;“Sounds like an excuse. But even biodegradable plastics take time to degrade, they pollute the seas and ecosystems in those times. And they are an eyesore.”&lt;/p&gt;
&lt;p&gt;I agree. Active Compost is not a biodegradable plastic. It is a mould-hardened dormant algae. When left in salt water, the bottle decomposes and the akinetes germinate into new active cells. It’s not a bioplastic; it’s food. Its purpose is to be thrown away.&lt;/p&gt;
&lt;p&gt;“What?”&lt;/p&gt;
&lt;p&gt;It is better for the environment to throw this in the ocean, than to recycle it, reuse it, landfill it, incinerate. It’s food first, a bottle second.&lt;/p&gt;
&lt;p&gt;“But the energy needed to manufacture or transport, surely it would be better to simply grow algae and leave it to the ocean itself?”&lt;/p&gt;
&lt;p&gt;&lt;img src=&quot;/images/5d41a7b4-ad2e-444c-83b5--FellowFox_product_photography_of_a_biodegradable_water_bottle_c_da210824-6f09-4b22-8763-9e103a6ba42d.png&quot; alt=&quot;&quot;&gt;&lt;/p&gt;
&lt;p&gt;It would but the blue-green algae is a waste product from biofuel. And blue-green algae is in short supply in the High North Atlantic. And to inject huge, concentrated amounts into the ocean would be counterproductive.&lt;/p&gt;
&lt;p&gt;These bottles are designed to be gently distributed on demand. Little islands of Cyanobacteria allow little clusters of zooplankton to gather and grow. In turn, they feed the marine food web.&lt;/p&gt;
&lt;hr&gt;
&lt;p&gt;When the explanation was verified there were a lot of embarrassed faces. But the damage had been done to Iseult Morgan and to NutraSpiral Foods and to PlasticWar. Some of that funding was not coming back.&lt;/p&gt;
&lt;p&gt;But the publicity the AquaBloom Flask received may have been worth it.&lt;/p&gt;
&lt;hr&gt;
&lt;p&gt;Of course, today, that’s why we throw our rubbish away. Unlike the inefficient energy-wasters of the past.&lt;/p&gt;
&lt;p&gt;Our waste feeds the Earth.&lt;/p&gt;
&lt;p&gt;Their waste killed it.&lt;/p&gt;
</content:encoded></item><item><title>DESIGN FICTION: Climate Artefacts</title><link>https://www.simonoregan.com/short-thoughts/design-fiction-climate-artefacts/</link><guid isPermaLink="true">https://www.simonoregan.com/short-thoughts/design-fiction-climate-artefacts/</guid><description>The following is a transcript of a stream-auction. The auction consists of immersive, interactive stream. The stream typically viewed in Spatial, can be viewed in 2D video on older devices. The…</description><pubDate>Mon, 11 Sep 2023 00:00:00 GMT</pubDate><content:encoded>&lt;p&gt;&lt;strong&gt;DESIGN FICTION: CLIMATE ARTEFACTS&lt;/strong&gt;&lt;/p&gt;
&lt;p&gt;The following is a transcript of a stream-auction. The auction consists of immersive, interactive stream. The stream typically viewed in Spatial, can be viewed in 2D video on older devices. The transcript below is a summary of the audio and floating text accompanying the stream-auction.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;CLIMATE ACTION COLLECTION AUCTION (CONTEMPORARY 2031-2051)&lt;/strong&gt;&lt;/p&gt;
&lt;p&gt;The lot is curated by Frederic Thierry and comprises a set of physical and virtual artefacts from the Climate Action Campaign 2031-2051. The lot focuses on items used in The 5th French Republic and parts of Euskal Herria (Basque Country)&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Firefighter Helmet, Dordogne&lt;/strong&gt;&lt;/p&gt;
&lt;p&gt;Beautiful F1 firefighter helmet, red from Biscarrosse in Nouvelle-Aquitaine. Helmet is typical of those used by professional and international firefighters during the Great Wildfires of Nouvelle-Aquitaine 2030s which saw the pine forests effectively eliminated in Landes de Gascogne. Item is considered exceptionally rare owing to the Lacanau fire in 2038 which destroyed four primary storehouses of firefighting equipment and so this item is of the last generation of MSA Gallet F3 firefighting helmets used in France.&lt;/p&gt;
&lt;p&gt;&lt;img src=&quot;/images/b50cfb78-a469-4ec4-9d02--FellowFox_modern_contempory_French_firefighting_helmet_auction__304ef6f7-213b-42e6-a97a-4474d7c0009e.png&quot; alt=&quot;&quot;&gt;&lt;/p&gt;
&lt;ul&gt;
&lt;li&gt;Year of manufacture: 2010&lt;/li&gt;
&lt;li&gt;Condition: Fair&lt;/li&gt;
&lt;li&gt;Material: Composite&lt;/li&gt;
&lt;li&gt;Location: Biscarrosse, Nouvelle-Aquitaine&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;&lt;strong&gt;Beautiful 19 mm tooth of Iberian lynx.&lt;/strong&gt;&lt;/p&gt;
&lt;p&gt;Iberian lynx (Lynx pardinus) tooth, non-fossilised. The Iberian lynx was formally declared extinct in 2038. The wildcat was endemic to southwestern Europe and had been the holder of the title of ‘world’s most endangered cat species’ for 30 years. Formal extinction followed a long, dogged conservation effort. The lynx was a shy, solitary animal that lived in forest areas and thick jungle, hunting primarily rabbits.&lt;/p&gt;
&lt;p&gt;&lt;img src=&quot;/images/7e3ff2be-4a73-4b6a-84f5--FellowFox_auction_photograph_of_a_single_lynx_tooth_1b531d13-62e1-4d1f-9c21-5eaef8c7da63.png&quot; alt=&quot;&quot;&gt;&lt;/p&gt;
&lt;ul&gt;
&lt;li&gt;Length fossil approx.: 19 mm&lt;/li&gt;
&lt;li&gt;Condition: Good&lt;/li&gt;
&lt;li&gt;Locality: Guadalmellato, Cordoba, Spain&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;Teeth in this condition are rare.&lt;/p&gt;
&lt;p&gt;Item was part of a private collection prior to 1970. Certificate of Authentication and Crypto-Provenance attached to this item.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Catalogue of Firefighting methods.&lt;/strong&gt;&lt;/p&gt;
&lt;p&gt;An intact pamphlet demonstrating guerrilla and makeshift firefighting methods to residents and volunteers caught in the Great Wildfires of Nouvelle-Aquitaine 2038. These pamphlets were issued in the spring and summer months from 2028 onwards but became increasingly rare after 2032 owing to large numbers of residents leaving the area. The techniques used and illustrated in the pamphlet shift dramatically in this period. The twin languages of French and Arabic were common on all safety publications in this period.&lt;/p&gt;
&lt;p&gt;&lt;img src=&quot;/images/331c1500-1f1f-46cc-ac05--FellowFox_futuristic_french_pamphlet_of_guerrilla_firefighting__0b102d01-0530-4f42-922a-ef429d8867a8.png&quot; alt=&quot;&quot;&gt;&lt;/p&gt;
&lt;p&gt;This pamphlet is notable for inclusion only of French; believed to be part of a small print run for the residents of Biscarrose-sur-Plage, Mimizan and Arcachon.&lt;/p&gt;
&lt;ul&gt;
&lt;li&gt;Year of manufacture: 2032&lt;/li&gt;
&lt;li&gt;Condition: Excellent&lt;/li&gt;
&lt;li&gt;Locality: Arcachon, Nouvelle-Aquitaine&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;&lt;strong&gt;Series of Portraits of Volunteer Firefighters by Marlene Dubois&lt;/strong&gt;&lt;/p&gt;
&lt;p&gt;Beautiful series of portrait photography of volunteer firefighters in the Great Wildfires of Novelle-Aquitaine. The series were taken between March and July of 2033. Marlene Dubois’ portrait photographs are reminiscent of the war photography of Vietnam and focus exclusively on unsung heroes and heroines in the environment of their work.&lt;/p&gt;
&lt;ul&gt;
&lt;li&gt;Year: 2033&lt;/li&gt;
&lt;li&gt;Condition: As New&lt;/li&gt;
&lt;li&gt;Locality: Novelle-Aquitaine&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;&lt;img src=&quot;/images/1693125975511-I87X1ZYZKA-FellowFox_harrowing_emotional_war_photography_of_exhausted_old__4d3487ea-0ffe-4287-85dc-d702de344b79.png&quot; alt=&quot;&quot;&gt;
&lt;img src=&quot;/images/1693125976360-6J5T67WJML-FellowFox_harrowing_emotional_war_photography_of_exhausted_old__19c6555e-05c2-40ed-b51e-430be80d2cf5.png&quot; alt=&quot;&quot;&gt;
&lt;img src=&quot;/images/1693125979382-3PR5NWG6EP-FellowFox_harrowing_emotional_war_photography_of_exhausted_youn_df07c5a8-0361-4789-b0fc-2aa38765d310.png&quot; alt=&quot;&quot;&gt;
&lt;img src=&quot;/images/1693125980397-8FBY07K3RL-FellowFox_harrowing_emotional_war_photography_of_exhausted_youn_88f10a31-5652-42e4-b945-f169d9b7551e.png&quot; alt=&quot;&quot;&gt;
&lt;img src=&quot;/images/1693125981831-ADPC7YP6UW-FellowFox_exhausted_young_female_firefighter_looking_directly_a_7cba34bf-6855-4350-8390-b9af34a3f702.png&quot; alt=&quot;&quot;&gt;
&lt;img src=&quot;/images/1693125984076-I4U3QHE7LU-FellowFox_futuristic_french_pamphlet_of_guerrilla_firefighting__ebcfddfd-6bc7-4c60-8900-92757d80933b.png&quot; alt=&quot;&quot;&gt;
&lt;img src=&quot;/images/1693125985371-DTCHQQB09A-FellowFox_futuristic_french_pamphlet_of_guerrilla_firefighting__5fa130f7-9b6d-47ea-a76c-9f864ea60015.png&quot; alt=&quot;&quot;&gt;
&lt;img src=&quot;/images/1693125986970-S3SFT791F2-FellowFox_futuristic_french_pamphlet_of_guerrilla_firefighting__4cf12341-0157-4ad3-8844-d8da749f5eb7.png&quot; alt=&quot;&quot;&gt;
&lt;img src=&quot;/images/1693125988790-MSGKG2I3JG-FellowFox_futuristic_french_pamphlet_of_guerrilla_firefighting__2ed8e4ec-f374-430e-b5dc-03003165ea13.png&quot; alt=&quot;&quot;&gt;
&lt;img src=&quot;/images/1693126309981-UJ9II139Q4-FellowFox_harrowing_emotional_war_photography_of_exhausted_inju_476731ba-d7ec-49ef-9846-80d2334608fe.png&quot; alt=&quot;&quot;&gt;
&lt;img src=&quot;/images/1693126317771-3ABTQODY1F-FellowFox_harrowing_emotional_war_photography_of_exhausted_inju_42a2f0fa-747f-457d-a346-9ff7400579aa.png&quot; alt=&quot;&quot;&gt;
&lt;img src=&quot;/images/1693126379985-Q1CJ97KJ4W-FellowFox_harrowing_emotional_war_photography_of_exhausted_inju_caf260cc-015f-40b6-b591-01448a7c91e5.png&quot; alt=&quot;&quot;&gt;&lt;/p&gt;
</content:encoded></item><item><title>DESIGN FICTION: Transfer Season</title><link>https://www.simonoregan.com/short-thoughts/design-fiction-transfer-season/</link><guid isPermaLink="true">https://www.simonoregan.com/short-thoughts/design-fiction-transfer-season/</guid><description>Hello everybody and welcome to Transfer night. It&apos;s that time of the year again, and of course we have an amazing show for you.</description><pubDate>Mon, 11 Sep 2023 00:00:00 GMT</pubDate><content:encoded>&lt;p&gt;&lt;strong&gt;DESIGN FICTION: TRANSFER SEASON&lt;/strong&gt;&lt;/p&gt;
&lt;p&gt;&lt;em&gt;Kent, 2032&lt;/em&gt;&lt;/p&gt;
&lt;p&gt;Hello everybody and welcome to Transfer night. It’s that time of the year again, and of course we have an amazing show for you.&lt;/p&gt;
&lt;p&gt;Big news! Big, big news for our listeners in Kent. Good things are on the way.&lt;/p&gt;
&lt;p&gt;Let’s remind ourselves. We’ve been through this many years, most of us. But it only comes around once a year, and we have new members on the stream. So let’s run through very quickly how the process works. We have a Source who has animals they are willing to send to be reintroduced to another part of the world. Usually it’s national or regional wildlife foundations, conservation organisations, or local biodiversity councils. But of course it could be private breeders and zoos also. These Sources are looking to get paid for providing the animals which will be reintroduced - mostly its cash, but from time to time we do see swaps. Then you have the Relocation Partner - the local Biodiversity Council that wishes to reintroduce the animals to some area under their jurisdiction. Again, these are wild animals we’re speaking about. We’re not interested in animals moving between conservation or breeding centres. Unless of course it’s a temporary step in a Reintroduction.&lt;/p&gt;
&lt;p&gt;Now the transfer details.&lt;/p&gt;
&lt;p&gt;There are four levels to transfers. ‘Applied and accepted’ when a Reintroduction location puts forward their case and funding proposition to the Source and is accepted as a suitable Reintroduction Partner for a planned transfer. ‘Animal identified and agreed’ is given when the specific animals are assigned to the new location. ‘Deal done - the receiving location is ready to accept the animal’, pretty much what it says on the tin. The specific animal or animals are agreed to move and the Reintroduction partner is ready to accept them. And the one we all wait for, ‘Here we go’. The animals are on their way.&lt;/p&gt;
&lt;p&gt;Ok tonight we’re focusing on three areas of the Atlantic with big news breaking in the past few hours: Kent, Mid Ulster, and Finistere. And it’s a cracker. Two major headlines reported in The Telegraph and The Gaian. Kent to see the re-introduction of Carpathian wolves in 2032! Now let’s take a quick breather. We’ve been here before. We’ve been here last year - we thought we were getting three breeding pairs. And lost out on all of them! Is this more of the same again? I’m not sure I can do another summer window of this. You all know I’m based in Kent, so this one hurt. The disappointment last year was unbearable.&lt;/p&gt;
&lt;p&gt;&lt;img src=&quot;/images/77ff4831-2da3-4327-af75--FellowFox_carpathian_wolf_looking_directly_into_the_camera_art__b1ab99b0-c7d8-495c-8c8e-6979e1fe64dd.png&quot; alt=&quot;&quot;&gt;&lt;/p&gt;
&lt;p&gt;So let’s remind ourselves what happened. Kent Ecosystem Managers and Biodiversity Council have been in the market for wolves for more than three years now. They’ve made it well known that they’re interested in Carpathian wolves. We had ‘Applied and Accepted’ this time last year. And then in the final moments, Kent narrowly missed out to Shetlands for a breeding pair.&lt;/p&gt;
&lt;p&gt;This year, the reports look positive. Well, let’s hear where they’re coming from. They’re coming from Romania. This isn’t the tabloids here in Britain making up stories to give us hope. No, the Romanian press is reporting that they’ve seen the wolves flourish in recent years in the East of the country. Transylvania, Moldavia and Muntenia. Locals in Muntenia in particular are seeing too many wolves for the first time in living history. According to the reports, this is harming the ecosystem and harming their programme of reintroducing Elk. So they’re eager to moving on a larger cohort of wolves than before. Instead of moving on 10 breeding pairs this year as they typically would do. This season they will look to relocated 25 pairs.&lt;/p&gt;
&lt;p&gt;And this brings Kent back into the picture.&lt;/p&gt;
&lt;p&gt;Now with such a major move imminent, surely Kent must be high on the list, having missed out so closely last year.&lt;/p&gt;
&lt;p&gt;Well …. not quite.&lt;/p&gt;
&lt;p&gt;In the wake of the Carpathians falling through last year, Kent were compensated with two high-profile signings. The Dalmatian Pelican and two pairs of Lanner falcons. The Lanner falcons had bird-watchers extremely excited. The rare bird of prey is one of the only pairs in the UK that have successfully bred.&lt;/p&gt;
&lt;p&gt;So Kent’s budget and their position on the national priority list is significantly lower than it was last year.&lt;/p&gt;
&lt;p&gt;&lt;img src=&quot;/images/2fe69837-62eb-4ff5-b708--FellowFox_Dalmation_Pelican_in_beautiful_minimal_lake_in_the_st_ee121809-6afe-46f5-874c-5197bb3f40e7.png&quot; alt=&quot;&quot;&gt;&lt;/p&gt;
&lt;p&gt;A further wrinkle is the opposition to last years planned wolf reintroduction. The opposition we all know has been there in the farming community, and the Sustainable Ag Allotments.&lt;/p&gt;
&lt;p&gt;But it picked up in Greater London and into the Kent Downs following the viral deepfake of a young child being mauled by a wolf, supposedly in Romania. Despite being debunked and aggressively withdrawn by the streaming platforms, the meme had legs and morphed into different formats too quickly to catch. The word was out and the protests and threats to hunt the wolves were a deciding factor in dropping Kent as a Reintroduction Partner.&lt;/p&gt;
&lt;p&gt;That’s still hanging over us, so I don’t want us to get too excited this year.&lt;/p&gt;
&lt;p&gt;The good news? Transfer expert and journalist Gabi Rose-Davis - we had her on the show yesterday - has said that it’s looking good for Kent this time round.&lt;/p&gt;
&lt;p&gt;We will face competition, Bakhmut, Copenhagen, Belfast hinterland, Cote d’Armor - all in for the wolves this year. But Kent are supposedly favourites to rank in the places. They’ve approached the Brasov Biodiversity council, and offered a number of incentives including rights to the first mating pair from the Lanner Falcons and a sizeable cohort of the ever-growing elk population.&lt;/p&gt;
&lt;p&gt;Again, it’s likely to be a few interesting days and nights as we wait to see how the window unfolds.&lt;/p&gt;
&lt;p&gt;There is of course always the risk of last minute bids coming in. We saw that last year with the spending and reallocation driven by the Gates Foundation. They were criticised by Fair Play rules. However, the investments they made have been working well in Strathclyde and Normandy.&lt;/p&gt;
&lt;p&gt;Exciting times. Stay tuned for updates and we’ll be back with news from mid-Ulster after this message from our sponsors.&lt;/p&gt;
</content:encoded></item><item><title>DESIGN FICTION: Plant Directory</title><link>https://www.simonoregan.com/short-thoughts/design-fiction-plant-directory/</link><guid isPermaLink="true">https://www.simonoregan.com/short-thoughts/design-fiction-plant-directory/</guid><description>Each generation since the Industrial Revolution has sought to understand the world through the dominant technology of the day. We are metaphor-making animals after all.</description><pubDate>Wed, 06 Sep 2023 00:00:00 GMT</pubDate><content:encoded>&lt;p&gt;&lt;strong&gt;DESIGN FICTION: PLANT DIRECTORY&lt;/strong&gt;&lt;/p&gt;
&lt;p&gt;&lt;em&gt;Boulder, 2078&lt;/em&gt;&lt;/p&gt;
&lt;p&gt;The internet-of-plants was a silly idea.&lt;/p&gt;
&lt;p&gt;Each generation since the Industrial Revolution has sought to understand the world through the dominant technology of the day. We are metaphor-making animals after all.&lt;/p&gt;
&lt;p&gt;We are animals who use our environment to reason. So to think of the vast networks of root systems under-pinning the old-growth forests as an internet of sorts was predictable enough. Still though, to shoehorn the majesty of the biosphere into such a cheap metaphor was a bit much. Obscene really.&lt;/p&gt;
&lt;p&gt;&lt;img src=&quot;/images/ca6760d3-8d76-4509-9876--FellowFox_ancient_oak_forest_by_tiny_rockpool_lots_of_ferns_nat_c680bc3a-23da-4271-a452-5f7596010b60.png&quot; alt=&quot;&quot;&gt;&lt;/p&gt;
&lt;p&gt;Obscenity is an art in itself. And what is art but the ability to make humans think. To make humans reflect. To make humans consider more than the canvas itself. And so the internet-of-plants, an obvious metaphor got our human minds thinking. And sparked the greatest change to the biosphere since the Mesozoic. The single biggest intervention of the Anthropocene.&lt;/p&gt;
&lt;p&gt;It started with Suzanne Simard’s research into forest pheromones and entangled root systems that allow interspecies communication between trees. This was sacred stuff. But it got the engineers minds racing. What are the trees saying?&lt;/p&gt;
&lt;p&gt;Can we listen? Can we eavesdrop?&lt;/p&gt;
&lt;p&gt;We could, and we did.&lt;/p&gt;
&lt;p&gt;The trees were warning each other of disease and environmental changes. We learned to listen to these rhizome whispers. For a while. And used the chatter to warn us of changes in the weather. And occasionally to give advanced warning of pollution and toxin-spread.&lt;/p&gt;
&lt;p&gt;Can we talk back?&lt;/p&gt;
&lt;p&gt;&lt;img src=&quot;/images/303cb483-ffc5-4a3f-9c24--FellowFox_ethereal_ancient_oak_forest_sacred_misty_Scotland_in__13a6a26d-83ae-40bc-a307-7a4093951e01.png&quot; alt=&quot;&quot;&gt;&lt;/p&gt;
&lt;p&gt;Well, that proved a little more difficult. But the beautiful relentlessness of technological progress meant: yes, we could talk to trees. Human-Forest Interfaces began in earnest by dropping wafer-thin wires into the soil to send and receive biochemical signals. It worked and we learned tree logic. And to ask the trees questions, of a kind.&lt;/p&gt;
&lt;p&gt;To speak with an Ancient Oak was an old practice. Humans were doing this for tens of thousands of years in the Paleolithic right into the Middle Ages in Celtic lands.&lt;/p&gt;
&lt;p&gt;To converse with the oak in its own language, and to provably hear its response was something else altogether. It was a threshold moment for the Gaian spiritualists. It spawned a crowd of druidic cults. The Celtic druids thought it was against Nature. The neo-Druids built a new religion firmly around tree-talk.&lt;/p&gt;
&lt;p&gt;Some neo-Druids were more fervent than others and sought to drive Human-Forest Interfaces to their absolute limit. They wished to remove the layer of logic that was used to ask the forests questions and speak with the forest directly.&lt;/p&gt;
&lt;p&gt;Fiona Finn, a young neo-Druid from Portland, Oregon was the first to have a neural implant inserted that would allow her this ability. To send and receive biochemical signals with the forest. In effect, simply by thinking, she could communicate directly with the woodland itself.&lt;/p&gt;
&lt;p&gt;The Lady of the Forest drew a global and awed following. From neo-Druids and normies alike. Soon, however, she showed the markings of true madness. She wept uncontrollably and wandered out to die amongst the Redwoods.&lt;/p&gt;
&lt;p&gt;&lt;img src=&quot;/images/dcbe996a-b9da-454d-9c83--FellowFox_the_oracle_of_delphi_in_a_west_of_ireland_celtic_fore_101c2f02-660a-46f6-ae06-cb640d8f99dd.png&quot; alt=&quot;&quot;&gt;&lt;/p&gt;
&lt;p&gt;The neo-Druids tell the story that Fiona, Lady of the Forest, heard the cries of the trees and that drove her to despair. She could not bear the pain of the forest in the face of catastrophic climate change.&lt;/p&gt;
&lt;p&gt;In a post-mortem carried out by a team of postdoctoral students and gaia-engineers at Berkeley, it was discovered that something far less romantic was at play. The Lady of the Forests neural interface allowed her to communicate with too many individual trees at once. Her mind was filled with a cacophony of voices that she could not escape. That explained the madness.&lt;/p&gt;
&lt;p&gt;But the madness was not for nothing.&lt;/p&gt;
&lt;p&gt;Amazingly, that same team at Berkeley found that they could isolate individual trees. They could unpick individual voices from the cacophony. They could tell who was doing the talking and so with enough sensors, we could ID every tree on the planet. Identify each tree by its biochemical fingerprint.&lt;/p&gt;
&lt;p&gt;In doing so, we could easily keep a record of the health and communication of each tree in existence. This really was an internet-of-trees.&lt;/p&gt;
&lt;p&gt;From there, the story didn’t stop. It accelerated.&lt;/p&gt;
&lt;p&gt;The rise of the Tree-talkers and the sad case of the Lady of the Forest was not enough to deter the team of gaia-engineers. They had a vision, a desperate one. To use this web of biochemical submersibles globally to persuade (read: manipulate) the tree-network to increase its carbon capture.&lt;/p&gt;
&lt;p&gt;Incredibly, this worked.&lt;/p&gt;
&lt;p&gt;But manipulation is rarely a simple thing.&lt;/p&gt;
&lt;p&gt;By signalling extreme opportunity to increase their carbon capture, the trees were tricked into going all out on reproduction. In effect, they the trees had been asked to reproduce and grow at ten times their usual rate.&lt;/p&gt;
&lt;p&gt;A sudden spike in fertility rates would quadruple the spread and growth of our declining forests. The Engineers were helping Trees to help themselves.&lt;/p&gt;
&lt;p&gt;And so they did.&lt;/p&gt;
&lt;p&gt;For a little while at least.&lt;/p&gt;
&lt;p&gt;&lt;img src=&quot;/images/ab4ef14a-cc90-438d-86bd--FellowFox_drone_view_of_city_being_swallowed_up_by_forest_52af2922-7fa5-470e-8038-e81dd5f7b903.png&quot; alt=&quot;&quot;&gt;&lt;/p&gt;
</content:encoded></item><item><title>DESIGN FICTION: The Memes are Never Justified by the Ends</title><link>https://www.simonoregan.com/short-thoughts/design-fiction-the-memes-are-never-justified-by-the-ends-1/</link><guid isPermaLink="true">https://www.simonoregan.com/short-thoughts/design-fiction-the-memes-are-never-justified-by-the-ends-1/</guid><description>DESIGN FICTION: THE MEMES ARE NEVER JUSTIFIED BY THE ENDS.</description><pubDate>Wed, 16 Aug 2023 00:00:00 GMT</pubDate><content:encoded>&lt;p&gt;&lt;strong&gt;DESIGN FICTION: THE MEMES ARE NEVER JUSTIFIED BY THE ENDS.&lt;/strong&gt;&lt;/p&gt;
&lt;p&gt;&lt;em&gt;Lagos, 2045&lt;/em&gt;&lt;/p&gt;
&lt;p&gt;The memes are never justified by the ends.&lt;/p&gt;
&lt;p&gt;In a landmark case, the African Congress of Nations handed down the biggest single penalty against environmental activists and organisations. The ruling, covering jurisdictions in all African countries and extended to the METAP states was groundbreaking in that it will immediately seek reparations for activities that were acknowledged as being ‘uniformly good for the victims’.&lt;/p&gt;
&lt;p&gt;&lt;img src=&quot;/images/20aa2320-a528-4864-85c8--FellowFox_art_photography_African_Congress_of_Nations_in_the_ye_8603fd68-1d84-4389-b945-7f25b469f2f3.png&quot; alt=&quot;&quot;&gt;&lt;/p&gt;
&lt;p&gt;The Justice Afrikaaner stream listed Greenpeace, Friends of the Earth, Greta Action, Gates Foundation, UN Committee for Climate Change, Harvard Center for Sustainability, and Stanford Biodiversity School as “guilty of overt, deliberate and duplicitous manipulation of African populations and administrators through sophisticated sustained campaigns of meme-engineering”. The report went on to detail the forensic investigation that demonstrated with certainty that these organisations engaged in campaigns dating from as early as 2028 in which popular communication channels were weaponised to stoke fear and action in Africa in the face of a worsening climate and biodiversity crisis.&lt;/p&gt;
&lt;p&gt;The meme-engineering began on social media (an unsophisticated early version of modern Casting), moved quickly to the spatial computing and then to Casting, Dreamspace and MoodPlace. The tactics, laid out in detail in the year-long proceedings in Lagos, demonstrated how the meme-engineering began as AI-generated videos. These videos adapted to trending memes and interlaced them with urgent calls-to-action for African citizens. Meme-models were then retrained, modified and reposted in minutes to learn what would maximise engagement with users.&lt;/p&gt;
&lt;p&gt;The Tribunal heard that while the practice was morally wrong, it was still a legal grey area in 2028. However, even these early campaigns clearly contravened the Meme-Manipulation Act of 2030 and therefore punishments handed down could date only from 2030 onwards. This exempted any participants or rights-holders in the BioClasp campaign in 2029 and has cleared any involvement by FIFA President Zinedine Zidane and football icon and billionaire Christiano Ronaldo.&lt;/p&gt;
&lt;p&gt;There were audible gasps and outrage when verified, bio-verified footage of conversations between the late Bill Gates, Greta Thurnberg and Sadie Eke showed the group plotting to “create widespread urgency and dedication to the defense of nature”. In one clip, Gates is seen saying “at the end of the day, these people and their children and their children’s children will thank us for this. If we don’t do it, there will be nothing in Africa but dead sand”. The use of ‘Dead Sand’ is still considered highly emotive language in parts of West and North Nigeria. Lawyers for the Gates Foundation claim that the remarks were not intended to refer to the chemical disaster of the same name, although the phrasing was both unfortunate and unwise.&lt;/p&gt;
&lt;p&gt;That Gates and company were correct in their prophesy proved irrelevant.&lt;/p&gt;
&lt;p&gt;Where the campaigns ran, environmental action was overwhelmingly effective in protection, restoration and re-wilding. In areas where the campaigns did not run - such as in the Distributed Republics of the Dodoth and Turkana which had banned all Spatial Computing platforms in 2027 and in Zambia which had recently erupted in civil war - climate destruction accelerated. Both areas were environmentally devastated prompting ACN to step in with force in 2038.&lt;/p&gt;
&lt;p&gt;The Tribunal heard that the defendants were clearly correct in their judgement that meme-engineering would lead to improved environmental, societal and indeed economic outcomes for citizens and businesses in Africa.&lt;/p&gt;
&lt;p&gt;The effectiveness at which they ran their campaigns was praised as being technically and sociologically cutting-edge and of artistic sophistication. There was speculation and praise by v-poet Femi Ng that the Campaigns very likely birthed the BioCraft v-poetry movement, and by experiential artist Gabi Nketia that the Campaigns themselves were the seed that blossomed into African Environmental Supremacy. Africa today is the global leader in Biodiversity Care and Gaia Enrichment precisely because of these Campaigns, the artist claimed. “One led to the other, this is obvious.”&lt;/p&gt;
&lt;p&gt;The African Supreme Court of Moral Judgement is known to oscillate between abstract philosophising and raw practical realpolitik. As part of the Tribunal, it was convened for a two-week period where Philosophers, Neo-Sages and Theo-saints were invited to debate the philosophical merits of the case.&lt;/p&gt;
&lt;p&gt;On the one hand, meme-engineering was outlawed and morally unjustifiable. On the other, the benefits to all involved, including future generations were undeniable.&lt;/p&gt;
&lt;p&gt;&lt;img src=&quot;/images/42d06d31-7998-4b1e-80d0--FellowFox_architectural_photography_future_africa_architecture__d9e5ab17-7c56-4899-95da-b1e6ca67c26e.png&quot; alt=&quot;&quot;&gt;&lt;/p&gt;
&lt;p&gt;The moral good realised by the Campaigns was estimated at 59 trillion QALYs (Quality Adjusted Life Years) by the panel of Simulation Consequentialists and CONAI their AI simulation engine. For context, this is the equivalent of avoiding 1,239 World War IIs.&lt;/p&gt;
&lt;p&gt;Nevertheless, the African Supreme Court of Moral Judgement argued forcefully that the means are not justified by the ends. In short, consequentialist estimates of ‘moral good realised’ were only estimates. These ‘goods’ were not real and so the Campaigners were gambling with the minds, moods and free-will of the African populace.&lt;/p&gt;
&lt;p&gt;The Court concluded that moral rules must be upheld, and to set precedent here of manipulation for good could and would be abused in future.&lt;/p&gt;
&lt;p&gt;The arrest warrants for Greta Thurnberg, Sadie Eke and 7,876 other employees, beneficiaries and intermediaries was issued subject to Appeal. Should any of these individuals set foot in ACN or METAP countries they will be arrested. Extradition laws will be enforced in China and OCEANIA+.&lt;/p&gt;
&lt;p&gt;Negotiations are on-going with EU and ASEAN countries who are expected to grant asylum to the Campaigners. Perhaps unsurprising, given that 329 of those convicted now hold public positions in the EU Commission, EU Agencies or EU ActionGroups.&lt;/p&gt;
</content:encoded></item><item><title>DESIGN FICTION: Saints of the Regeneration</title><link>https://www.simonoregan.com/short-thoughts/design-fiction-saints-of-the-regeneration/</link><guid isPermaLink="true">https://www.simonoregan.com/short-thoughts/design-fiction-saints-of-the-regeneration/</guid><description>Pope Theresa has introduced a new pathway to Catholic sainthood. In doing so, she recognises those who dedicate their lives for the protection and preservation of the Biodiversity of Life.</description><pubDate>Mon, 17 Jul 2023 00:00:00 GMT</pubDate><content:encoded>&lt;p&gt;&lt;em&gt;Vatican, 2044&lt;/em&gt;&lt;/p&gt;
&lt;p&gt;Pope Theresa has introduced a new pathway to Catholic sainthood. In doing so, she recognises those who dedicate their lives for the protection and preservation of the Biodiversity of Life.&lt;/p&gt;
&lt;p&gt;The new category, introduced in an official letter from the pope on Tuesday, is “one of the most significant changes in centuries to the Roman Catholic Church’s saint-making procedures,” the South China Morning Post reports.&lt;/p&gt;
&lt;p&gt;&lt;img src=&quot;/images/888c057e-1e99-443c-a2bd--FellowFox_portrait_photograph_of_the_the_first_female_pope_in_t_7aaa52a4-5dc8-454a-b804-e354f7a44c72.png&quot; alt=&quot;&quot;&gt;&lt;/p&gt;
&lt;p&gt;Before the change, there were four categories that provided a path to sainthood: being killed for the faith (martyrdom), living a life heroically of Christian virtues, having a strong reputation for religious devotion and sacrificing ones life for others.&lt;/p&gt;
&lt;p&gt;The process of becoming a saint begins after an individual’s death. According to the Vatican’s official stream, the new category has four main criteria:&lt;/p&gt;
&lt;ol&gt;
&lt;li&gt;The individual must freely and voluntarily dedicate their life to Biodiversity.&lt;/li&gt;
&lt;li&gt;The person must show Christian virtues, before and after dedicating their life to the cause of Biodiversity.&lt;/li&gt;
&lt;li&gt;They must have a “reputation for holiness” at least after their death.&lt;/li&gt;
&lt;li&gt;They must have performed a feat or outcome in service of Biodiversity that was thought impossible or extremely improbable at the outset of their work.&lt;/li&gt;
&lt;/ol&gt;
&lt;p&gt;Archbishop Marie Cannavaro, secretary of the Vatican Congregation for Saints’ Causes, said that this is intended “to promote heroic Christian testimony in the face of the destruction of the Library of Life. It is recognition of the Church for the mystery of life in all its wonder and glorious detail.”&lt;/p&gt;
&lt;p&gt;The pope’s letter announcing the new category is called “Scio omnia volatilia caeli,” which is taken from this passage in Psalms:&lt;/p&gt;
&lt;blockquote&gt;
&lt;p&gt;&lt;em&gt;“May the glory of the Lord abide for ever, and may the Lord rejoice in his works …&lt;/em&gt;&lt;/p&gt;
&lt;p&gt;&lt;em&gt;For every wild animal of the forest is mine, the cattle on a thousand hills. I know all the birds of the air, and all that moves in the field is mine.“&lt;/em&gt;&lt;/p&gt;
&lt;/blockquote&gt;
&lt;p&gt;The first saint to be canonized through this new pathway is Saint Diogo Ribeiro of the Amazon.&lt;/p&gt;
&lt;p&gt;&lt;img src=&quot;/images/6d17f320-05af-4711-a426--FellowFox_Saint_Diogo_Ribeiro_of_the_Amazon_an_old_smiling_man__d61fc7a2-004e-4022-8fa0-b6efe7980a38.png&quot; alt=&quot;&quot;&gt;&lt;/p&gt;
&lt;p&gt;St. Diogo was raised in the southeastern basin of the Amazon amongst the Amahuaca people that managed the forests and rivers of their homeland. He has been referred to as a “child of nature” who went often as a boy into the rainforest to make crosses out of sticks and to speak with God. At age 15, Diogo converted to Catholicism.&lt;/p&gt;
&lt;p&gt;Diogo is the first indigenous Amazonian to be recognised as a saint by the Catholic Church and had been informally considered the patron saint of biodiversity.&lt;/p&gt;
&lt;p&gt;Over the course of several decades, Diogo has planted and tended native trees and plant-life in the river basin of his birth which had been left entirely deforested and near-lifeless due to logging and ranching around the turn of the century. In his work, he faced extreme hardship, imprisonment and suffered violence at the hands of local government. His mission to “return the Amazon to God’s vision” faced severe setbacks, including the intentional burning of the rewilded rainforest in 2026, the murder of his son in 2028 and the loss of sight in both of eyes in the same incident in which his son was killed. Despite these and many more challenges to the work of restoring the Amazon, Diogo continued his work until his death in 2037.&lt;/p&gt;
&lt;p&gt;The Restoration project that he began alone is continued to this day by his daughters and grandchildren and is responsible for the preservation of over 26 species of bird, 187 species of insect and 912 species of plant that have not been recorded elsewhere on this planet.&lt;/p&gt;
&lt;p&gt;Thanks for reading Design Fiction: Biophilia Futures! Subscribe for free to receive new posts and support my work.&lt;/p&gt;
&lt;p&gt;&lt;img src=&quot;/images/5842195b-fe0d-497d-93d9--FellowFox_nature_photograph_of_the_Amazon_jungle_df8e3971-60a6-4bbf-b73a-f3cb5da92194.png&quot; alt=&quot;&quot;&gt;&lt;/p&gt;
</content:encoded></item><item><title>DESIGN FICTION: Ju’wasi School</title><link>https://www.simonoregan.com/short-thoughts/design-fiction-juwasi-school/</link><guid isPermaLink="true">https://www.simonoregan.com/short-thoughts/design-fiction-juwasi-school/</guid><description>The following is the transcription of a personalised persuad archived from the metastream of a wealthy, bohemian mother based in Berkeley, California in October 2032.</description><pubDate>Tue, 04 Jul 2023 00:00:00 GMT</pubDate><content:encoded>&lt;p&gt;&lt;strong&gt;DESIGN FICTION: JU’WASI SCHOOL&lt;/strong&gt;&lt;/p&gt;
&lt;p&gt;The following is the transcription of a personalised persuad archived from the metastream of a wealthy, bohemian mother based in Berkeley, California in October 2032.&lt;/p&gt;
&lt;p&gt;The persuad promoted one of several schools offering year-long immersion with hunter-gatherer tribes as a means of assimilating indigenous Palaeolithic knowledge. Technical Ecological Knowledge and ways-of-being in the global population was increasingly viewed as invaluable in the education of a humane elite. The intention was to send children, sometimes with a parent, to live amongst a tribe so that they may maximise rate and depth of experiential learning.&lt;/p&gt;
&lt;p&gt;The immersion programmes were the precursor to the Rewild Sapiens movement that later would see permanent residence of neo-hunter-gatherer families in American national parks.&lt;/p&gt;
&lt;p&gt;The persuad’s metadata notes the following stamp from the American Guardian of Generative Advertising. This was the third variation that the mother had viewed in the campaign. The emotive, and romantic language used was within the limits of ‘acceptable performance promise’. The wording and imagery was generated from a model that was 65% based on previously consumed content and so deemed within ‘acceptable limits of personalised persuad generation’.&lt;/p&gt;
&lt;p&gt;&lt;em&gt;– – –&lt;/em&gt;&lt;/p&gt;
&lt;p&gt;&lt;em&gt;[Cuts to first-person chase of an Eland across broken scrub]&lt;/em&gt;&lt;/p&gt;
&lt;p&gt;You sit on the shoulders of millions of years of evolution.&lt;/p&gt;
&lt;p&gt;Our modern lives are alien, cramped, caged. As humans we were meant for the wilds. We were meant to walk, to hunt. We grew to search forest and savannah for sustenance. We were meant to talk by firelight. We were meant to know our environment intimately.&lt;/p&gt;
&lt;p&gt;Most of us know this to some extent.&lt;/p&gt;
&lt;p&gt;We feel it when we sit for endless hours on front of our terminals, walk half-blinded by our VisionPros and Augcasts, slave away at repetitive and pointless busywork in the pursuit of abstract CØIN. Our ancestors did not know these irritants. They lived in worlds dripping with meaning - hostile and abundant in equal measure. Unforgiving worlds that challenged them to survive. And survive they did. Their lived experience was fundamentally different than ours. Fundamentally richer.&lt;/p&gt;
&lt;p&gt;&lt;em&gt;[Cuts to fire-talk, night roars of lion pride]&lt;/em&gt;&lt;/p&gt;
&lt;p&gt;This is a world we have forgotten. This is a world we are slowly beginning to remember. As we quietly piece together the dream, recall what it was like to live in Nature, as Nature.&lt;/p&gt;
&lt;p&gt;&lt;img src=&quot;/images/a3fced0a-f550-4ad2-b99c--FellowFox_hunter-gatherer_school_san_bushmen_ethereal_deep_past_a8c35fc2-b4cf-40f2-ac83-6a09690ee176.png&quot; alt=&quot;&quot;&gt;&lt;/p&gt;
&lt;p&gt;In ten years of psychological research we have discovered that individuals who immerse themselves with hunter-gatherer peoples go on to lead more satisfying, richer lives. Their experience, skills and connection to their deep past stays with them.&lt;/p&gt;
&lt;p&gt;Most strikingly still, the younger the participant in our hunter-gatherer immersions the more positive are the lasting effects.&lt;/p&gt;
&lt;p&gt;&lt;em&gt;[Cuts to day-scene. Tool-building, group-talk]&lt;/em&gt;&lt;/p&gt;
&lt;p&gt;Children’s’ worldviews and sense-making is heightened and most sensitive between the ages of 6 and 8. By placing children in hunter gatherer communities, they accelerate their acquisition of Technical Ecological Knowledge. Incredibly, they begin to learn and adapt new ways of survival, art-making and meaning-making in those worlds.&lt;/p&gt;
&lt;p&gt;Hunter-gatherer societies are innately conservative. Innovation is a dangerous thing when survival is on the line. They rely on methods and tools that have survived the test of time; time in this case being tens of thousands of years.&lt;/p&gt;
&lt;p&gt;Our modern children living in indigenous tribes, combine the best of traditional ways of being and modern day creativity, curiosity and idea-forging.&lt;/p&gt;
&lt;p&gt;Alumni of &lt;strong&gt;TEK Path&lt;/strong&gt; state that they come away with heightened understanding of the natural and modern worlds, a sense of change-making possibility, and agency. They score substantially higher for resourcefulness, resilience, grit and flow-finding than their peers.&lt;/p&gt;
&lt;p&gt;These alumni are meaning-seeking, happy individuals who, without exception, have had major positive impact on their subsequent Pathways in adulthood.&lt;/p&gt;
&lt;p&gt;Give your child the gift of deep human knowledge. Equip them with the survival skills and ways-of-being that held our ancestors together for hundreds of thousands of years.&lt;/p&gt;
&lt;p&gt;&lt;em&gt;[Interactive text overlaid on stream]&lt;/em&gt;&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Overview&lt;/strong&gt;&lt;/p&gt;
&lt;p&gt;Your child will live for 12 months amongst a hunter-gatherer group living The Old Way, entirely off the land and in connection with nature.&lt;/p&gt;
&lt;p&gt;As a student of TEK Path your child will be assigned a family. They will be cared for and treated as a member of the tribe. Your child will grow and be nurtured by their new families, and taught the Old Way in theory and in practice. Detailed immersive diaries of day-to-day life can be found on our metaspace and in the Immersive Documentary: Teaching New Ones Old Tricks.&lt;/p&gt;
&lt;ol&gt;
&lt;li&gt;Learn, practice, and rely on primitive and traditional living skills.&lt;/li&gt;
&lt;li&gt;Travel as a hunter gatherer band, living off the land.&lt;/li&gt;
&lt;li&gt;Learn competence and confidence in their ability to live in the wilderness with nothing more than simple tools they have made themselves.&lt;/li&gt;
&lt;/ol&gt;
&lt;p&gt;&lt;em&gt;[Auto-flow to new interactive text overlaid on stream]&lt;/em&gt;&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Philosophy&lt;/strong&gt;&lt;/p&gt;
&lt;p&gt;Every man, woman and child should know deeply the feeling of complete dependence on the bounties of nature. Every man, woman and child should know hunger and hardship and how to survive them. Every man, woman and child should know the meaning of total self-dependence. They should have the confidence that self-dependence gifts them, and feel that throughout their being.&lt;/p&gt;
&lt;p&gt;&lt;img src=&quot;/images/de9c7afb-6038-4b59-96f1--FellowFox_None_097fa5b9-13ef-4c66-827f-35aef65d714c.png&quot; alt=&quot;&quot;&gt;&lt;/p&gt;
&lt;p&gt;Every man, woman and child  should have the opportunity to understand their ancestors at an experiential level, to connect with them via the acts that define our species.&lt;/p&gt;
&lt;p&gt;Few of us ever depend upon our own skills and resources for our needs. We depend, instead, upon the manufactured items of our civilisation and live in fear of losing them. Most of us are less creative than we could be. Most of us are less resilient than we could be. Most of us are less connected to the living world than we could be.&lt;/p&gt;
&lt;p&gt;A person who has lived off the land without the help of a single pre-manufactured item has gained a security-of-being unmatched by contemporary living.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Pre-requisites&lt;/strong&gt;&lt;/p&gt;
&lt;ul&gt;
&lt;li&gt;TEK Path strongly suggests that students bring a high level of comfort in the wilderness and degree of competency with primitive survival skills. These skills can be obtained on the longer Field courses at TEK Path, or elsewhere.&lt;/li&gt;
&lt;li&gt;TEK Path requires that all Hunter-Gatherer course applicants undergo a complete physical examination and receive their physician’s approval in writing prior to final acceptance on the course.&lt;/li&gt;
&lt;li&gt;Students must be 5 years of age or older.&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;&lt;em&gt;[Auto-flow to new interactive text overlaid on stream. Faces re-generated to preserve privacy]&lt;/em&gt;&lt;/p&gt;
&lt;p&gt;&lt;em&gt;&lt;strong&gt;Testimonials&lt;/strong&gt;&lt;/em&gt;&lt;/p&gt;
&lt;p&gt;&lt;em&gt;“My daughter attended TEK Path when she was 7. It was the single most impactful act of her education and has made her into the kind, wise, young leader she is today. I wish I myself had taken the course when I was a child.“&lt;/em&gt;&lt;/p&gt;
&lt;p&gt;&lt;em&gt;“The freedom I found walking back into our past - and later bringing that freedom back into society is indescribable. I look back at the year I spent with the Ju’wasi as the year that made me who I am, all that I could be.“&lt;/em&gt;&lt;/p&gt;
&lt;p&gt;&lt;em&gt;“Not a day has gone by that I haven’t applied the skills learned at TEK Path. I am who am because of my time at TEK Path. I returned as an adult for another 18 months and have just enrolled our 6 year old son in his immersion for this coming September.“&lt;/em&gt;&lt;/p&gt;
</content:encoded></item><item><title>DESIGN FICTION: Alone with the Ancients</title><link>https://www.simonoregan.com/short-thoughts/design-fiction-alone-with-the-ancients/</link><guid isPermaLink="true">https://www.simonoregan.com/short-thoughts/design-fiction-alone-with-the-ancients/</guid><description>Of all the trends of the 2030s, perhaps the least expected is the sudden rise in interest of History. The rise itself surprising, the depth of interest and the activities associated with it are more…</description><pubDate>Tue, 20 Jun 2023 00:00:00 GMT</pubDate><content:encoded>&lt;p&gt;&lt;strong&gt;DESIGN FICTION: ALONE WITH THE ANCIENTS&lt;/strong&gt;&lt;/p&gt;
&lt;p&gt;&lt;em&gt;Cambridge, 2036&lt;/em&gt;&lt;/p&gt;
&lt;p&gt;The history boom just got boomier.&lt;/p&gt;
&lt;p&gt;Of all the trends of the 2030s, perhaps the least expected is the sudden rise in interest of History. The rise itself surprising, the depth of interest and the activities associated with it are more surprising still.&lt;/p&gt;
&lt;p&gt;Of course, people have always had an interest in their past and the twentieth century showed quite clearly that there was a healthy appetite for monetising that interest. In 2020, an airport bestseller on World War II, a trip to Rome or an evening documentary on the Vietnam War were commonplace. But your armchair historian generally didn’t read the sources, they didn’t engage in excavations. When they visited museums they were presented with ‘the greatest hits’, not the esoteric.&lt;/p&gt;
&lt;p&gt;&lt;img src=&quot;/images/49b0f170-ead9-433e-9ed8--660DA100-87C2-4D0A-8CCD-2E773B15E219.png&quot; alt=&quot;&quot;&gt;&lt;/p&gt;
&lt;p&gt;University of Cambridge is the latest in a string of institutions and museums to open up the historical back-catalog. The long-tail of original sources; the dry-stuff. And make that back-catalog available not only to the PhDs but to the public. And easily.&lt;/p&gt;
&lt;p&gt;In 5 clicks on the university app, I managed to book a 30 minute reading time with &lt;em&gt;Orosius: Historiae adversus pagano&lt;/em&gt;s, an 11th century Saxon text. All for the princely sum of £25.&lt;/p&gt;
&lt;p&gt;Arriving at the library, I simply walked up to the security gates and passed through (presumably facial recognition) and then was directed to a dark, storied reading room with a place marked out for me. The book had been transported in its case (more on this later) and was opened on Book III as I had requested.&lt;/p&gt;
&lt;p&gt;When I sat down, the app talked me through the text  - first giving context, then reading the page in Latin and finally a translation into English. A tap of a button and a precision robotic arm turned the page and the reading continued.&lt;/p&gt;
&lt;p&gt;This is the stuff of dreams for me, a journalist, who regrettably did not study history in university. But it has always been an underlying, dormant passion of mine. To witness and experience this ancient text, on my own, in a quiet, sacred atmosphere was beyond what I could have imagined. It was spiritual. Words do not capture the experience; cannot do justice to this communion with our past.&lt;/p&gt;
&lt;p&gt;Back in the Reading Room, when the session was over, the glass case was transported away, as if by magic, on a series of unobtrusive, ancient looking (but I’m reassured, very new) tracks. To be replaced with a series of official government communications from 1917 for the next pre-booked reader.&lt;/p&gt;
&lt;p&gt;The Experience is a dramatic departure for the armchair historian. Put simply, it has democratised the study and relationship that the amateur historian has with their past.&lt;/p&gt;
&lt;p&gt;Speaking with Dr. Martha Wilkes who leads the service, I later learned that prior to my session, fewer than 19 individuals had ever read &lt;em&gt;Orosius: Historiae adversus paganos&lt;/em&gt; in person; each a scholar at the university. I was fascinated with this and wondered why so few? “History and historical artefacts are governed by a Power Law. Everyone tends to be interested in the same few subjects, the same artefacts. Most artefacts, like most books published, are very rarely read. And because of that, these countless, priceless documents and artefacts are (or were) stored for safe keeping.” But that seems to be changing. Martha shared the app data for the three months to date, and the curve is flattened. The long-tail is fatter - more people are interested in the back-catalog.&lt;/p&gt;
&lt;p&gt;The technology helps. One reason more people could not view old texts was that it required a librarian to search for, fetch and then guard the artefact while a reader looked on. “We can’t let just anyone turn the pages, because soon enough, the pages would disintegrate, worn as they are by the travails of time.” The elaborate track-system and robotic arms was the game-changer; referred to by staff as Gringotts after the bank in the original Harry Potter Movies from the turn of the century.&lt;/p&gt;
&lt;p&gt;Before leaving, I asked Martha who uses the service and why. “Mostly it’s amateur historians. Students too. It’s changed how historians view and do history. We’re already seeing an explosion in publications as a result of more people having access to these artefacts. The floodgates have opened and with it our knowledge of the past is blooming. We’re seeing a lot of the gaps in our knowledge filled in - small details and bits of detective work that were unnoticed or not covered before. That’s something wonderful”.&lt;/p&gt;
&lt;p&gt;What about non-historians? “Well, there’s some interest from the general public - mostly from areas that are close to popular interest - specific dinosaur bones, arrows, swords - that kind of thing. One interesting feature is that the archive is now searchable. Previously you would have simply visited a museum and wandered through the exhibition, with things popping out to you as you went. Now you ask the questions. You define what you’re interested in seeing. You want to see the axe that beheaded Anne Boleyn? We can point you to that. How about the clothing of someone living 6000 years ago in the south of England, and contrast that with the clothing of someone from 600BC? We can show you these things, on demand.”&lt;/p&gt;
&lt;p&gt;&lt;img src=&quot;/images/748762db-2a36-4dac-83fe--1BC255C2-9FE1-4726-A875-ADB331F45A21.png&quot; alt=&quot;&quot;&gt;&lt;/p&gt;
&lt;p&gt;It makes history more immersive, more conversational, more queryable. More reactive to the curiosities of an individual. There’s less wading through what’s not currently interesting to you as a person. Of course, we had a lot of that with images and the metaverse ten years ago. But the physical aspect makes a real difference. “The physical aspect is what makes this so exciting. It is what &lt;em&gt;makes&lt;/em&gt; it really.”&lt;/p&gt;
&lt;p&gt;In fact, of the 3,456 sessions that have been booked to date, 412 of them have been for Focused Artefact Mindfulness. A practice of sitting in the presence of an object from our past and meditating on it. That’s not an entirely perfect description. Brian Foxe, a well known mindfulness influencer and onetime historian specialising in ancient Egypt, describes it as “being fully mindful in the presence of talismans from our shared, deep past. Breathing in the air and atmosphere of all those lives that went before us, that tie us to this present moment.” Surprised at the numbers of people practicing this, I wanted to understand why. Brian Foxe described it as a deep-seated human urge to connect with our ancestors, with the tapestry of life and living that went before us. To connect us to that. And you know, it feels good. You should try it.”&lt;/p&gt;
&lt;p&gt;I haven’t tried it yet, but I did do a bit of research of my own. The literature is equivocal in showing a significant, resilient rise in measures of well-being, life-satisfaction and spiritual connectedness for those who practice Focused Artefact Mindfulness. Those results appear to persist for at least 3 months after a session. More, if the session is done with an artefact from a topic that is ‘of personal significance’.&lt;/p&gt;
&lt;p&gt;Some have replaced their Sunday religious service with trips to the Reading Room; group rooms are also possible.&lt;/p&gt;
&lt;p&gt;Food for thought. And one for the next visit.&lt;/p&gt;
&lt;p&gt;&lt;em&gt;This is part of a planned series of 100 Design Fictions focusing on Biophilic Futures.&lt;/em&gt;&lt;/p&gt;
</content:encoded></item><item><title>DESIGN FICTION: Colour of the Year 2034</title><link>https://www.simonoregan.com/short-thoughts/design-fiction-colour-of-the-year-2034/</link><guid isPermaLink="true">https://www.simonoregan.com/short-thoughts/design-fiction-colour-of-the-year-2034/</guid><description>ANNOUNCING THE PANTONE COLOUR OF THE YEAR 2034</description><pubDate>Mon, 19 Jun 2023 00:00:00 GMT</pubDate><content:encoded>&lt;p&gt;ANNOUNCING THE PANTONE COLOUR OF THE YEAR 2034&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;PANTONE 0001B EARTHGLOW A New Pantone Color Whose Vitalising Spectral Weave of deep greenery and rich earth browns is symbolic of the complex hope of growth.&lt;/strong&gt;&lt;/p&gt;
&lt;p&gt;EARTHGLOW is a dance of deep life-giving greens and rich browns of the clay beneath us. It is a swaying spectrum of the tapestry of life. EARTHGLOW evokes the deepest past of our shared ancestors as they walked the forests and plains of the Paleolithic. EARTHGLOW is the colour-space from which we emerged. It is the first days of nature’s green revival to the final days of autumn’s golden fall. The richness of EARTHGLOW connects us to a time when we walked with nature and asked her to nourish us. It is a deep breath into where we’ve come from.&lt;/p&gt;
&lt;p&gt;&lt;img src=&quot;/images/071aefce-94d1-44a9-b973--7BFE8F99-5241-46B8-BF98-3DAEAF8F1339.png&quot; alt=&quot;&quot;&gt;&lt;/p&gt;
&lt;p&gt;EARTHGLOW is the colours of our forgotten past. Our lineage as children of nature. It is a meditation on the long and winding paths our ancestors have taken to reach the shores of the present day. It is an acknowledgement and thank you to the world around us and the world since damaged. It is a call of hope to regeneration. It is a rallying cry of rewilding and redefining a human future that places us once more in communion with the breathing earth.&lt;/p&gt;
&lt;p&gt;A shade of conscious quiet celebration, EARTHGLOW is also emblematic of vitality and the gentle relentlessness of growth.&lt;/p&gt;
&lt;p&gt;PANTONE 0001B EARTHGLOW is a new departure on how we name and index colour. It is not a single hue but a spectrum of gradual, complex varieties woven together in the dance of growth.&lt;/p&gt;
&lt;p&gt;Nor is it stationary, fixed. Instead, PANTONE 0001B EARTHGLOW is dynamic. Like life on this planet, it is changeable and always changing. Each of the colours in this new Bio series (B) are defined not by a single fixed colour but by the range of possibilities bounded by the growth process of a specific living organism. PANTONE 0001B EARTHGLOW was chosen to lead the series as its spectrum captures the natural greenery and clay hues that decorate our planet. It demonstrates a rich mix of greens and browns that vary widely and subtly with changes in climate , soil chemistry and season.&lt;/p&gt;
&lt;hr&gt;
&lt;p&gt;ABOUT PANTONE COLOUR OF THE YEAR&lt;/p&gt;
&lt;p&gt;&lt;em&gt;The Pantone Color of the Year selection process requires mindful consideration and trendsource understanding. To arrive at the selection each year, Pantone’s colour oracles at the Pantone Color Institute™ comb the world looking for new colour influences and muses. These can include the natural world, the dreamlabs of material ecology, the cyber-ghettos of the metaverse, emerging art, flickering-fashion, all areas of design, as well as new lifestyles, virtuestyles and ideascapes. Influences may also stem from new technologies, materials, textures, and the rich palette of cosmic photography. For 34 years, Pantone’s Color of the Year has influenced product development and purchasing decisions in industries, including metaverse, fashion, material ecology and industrial design, as well as additive product design and generative AI seedspace.&lt;/em&gt;&lt;/p&gt;
&lt;p&gt;&lt;em&gt;This is part of a planned series of 100 Design Fictions focusing on Biophilic Futures.&lt;/em&gt;&lt;/p&gt;
</content:encoded></item><item><title>DESIGN FICTION: Citizen Oak</title><link>https://www.simonoregan.com/short-thoughts/design-fiction-citizen-oak/</link><guid isPermaLink="true">https://www.simonoregan.com/short-thoughts/design-fiction-citizen-oak/</guid><description>His handlebar moustache curls in contempt as he spits out the words in dry Mid-Western. &quot;What I did was a god-given right, and you assclown tree-huggers are insane if you think it isn&apos;t&quot;.</description><pubDate>Sun, 18 Jun 2023 00:00:00 GMT</pubDate><content:encoded>&lt;p&gt;&lt;strong&gt;DESIGN FICTION: CITIZEN OAK&lt;/strong&gt;&lt;/p&gt;
&lt;p&gt;&lt;em&gt;Milwaukee, 2031&lt;/em&gt;&lt;/p&gt;
&lt;p&gt;Mason Brint is unrepentant.&lt;/p&gt;
&lt;p&gt;His handlebar moustache curls in contempt as he spits out the words in dry Mid-Western. “What I did was a god-given right, and you assclown tree-huggers are insane if you think it isn’t”.&lt;/p&gt;
&lt;p&gt;Mason Brint is unbending.&lt;/p&gt;
&lt;p&gt;He will not backdown. He will not admit his guilt. And so he sits behind the plexiglass screen in blazing orange overalls. Thick fingers grip black phone. Thick eyebrows overhanging fuming black eyes.&lt;/p&gt;
&lt;p&gt;&lt;img src=&quot;/images/968d7363-7979-41b0-adc3--FellowFox_american_convict_with_handlebar_moustache_in_orange_j_5e95735c-b060-47a8-aa46-64454f09004b.png&quot; alt=&quot;&quot;&gt;&lt;/p&gt;
&lt;p&gt;Mason Brint is a murderer.&lt;/p&gt;
&lt;p&gt;Convicted. He committed the crime; said so himself. But he doesn’t believe murder is a crime. Not unless the victim is a person. And this victim, this citizen of the United States of America was not a person. His victim was 326 years old, though spritely enough. His victim was Old Addler, a 326 year-old Bur Oak (&lt;em&gt;Quercus macrocarpa&lt;/em&gt;). One of the oldest old growth trees in the Mid-West. A living being with the same rights as you or I. A national treasure. ‘Damn good timber’.&lt;/p&gt;
&lt;p&gt;“If I’m a murderer then I come from a long line of murderers. Proud killers too. Brints, or the O’Malleys, or Smiths, all the way back to the Civil War, we’ve been tree killers and handsomely rewarded for it. And we’re suddenly murderers. Give me a f***kin’ break, man. This is some insane Nazi s**t.”&lt;/p&gt;
&lt;p&gt;Strong words, made stronger still by the fact that Mason Brint will join Old Addler in the afterlife at 2pm on Friday 9th May this year. He’s sentenced to death by chemical injection. A fate he could have avoided by admitting guilt and voicing remorse for his actions. He could still. But he will not.&lt;/p&gt;
&lt;p&gt;&lt;img src=&quot;/images/f22172fc-1883-418d-9ab3--FellowFox_felled_Red_Oak_1d7fc598-d7f3-4243-8341-c9d6d5329ec5.png&quot; alt=&quot;&quot;&gt;&lt;/p&gt;
&lt;p&gt;Brint’s words have struck a chord with working class America; he’s the latest in long line of eco-martyrs to grace our screens. His dry, no-nonsense language; his Mid-Western drawl, his man’s man appeal have made him a rallying point for the tens of millions of working class conservatives who think the environmental movement has gone too far. No tree is worth a man’s life.&lt;/p&gt;
&lt;p&gt;But we’ve seen this all before. We saw it with Harley Rowe-Smith, with Josh Federling, with Frank Mackay. All serving life sentences for tree-felling.&lt;/p&gt;
&lt;p&gt;Brint will be the first to face the axe for his crimes against a citizen tree.&lt;/p&gt;
&lt;hr&gt;
&lt;p&gt;&lt;em&gt;Addendum: Two months after this piece, Mason Brint’s execution was acquitted and the US constitution amended to forbid the death penalty in cases of humans against nature.&lt;/em&gt;&lt;/p&gt;
&lt;p&gt;&lt;em&gt;Addendum II: 7 years after this piece, Greg Volks an extremist anti-environmentalist and anarchist was charged with the destruction of the Solana Nature Reserve having purposefully started a forest fire that destroyed 4000 hectares of old growth forest. He received a sentence of 8 years in federal prison. Two days after his release he was murdered.&lt;/em&gt;&lt;/p&gt;
&lt;p&gt;&lt;em&gt;This is part of a planned series of 100 Design Fictions focusing on Biophilic Futures.&lt;/em&gt;&lt;/p&gt;
</content:encoded></item><item><title>DESIGN FICTION: Karma Off-setting</title><link>https://www.simonoregan.com/short-thoughts/design-fiction-karma-off-setting/</link><guid isPermaLink="true">https://www.simonoregan.com/short-thoughts/design-fiction-karma-off-setting/</guid><description>Deutsche Insurance has re-issued its famous and somewhat controversial insurance product, Pay It Forward, for this coming year. The product which has been described by its opponents as Karma Bribing…</description><pubDate>Fri, 16 Jun 2023 00:00:00 GMT</pubDate><content:encoded>&lt;p&gt;&lt;strong&gt;DESIGN FICTION: KARMA OFF-SETTING&lt;/strong&gt;&lt;/p&gt;
&lt;p&gt;&lt;em&gt;Munich, 2031&lt;/em&gt;&lt;/p&gt;
&lt;p&gt;Deutsche Insurance has re-issued its famous and somewhat controversial insurance product, Pay It Forward, for this coming year. The product which has been described by its opponents as Karma Bribing and Gambling with God, is more in-demand than ever.&lt;/p&gt;
&lt;p&gt;Let’s look at what the brochure says:&lt;/p&gt;
&lt;blockquote&gt;
&lt;p&gt;“Back by incredible demand, our empathetic and compassionate customers want to live lives that respect and protect our environment and its many beautiful ecosystems. Today, there is simply no way for a caring, conscientious citizen to be certain of the consequences of their actions.&lt;/p&gt;
&lt;p&gt;Our customers care. They want the reassurance that their lifestyles do not harm the environment, exacerbate climate change and or threaten biodiversity. But no individual can be expected to research the consequences of each and every daily decision&lt;/p&gt;
&lt;p&gt;We do this research for you.&lt;/p&gt;
&lt;p&gt;Through a simple interview, we evaluate your lifestyle and take effective steps to balance any potential harm you may inadvertently do through purchases and habits so that you can sleep soundly in the knowledge that you are not damaging our beloved Gaia.&lt;/p&gt;
&lt;p&gt;Pay it Forward.”&lt;/p&gt;
&lt;/blockquote&gt;
&lt;p&gt;&lt;img src=&quot;/images/0f6cc9ff-e42a-42d8-b136--FellowFox_pay_it_forward_insurance_brochure_6fd566ef-e644-45d0-bd75-bc3204a3b1a7.png&quot; alt=&quot;&quot;&gt;&lt;/p&gt;
&lt;p&gt;The genesis of the product was an unexpected one, spurred on by the dramatic drop in the birth-rate of Germany’s most affluent areas. Popular opinion was that rich GenZ weren’t having children because they don’t want to spend their time and money on anyone other than themselves. They were the selfish generation; spoiled. In fact, it was quite the opposite. Consumer research conducted by Massenpuls on behalf of the Federal Ministry of Future Generations (BMZG) showed that over 70% of GenZ were not starting families for fear of the impact that those children would have on the planet. The consensus amongst wealthy Germans in their 30s was that any new person would be a net-negative on the world and they would not subject their children to that knowledge.&lt;/p&gt;
&lt;p&gt;&lt;em&gt;Neue Erbsünde&lt;/em&gt; (direct translation, new original sin), that viral trend from the mid-2020s, was deep-seated. Commentators and demographers had assumed that this was nothing more than a brief fad. A childish ideology created by the hysteria of collapsed ecosystems and weather pattern change. Meme’s and movements can override the natural drive to procreate.&lt;/p&gt;
&lt;p&gt;But meme’s can be defeated.&lt;/p&gt;
&lt;p&gt;Tellingly, 97% of GenZ surveyed said that if they could guarantee that their children would have a neutral or positive impact on climate and biodiversity, they would consider starting a family. This has been a resounding truth. Pay It Forward has been bought over 260,000 times in the past five years. German wealthy neighbourhoods have witnessed a population increase of almost exactly that.&lt;/p&gt;
&lt;p&gt;&lt;img src=&quot;/images/153c8c7f-b028-4ff0-960b--FellowFox_german_wealthy_bohemian_family_in_Berlin_taken_on_Can_4951a41c-030f-48e5-b4d2-408b510fb299.png&quot; alt=&quot;&quot;&gt;&lt;/p&gt;
&lt;p&gt;In other words, every baby born into a middle-income or above German post-code has been subscribed to Pay It Forward.&lt;/p&gt;
&lt;p&gt;It has been so successful that the German federal government has begun to subsidise it in a bid to boost births further.&lt;/p&gt;
&lt;p&gt;And that is where the trouble really started.  The environmental anarchist collective Naturkrieg have branded the insurance firm Eco-Nazis and buyers of the product collaborators.  In late March, Naturkrief staged a series of protests in Berlin, Hamburg and Frankfurt. They also claimed a series of partially successful DDoS attacks on major federal government websites. More successfully, they launched a massive (now-viral) campaign highlighting some abhorrent behaviour by recipients of Pay it Forward. These videos show boho Germans jet-setting, burning wood stoves, clearing forested land while laughing. The videos, interspersed with horrific montages of climate damage and animal death in less well-off areas of the globe, left a deep impression on popular opinion.&lt;/p&gt;
&lt;p&gt;The message was picked up by Opposition Christian Green Party which has made noises that not only would they ban the product, but they would severely prosecute individuals who used the product and subsequently engaged in environment-damaging actions.&lt;/p&gt;
&lt;p&gt;Clearly, this cohort of abusers is a minority. And the discourse is further muddied by the fact that at least some of these videos are proven deepfakes. Despite this, Pay it Forward was paused on July 15th, citing an ‘adverse and charged public discourse’.&lt;/p&gt;
&lt;p&gt;&lt;img src=&quot;/images/320b38ee-ee9c-43b2-a8a4--FellowFox_debris_after_explosion_in_bohemian_neighbourhood_of_B_dc956a9f-acbd-45db-bcdf-72f448426e57.png&quot; alt=&quot;&quot;&gt;&lt;/p&gt;
&lt;p&gt;Public opinion seems to have shifted dramatically in the past 6 months, following the murder of 18 young parents and 24 children in an attack on a pre-school in Prenzlauerberg, Berlin. The terrorist attack claimed by Black Summer was the latest and most bloody of a series of attacks on parents and children. The Deutsche Insurance website has a main banner stating “We stand in solidarity with parents who want to bring children into this world so they might do good. We cannot allow child-killers to dictate our shared future.”&lt;/p&gt;
&lt;p&gt;Interspersed with issues as contentious as the environment and biodiversity, inequality of those who can afford to off-set their lifestyle and the very contemporary resurgence in morality and religious, the focus on original sin and by extension its twin, eternal damnation, is it really a wonder that Pay It Forward has proven such an issue of Life and Death?&lt;/p&gt;
&lt;p&gt;&lt;em&gt;This is the first of a planned series of 100 Design Fictions focusing on Biophilic Futures.&lt;/em&gt;&lt;/p&gt;
</content:encoded></item><item><title>Favourite Problems</title><link>https://www.simonoregan.com/short-thoughts/favourite-problems/</link><guid isPermaLink="true">https://www.simonoregan.com/short-thoughts/favourite-problems/</guid><description>In 907 there was so much information in the world that you could never hope to imbibe it all. It was too much. Simply undigestible.</description><pubDate>Thu, 25 May 2023 00:00:00 GMT</pubDate><content:encoded>&lt;p&gt;In 907 there was so much information in the world that you could never hope to imbibe it all. It was too much. Simply undigestible.&lt;/p&gt;
&lt;p&gt;Thankfully, all that information was not available to eat. It resided in other people’s minds. Minds who were mostly far away. It resided in books. Books which were rare and far away. An information glutton did not risk reading themselves into the oblivion of the shallows.&lt;/p&gt;
&lt;p&gt;A short 600 years later, the info-glutton could move to a city, or chance upon a now slightly less rare book and gorge to their hearts content. Still too much to eat in the world, but still mostly manageable for what’s close at hand.&lt;/p&gt;
&lt;p&gt;Cue the 19th century and you’re fucked. Cheap books and many minds and you surrounded by information. Information tempting you to scatter your mental faculties across too many mental hooks.&lt;/p&gt;
&lt;p&gt;Cue the 20th century, and you’re fully fucked. Cheap books out the wazoo. Radio, television and masses of minds moving the mills of industrial science. Enter &lt;strong&gt;Feynman&lt;/strong&gt;, and his &lt;strong&gt;method to restrict his diet to only those questions he deemed his ‘favourite problems’. Open-ended curiosities that he found himself returning to again and again&lt;/strong&gt;. A beautiful lens through which to view the world of information; one which focuses it elegantly on the questions most important and intriguing to you. One which right-sizes the info-glutton’s mouth to their belly.&lt;/p&gt;
&lt;p&gt;Cue the 21st century and you’re so fucked it isn’t worth dwelling upon. Feynman’s method is a sinking life-raft; but it &lt;em&gt;is&lt;/em&gt; a life-raft and you’re in no position to discard flotsam on this freezing Atlantic evening.&lt;/p&gt;
&lt;p&gt;I’ve practice this method in fits and starts since 2020. Here’s a look at my own 12 favourite problems, as of June 2022. This is mostly the residue of problems I was most intrigued with in 2020 and 2021 and the years leading up to Coivd.&lt;/p&gt;
&lt;p&gt;When I joined TikTok it took an offshoot in other short-term directions.&lt;/p&gt;
&lt;p&gt;They’ve evolved somewhat since I left TikTok. I’ll update that shortly, unpick it a little, and try to understand what the evolution has been. And what caused that evolution. And perhaps chance a guess at where it might be leading.&lt;/p&gt;
&lt;p&gt;&lt;img src=&quot;/images/26d618f0-93d9-4625-b2fc--Frame-4.png&quot; alt=&quot;&quot;&gt;&lt;/p&gt;
</content:encoded></item><item><title>Feathermap</title><link>https://www.simonoregan.com/short-thoughts/feathermap/</link><guid isPermaLink="true">https://www.simonoregan.com/short-thoughts/feathermap/</guid><description>Feathermap is a tiny experiment in how I might use visual design to make idea exploration more enticing.</description><pubDate>Mon, 22 May 2023 00:00:00 GMT</pubDate><content:encoded>&lt;p&gt;Feathermap is a tiny experiment in how I might use visual design to make idea exploration more enticing.&lt;/p&gt;
&lt;p&gt;I want to explore whether there is a site structure that would better fold into my own thinking, research and curiosity-seeking.&lt;/p&gt;
&lt;p&gt;Is there a format of this website that would encourage flow for me and be more curiosity-generating to readers?&lt;/p&gt;
&lt;p&gt;In Feathermap, I use an SVG exported from Figma as an interactive map as &lt;a href=&quot;https://tomcritchlow.com/2023/04/03/blog-maps/&quot;&gt;inspired by Tom Critchlow&lt;/a&gt;.&lt;/p&gt;
&lt;p&gt;&lt;a href=&quot;/s/Frame-1.svg&quot;&gt;Feathermap&lt;/a&gt;&lt;/p&gt;
</content:encoded></item><item><title>Material Ecology</title><link>https://www.simonoregan.com/short-thoughts/im9beti1rsp0gvergvq3a3ix8bm6bg/</link><guid isPermaLink="true">https://www.simonoregan.com/short-thoughts/im9beti1rsp0gvergvq3a3ix8bm6bg/</guid><description>Design in the 2020s is modular and static. It is not bad. Neither does it mimic the best features of Nature&apos;s invention.</description><pubDate>Tue, 18 Apr 2023 00:00:00 GMT</pubDate><content:encoded>&lt;p&gt;Design in the 2020s is modular and static. It is not bad. Neither does it mimic the best features of Nature’s invention.&lt;/p&gt;
&lt;p&gt;In physical design and architecture form matters most. The material from which form flows is less important, less noteworthy, less remarkable. So too with the environment from which the design emerges and into which it is placed.&lt;/p&gt;
&lt;p&gt;Much of this is engrained and invisible to how designers design and how users perceive those designs.&lt;/p&gt;
&lt;p&gt;This state of affairs has been building since the Renaissance; modernism and mass production made it more so. Summarised:&lt;/p&gt;
&lt;p&gt;&lt;img src=&quot;/images/84607958-9b7e-4cb0-adab--FellowFox_None_b27b2146-ae2e-4ff6-8291-5c33c3622e90.png&quot; alt=&quot;&quot;&gt;&lt;/p&gt;
&lt;ul&gt;
&lt;li&gt;The form of an object is the first thing we perceive. It is how we characterise things.&lt;/li&gt;
&lt;li&gt;Objects are independent of their environment. They don’t react to it, they don’t change.&lt;/li&gt;
&lt;li&gt;Objects are made from parts that are fixed in advance. There is no interplay between the systems level and the material level. Concrete is concrete no matter the temperature. Cotton, once woven, is cotton - whether you sweat into it, or use it as a warm blanket.&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;Material ecology is a movement that upends these principles. It directly subverts these ‘givens’.&lt;/p&gt;
&lt;ul&gt;
&lt;li&gt;Materials as a fundamental aspect of design.&lt;/li&gt;
&lt;li&gt;Materials that are not static but interact with their environments.&lt;/li&gt;
&lt;li&gt;Materials that can organise themselves. Materials that are different under different conditions.&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;In other words, if a material can move, shift and change, the form is less important. As the form is not fixed. Designs move, shift and evolve based upon what’s going on around it. Material doesn’t have an upfront schema. Instead it processes itself into a form based on the events and conditions it finds itself in.&lt;/p&gt;
&lt;p&gt;The best designs exist in nature. In this ancient canvas of living epoch-old experiments, we have much to learn and much to adapt.&lt;/p&gt;
&lt;p&gt;And plenty to borrow and build upon.&lt;/p&gt;
&lt;hr&gt;
&lt;p&gt;&lt;strong&gt;Sources &amp;amp; Inspiration&lt;/strong&gt;&lt;/p&gt;
&lt;ul&gt;
&lt;li&gt;Material Ecology, Neri Oxman.&lt;/li&gt;
&lt;/ul&gt;
</content:encoded></item><item><title>Age of Augmented Invention</title><link>https://www.simonoregan.com/short-thoughts/age-of-augmented-invention/</link><guid isPermaLink="true">https://www.simonoregan.com/short-thoughts/age-of-augmented-invention/</guid><description>I expect we’ll shortly see the emergence of Quantitative Discovery studies.</description><pubDate>Thu, 13 Apr 2023 00:00:00 GMT</pubDate><content:encoded>&lt;p&gt;I expect we’ll shortly see the emergence of &lt;strong&gt;Quantitative Discovery&lt;/strong&gt; studies.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;The Philosopher’s Stone of the inventive world is a machine that can independently invent useful technologies for us.&lt;/strong&gt;&lt;/p&gt;
&lt;p&gt;&lt;img src=&quot;/images/6e859fa5-91b6-4e59-8149--FellowFox_None_e3b4fa65-d0db-423c-814f-c4582eadca46.png&quot; alt=&quot;&quot;&gt;&lt;/p&gt;
&lt;p&gt;I suspect that we are still quite a ways from this, despite the early promise of GPT-X, AlphaFold and friends. A credible concrete step towards this philosopher’s stone would to begin not with &lt;em&gt;new&lt;/em&gt; inventions from AI, but rather with attempts to nudge AIs into independently &lt;em&gt;re-discovering&lt;/em&gt; existing knowledge.&lt;/p&gt;
&lt;p&gt;This would catapult us toward new, exceedingly actionable knowledge on how invention and innovation really happens. And how we may best approach it.&lt;/p&gt;
&lt;p&gt;The parallel here is how simulation has helped us to better understand animal behaviour, disease, and the brain.&lt;/p&gt;
&lt;p&gt;I expect it is still too early for humans to take the backseat to inventive AIs.&lt;/p&gt;
&lt;p&gt;Instead, we are entering an &lt;strong&gt;Age of Augmented Invention.&lt;/strong&gt;&lt;/p&gt;
</content:encoded></item><item><title>Freeman Dyson on AGI</title><link>https://www.simonoregan.com/short-thoughts/freeman-dyson-on-agi/</link><guid isPermaLink="true">https://www.simonoregan.com/short-thoughts/freeman-dyson-on-agi/</guid><description>I do not believe that machines that think exist, or that they are likely to exist in the foreseeable future.

 If I am wrong, as I often am, any thoughts I might have about the question are…</description><pubDate>Tue, 11 Apr 2023 00:00:00 GMT</pubDate><content:encoded>&lt;blockquote&gt;
&lt;p&gt;I do not believe that machines that think exist, or that they are likely to exist in the foreseeable future.&lt;/p&gt;
&lt;p&gt;If I am wrong, as I often am, any thoughts I might have about the question are irrelevant.&lt;/p&gt;
&lt;p&gt;If I am right, then the whole question is irrelevant.&lt;/p&gt;
&lt;/blockquote&gt;
&lt;p&gt;Beautifully said. In hindsight, my thoughts exactly.&lt;/p&gt;
&lt;hr&gt;
&lt;p&gt;&lt;strong&gt;Sources&lt;/strong&gt;&lt;/p&gt;
&lt;ul&gt;
&lt;li&gt;&lt;a href=&quot;https://www.edge.org/responses/q2015&quot;&gt;https://www.edge.org/responses/q2015&lt;/a&gt;&lt;/li&gt;
&lt;/ul&gt;
</content:encoded></item><item><title>David Deutsch On Discovery</title><link>https://www.simonoregan.com/short-thoughts/david-deutsch-on-discovery/</link><guid isPermaLink="true">https://www.simonoregan.com/short-thoughts/david-deutsch-on-discovery/</guid><description>“Discovering chemistry, like discovering anything, would then depend on whether your problems led you there.”</description><pubDate>Sat, 01 Apr 2023 00:00:00 GMT</pubDate><content:encoded>&lt;blockquote&gt;
&lt;p&gt;“Discovering chemistry, like discovering anything, would then depend on whether your problems led you there.”&lt;/p&gt;
&lt;/blockquote&gt;
&lt;p&gt;Problem selection is not only important for its expected outcomes; but for the serendipity that hides behind it.&lt;/p&gt;
&lt;p&gt;Behind some problems lie great discoveries.&lt;/p&gt;
&lt;p&gt;Discoveries that will go unnoticed until those problems are themselves sufficiently explored.&lt;/p&gt;
</content:encoded></item><item><title>In Praise of Futurism</title><link>https://www.simonoregan.com/short-thoughts/in-praise-of-futurism/</link><guid isPermaLink="true">https://www.simonoregan.com/short-thoughts/in-praise-of-futurism/</guid><description>The best way to predict the future is to build it.</description><pubDate>Thu, 23 Mar 2023 00:00:00 GMT</pubDate><content:encoded>&lt;p&gt;The best way to predict the future is to build it.&lt;/p&gt;
&lt;p&gt;&lt;img src=&quot;/images/70fce151-4592-4392-8d99--FellowFox_zen_tree_in_space_c94108b2-9af9-4d30-9c04-5a2ede145e41.png&quot; alt=&quot;&quot;&gt;&lt;/p&gt;
&lt;p&gt;But which future to build?&lt;/p&gt;
&lt;p&gt;With manifold futures we have manifold options. Many of these lead down dark paths which are harmful to the Biosphere. Many unintentionally harmful; dark paths are rarely signposted.&lt;/p&gt;
&lt;p&gt;Biosphere-affirming technology is possible but not inevitable.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;By imagining ‘what could be’ the best possible futures, makes those futures much more likely to be made real.&lt;/strong&gt;&lt;/p&gt;
&lt;p&gt;If only because we may try.&lt;/p&gt;
</content:encoded></item><item><title>Decarbonisation in one Number</title><link>https://www.simonoregan.com/short-thoughts/decarbonisation-in-one-number/</link><guid isPermaLink="true">https://www.simonoregan.com/short-thoughts/decarbonisation-in-one-number/</guid><description>We must end our dependence on carbon by 2050. This, to limit global warming to 1.5C above pre-Industrial levels.</description><pubDate>Tue, 21 Mar 2023 00:00:00 GMT</pubDate><content:encoded>&lt;p&gt;We must end our dependence on carbon by 2050. This, to limit global warming to 1.5C above pre-Industrial levels.&lt;/p&gt;
&lt;p&gt;In 2020 fossil fuels supplied 83% of the world’s primary energy.&lt;/p&gt;
&lt;p&gt;To get to zero from 83% in thirty years requires &lt;strong&gt;cutting 2.75% of global fossil carbon a year, every year.&lt;/strong&gt;&lt;/p&gt;
&lt;p&gt;We’ve not done that in a single year, let alone cumulatively. Since 2000, we’ve had an annual reduction of 0.2% from 87% fossil fuel contribution.&lt;/p&gt;
&lt;p&gt;This means &lt;strong&gt;transitioning to Green sources at 14X faster&lt;/strong&gt; than we managed in the past 20 years.&lt;/p&gt;
&lt;p&gt;Not an optimistic outlook. Not without gargantuan global cooperation unseen in our 6,000 years of civilisation.&lt;/p&gt;
&lt;p&gt;But if it’s to be done - and surely it must - there lies untold opportunities here for invention, innovation and deployment.&lt;/p&gt;
&lt;hr&gt;
&lt;p&gt;&lt;strong&gt;Sources &amp;amp; Inspiration&lt;/strong&gt;&lt;/p&gt;
&lt;ul&gt;
&lt;li&gt;Invention &amp;amp; Innovation - Vaclav Smil&lt;/li&gt;
&lt;li&gt;&lt;a href=&quot;https://ourworldindata.org/fossil-fuels&quot;&gt;Our World in Data&lt;/a&gt;&lt;/li&gt;
&lt;/ul&gt;
</content:encoded></item><item><title>Where do we put the camera in the Permaweird?</title><link>https://www.simonoregan.com/short-thoughts/where-do-we-put-the-camera-in-the-permaweird/</link><guid isPermaLink="true">https://www.simonoregan.com/short-thoughts/where-do-we-put-the-camera-in-the-permaweird/</guid><description>What&apos;s so disorienting in this Permaweird is not simply the lack of coherent narrative. But the abundance of viewpoints.</description><pubDate>Mon, 20 Mar 2023 00:00:00 GMT</pubDate><content:encoded>&lt;p&gt;Narrative demands a point-of-view.&lt;/p&gt;
&lt;p&gt;What’s so disorienting in this Permaweird is not simply the lack of coherent narrative. But the abundance of viewpoints.&lt;/p&gt;
&lt;p&gt;No narrative can accommodate all points-of-view.&lt;/p&gt;
&lt;p&gt;No regression can fit all data points.&lt;/p&gt;
&lt;p&gt;No camera can be everywhere at once.&lt;/p&gt;
&lt;hr&gt;
&lt;p&gt;We try to drink the ocean and become sea-sick.&lt;/p&gt;
</content:encoded></item><item><title>Van Gogh On Fear in Art</title><link>https://www.simonoregan.com/short-thoughts/van-gogh-on-fear-in-art/</link><guid isPermaLink="true">https://www.simonoregan.com/short-thoughts/van-gogh-on-fear-in-art/</guid><description>Vincent van Gogh, writing about the painter’s fear of the blank canvas.</description><pubDate>Mon, 27 Feb 2023 00:00:00 GMT</pubDate><content:encoded>&lt;p&gt;Vincent van Gogh, writing about the painter’s fear of the blank canvas.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;The canvas is far more afraid of the painter.&lt;/strong&gt;&lt;/p&gt;
&lt;blockquote&gt;
&lt;p&gt;The canvas has an &lt;em&gt;idiotic&lt;/em&gt; stare, and mesmerizes some painters so that they turn into idiots themselves.&lt;/p&gt;
&lt;p&gt;Many painters &lt;em&gt;are afraid&lt;/em&gt; of the blank &lt;em&gt;canvas&lt;/em&gt;, but the blank canvas is afraid of the truly passionate painter who dares – and who has once broken the spell of ‘you can’t’.&lt;/p&gt;
&lt;/blockquote&gt;
&lt;p&gt;&lt;strong&gt;Sources &amp;amp; Inspiration&lt;/strong&gt;&lt;/p&gt;
&lt;ul&gt;
&lt;li&gt;&lt;a href=&quot;https://www.vangoghmuseum.nl/en/highlights/letters/464&quot;&gt;Letter To Theo Van Gogh, Letter #464&lt;/a&gt;&lt;/li&gt;
&lt;/ul&gt;
</content:encoded></item><item><title>Piraha Spirit Story</title><link>https://www.simonoregan.com/short-thoughts/piraha-spirit-story/</link><guid isPermaLink="true">https://www.simonoregan.com/short-thoughts/piraha-spirit-story/</guid><description>A story from the Piraha people of the Amazon, an excerpt from Don’t Sleep There Are Snakes.</description><pubDate>Tue, 24 Jan 2023 00:00:00 GMT</pubDate><content:encoded>&lt;p&gt;A story from the Piraha people of the Amazon, an excerpt from Don’t Sleep There Are Snakes.&lt;/p&gt;
&lt;p&gt;A mythlike account of an encounter with a jaguar.&lt;/p&gt;
&lt;p&gt;Mostly understood as an encounter with a spirit jaguar.&lt;/p&gt;
&lt;blockquote&gt;
&lt;p&gt;Xipoógi heard a brother call.&lt;/p&gt;
&lt;p&gt;He spoke, Xitahá’s parent. What did the parent yell?&lt;/p&gt;
&lt;p&gt;Xipoógi spoke. Go see&lt;/p&gt;
&lt;p&gt;He spoke, Xipoógi. It is a jaguar.&lt;/p&gt;
&lt;p&gt;He spoke, Xipoógi. Throw your bow.&lt;/p&gt;
&lt;p&gt;The jaguar already grabbed Xitihoixoí.&lt;/p&gt;
&lt;p&gt;She spoke. Boai, you go too.&lt;/p&gt;
&lt;p&gt;You go see.&lt;/p&gt;
&lt;p&gt;The jaguar roared.&lt;/p&gt;
&lt;p&gt;She spoke. the jaguar went far.&lt;/p&gt;
&lt;p&gt;It has already grabbed him.&lt;/p&gt;
&lt;p&gt;Perhaps it ate the partner dog. He took the dog with him.&lt;/p&gt;
&lt;p&gt;The woman spoke. Let’s go; the jaguar may get away.&lt;/p&gt;
&lt;p&gt;He may have seen the dog partner. The dog partner left. The dog went into the jungle.&lt;/p&gt;
&lt;p&gt;He spoke. Bring your machete. Sharpen the arrows.&lt;/p&gt;
&lt;p&gt;The woman was afraid.&lt;/p&gt;
&lt;p&gt;He had become tired.&lt;/p&gt;
&lt;p&gt;It hit him in the face then.&lt;/p&gt;
&lt;p&gt;It bit him.&lt;/p&gt;
&lt;p&gt;It scratched his arm.&lt;/p&gt;
&lt;p&gt;It scratched his shoulder.&lt;/p&gt;
&lt;p&gt;He said, the arrows are all gone.&lt;/p&gt;
&lt;/blockquote&gt;
</content:encoded></item><item><title>Lullabies and Content Recommendation</title><link>https://www.simonoregan.com/short-thoughts/lullabies-and-content-recommendation/</link><guid isPermaLink="true">https://www.simonoregan.com/short-thoughts/lullabies-and-content-recommendation/</guid><description>I don’t lose sleep over content recommendation.</description><pubDate>Mon, 23 Jan 2023 00:00:00 GMT</pubDate><content:encoded>&lt;p&gt;I don’t lose sleep over content recommendation.&lt;/p&gt;
&lt;p&gt;But somebody should.&lt;/p&gt;
&lt;p&gt;We’re a solid 20 years into content recommendation going mainstream in digital products. Yet despite better under-the-hood performance, how we interact with recommendations is stuck.&lt;/p&gt;
&lt;p&gt;&lt;img src=&quot;/images/0e31a7f5-4c9e-4960-9f13--FellowFox_dark_starry_night_in_a_world_dominated_by_lullabies_57f5a51b-bd3d-4d29-9f93-341af86389d7.png&quot; alt=&quot;&quot;&gt;&lt;/p&gt;
&lt;p&gt;If you ask a random person on the street what are the implications of liking a post on Tik Tok, or repeatedly listening to a song on Spotify they probably don’t get that it impacts what content they will see in future.&lt;/p&gt;
&lt;p&gt;Younger users get it; tech savvy users get it. But the average global citizen doesn’t yet. Users certainly don’t understand the dimensions along which those content recommendations work.&lt;/p&gt;
&lt;p&gt;And yet, interview users and most of them would like more control over their recommendations.&lt;/p&gt;
&lt;p&gt;Tech savvy users have workarounds. They also have hesitations.&lt;/p&gt;
&lt;p&gt;They have &lt;strong&gt;algorithm hesitancy - a reluctance to interact with digital products because the don’t want to mess with how algorithm curates for them.&lt;/strong&gt;&lt;/p&gt;
&lt;p&gt;So we have couples who won’t share Netlix profiles, or users who are effectively punished for using their accounts in non-typical ways.&lt;/p&gt;
&lt;p&gt;A good example is Spotify Discover weekly. Here’s a company that shot to popularity on the back of really great music recommendations.&lt;/p&gt;
&lt;p&gt;And yet, I had to abandon my Discover Weekly in 2020 when my son was born and it became dominated by white noise and baby lullabies.&lt;/p&gt;
</content:encoded></item><item><title>Socrates’ Daemon</title><link>https://www.simonoregan.com/short-thoughts/socrates-daemon/</link><guid isPermaLink="true">https://www.simonoregan.com/short-thoughts/socrates-daemon/</guid><description>Socrates heard voices. And listened to them.</description><pubDate>Mon, 23 Jan 2023 00:00:00 GMT</pubDate><content:encoded>&lt;p&gt;Socrates heard voices. And listened to them.&lt;/p&gt;
&lt;p&gt;At his trial Socrates spoke about this internal spirit, his daemon. This voice spoke to him at important junctures. Telling him what to avoid.&lt;/p&gt;
&lt;blockquote&gt;
&lt;p&gt;“a voice of God is made manifest to me indicating my duty”&lt;/p&gt;
&lt;/blockquote&gt;
&lt;p&gt;Socrates’ daemon warned against fleeing or fighting his accusers. That this trial had purpose. His fate was to marry the Truth until death indeed did them part.&lt;/p&gt;
&lt;blockquote&gt;
&lt;p&gt;“I shall prefer death to begging meanly for longer life and thus gaining a life far less worthy in exchange for death.”&lt;/p&gt;
&lt;/blockquote&gt;
&lt;p&gt;And Socrates believed we each have a daemon and should recognise them.&lt;/p&gt;
&lt;blockquote&gt;
&lt;p&gt;“I assert, that all men use, and this is their belief.&lt;/p&gt;
&lt;p&gt;The only difference between them and me is that whereas they call the sources of their forewarning … ‘chance meetings’, ’prophets,’ I call mine a ‘divine’ thing;&lt;a href=&quot;http://www.perseus.tufts.edu/hopper/text?doc=Perseus%3Atext%3A1999.01.0212%3Atext%3DApol.%3Asection%3D13#note1&quot;&gt;1&lt;/a&gt; and I think that in using such a term I am speaking with more truth and deeper religious feeling”.&lt;/p&gt;
&lt;/blockquote&gt;
&lt;p&gt;&lt;img src=&quot;/images/97cbd083-173f-4c17-b841--FellowFox_socrates_daemon_136e5f08-1eeb-4056-88bf-db12fbcdd735.png&quot; alt=&quot;&quot;&gt;&lt;/p&gt;
</content:encoded></item><item><title>My PhD problem in 10 lines</title><link>https://www.simonoregan.com/short-thoughts/my-phd-problem-in-10-lines/</link><guid isPermaLink="true">https://www.simonoregan.com/short-thoughts/my-phd-problem-in-10-lines/</guid><description>Sometimes things go wrong with the brain. Sometimes large sections of the brain fire together. These are seizures: epilepsy in adults, neonatal seizures in newborns.</description><pubDate>Sat, 21 Jan 2023 00:00:00 GMT</pubDate><content:encoded>&lt;p&gt;Sometimes things go wrong with the brain. Sometimes large sections of the brain fire together. These are seizures: epilepsy in adults, neonatal seizures in newborns.&lt;/p&gt;
&lt;p&gt;When the brain does unusual things, we want to know.&lt;/p&gt;
&lt;p&gt;&lt;img src=&quot;/images/885f99aa-c178-4504-b4a7--FellowFox_bauhaus_EEG_brain_seizure_watercolour_0b7f06cb-b7ae-429c-9fc8-d8ef314e633c.png&quot; alt=&quot;&quot;&gt;&lt;/p&gt;
&lt;p&gt;In the immediate term, this allows us to medicate to stop brain damage. In the longer term, this allows us to plan interventions and adapt care for the patient.&lt;/p&gt;
&lt;p&gt;To know that seizures are happening, we can use EEG. This measures voltages on the scalp; the sum total of the electrical activity of the brain below each electrode is picked up.&lt;/p&gt;
&lt;p&gt;EEG is imperfect and crude. Mostly, it only picks up big changes in brain behaviour; and these need to be trawled through by highly trained neurophysiologists.&lt;/p&gt;
&lt;p&gt;Because they’re highly trained, they’re expensive. We usually can’t get neurophysiologist to monitor patients 24/7.&lt;/p&gt;
&lt;p&gt;Instead we train computers to do their job.&lt;/p&gt;
&lt;p&gt;This is machine learning. We feed the computer examples of seizures and non-seizures, and the computer learns the difference.&lt;/p&gt;
&lt;p&gt;Then we run it on live brain signals. When it sees signals that look like seizures it alerts the nurses.&lt;/p&gt;
&lt;p&gt;But computers get things wrong. Especially, they get things wrong when other signals interfere with brain signals. Every time a patient moves, blinks, or tenses their jaw the machine gets confused.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;The focus of my&lt;/strong&gt; &lt;a href=&quot;https://cora.ucc.ie/bitstream/handle/10468/1391/thesis_simon_o_regan.pdf?isAllowed=y&amp;amp;sequence=1&quot;&gt;&lt;strong&gt;PhD&lt;/strong&gt;&lt;/a&gt; &lt;strong&gt;then was to figure out ways to detect and remove these interferences, so we can monitor seizures more accurately.&lt;/strong&gt;&lt;/p&gt;
</content:encoded></item><item><title>Digital Litter</title><link>https://www.simonoregan.com/short-thoughts/digital-litter/</link><guid isPermaLink="true">https://www.simonoregan.com/short-thoughts/digital-litter/</guid><description>Each tiny digital creation tucked away forgotten in server farms.</description><pubDate>Fri, 20 Jan 2023 00:00:00 GMT</pubDate><content:encoded>&lt;p&gt;We leave little footprints.&lt;/p&gt;
&lt;p&gt;Each tiny digital creation tucked away forgotten in server farms.&lt;/p&gt;
&lt;p&gt;The robots crawl in to check on you occasionally. Add you to their list.&lt;/p&gt;
&lt;p&gt;The pile of digital litter grows. The algorithms picking through the pile, in search of relevancy. And occasional serendipity.&lt;/p&gt;
&lt;p&gt;We leave broken clay pots in the digital earth. For future archaeologists to piece together. With their own algorithms.&lt;/p&gt;
&lt;p&gt;Even the unread article makes the pile bigger.&lt;/p&gt;
&lt;p&gt;Making each search that little bit harder.&lt;/p&gt;
</content:encoded></item><item><title>Why I Uninstalled TikTok</title><link>https://www.simonoregan.com/short-thoughts/why-i-uninstalled-tiktok/</link><guid isPermaLink="true">https://www.simonoregan.com/short-thoughts/why-i-uninstalled-tiktok/</guid><description>I woke up tired and that tiredness followed me to my desk.</description><pubDate>Thu, 19 Jan 2023 00:00:00 GMT</pubDate><content:encoded>&lt;p&gt;I woke up tired and that tiredness followed me to my desk.&lt;/p&gt;
&lt;p&gt;Nevertheless, I was working. Words were flowing. Imperfectly, but steadily. A series of tiny frictions, but each tension overcome with a pause and a prompt to ‘just keep writing’.&lt;/p&gt;
&lt;p&gt;Then, a whisper in my ear: turn your eye to TikTok. Just for a moment. There might be inspiration there.&lt;/p&gt;
&lt;p&gt;Rabbit holes rising up to meet me. Man Utd, early Irish archaeology, baby names.&lt;/p&gt;
&lt;p&gt;Back to writing then, but stuttering.&lt;/p&gt;
&lt;p&gt;Another TikTok interlude. Once you pop, you just can’t stop.&lt;/p&gt;
&lt;p&gt;It’s got to go.&lt;/p&gt;
&lt;p&gt;I need my dopamine hit hard, and hard to get.&lt;/p&gt;
</content:encoded></item><item><title>Against the Commodification of Community</title><link>https://www.simonoregan.com/short-thoughts/against-the-commodification-of-community/</link><guid isPermaLink="true">https://www.simonoregan.com/short-thoughts/against-the-commodification-of-community/</guid><description>We&apos;ve come to accept that we will be commoditised. That our own actions are other peoples&apos; incomes.</description><pubDate>Wed, 18 Jan 2023 00:00:00 GMT</pubDate><content:encoded>&lt;p&gt;We’ve come to accept that we will be commoditised. That our own actions are other peoples’ incomes.&lt;/p&gt;
&lt;p&gt;This was a clever corporate thing until recently. Now we’re monetising each other.&lt;/p&gt;
&lt;p&gt;And that’s a bad thing.&lt;/p&gt;
&lt;p&gt;Digital creator culture is flourishing. And with it, a gold rush. The playbooks point to creating an email list and creating communities. Then milking both.&lt;/p&gt;
&lt;p&gt;This is a bad thing.&lt;/p&gt;
&lt;p&gt;We are at a point where internet culture needs space to breathe new life into its corners. Where people can come together in ways that they no longer are doing in person. These communities, these as-yet-to-be-invented communities are valuable and important. The act of commoditising them is crude and counter-productive.&lt;/p&gt;
&lt;p&gt;Interrogating a little my own thoughts here. Is it how blatant it is? Is it that there is no clear value-add; instead it’s just an entry fee to filter? Is it that my perception of value delivered is lower than the asking price? Perhaps it’s the transactional nature? In ways it’s all of these things. And more.&lt;/p&gt;
&lt;p&gt;It strikes me as a real step backwards in internet culture.&lt;/p&gt;
&lt;p&gt;It feels like individuals mimicking the worst aspects of social media platforms. It feels like a step backward in time to the era of men’s clubs and its manufactured scarcity.&lt;/p&gt;
&lt;p&gt;It sounds like a low-pitched whimper of wanted exclusivity.&lt;/p&gt;
&lt;p&gt;But even the X club has substantial running costs, and those costs are shared by the members. They typically have expensive properties in wealthy environs. They have staff and subsidised costs for food and drink.&lt;/p&gt;
&lt;p&gt;Online communities don’t have these. So why are they so expensive.&lt;/p&gt;
&lt;p&gt;Why not instead, organise around the principle of helping each other. Sure, there may be a fee. But let that fee go towards strengthening the community, and that alone. Find interesting ways to spend it on the group. Invite speakers, get access to tools, put it toward shared assets.&lt;/p&gt;
&lt;p&gt;Or more inspiring still, re-invent the old Irish &lt;em&gt;meitheal&lt;/em&gt; culture. A community of helping each other out. Today we will build your thing - tomorrow mine - the day after somebody else’s. Some days we’ll just pitch in to strangers who need a hand. Or to a cause that craves it.&lt;/p&gt;
&lt;p&gt;Rather than this scanty schematic.&lt;/p&gt;
&lt;p&gt;Get people together. Then charge them for the privilege.&lt;/p&gt;
&lt;p&gt;Our would-be creator communities are too valuable to commoditise.&lt;/p&gt;
</content:encoded></item><item><title>David Deutsch on Knowledge</title><link>https://www.simonoregan.com/short-thoughts/david-deutsch-on-knowledge/</link><guid isPermaLink="true">https://www.simonoregan.com/short-thoughts/david-deutsch-on-knowledge/</guid><description>David Deutsch has a core perspective that I find extremely inspiring.</description><pubDate>Tue, 17 Jan 2023 00:00:00 GMT</pubDate><content:encoded>&lt;p&gt;David Deutsch has a core perspective that I find extremely inspiring.&lt;/p&gt;
&lt;p&gt;In his book The Beginning Of Infinity, he points out that &lt;strong&gt;there are only two real obstacles to any problem: physics and knowledge. Your goal needs to be possible according to the laws of physics.&lt;/strong&gt; If it isn’t, then no amount of knowledge will make it possible. You cannot get to Mars in your Toyota Yaris, no matter how much you know about space travel.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;If it’s physically possible, then the fundamental obstacle is always knowledge.&lt;/strong&gt;&lt;/p&gt;
</content:encoded></item><item><title>Flooding the Zone of the Ancients</title><link>https://www.simonoregan.com/short-thoughts/flooding-the-ancient-zone/</link><guid isPermaLink="true">https://www.simonoregan.com/short-thoughts/flooding-the-ancient-zone/</guid><description>Developers and fantasy authors share a penchant for the ancients. In naming things, mostly.</description><pubDate>Mon, 16 Jan 2023 00:00:00 GMT</pubDate><content:encoded>&lt;p&gt;Developers and fantasy authors share a penchant for the ancients. In naming things, mostly.&lt;/p&gt;
&lt;p&gt;An unintended consequence of this - obscuring the original sources.&lt;/p&gt;
&lt;p&gt;An innocent flooding the zone with @mentions and blogposts, making the original material near-unfindable.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Burrying historical whispers beneath the algorithm.&lt;/strong&gt;&lt;/p&gt;
&lt;p&gt;&lt;img src=&quot;/images/037e1155-0c57-47ae-8966--FellowFox_socrates_daemon_aca7a65b-cf52-43e4-b20e-b7b926a6b8c0.png&quot; alt=&quot;&quot;&gt;&lt;/p&gt;
&lt;p&gt;The original &lt;a href=&quot;/short-thoughts/socrates-daemon&quot;&gt;Daemons&lt;/a&gt; were spirits of the Greek world; one of whom was the spirit inside. Famously, Socrates listened intently to the guidance of his Daemon. Who inevitably spoke to him in the negative—telling him what to avoid.&lt;/p&gt;
&lt;p&gt;Surely a thread worth exploring. So thought the 18th century Romantics, as they too flooded the zone in their own way. Again famously, Goethe’s daemon was a spirit that dwelled within him, compelling him to fulfil his destiny.&lt;/p&gt;
&lt;p&gt;Without the algorithm as guide, the term evolved in meaning but not in discoverability.&lt;/p&gt;
&lt;p&gt;Then into the 20th century and the creation of software daemons running in the background and later Philip Pullmans His Dark Materials with fantasy spirit-friends guiding the characters.&lt;/p&gt;
&lt;p&gt;Onwards to 2018, George R.R. Martin’s Fire &amp;amp; Blood and Daemon Targaryen rising to prominence in the TV adaptation, House of the Dragon. This Targaryen, the only daemon on TikTok, the principal one on Google.&lt;/p&gt;
&lt;p&gt;Burying original references deep in the literature.&lt;/p&gt;
&lt;p&gt;&lt;a href=&quot;/short-thoughts/socrates-daemon&quot;&gt;Socrates&lt;/a&gt;’ spirit snuffed out.&lt;/p&gt;
</content:encoded></item><item><title>500 Whys: Writing your Purpose Statement</title><link>https://www.simonoregan.com/essays/500-whys-writing-your-purpose-statement/</link><guid isPermaLink="true">https://www.simonoregan.com/essays/500-whys-writing-your-purpose-statement/</guid><description>A purpose can give coherent meaning to a career. It can help with the difficult decisions required to craft a career worth creating.</description><pubDate>Sun, 15 Jan 2023 00:00:00 GMT</pubDate><content:encoded>&lt;p&gt;Purpose matters.&lt;/p&gt;
&lt;p&gt;A purpose can give coherent meaning to a career. It can help with the difficult decisions required to craft a career worth creating.&lt;/p&gt;
&lt;p&gt;Articulating what we believe in, what our objective is, makes us more aware of what we should be doing. It makes us accountable to ourselves. It stops us from following job offers that are tempting in the short run but leave us far from happy and far from where we want to be. Purpose helps us navigate, motivate and filter out the noise.&lt;/p&gt;
&lt;p&gt;It opens our eyes to opportunities we’ve been neglecting.&lt;/p&gt;
&lt;p&gt;Purpose reminds us of the possible.&lt;/p&gt;
&lt;hr&gt;
&lt;p&gt;&lt;strong&gt;The hardest part in crafting a purpose statement is beginning.&lt;/strong&gt;&lt;/p&gt;
&lt;p&gt;Conjuring a definitive single sentence that encapsulates what it is that you are working for is daunting. It seems furiously final, and far-fetched.&lt;/p&gt;
&lt;p&gt;My belief, firmly held, is that to craft a purpose statement, one should immerse yourself in examples. Play with them. Try them on for size. Tweak and remaster and experiment.&lt;/p&gt;
&lt;p&gt;The blanker the page, the more likely we are to procrastinate. The more intimidated we become.&lt;/p&gt;
&lt;p&gt;Crafting a purpose statement from the cuttings of other statements is more effective than beginning with a blank page.&lt;/p&gt;
&lt;p&gt;And yet, finding examples of purpose statements is much harder than it should be.&lt;/p&gt;
&lt;p&gt;There are occasional blog posts that list 10 or 20, a handful of books detailing corporate mission and vision statements of Forbes Top 50.&lt;/p&gt;
&lt;p&gt;Esteemed authors and coaches like Simon Sinek, Bill Burnett and Daniel Pink each have excellent books on the methods of understanding and unearthing one’s purpose.&lt;/p&gt;
&lt;p&gt;But there’s nothing that emphasising a broad, far-ranging, diverse set of example purpose statements.&lt;/p&gt;
&lt;hr&gt;
&lt;p&gt;And so &lt;a href=&quot;https://simonoregan.gumroad.com/l/500Whys&quot;&gt;&lt;strong&gt;500 Whys: Writing your Purpose Statement&lt;/strong&gt;&lt;/a&gt; is a short book that focuses on exactly that.&lt;/p&gt;
&lt;p&gt;It is a book of 500 single sentences. 500 purpose statements.&lt;/p&gt;
&lt;p&gt;Examples that will help you immediately find a statement that’s 80% right. A statement that resonates mostly but not perfectly. That will give you something to remaster. Something with which to experiment.&lt;/p&gt;
&lt;p&gt;This book is about examples and examples alone. 500 of them. It assumes that you already recognise the benefit of defining a purpose for yourself; the clarifying value of viewing life and career decisions through a defined purpose.&lt;/p&gt;
&lt;hr&gt;
&lt;p&gt;These “&lt;em&gt;Whys&lt;/em&gt;” been loosely categorised as Technology, Education &amp;amp; Empowering Others, Peace &amp;amp; Safety, Human Responsibility, Knowledge &amp;amp; Reason, Human Flourishing, Community Building, Justice, Culture &amp;amp; Creation, Economic Growth &amp;amp; Progress, Little Pleasures, and System Changes &amp;amp; Moonshots.&lt;/p&gt;
&lt;p&gt;Some examples, drawn from the book:&lt;/p&gt;
&lt;blockquote&gt;
&lt;p&gt;Use technology to further our understanding of the universe.&lt;/p&gt;
&lt;p&gt;Ensure that the Legislature keeps pace with technological advances.&lt;/p&gt;
&lt;p&gt;Democratise access to fashion.&lt;/p&gt;
&lt;p&gt;Help people to grow their focus and reclaim their attention in the Age of Distraction.&lt;/p&gt;
&lt;p&gt;Build products that delight users.&lt;/p&gt;
&lt;p&gt;Help individuals to understand themselves better via their preferences.&lt;/p&gt;
&lt;p&gt;Build homes that people want to grow old in.&lt;/p&gt;
&lt;p&gt;I help people work on the right problem.&lt;/p&gt;
&lt;p&gt;I solidify promising prototypes.&lt;/p&gt;
&lt;p&gt;I test ideas in the wild.&lt;/p&gt;
&lt;p&gt;I create tools that support people making difficult moral judgements.&lt;/p&gt;
&lt;p&gt;I work to ensure that human rights are global.&lt;/p&gt;
&lt;p&gt;I give young scientists the tools to do novel research.&lt;/p&gt;
&lt;p&gt;I help young people identify questions worth asking.&lt;/p&gt;
&lt;p&gt;I shine a mirror on society’s bad habits.&lt;/p&gt;
&lt;p&gt;Help people craft their life narrative.&lt;/p&gt;
&lt;p&gt;Use language in ways that make people think.&lt;/p&gt;
&lt;p&gt;Use language in ways that help to open minds.&lt;/p&gt;
&lt;p&gt;I make meals that put smiles on peoples faces.&lt;/p&gt;
&lt;p&gt;Build tools that make business fun.&lt;/p&gt;
&lt;/blockquote&gt;
&lt;hr&gt;
&lt;p&gt;I invite you to test these beliefs. And test them quickly.&lt;/p&gt;
&lt;p&gt;&lt;a href=&quot;https://a.co/d/3HkeF8H&quot;&gt;This book&lt;/a&gt; is designed for exactly this.&lt;/p&gt;
&lt;p&gt;And begin experimenting with that purpose, immediately.&lt;/p&gt;
</content:encoded></item><item><title>Speculative Futures and Barriers to Entry</title><link>https://www.simonoregan.com/short-thoughts/speculative-futures-and-barriers-to-entry/</link><guid isPermaLink="true">https://www.simonoregan.com/short-thoughts/speculative-futures-and-barriers-to-entry/</guid><description>An idea is worth nothing. An idea can change the world.</description><pubDate>Sun, 15 Jan 2023 00:00:00 GMT</pubDate><content:encoded>&lt;p&gt;An idea is worth nothing. An idea can change the world.&lt;/p&gt;
&lt;p&gt;Speculative futures is a discipline of idea exploration. Speculative future scenarios allow us to explore the unknown unknowns. The act of design here is not to try to fix a problem.&lt;/p&gt;
&lt;p&gt;Instead to &lt;strong&gt;model a possible future state of the problem and the human behaviours that result from &lt;em&gt;that system change&lt;/em&gt;.&lt;/strong&gt;&lt;/p&gt;
&lt;p&gt;&lt;img src=&quot;/images/f974a1e4-78fb-45f0-82b3--FellowFox_idea_maze_nordic_photograph_1970s_5224f53f-2635-4ad4-93fb-f1a3933e7f21.png&quot; alt=&quot;&quot;&gt;&lt;/p&gt;
&lt;p&gt;But even idea exploration is not an exercise in thought alone. It requires tangible design skills to conceptualise those ideas in the digital or physical world.&lt;/p&gt;
&lt;p&gt;The cost (material, time, skilll aquisition) of creating artifacts depicted in images and video is a barrier to the design of speculative futures in quantity and speed.&lt;/p&gt;
&lt;p&gt;While speculative design is ‘&lt;a href=&quot;/short-thoughts/sol-lewitt-on-conceptual-art&quot;&gt;conceptual&lt;/a&gt;’ design know-how is still required. And so, is a barrier to entry.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Generative AI tools like Midjourney rapidly decreases the time and cost taken to create these speculative design pieces.&lt;/strong&gt;&lt;/p&gt;
&lt;p&gt;By implication, the barrier to entry for conceptual and speculative futures has just dropped. We are moving closer to the pure form of concept or idea. With the ‘design and doing’ automated.&lt;/p&gt;
&lt;p&gt;When things become easier to do, more of it gets done.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;What would a world of more speculative design look like?&lt;/strong&gt;&lt;/p&gt;
&lt;p&gt;Is it a world where fears or hopes become amplified. Making futures vision states and nightmare scenarios more real. And therefore more likely to be acted upon?&lt;/p&gt;
&lt;p&gt;Or perhaps over time we will see a neutralising effect. The possible, the weird, becomes commonplace and less evocative. Pushing us towards ‘real’ and immersive multi-sensory experiences to evoke a response.&lt;/p&gt;
&lt;p&gt;Planting speculative futures firmly in the physical.&lt;/p&gt;
</content:encoded></item><item><title>500 Whys: Writing your Purpose Statement</title><link>https://www.simonoregan.com/short-thoughts/500-whys-writing-your-purpose-statement/</link><guid isPermaLink="true">https://www.simonoregan.com/short-thoughts/500-whys-writing-your-purpose-statement/</guid><description>A purpose can give coherent meaning to a career. It can help with the difficult decisions required to craft a career worth creating.</description><pubDate>Sat, 14 Jan 2023 00:00:00 GMT</pubDate><content:encoded>&lt;p&gt;Purpose matters.&lt;/p&gt;
&lt;p&gt;A purpose can give coherent meaning to a career. It can help with the difficult decisions required to craft a career worth creating.&lt;/p&gt;
&lt;p&gt;Articulating what we believe in, what our objective is, makes us more aware of what we should be doing. It makes us accountable to ourselves. It stops us from following job offers that are tempting in the short run but leave us far from happy and far from where we want to be. Purpose helps us navigate, motivate and filter out the noise.&lt;/p&gt;
&lt;p&gt;It opens our eyes to opportunities we’ve been neglecting.&lt;/p&gt;
&lt;p&gt;Purpose reminds us of the possible.&lt;/p&gt;
&lt;hr&gt;
&lt;p&gt;&lt;strong&gt;The hardest part in crafting a purpose statement is beginning.&lt;/strong&gt;&lt;/p&gt;
&lt;p&gt;Conjuring a definitive single sentence that encapsulates what it is that you are working for is daunting. It seems furiously final, and far-fetched.&lt;/p&gt;
&lt;p&gt;&lt;img src=&quot;/images/e77a3b90-d8bd-4c3d-a809--500-Whys-2.jpg&quot; alt=&quot;&quot;&gt;&lt;/p&gt;
&lt;p&gt;My belief, firmly held, is that to craft a purpose statement, one should immerse yourself in examples. Play with them. Try them on for size. Tweak and remaster and experiment.&lt;/p&gt;
&lt;p&gt;The blanker the page, the more likely we are to procrastinate. The more intimidated we become.&lt;/p&gt;
&lt;p&gt;Crafting a purpose statement from the cuttings of other statements is more effective than beginning with a blank page.&lt;/p&gt;
&lt;p&gt;And yet, finding examples of purpose statements is much harder than it should be.&lt;/p&gt;
&lt;p&gt;There are occasional blog posts that list 10 or 20, a handful of books detailing corporate mission and vision statements of Forbes Top 50.&lt;/p&gt;
&lt;p&gt;Esteemed authors and coaches like Simon Sinek, Bill Burnett and Daniel Pink each have excellent books on the methods of understanding and unearthing one’s purpose.&lt;/p&gt;
&lt;p&gt;But there’s nothing that emphasising a broad, far-ranging, diverse set of example purpose statements.&lt;/p&gt;
&lt;hr&gt;
&lt;p&gt;And so &lt;a href=&quot;https://simonoregan.gumroad.com/l/500Whys&quot;&gt;&lt;strong&gt;500 Whys: Writing your Purpose Statement&lt;/strong&gt;&lt;/a&gt; is a short book that focuses on exactly that.&lt;/p&gt;
&lt;p&gt;It is a book of 500 single sentences. 500 purpose statements.&lt;/p&gt;
&lt;p&gt;Examples that will help you immediately find a statement that’s 80% right. A statement that resonates mostly but not perfectly. That will give you something to remaster. Something with which to experiment.&lt;/p&gt;
&lt;p&gt;This book is about examples and examples alone. 500 of them. It assumes that you already recognise the benefit of defining a purpose for yourself; the clarifying value of viewing life and career decisions through a defined purpose.&lt;/p&gt;
&lt;hr&gt;
&lt;p&gt;These “&lt;em&gt;Whys&lt;/em&gt;” been loosely categorised as Technology, Education &amp;amp; Empowering Others, Peace &amp;amp; Safety, Human Responsibility, Knowledge &amp;amp; Reason, Human Flourishing, Community Building, Justice, Culture &amp;amp; Creation, Economic Growth &amp;amp; Progress, Little Pleasures, and System Changes &amp;amp; Moonshots.&lt;/p&gt;
&lt;p&gt;Some examples, drawn from the book:&lt;/p&gt;
&lt;blockquote&gt;
&lt;p&gt;Use technology to further our understanding of the universe.&lt;/p&gt;
&lt;p&gt;Ensure that the Legislature keeps pace with technological advances.&lt;/p&gt;
&lt;p&gt;Democratise access to fashion.&lt;/p&gt;
&lt;p&gt;Help people to grow their focus and reclaim their attention in the Age of Distraction.&lt;/p&gt;
&lt;p&gt;Build products that delight users.&lt;/p&gt;
&lt;p&gt;Help individuals to understand themselves better via their preferences.&lt;/p&gt;
&lt;p&gt;Build homes that people want to grow old in.&lt;/p&gt;
&lt;p&gt;I help people work on the right problem.&lt;/p&gt;
&lt;p&gt;I solidify promising prototypes.&lt;/p&gt;
&lt;p&gt;I test ideas in the wild.&lt;/p&gt;
&lt;p&gt;I create tools that support people making difficult moral judgements.&lt;/p&gt;
&lt;p&gt;I work to ensure that human rights are global.&lt;/p&gt;
&lt;p&gt;I give young scientists the tools to do novel research.&lt;/p&gt;
&lt;p&gt;I help young people identify questions worth asking.&lt;/p&gt;
&lt;p&gt;I shine a mirror on society’s bad habits.&lt;/p&gt;
&lt;p&gt;Help people craft their life narrative.&lt;/p&gt;
&lt;p&gt;Use language in ways that make people think.&lt;/p&gt;
&lt;p&gt;Use language in ways that help to open minds.&lt;/p&gt;
&lt;p&gt;I make meals that put smiles on peoples faces.&lt;/p&gt;
&lt;p&gt;Build tools that make business fun.&lt;/p&gt;
&lt;/blockquote&gt;
&lt;hr&gt;
&lt;p&gt;I invite you to test these beliefs. And test them quickly.&lt;/p&gt;
&lt;p&gt;&lt;a href=&quot;https://a.co/d/3HkeF8H&quot;&gt;This book&lt;/a&gt; is designed for exactly this.&lt;/p&gt;
&lt;p&gt;And begin experimenting with that purpose, immediately.&lt;/p&gt;
</content:encoded></item><item><title>Ju’wasi Hunting Story</title><link>https://www.simonoregan.com/short-thoughts/juwasi-hunting-story/</link><guid isPermaLink="true">https://www.simonoregan.com/short-thoughts/juwasi-hunting-story/</guid><description>A hunting story, an excerpt from The Old Way.</description><pubDate>Sat, 14 Jan 2023 00:00:00 GMT</pubDate><content:encoded>&lt;p&gt;A hunting story, an excerpt from The Old Way.&lt;/p&gt;
&lt;p&gt;&lt;img src=&quot;/images/8e53d5dc-6bf7-462b-87c4--FellowFox_eland_in_savannah_lonely_starry_night_7ec81340-b21a-47e0-ba81-f890ab4513a4.png&quot; alt=&quot;&quot;&gt;&lt;/p&gt;
&lt;p&gt;Hunting stories, told by hunter-gatherer men in special chant-like voices.&lt;/p&gt;
&lt;p&gt;Mythlike accounts of actual hunts.&lt;/p&gt;
&lt;blockquote&gt;
&lt;p&gt;Ai! What?&lt;/p&gt;
&lt;p&gt;Is that an ear? Yes, an ear!&lt;/p&gt;
&lt;p&gt;There’s his ear against the sky,&lt;/p&gt;
&lt;p&gt;He’s in the bushes,&lt;/p&gt;
&lt;p&gt;Just there, the edge of the bushes.&lt;/p&gt;
&lt;p&gt;I watch it.&lt;/p&gt;
&lt;p&gt;Yes, it moves, he turns a little,&lt;/p&gt;
&lt;p&gt;a little, hi!&lt;/p&gt;
&lt;p&gt;he lifts his head, he’s worried, he sniffs,&lt;/p&gt;
&lt;p&gt;he knows!&lt;/p&gt;
&lt;p&gt;He looks, I’m down low, down low, just very quiet,&lt;/p&gt;
&lt;p&gt;down low, he doesn’t see me! He’s safe, he thinks.&lt;/p&gt;
&lt;p&gt;He turns around.&lt;/p&gt;
&lt;p&gt;I am behind him. I creep forward, eh!&lt;/p&gt;
&lt;p&gt;I creep I creep,&lt;/p&gt;
&lt;p&gt;I am just that far, eh! just that from me to there,&lt;/p&gt;
&lt;p&gt;quiet, quiet, I’m quiet, I’m slow,&lt;/p&gt;
&lt;p&gt;I have my bow,&lt;/p&gt;
&lt;p&gt;I set the arrow.&lt;/p&gt;
&lt;p&gt;Ai! I shoot. Waugh!&lt;/p&gt;
&lt;p&gt;I hit him! He jumps.&lt;/p&gt;
&lt;p&gt;Ha ha! He jumps!&lt;/p&gt;
&lt;p&gt;He runs.&lt;/p&gt;
&lt;p&gt;He’s gone!&lt;/p&gt;
&lt;p&gt;I shot him. Right here, just here the arrow went in.&lt;/p&gt;
&lt;p&gt;He jumped, he ran that way, going that way,&lt;/p&gt;
&lt;p&gt;but I got him.&lt;/p&gt;
&lt;/blockquote&gt;
</content:encoded></item><item><title>Tiny Bets</title><link>https://www.simonoregan.com/short-thoughts/tiny-bets/</link><guid isPermaLink="true">https://www.simonoregan.com/short-thoughts/tiny-bets/</guid><description>Two concepts bubble to the surface of the digital zeitgeist.</description><pubDate>Fri, 13 Jan 2023 00:00:00 GMT</pubDate><content:encoded>&lt;p&gt;Two concepts bubble to the surface of the digital zeitgeist.&lt;/p&gt;
&lt;hr&gt;
&lt;p&gt;Small. The smallest possible thing. The tiniest viability.&lt;/p&gt;
&lt;p&gt;Small, in service of removing frictions to creation.&lt;/p&gt;
&lt;p&gt;Small, in favour of immediately making.&lt;/p&gt;
&lt;p&gt;Small, an act of confidence-building. A salve for self-consciousness.&lt;/p&gt;
&lt;p&gt;Tiny as smaller still.&lt;/p&gt;
&lt;hr&gt;
&lt;p&gt;Bets. A little gamble. Belief exchanged for money.&lt;/p&gt;
&lt;p&gt;Bets. A slice of skin in the game.&lt;/p&gt;
&lt;p&gt;Bets. Money in place of mouth. But not too much to ruin.&lt;/p&gt;
&lt;hr&gt;
&lt;p&gt;&lt;strong&gt;Tiny Bets are a series of minuscule gambles on creativity.&lt;/strong&gt;&lt;/p&gt;
&lt;p&gt;I will be making one tiny bet a week for the next 12 weeks. Each tiny bet, a diminutive act of creation that adds to the world of things. Filling some miniature gap in the tapestry of needs.&lt;/p&gt;
&lt;hr&gt;
&lt;p&gt;The first of these will be &lt;a href=&quot;https://simonoregan.gumroad.com/l/500Whys&quot;&gt;&lt;strong&gt;500 Whys&lt;/strong&gt;&lt;/a&gt;, a very short book on Purpose Statements. My beliefs:&lt;/p&gt;
&lt;p&gt;&lt;img src=&quot;/images/4bf55558-b88b-4acf-b1d8--500-Whys-2.png&quot; alt=&quot;&quot;&gt;&lt;/p&gt;
&lt;ol&gt;
&lt;li&gt;Purpose statements are deeply valuable. They help us navigate, motivate and filter out the noise.&lt;/li&gt;
&lt;li&gt;Putting an imperfect purpose into practice is infinitely better than crafting the perfect statement.&lt;/li&gt;
&lt;li&gt;Crafting a purpose statement from the cuttings of other statements is more effective than beginning with a blank page.&lt;/li&gt;
&lt;/ol&gt;
&lt;p&gt;&lt;a href=&quot;https://simonoregan.gumroad.com/l/500Whys&quot;&gt;&lt;strong&gt;500 Whys&lt;/strong&gt;&lt;/a&gt; is a collection of purpose statements. To help others more easily craft their own.&lt;/p&gt;
</content:encoded></item><item><title>Three Beliefs about Purpose</title><link>https://www.simonoregan.com/short-thoughts/three-beliefs-about-purpose-statements/</link><guid isPermaLink="true">https://www.simonoregan.com/short-thoughts/three-beliefs-about-purpose-statements/</guid><description>My three beliefs, firmly held, on purpose statements.</description><pubDate>Thu, 12 Jan 2023 00:00:00 GMT</pubDate><content:encoded>&lt;p&gt;My three beliefs, firmly held, on &lt;a href=&quot;https://simonoregan.gumroad.com/l/500Whys&quot;&gt;purpose statements&lt;/a&gt;.&lt;/p&gt;
&lt;ol&gt;
&lt;li&gt;Purpose statements are useful. They help us navigate, motivate and filter out the noise.&lt;/li&gt;
&lt;li&gt;Putting an imperfect purpose statement into practice is infinitely better than crafting the perfect statement.&lt;/li&gt;
&lt;li&gt;Crafting a purpose statement from the cuttings of other statements is more effective than beginning with a blank page.&lt;/li&gt;
&lt;/ol&gt;
</content:encoded></item><item><title>Who TikTok hires</title><link>https://www.simonoregan.com/short-thoughts/who-tiktok-hires/</link><guid isPermaLink="true">https://www.simonoregan.com/short-thoughts/who-tiktok-hires/</guid><description>What have you done - but more importantly, what fire in your belly do you have now. Will you sweat for this company.</description><pubDate>Wed, 11 Jan 2023 00:00:00 GMT</pubDate><content:encoded>&lt;p&gt;TikTok hires for hard workers.&lt;/p&gt;
&lt;p&gt;What have you done - but more importantly, what fire in your belly do you have now. Will you &lt;em&gt;sweat&lt;/em&gt; for this company.&lt;/p&gt;
&lt;p&gt;&lt;a href=&quot;/short-thoughts/who-should-join-tiktok&quot;&gt;The people who do best at Tik Tok&lt;/a&gt;, have something to prove. And will run through walls todo so.&lt;/p&gt;
&lt;p&gt;&lt;img src=&quot;/images/10b76428-f60a-41df-86a2--FellowFox_life_at_TikTok_7395ffa8-1f6b-4825-950d-bcca417277f7.png&quot; alt=&quot;&quot;&gt;&lt;/p&gt;
&lt;p&gt;That will inevitably mean long hours. It will also mean compromising hard on ways-of-working.&lt;/p&gt;
&lt;p&gt;In exchange, you will receive more responsibility than you care to hold, exposure to projects and decision-making that you wouldn’t otherwise see.&lt;/p&gt;
&lt;p&gt;And hands-on preparation for a future that’s more &lt;a href=&quot;/short-thoughts/vuca-by-design&quot;&gt;VUCA&lt;/a&gt;.&lt;/p&gt;
&lt;hr&gt;
&lt;p&gt;This post is part of the &lt;a href=&quot;/essays/tiktok-sequence&quot;&gt;&lt;strong&gt;TikTok Sequence&lt;/strong&gt;&lt;/a&gt;, a series of &lt;a href=&quot;/short-thoughts/short-thoughts&quot;&gt;short thoughts&lt;/a&gt; inspired by my time working with TikTok. The posts focus mostly on the experience of work culture at TikTok and companies like it.&lt;/p&gt;
</content:encoded></item><item><title>There&apos;s no such thing as Sustainability</title><link>https://www.simonoregan.com/short-thoughts/theres-no-such-thing-as-sustainability/</link><guid isPermaLink="true">https://www.simonoregan.com/short-thoughts/theres-no-such-thing-as-sustainability/</guid><description>The Biosphere is a superset of dynamic systems.</description><pubDate>Tue, 10 Jan 2023 00:00:00 GMT</pubDate><content:encoded>&lt;p&gt;The Biosphere is a superset of dynamic systems.&lt;/p&gt;
&lt;p&gt;&lt;img src=&quot;/images/6be82713-0d5b-47e9-9160--FellowFox_sustainable_oak_ash_elm_city_Ireland_in_the_year_2070_fcba2ca6-b660-4fc7-8d1d-6817a19b3d3c.png&quot; alt=&quot;&quot;&gt;&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Sustainability is not some fixed state that we achieve and then maintain forever&lt;/strong&gt;.&lt;/p&gt;
&lt;p&gt;Not least because definitions of sustainability are too vague to manage.&lt;/p&gt;
&lt;p&gt;But because, even a sufficiently precise measure of sustainability aims to manage a system that is too complex to be managed.&lt;/p&gt;
&lt;p&gt;There are simply too many moving parts, too many competing incentives, too many players and too many new arrivals.&lt;/p&gt;
&lt;p&gt;From Designing Regenerative Cultures, by Daniel Wahl:&lt;/p&gt;
&lt;blockquote&gt;
&lt;p&gt;Sustainability is a dynamic process of co-evolution and a community-based process of continuous conversation and &lt;strong&gt;learning how to participate appropriately in the constantly transforming life-sustaining processes&lt;/strong&gt; that we are part of and that our future depends upon.&lt;/p&gt;
&lt;/blockquote&gt;
&lt;p&gt;But this does not mean we cannot live sustainably within the Biosphere.&lt;/p&gt;
&lt;p&gt;In fact, we must do so.&lt;/p&gt;
</content:encoded></item><item><title>Why are Humans worth Sustaining?</title><link>https://www.simonoregan.com/short-thoughts/why-are-humans-worth-sustaining/</link><guid isPermaLink="true">https://www.simonoregan.com/short-thoughts/why-are-humans-worth-sustaining/</guid><description>Before embarking on a journey of sustainability - why bother? What is exactly is it that we wish to sustain?</description><pubDate>Mon, 09 Jan 2023 00:00:00 GMT</pubDate><content:encoded>&lt;p&gt;Before embarking on a journey of sustainability - why bother? What is exactly is it that we wish to sustain?&lt;/p&gt;
&lt;p&gt;The Earth? A Humanist would have no such need. Earth is but a stage.&lt;/p&gt;
&lt;p&gt;The human species itself? Because we are intelligent and we are us, and continuing to exist on an inhabitable Earth is our best bet for further growth.&lt;/p&gt;
&lt;p&gt;Again, not satisfying.&lt;/p&gt;
&lt;p&gt;A more convincing rationale comes from Daniel Wahl in Designing Regenerative Cultures.&lt;/p&gt;
&lt;blockquote&gt;
&lt;p&gt;&lt;em&gt;We are co-creative participants in a 14-billion-year process of universe becoming conscious of itself. We are a keystone species capable of creating conditions conducive to all life. We can design for human, ecosystems and planetary health, and nurture resilience, adaptability, transformability and vitality.&lt;/em&gt;&lt;/p&gt;
&lt;p&gt;&lt;em&gt;We care; we are compassionate beings able to love and to express this unifying emotion through poetry, music and art.&lt;/em&gt;&lt;/p&gt;
&lt;/blockquote&gt;
&lt;p&gt;&lt;img src=&quot;/images/ac19d475-ec19-4d8c-8e46--FellowFox_an_old_Jedi_nurturing_the_planet_holding_it_oak_ash_e_0b5cee2e-1645-418c-a74c-5037278cc495.png&quot; alt=&quot;&quot;&gt;&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;We, like other species, but perhaps more so, are life’s gift to life&lt;/strong&gt;.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;We are a mirror in which the universe can glimpse itself.&lt;/strong&gt;&lt;/p&gt;
&lt;p&gt;Who knows how far we can ride and support this journey of evolution and intelligent design.&lt;/p&gt;
&lt;p&gt;But we should want it to continue.&lt;/p&gt;
&lt;p&gt;And continue.&lt;/p&gt;
&lt;p&gt;And continue.&lt;/p&gt;
</content:encoded></item><item><title>Le Corbusier On Mastery</title><link>https://www.simonoregan.com/short-thoughts/52o7qhcph75vsum68dm4q4v1zn67wh/</link><guid isPermaLink="true">https://www.simonoregan.com/short-thoughts/52o7qhcph75vsum68dm4q4v1zn67wh/</guid><description>Le Corbusier&apos;s description here is of Mastery in Architecture.</description><pubDate>Sun, 08 Jan 2023 00:00:00 GMT</pubDate><content:encoded>&lt;p&gt;Le Corbusier’s description here is of Mastery in Architecture.&lt;/p&gt;
&lt;p&gt;Mastery materialised in design creates some additional &lt;em&gt;something&lt;/em&gt; that cannot be described.&lt;/p&gt;
&lt;blockquote&gt;
&lt;p&gt;’work reaches a maximum of intensity, when it has been made with the best quality of execution, when it has reached perfection … When this happens the places start to radiate. They radiate in a physical way and determine what I call ‘&lt;strong&gt;ineffable space&lt;/strong&gt;’, that is to say, a space that does not depend on dimensions but on the quality of its perfection.&lt;/p&gt;
&lt;p&gt;It belongs to &lt;strong&gt;the dominion of the ineffable, of that which cannot be said’.&lt;/strong&gt;&lt;/p&gt;
&lt;/blockquote&gt;
</content:encoded></item><item><title>Highly Sensitive People at Speed</title><link>https://www.simonoregan.com/short-thoughts/highly-sensitive-people-at-speed/</link><guid isPermaLink="true">https://www.simonoregan.com/short-thoughts/highly-sensitive-people-at-speed/</guid><description>Some animals are more sensitive than others.</description><pubDate>Sat, 07 Jan 2023 00:00:00 GMT</pubDate><content:encoded>&lt;p&gt;Some animals are more sensitive than others.&lt;/p&gt;
&lt;p&gt;In any higher animal population, 15-20% are very sensitive to stimulation. Evolutionarily, it benefited the group to have a subset more alert to danger, comparatively better at sourcing new foodstuff or understanding deeply the habits of other animals.&lt;/p&gt;
&lt;p&gt;&lt;img src=&quot;/images/49c3ae35-2490-4858-83b9--FellowFox_bauhaus_EEG_brain_seizure_watercolour_965a5f67-fb67-4405-b2a0-153fa1bc5b9c.png&quot; alt=&quot;&quot;&gt;&lt;/p&gt;
&lt;p&gt;For humans, same.&lt;/p&gt;
&lt;p&gt;15-20% of humans have sensory processing sensitivity - an increased sensitivity of the central nervous system and a deeper cognitive processing of physical, social and emotional stimuli.&lt;/p&gt;
&lt;p&gt;For me, same.&lt;/p&gt;
&lt;p&gt;Summarised by Tom Falkenstein:&lt;/p&gt;
&lt;blockquote&gt;
&lt;p&gt;&lt;em&gt;&lt;strong&gt;“Highly sensitive people (HSPs) observe things in great detail exhaustively, think longer and more deeply before they take action, and generally react more emotionally to positive as well as negative occurrences in their surroundings&lt;/strong&gt;&lt;/em&gt;*.”*&lt;/p&gt;
&lt;/blockquote&gt;
&lt;p&gt;Clearly then pluses and minuses.&lt;/p&gt;
&lt;p&gt;So how do fast-paced environments impact those whose natural tendency is to ‘pause to check’ in novel situations? How does this greater sensitivity to subtle stimuli fare in an environment with intense, and varied stimuli, arriving quickly?&lt;/p&gt;
&lt;p&gt;Not obviously fantastically.&lt;/p&gt;
&lt;p&gt;But there are ways and means of coping - and indeed advantages to be had if the worst impacts of this natural mismatch can be contained.&lt;/p&gt;
&lt;p&gt;Pace brings tiredness and tiredness brings tension. Both bring pressure and physiological symptoms like breathing more shallowly. Together, these manifest as fast feedback loops of overwhelm.&lt;/p&gt;
&lt;p&gt;This and other reasons means that the highly sensitive person needs to become extremely competent at calming themselves down when they notice that they feel overstimulated, tense, or emotional.&lt;/p&gt;
&lt;p&gt;&lt;a href=&quot;/short-thoughts/above-all-speed&quot;&gt;In fast-paced environments&lt;/a&gt;, &lt;strong&gt;calming rituals need to become a core part of any daily routine&lt;/strong&gt;. It is not a nice-to-have. It is not salve to be applied in acutely stressful situations. It must become a hyper-frequent preventative measure; an uncompromising, committed ritual.&lt;/p&gt;
&lt;p&gt;Beyond this, prioritising rest, sleep, and recovery above all is essential. &lt;strong&gt;Rest is a HSPs responsibility and should be treated with the same deliberateness and importance as elite athletes treat their recovery.&lt;/strong&gt;&lt;/p&gt;
&lt;p&gt;Inevitably, this will mean saying no to other things. &lt;strong&gt;HSPs working in fast-paced environments do so at the neglect of other areas of their lives&lt;/strong&gt;. That is the calculation that you must do before joining.&lt;/p&gt;
&lt;p&gt;&lt;a href=&quot;/short-thoughts/tiktok-time&quot;&gt;If fast-pace environments are the equivalent of 5 years&lt;/a&gt; in slower organisations, consider then that the raw stimulation to HSPs will be multiples of this. That is an opportunity of extreme learning. But should be undertaken with care.&lt;/p&gt;
&lt;p&gt;Take seriously your attempt to drink from the firehouse of experience.&lt;/p&gt;
</content:encoded></item><item><title>Biophilia</title><link>https://www.simonoregan.com/short-thoughts/biophilia/</link><guid isPermaLink="true">https://www.simonoregan.com/short-thoughts/biophilia/</guid><description>Humans are innately attracted to the natural world. We have a tendency to connect with it, especially with other forms of life.</description><pubDate>Fri, 06 Jan 2023 00:00:00 GMT</pubDate><content:encoded>&lt;p&gt;&lt;strong&gt;Humans are innately attracted to the natural world. We have a tendency to connect with it, especially with other forms of life.&lt;/strong&gt;&lt;/p&gt;
&lt;p&gt;We evolved in a natural, grown, unbuilt environment and have deep-seated psychological and emotional connection to that world.&lt;/p&gt;
&lt;p&gt;But the natural world is a harsh mistress. She is cruel, unforgiving and always threatening. More ‘nature’ is not always a good thing.&lt;/p&gt;
&lt;p&gt;A somewhat sanitised version is perhaps more truthfully what we seek. Not the teeming, writhing rainforest that prompts the Piraha people to fear deep sleep.&lt;/p&gt;
&lt;p&gt;Don’t sleep there are snakes.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;How might we discover where lies the threshold between Biophilia and the neuroses of nature?&lt;/strong&gt;&lt;/p&gt;
&lt;p&gt;And then design for the twin-optimisation of biodiversity and human well-being?&lt;/p&gt;
&lt;p&gt;&lt;img src=&quot;/images/81763443-2f45-4bf1-997a--FellowFox_sustainable_biophilic_architecture_inspired_by_Celts__9717850b-f8e7-4a94-ac91-2af6c4f97237.png&quot; alt=&quot;&quot;&gt;&lt;/p&gt;
</content:encoded></item><item><title>Refining my Information Diet</title><link>https://www.simonoregan.com/short-thoughts/refining-my-information-diet/</link><guid isPermaLink="true">https://www.simonoregan.com/short-thoughts/refining-my-information-diet/</guid><description>Snacking on the wrong things. Snacking on too many of them.</description><pubDate>Thu, 05 Jan 2023 00:00:00 GMT</pubDate><content:encoded>&lt;p&gt;Snacking dominates my information diet.&lt;/p&gt;
&lt;p&gt;Snacking on the wrong things. Snacking on too many of them.&lt;/p&gt;
&lt;p&gt;The new year is an opportunity to mindfully select what information I consume and how that relates to what I create.&lt;/p&gt;
&lt;p&gt;In 2022, the portion of information I consume from Twitter and TikTok was higher than I wanted. This was obviously bad in three main ways.&lt;/p&gt;
&lt;ul&gt;
&lt;li&gt;&lt;strong&gt;Low ROI.&lt;/strong&gt; Too much irrelevancy. Forgetting most of what I consumed.&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;Fragmented attention&lt;/strong&gt; and the downstream impacts of cheap dopamine thrills.&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;Opportunity cost&lt;/strong&gt; of consuming better sources.&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;Apart from social media being fun and habit-sunk, there are strong reasons why I &lt;em&gt;do&lt;/em&gt; keep coming back to both Twitter and TikTok.&lt;/p&gt;
&lt;ul&gt;
&lt;li&gt;&lt;strong&gt;Pulse-check&lt;/strong&gt; from scenes. Most of the ahead-of-the-curve information I have accessed in the past year has come from here. I don’t have a strong viable alternative.&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;Serendipity filter&lt;/strong&gt;, a randomness button. Twitter and TikTok have opened up new areas for me, and injected novelty and interestingness to my reading.&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;But on balance the costs outweigh these benefits. And I don’t have good replacements for these beyond time-limiting and more strictly curating sources.&lt;/p&gt;
&lt;p&gt;I would like my information diet to lean heavily toward creation and consumption of deep, high-quality material.&lt;/p&gt;
&lt;p&gt;It should look more like this: a clearly defined hierarchy weighted to the left-hand side.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Creating Things &amp;gt; Writing &amp;gt;  Books &amp;gt; Papers &amp;gt; Articles.&lt;/strong&gt;&lt;/p&gt;
&lt;p&gt;&lt;img src=&quot;/images/38f43640-fada-4918-a862--Screenshot-2023-01-04-at-12.21.26.png&quot; alt=&quot;&quot;&gt;&lt;/p&gt;
&lt;p&gt;Interwoven with the bias towards snacking is that I often cannot recall what I read, let alone the details within. The slapdash context-switching of Twitter and TikTok are prime offenders here.&lt;/p&gt;
&lt;p&gt;Instead, on any given day I would like to be able to list off what I wrote, and what I read. Like this:&lt;/p&gt;
&lt;ol&gt;
&lt;li&gt;I created &lt;em&gt;this&lt;/em&gt;. [One sentence summary].&lt;/li&gt;
&lt;li&gt;I wrote this. [One sentence summary].&lt;/li&gt;
&lt;li&gt;I read &lt;em&gt;this&lt;/em&gt; chapter. [One sentence summary].&lt;/li&gt;
&lt;li&gt;I read &lt;em&gt;this&lt;/em&gt; paper. [One sentence summary].&lt;/li&gt;
&lt;li&gt;I read &lt;em&gt;this&lt;/em&gt; article. [One sentence summary].&lt;/li&gt;
&lt;/ol&gt;
&lt;p&gt;With very clear understanding to myself of what I have consumed and why it’s relevant.&lt;/p&gt;
&lt;p&gt;Here’s what yesterday would look like in this format (without the summary).&lt;/p&gt;
&lt;ol&gt;
&lt;li&gt;Published &lt;a href=&quot;/short-thoughts/machiavellis-4d-chess&quot;&gt;short-thought on Machiavelli&lt;/a&gt;.&lt;/li&gt;
&lt;li&gt;Wrote a quote-article about the Ineffable from Le Corbusier.&lt;/li&gt;
&lt;li&gt;Wrote a paragraph on Parenting Principles.&lt;/li&gt;
&lt;li&gt;Read Ch1 of Sacred Spaces by James Pallister.&lt;/li&gt;
&lt;li&gt;Read Sections 1 and 2 of Sir Gawain and the Green Knight by Simon Armitage.&lt;/li&gt;
&lt;li&gt;Read Ratizinger on Europe’s risis of Culture and On the Roots of European Culture.&lt;/li&gt;
&lt;li&gt;Watched the Green Knight.&lt;/li&gt;
&lt;/ol&gt;
&lt;p&gt;That was the day’s information diet. Input and output. Short and simple.&lt;/p&gt;
&lt;p&gt;Of course, even simpler would be better. More focused, and hence more compounding. Ideally more detailed in terms of concepts described, combined or internalised.&lt;/p&gt;
&lt;p&gt;But a good start.&lt;/p&gt;
</content:encoded></item><item><title>Beauty, Charisma and AI</title><link>https://www.simonoregan.com/short-thoughts/beauty-charisma-and-ai/</link><guid isPermaLink="true">https://www.simonoregan.com/short-thoughts/beauty-charisma-and-ai/</guid><description>Charisma is one of the two great transcendental forces in the social world: beauty is the other.</description><pubDate>Wed, 04 Jan 2023 00:00:00 GMT</pubDate><content:encoded>&lt;blockquote&gt;
&lt;p&gt;&lt;strong&gt;Charisma is one of the two great transcendental forces in the social world: beauty is the other.&lt;/strong&gt;&lt;/p&gt;
&lt;/blockquote&gt;
&lt;p&gt;So says Knaussgaard. But there’s more. Neither may be learned or acquired, mostly. Both are qualities of specific individuals.&lt;/p&gt;
&lt;p&gt;It is difficult to square this with our twin obsessions of equality and meritocracy. And so beauty and charisma are &lt;strong&gt;forces rarely spoken about.&lt;/strong&gt;&lt;/p&gt;
&lt;blockquote&gt;
&lt;p&gt;&lt;em&gt;Beauty eclipses everything, bedims all else, it is what we see first and what we consciously or unconsciously seek.&lt;/em&gt;&lt;/p&gt;
&lt;/blockquote&gt;
&lt;p&gt;Since the very first days of AI it has been questioned whether an AI is capable of art. Whether it could ever really be capable of beauty.&lt;/p&gt;
&lt;p&gt;The latest generation of LLMs put that question to rest.&lt;/p&gt;
&lt;p&gt;AIs can certainly create beautiful imagery - perhaps not yet masterpieces, but trending violently towards them.&lt;/p&gt;
&lt;p&gt;Charisma is more neglected - as Chatbots optimise for lacking offense. But it may not always be thus.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Prediction: we will see LLMs (or interfaces on top of LLMs) trained for beauty and charisma before 2026.&lt;/strong&gt;&lt;/p&gt;
&lt;p&gt;What this might do to our discussions of beauty and charisma amongst ourselves, who knows.&lt;/p&gt;
</content:encoded></item><item><title>Machiavelli’s 4D Chess</title><link>https://www.simonoregan.com/short-thoughts/machiavellis-4d-chess/</link><guid isPermaLink="true">https://www.simonoregan.com/short-thoughts/machiavellis-4d-chess/</guid><description>&quot;He was sure that any prince who put [his advice] into practice would soon arouse popular hatred and self-destruct. And this ... was precisely what Machiavelli wanted. &quot;</description><pubDate>Tue, 03 Jan 2023 00:00:00 GMT</pubDate><content:encoded>&lt;blockquote&gt;
&lt;p&gt;“He was sure that any prince who put [his advice] into practice would soon arouse popular hatred and self-destruct. And this … was precisely what Machiavelli wanted. “&lt;/p&gt;
&lt;/blockquote&gt;
&lt;p&gt;&lt;img src=&quot;/images/42f1c43e-f37c-4434-bfec--FellowFox_machiavelli_playing_4D_chess_in_the_style_of_Caravagg_37c3fdf6-759c-4726-8a21-acebbca15fdd.png&quot; alt=&quot;&quot;&gt;&lt;/p&gt;
&lt;p&gt;Machiavelli was playing 4D chess. Helping those with the worst intentions hurt themselves.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Where else in the advice literature could this deliberately or inadvertently be true?&lt;/strong&gt;&lt;/p&gt;
&lt;p&gt;Power by Robert Greene, Be Slightly Evil by Venkatesh Rao are two whose authors are sufficiently smart to warrant consideration.&lt;/p&gt;
&lt;hr&gt;
&lt;p&gt;&lt;strong&gt;Sources &amp;amp; Inspiration&lt;/strong&gt;&lt;/p&gt;
&lt;ul&gt;
&lt;li&gt;Be Like the Fox, &lt;em&gt;Erica Benner&lt;/em&gt;&lt;/li&gt;
&lt;/ul&gt;
</content:encoded></item><item><title>Tibetan Creativity and ChatGPT</title><link>https://www.simonoregan.com/short-thoughts/chatgpt-as-a-verification-tool/</link><guid isPermaLink="true">https://www.simonoregan.com/short-thoughts/chatgpt-as-a-verification-tool/</guid><description>There’s no Tibetan word for ‘creativity’.</description><pubDate>Wed, 28 Dec 2022 00:00:00 GMT</pubDate><content:encoded>&lt;p&gt;There’s no Tibetan word for ‘creativity’.&lt;/p&gt;
&lt;p&gt;Or so David and Tom Kelley tell us in Creative Confidence. The closest translation is ‘natural’.&lt;/p&gt;
&lt;p&gt;In other words, “if you want to be more creative, you just have to be more natural.”&lt;/p&gt;
&lt;p&gt;&lt;img src=&quot;/images/e885bbc4-7edc-4872-9f08--FellowFox_creativity_wisdom_excellence_mind_tibetan_philosophy__7657cf28-0d08-4aa1-9283-81bae848641b.png&quot; alt=&quot;&quot;&gt;&lt;/p&gt;
&lt;p&gt;Curious whether this was another ‘Eskimo’s have 50 words for snow’, I put ChatGPT to the test as a verification tool.&lt;/p&gt;
&lt;p&gt;From ChatGPT:&lt;/p&gt;
&lt;blockquote&gt;
&lt;p&gt;It is not true that there is no word for “creativity” in Tibetan. &lt;strong&gt;The Tibetan language does have a word for creativity, which is ཤེས་རབ་ (shes rab) or རང་བར་དཀར་པོ (rang bar dkar po).&lt;/strong&gt; This word can be translated as “creativity,” “inventiveness,” or “ingenuity.”&lt;/p&gt;
&lt;p&gt;Tibetan culture and language place a high value on creativity and innovation. Tibetan literature, art, and architecture are known for their rich cultural traditions and innovative styles. Tibetan language and culture have also been influenced by other cultures and languages, such as Chinese and Sanskrit, which have contributed to the development of a rich and diverse linguistic and cultural heritage in Tibet.&lt;/p&gt;
&lt;/blockquote&gt;
&lt;p&gt;I then asked ChatGPT for direct translations.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;ཤེས་རབ་&lt;/strong&gt; (shes rab) is a Tibetan word that can have multiple meanings, depending on the context in which it is used. Some of the possible meanings of ཤེས་རབ་ include:&lt;/p&gt;
&lt;ul&gt;
&lt;li&gt;&lt;strong&gt;“Mind”&lt;/strong&gt; or &lt;strong&gt;“intellect”&lt;/strong&gt;: ཤེས་རབ་ can refer to the mental faculties or the intellectual capacity of a person.&lt;/li&gt;
&lt;li&gt;“&lt;strong&gt;Excellence&lt;/strong&gt;”: ཤེས་རབ་ can also refer to exceptional quality or superiority.&lt;/li&gt;
&lt;li&gt;“&lt;strong&gt;Wisdom&lt;/strong&gt;”: ཤེས་རབ་ can also be used to refer to knowledge or understanding that is gained through experience or education.&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;&lt;strong&gt;རང་བར་དཀར་པོ&lt;/strong&gt; (rang bar dkar po) is a Tibetan word that can have multiple meanings, depending on the context in which it is used. Some of the possible meanings of རང་བར་དཀར་པོ include:&lt;/p&gt;
&lt;ul&gt;
&lt;li&gt;“&lt;strong&gt;Self&lt;/strong&gt;” or “&lt;strong&gt;own&lt;/strong&gt;”: རང་ can refer to the self or to something that belongs to someone.&lt;/li&gt;
&lt;li&gt;“&lt;strong&gt;White&lt;/strong&gt;” or “&lt;strong&gt;pure&lt;/strong&gt;”: བར་ can refer to the color white or to purity or cleanliness.&lt;/li&gt;
&lt;li&gt;“&lt;strong&gt;Snow lion&lt;/strong&gt;”: དཀར་པོ is a term that refers to a mythical creature that is revered in Tibetan culture as a symbol of strength, courage, and wisdom.&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;Given that ChatGPT is a bullshitter, this is inconclusive. But it’s adamant it is correct on this one.&lt;/p&gt;
&lt;p&gt;If so, these proposed translations for creativity are compelling in themselves. Creativity as mind, or creativity as wisdom or creativity as excellence are all appealing and revealing.&lt;/p&gt;
&lt;p&gt;To be creative, seek your mind.&lt;/p&gt;
&lt;p&gt;To be creative, seek excellence.&lt;/p&gt;
&lt;p&gt;To be creative, seek wisdom.&lt;/p&gt;
</content:encoded></item><item><title>Prediction: Idea Management will grow 3X in the 2020s</title><link>https://www.simonoregan.com/short-thoughts/prediction-idea-management-will-grow-3x-in-the-2020s/</link><guid isPermaLink="true">https://www.simonoregan.com/short-thoughts/prediction-idea-management-will-grow-3x-in-the-2020s/</guid><description>Sustained economic growth is central to modern civilisation. Ideas, i.e. invention and innovation, are tightly coupled to economic growth.</description><pubDate>Tue, 27 Dec 2022 00:00:00 GMT</pubDate><content:encoded>&lt;p&gt;Sustained economic growth is central to modern civilisation. Ideas, i.e. invention and innovation, are tightly coupled to economic growth.&lt;/p&gt;
&lt;p&gt;&lt;img src=&quot;/images/3e45d886-c544-4147-8be9--FellowFox_hard_to_find_ideas_searching_idea_space_in_the_style__4ed0734a-002b-41e6-b3a1-c8e02080f9c4.png&quot; alt=&quot;&quot;&gt;&lt;/p&gt;
&lt;p&gt;But &lt;a href=&quot;/short-thoughts/ideas-are-getting-harder-to-find&quot;&gt;&lt;strong&gt;ideas are getting harder to find&lt;/strong&gt;&lt;/a&gt;.&lt;/p&gt;
&lt;p&gt;It takes ~5% more effort per year for idea inputs (researchers and research dollars) to translate to idea output. This trend is persistant, global and consistent at both micro and macro scales.&lt;/p&gt;
&lt;p&gt;Funding is finite.&lt;/p&gt;
&lt;p&gt;The incentives then are aligned at the economic level and within the ideas industry (universities, R&amp;amp;D centres, funding agencies) to produce more with less.&lt;/p&gt;
&lt;p&gt;There is an entire under-discovered industry of idea management that has yet to emerge to help teams, individuals and institutions to &lt;strong&gt;find more ideas, faster&lt;/strong&gt; and to squeeze more out of them when they do.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;My prediction is that this idea management industry will grow more than 3X in the coming decade.&lt;/strong&gt;&lt;/p&gt;
</content:encoded></item><item><title>Ideas are getting harder to find</title><link>https://www.simonoregan.com/short-thoughts/ideas-are-getting-harder-to-find/</link><guid isPermaLink="true">https://www.simonoregan.com/short-thoughts/ideas-are-getting-harder-to-find/</guid><description>Across industries, products and organisations, research effort is rising while research productivity is declining sharply. Since 1930s, in the US research effort has risen 23X with its productivity…</description><pubDate>Mon, 26 Dec 2022 00:00:00 GMT</pubDate><content:encoded>&lt;p&gt;Ideas are getting harder to find.&lt;/p&gt;
&lt;p&gt;Across industries, products and organisations, research effort is rising while research productivity is declining sharply. Since 1930s, in the US research effort has risen 23X with its productivity declining by 41X. &lt;strong&gt;Research productivity is falling 5.1% per year.&lt;/strong&gt;&lt;/p&gt;
&lt;p&gt;This thesis has been widely examined in the economics literature at the macro-level. Growth rates are relatively stable over time, while the number of researchers has risen enormously. In short, &lt;strong&gt;research productivity has plummeted in virtually every place we look.&lt;/strong&gt;&lt;/p&gt;
&lt;p&gt;&lt;img src=&quot;/images/4dd2cc2f-3695-46df-ad3d--FellowFox_hard_to_find_ideas_searching_idea_space_in_the_style__3a40b91a-435b-447d-ba2f-ea56a66d3256.png&quot; alt=&quot;&quot;&gt;&lt;/p&gt;
&lt;p&gt;In other words, to get the same ultimate &lt;em&gt;output&lt;/em&gt; (economic growth) we must put in more and more research &lt;em&gt;input&lt;/em&gt;.&lt;/p&gt;
&lt;p&gt;In ‘Ideas are Getting Harder to Find’, Bloom et al. examine whether this declining relationship between research and economic growth holds true for research outcomes also. Is this a problem of finding ideas or a problem of converting those ideas to economic growth?&lt;/p&gt;
&lt;p&gt;The problem is finding ideas.&lt;/p&gt;
&lt;p&gt;The paper focuses on the relationship between ‘research input’ and ‘idea output’ for semiconductors, agriculture and medical research. In each case, research productivity drops.&lt;/p&gt;
&lt;ul&gt;
&lt;li&gt;It is ~18X harder today to generate the exponential growth of transistor density behind Moore’s Law than it was in 1971 [1971-2015].&lt;/li&gt;
&lt;li&gt;Research productivity declines by 4X for agricultural crop yields. It takes 4X the researchers to grow crop yields at a constant rate [1970-2007].&lt;/li&gt;
&lt;li&gt;For medicine, it is 5X harder to convert research (publications, clinical trials) to save a year of life across a range of illnesses [1950-2014].&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;At the macro-level, we know from the literature that &lt;strong&gt;we need to double research efforts every 13 years to maintain economic growth rate.&lt;/strong&gt; This is clearly unsustainable.&lt;/p&gt;
&lt;p&gt;We now know that research productivity, i.e. finding ideas, is where at least some of this bottleneck is.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Better ways of finding ideas is more important now, than it ever has been.&lt;/strong&gt;&lt;/p&gt;
&lt;hr&gt;
&lt;p&gt;&lt;strong&gt;Assumptions&lt;/strong&gt;&lt;/p&gt;
&lt;ul&gt;
&lt;li&gt;Ideas are different from other goods. An idea can be used simultaneously by multiple people.&lt;/li&gt;
&lt;li&gt;Simultaneous use of a new idea means exponential increase in research can lead to exponential economic growth.&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;&lt;strong&gt;Sources &amp;amp; Inspiration&lt;/strong&gt;&lt;/p&gt;
&lt;ul&gt;
&lt;li&gt;&lt;a href=&quot;https://www.aeaweb.org/articles?id=10.1257/aer.20180338&quot;&gt;Ideas are Getting Harder to Find&lt;/a&gt;, Bloom et al. 2020&lt;/li&gt;
&lt;/ul&gt;
</content:encoded></item><item><title>David Deutsch on Possibility in Science</title><link>https://www.simonoregan.com/short-thoughts/david-deutsch-on-possibility-in-science/</link><guid isPermaLink="true">https://www.simonoregan.com/short-thoughts/david-deutsch-on-possibility-in-science/</guid><description>Science often predicts – and brings about – phenomena spectacularly different from anything that has been experienced before.

 For millennia people dreamed about flying, but they experienced only…</description><pubDate>Sun, 25 Dec 2022 00:00:00 GMT</pubDate><content:encoded>&lt;p&gt;&lt;img src=&quot;/images/1b54a09c-dfdb-46a3-8a91--FellowFox_For_millennia_people_dreamed_about_flying_but_they_ex_36b2c255-49db-41bb-9f71-6b984ecf5e69.png&quot; alt=&quot;&quot;&gt;&lt;/p&gt;
&lt;blockquote&gt;
&lt;p&gt;Science often predicts – and brings about – phenomena spectacularly different from anything that has been experienced before.&lt;/p&gt;
&lt;p&gt;For millennia people dreamed about flying, but they experienced only falling.&lt;/p&gt;
&lt;/blockquote&gt;
&lt;p&gt;&lt;strong&gt;What dreams of flying will soon be made real and put an end to our falling?&lt;/strong&gt;&lt;/p&gt;
</content:encoded></item><item><title>Ways of Exploring II</title><link>https://www.simonoregan.com/short-thoughts/ways-of-exploring-ii/</link><guid isPermaLink="true">https://www.simonoregan.com/short-thoughts/ways-of-exploring-ii/</guid><description>Selecting stepping stones is the path to future ideas.</description><pubDate>Sat, 24 Dec 2022 00:00:00 GMT</pubDate><content:encoded>&lt;p&gt;Selecting &lt;a href=&quot;/short-thoughts/stepping-stones-in-idea-space&quot;&gt;stepping stones&lt;/a&gt; is the path to future ideas.&lt;/p&gt;
&lt;p&gt;&lt;img src=&quot;/images/efd71d23-6dc8-44ec-b67e--FellowFox_stepping_stones_with_multiple_paths_into_a_foggy_lake_ed40d5b1-74dd-4d02-b056-167c3051e367.png&quot; alt=&quot;&quot;&gt;&lt;/p&gt;
&lt;p&gt;Building on the &lt;a href=&quot;/short-thoughts/ways-of-exploring&quot;&gt;compasses proposed by Stanley and Lehman&lt;/a&gt;, I propose four of my own.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Energy-giving.&lt;/strong&gt; We are energy-harvesting phenomena. This is true at an evolutionary level and at a societal one. More importantly, it is true perceptually. We like the feeling of having energy and are subtly drawn to the things that give it to us.&lt;/p&gt;
&lt;p&gt;There’s a practical side to this; energy-giving is a good measure of creator-idea fit. The ‘energy’ that we feel is a signal that there is something about this idea that is resonant, inspiring. It is breathing energy into us, making us want to act, explore and tinker. Tactically, action creates more action. Stepping stones in practice aren’t fixed things. We are more likely to uncover the next stepping stones through action and action requires energy. Use these pockets of energy, these momentum stepping stones to propel you forward, ad infinitum.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Narrative Quality.&lt;/strong&gt; Agency is under-rated. We desire to be the main-character. We like to articulate our own lives. The narrative arc we are stumbling through is powerful, momentum-giving stuff. Breathing meaning into our decisions; elevating them beyond mere cold, empty atomic interactions in space-time. What stepping stone has narrative quality - that adds to your own adventure, making it bigger, more resonant, more captivating.&lt;/p&gt;
&lt;p&gt;If the stepping stones you seek are rock-solid truth in a scientific sense, this may be a poor compass. But for other domains, ‘what makes for the better story’, is a pathway worth following. In Ireland, an artefact of the Celtic story-telling tradition has left this etched on the psyches of many - “I did it for the story”.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Other-worldliness&lt;/strong&gt;. These are the things that are beautifully strange. That speak to us from beyond the veil. As if from another planet, dimension or deity. This other-worldliness sits in the idea-space beside awe. Surfing wonder to wonder, is a life well-lived. It holds clues to our profound creativity and curiosity. And will lead to paths even more other-worldly still.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Deep links to the past&lt;/strong&gt;. We were not born yesterday. We stand at the end of vast, intricate sequences of events, situations, ecosystems and decisions about which we know very, very little. And yet in these winding infinite pathways into our deepest past somethings remain constant. Some things hold true. Some things have stood the test of time. Stepping stones that have this quality engrained within, that have those etched upon them branch to stones that continue this quality. They are likely to be Lindy themselves. We not only seek novelty. But novelty that lasts.&lt;/p&gt;
&lt;p&gt;Choose your compass.&lt;/p&gt;
</content:encoded></item><item><title>Ways of Exploring</title><link>https://www.simonoregan.com/short-thoughts/ways-of-exploring/</link><guid isPermaLink="true">https://www.simonoregan.com/short-thoughts/ways-of-exploring/</guid><description>Selecting stepping stones then is of utmost importance. How we select these stepping stones matters. We must choose our compass.</description><pubDate>Fri, 23 Dec 2022 00:00:00 GMT</pubDate><content:encoded>&lt;p&gt;&lt;a href=&quot;/short-thoughts/stepping-stones-in-idea-space&quot;&gt;Ideas are stepping stones to more ideas.&lt;/a&gt;&lt;/p&gt;
&lt;p&gt;Selecting stepping stones then is of utmost importance. How we select these stepping stones matters. We must choose our compass.&lt;/p&gt;
&lt;p&gt;In Greatness Cannot be Planned, Stanley and Lehman propose a set of compasses worth considering.&lt;/p&gt;
&lt;blockquote&gt;
&lt;p&gt;&lt;em&gt;important clues we can consider: inspiration, elegance, potential to provoke further creativity, thought-provoking construction, challenge to the status quo, novelty, analogy to nature, beauty, simplicity, and imagination.&lt;/em&gt;&lt;/p&gt;
&lt;/blockquote&gt;
&lt;p&gt;Let’s take these apart. Let’s examine a few.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Inspiration&lt;/strong&gt; is a two-fold thing. A measure of how drawn we are to a topic. But also a proxy measure for how generative the idea is likely to be. What faint outlines of future stones are sparked from this one.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Elegance&lt;/strong&gt; points to an underlying beauty; a light-quality imbued within an idea’s structure. Elegance has symmetry and simplicity; it is more likely to be generalisable than something cobbled together and clunky. We are drawn to beauty and should trust it. Beauty begets beauty.&lt;/p&gt;
&lt;p&gt;&lt;img src=&quot;/images/60e7a679-7e56-47b1-a6e9--FellowFox_stepping_stones_with_multiple_paths_into_a_foggy_lake_d0ab9c8b-1118-465c-8e97-1def2cb643ec-2.png&quot; alt=&quot;&quot;&gt;&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Analogy to nature.&lt;/strong&gt; There is 4 billion years of evolutionary experimentation evoked and encoded within design in nature. Ideas, inventions and directions that are in alignment with nature - that are biophilic - have elements that have made these designs successful. These Lindy designs have Lindy underpinnings; they have lasted the test of time. We know from structures in nature that these designs will have natural evolutionary steps forward too.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Simplicity&lt;/strong&gt;. All complex systems arise from simple systems. Simplicity is generative. Simple things are useful components of more complicated things. Simple patterns are easily replicated across domains.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Potential to provoke other creativity.&lt;/strong&gt; Most of us have an intuition of what is generative. What are the ideas that lead to more ideas. Some ideas just drip of that potential. Those ideas are alive almost; pulsing with a vital force of their own. Waiting, rattling to be unleashed. Follow those ideas. Take those paths.&lt;/p&gt;
&lt;p&gt;Choose your compass.&lt;/p&gt;
</content:encoded></item><item><title>Everything, everywhere is always moving. Forever.</title><link>https://www.simonoregan.com/short-thoughts/everything-everywhere-is-always-moving-forever/</link><guid isPermaLink="true">https://www.simonoregan.com/short-thoughts/everything-everywhere-is-always-moving-forever/</guid><description>Everything, everywhere is always moving. Forever. Get used to it.</description><pubDate>Thu, 22 Dec 2022 00:00:00 GMT</pubDate><content:encoded>&lt;blockquote&gt;
&lt;p&gt;&lt;strong&gt;Everything, everywhere is always moving. Forever. Get used to it.&lt;/strong&gt;&lt;/p&gt;
&lt;/blockquote&gt;
&lt;p&gt;This harsh wisdom perfectly sums up the realities of competition. Delivered by &lt;a href=&quot;https://www.youtube.com/watch?v=KV_rrIGiQ9U&quot;&gt;Logan Roy to his wannabe C-suite daughter in Succession.&lt;/a&gt;&lt;/p&gt;
&lt;p&gt;The more competitive the environment, the less you can rest upon certainty, safety, and security.&lt;/p&gt;
&lt;p&gt;More things move. And they move faster.&lt;/p&gt;
&lt;p&gt;Perfectly sums up life in Tech middle and senior management. More so, now as the &lt;a href=&quot;/short-thoughts/vuca-by-design&quot;&gt;VUCA-ness increases.&lt;/a&gt;&lt;/p&gt;
&lt;p&gt;Excellent reminder for those wishing to excel at &lt;a href=&quot;/short-thoughts/who-should-join-tiktok&quot;&gt;Chinese Tech companies.&lt;/a&gt;&lt;/p&gt;
</content:encoded></item><item><title>Sol LeWitt on Conceptual Art</title><link>https://www.simonoregan.com/short-thoughts/sol-lewitt-on-conceptual-art/</link><guid isPermaLink="true">https://www.simonoregan.com/short-thoughts/sol-lewitt-on-conceptual-art/</guid><description>Ideas can be works of art; they are in a chain of development that may eventually find some form.

 All ideas need not be made physical.</description><pubDate>Wed, 21 Dec 2022 00:00:00 GMT</pubDate><content:encoded>&lt;blockquote&gt;
&lt;p&gt;Ideas can be works of art; they are in a chain of development that may eventually find some form.&lt;/p&gt;
&lt;p&gt;All ideas need not be made physical.&lt;/p&gt;
&lt;/blockquote&gt;
&lt;p&gt;Literally true of digital creations. Truer now with the accelerating emergence of Generative AI.&lt;/p&gt;
&lt;p&gt;Where ideas apparate from imagined prompts and whispers. The chain of development taking place on GPUs in abstract neural nets.&lt;/p&gt;
&lt;p&gt;And the idea of conceptual art sits somewhere between the grey neurons of the artist and the neural net of the silicon.&lt;/p&gt;
&lt;p&gt;&lt;img src=&quot;/images/8a33ba67-52a2-4c03-9dbb--FellowFox_Ideas_can_be_works_of_art_d73d1f5b-c514-4df9-a5e8-c0e70896f8d5.png&quot; alt=&quot;&quot;&gt;&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Sources &amp;amp; Inspiration&lt;/strong&gt;&lt;/p&gt;
&lt;ul&gt;
&lt;li&gt;Sentences on Conceptual Art, Sol LeWitt.&lt;/li&gt;
&lt;/ul&gt;
</content:encoded></item><item><title>VUCA by Design</title><link>https://www.simonoregan.com/short-thoughts/vuca-by-design/</link><guid isPermaLink="true">https://www.simonoregan.com/short-thoughts/vuca-by-design/</guid><description>The world of 02022 is volatile, uncertain, complex and ambiguous. It is VUCA.</description><pubDate>Tue, 20 Dec 2022 00:00:00 GMT</pubDate><content:encoded>&lt;p&gt;The world of 02022 is volatile, uncertain, complex and ambiguous. It is VUCA.&lt;/p&gt;
&lt;p&gt;TikTok is VUCA by design.&lt;/p&gt;
&lt;p&gt;Mirroring these 21st century realities, a company can better adapt to its defining characteristics. Encouraging this VUCA-ness to grow within the organisation and indeed nurturing VUCA has benefits.&lt;/p&gt;
&lt;p&gt;VUCA environments can spark creativity and innovation. Team members are forced to rethink old patterns and adapt to emerging complex problems. Out-dated ways-of-working are never solidified or cemented.&lt;/p&gt;
&lt;p&gt;&lt;img src=&quot;/images/195d522d-a66a-42e2-a024--FellowFox_VUCA_in_the_style_of_Le_Petit_Prince_1523793a-6a06-47bc-9671-e15581761dcb-2.png&quot; alt=&quot;&quot;&gt;&lt;/p&gt;
&lt;p&gt;A VUCA organisation is designed to be flexible and adaptable. No space is moving so quickly at scale as consumer internet. With the newer platforms having profitable but short shelf-lives. TikTok understands this. It does not want to be a flash in the pan, but a lingering presence and ready for the 2020s, 2030s and &lt;a href=&quot;/essays/the-futures-funnel&quot;&gt;beyond&lt;/a&gt;.&lt;/p&gt;
&lt;p&gt;A VUCA organisation is designed to be a learning organisation, where team members must continually develop their skills and knowledge. At TikTok this learning is mostly done on the job. It is learning that must match the pace of the company in out-pacing the market.&lt;/p&gt;
&lt;p&gt;Adapting to the pace and VUCA environment of TikTok is the biggest challenge for &lt;a href=&quot;/short-thoughts/who-should-join-tiktok&quot;&gt;new hires&lt;/a&gt;.&lt;/p&gt;
&lt;p&gt;It is also the most exciting part of being part of that environment.&lt;/p&gt;
&lt;hr&gt;
&lt;p&gt;This post is part of the &lt;a href=&quot;/essays/tiktok-sequence&quot;&gt;&lt;strong&gt;TikTok Sequence&lt;/strong&gt;&lt;/a&gt;, a series of &lt;a href=&quot;/short-thoughts/short-thoughts&quot;&gt;short thoughts&lt;/a&gt; inspired by my time working with TikTok. The posts focus mostly on the experience of work culture at TikTok and companies like it.&lt;/p&gt;
</content:encoded></item><item><title>TikTok Sequence</title><link>https://www.simonoregan.com/essays/tiktok-sequence/</link><guid isPermaLink="true">https://www.simonoregan.com/essays/tiktok-sequence/</guid><description>This Sequence is a series of short thoughts inspired by my time working with TikTok. The posts focus mostly on the experience of work culture at TikTok and companies like it.</description><pubDate>Mon, 19 Dec 2022 00:00:00 GMT</pubDate><content:encoded>&lt;p&gt;This Sequence is a series of &lt;a href=&quot;/short-thoughts/short-thoughts&quot;&gt;short thoughts&lt;/a&gt; inspired by my time working with TikTok. The posts focus mostly on the experience of work culture at TikTok and companies like it.&lt;/p&gt;
&lt;p&gt;There is no particular order in which the Sequence must be read. Below is the logical order from own perspective.&lt;/p&gt;
&lt;ul&gt;
&lt;li&gt;
&lt;h4 id=&quot;why-i-joined-tiktok&quot;&gt;&lt;a href=&quot;/short-thoughts/why-i-joined-tiktok&quot;&gt;&lt;strong&gt;Why I joined TikTok&lt;/strong&gt;&lt;/a&gt;&lt;/h4&gt;
&lt;/li&gt;
&lt;li&gt;
&lt;h4 id=&quot;who-should-join-tiktok&quot;&gt;&lt;a href=&quot;/short-thoughts/who-should-join-tiktok&quot;&gt;&lt;strong&gt;Who should join TikTok&lt;/strong&gt;&lt;/a&gt;&lt;/h4&gt;
&lt;/li&gt;
&lt;li&gt;
&lt;h4 id=&quot;who-tiktok-hires&quot;&gt;&lt;a href=&quot;/short-thoughts/who-tiktok-hires&quot;&gt;&lt;strong&gt;Who TikTok hires&lt;/strong&gt;&lt;/a&gt;&lt;/h4&gt;
&lt;/li&gt;
&lt;li&gt;
&lt;h4 id=&quot;above-all-speed&quot;&gt;&lt;a href=&quot;/short-thoughts/above-all-speed&quot;&gt;&lt;strong&gt;Above All, Speed&lt;/strong&gt;&lt;/a&gt;&lt;/h4&gt;
&lt;/li&gt;
&lt;li&gt;
&lt;h4 id=&quot;tiktok-time&quot;&gt;&lt;a href=&quot;/short-thoughts/tiktok-time&quot;&gt;&lt;strong&gt;TikTok Time&lt;/strong&gt;&lt;/a&gt;&lt;/h4&gt;
&lt;/li&gt;
&lt;li&gt;
&lt;h4 id=&quot;vuca-by-design&quot;&gt;&lt;a href=&quot;/short-thoughts/vuca-by-design&quot;&gt;&lt;strong&gt;VUCA by Design&lt;/strong&gt;&lt;/a&gt;&lt;/h4&gt;
&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;Additional posts will be added over time.&lt;/p&gt;
&lt;p&gt;&lt;img src=&quot;/images/1e79671a-ae38-4a9d-8af4--FellowFox_life_at_TikTok_35746131-7260-42b7-9a9f-49497265e1ca.png&quot; alt=&quot;&quot;&gt;&lt;/p&gt;
</content:encoded><category>Futures</category><category>Management</category></item><item><title>Trust, Safety &amp; Integrity Sequence</title><link>https://www.simonoregan.com/essays/trust-safety-amp-integrity-sequence/</link><guid isPermaLink="true">https://www.simonoregan.com/essays/trust-safety-amp-integrity-sequence/</guid><description>This Sequence is a series of short thoughts inspired by my time working on Monetisation Integrity with TikTok. The posts focus mostly on the experience of trust and safety and ad integrity online,…</description><pubDate>Mon, 19 Dec 2022 00:00:00 GMT</pubDate><content:encoded>&lt;p&gt;This Sequence is a series of &lt;a href=&quot;/short-thoughts/short-thoughts&quot;&gt;short thoughts&lt;/a&gt; inspired by my time working on Monetisation Integrity with TikTok. The posts focus mostly on the experience of trust and safety and ad integrity online, with particular emphasis on the larger digital platforms.&lt;/p&gt;
&lt;p&gt;There is no particular order in which the Sequence must be read. Below is the logical order from own perspective.&lt;/p&gt;
&lt;ul&gt;
&lt;li&gt;
&lt;h4 id=&quot;why-ad-integrity-is-important&quot;&gt;&lt;a href=&quot;/short-thoughts/why-ad-integrity-is-important&quot;&gt;&lt;strong&gt;Why Ad Integrity is important&lt;/strong&gt;&lt;/a&gt;&lt;/h4&gt;
&lt;/li&gt;
&lt;li&gt;
&lt;h4 id=&quot;invest-early-in-ad-integrity&quot;&gt;&lt;a href=&quot;/short-thoughts/invest-early-in-ad-integrity&quot;&gt;&lt;strong&gt;Invest early in Ad Integrity&lt;/strong&gt;&lt;/a&gt;&lt;/h4&gt;
&lt;/li&gt;
&lt;li&gt;
&lt;h4 id=&quot;trust-safety-and-organics-blurring-lines&quot;&gt;&lt;a href=&quot;/short-thoughts/trust-safety-and-blurring-line-between-paid-and-organic&quot;&gt;&lt;strong&gt;Trust, Safety and Organic’s Blurring Lines&lt;/strong&gt;&lt;/a&gt;&lt;/h4&gt;
&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;Additional posts will be added over time.&lt;/p&gt;
&lt;p&gt;&lt;img src=&quot;/images/b01c7557-896c-43d7-9b16--FellowFox_VUCA_by_design_c3c122e8-00f0-4f66-8bad-89d4a68a866c.png&quot; alt=&quot;&quot;&gt;&lt;/p&gt;
</content:encoded><category>Commerce</category><category>Trust Safety Integrity</category></item><item><title>Idea Maze, Multi-Maze</title><link>https://www.simonoregan.com/short-thoughts/multi-path-idea-mazes/</link><guid isPermaLink="true">https://www.simonoregan.com/short-thoughts/multi-path-idea-mazes/</guid><description>The Idea Maze is a company&apos;s path to its desired outcome.</description><pubDate>Mon, 19 Dec 2022 00:00:00 GMT</pubDate><content:encoded>&lt;p&gt;&lt;strong&gt;The Idea Maze is a company’s path to its desired outcome.&lt;/strong&gt;&lt;/p&gt;
&lt;p&gt;A path that traverses the limitless series of pitfalls and obstacles that lie before any venture worth undertaking.&lt;/p&gt;
&lt;p&gt;Balaji Srinivasan puts it like this:&lt;/p&gt;
&lt;blockquote&gt;
&lt;p&gt;&lt;em&gt;“A good founder is capable of anticipating which turns lead to treasure and which lead to certain death.&lt;/em&gt;&lt;/p&gt;
&lt;p&gt;&lt;em&gt;A bad founder is just running to the entrance of (say) the “movies/music/filesharing/P2P” maze or the “photosharing” maze without any sense for the history of the industry, the players in the maze, the casualties of the past, and the technologies that are likely to move walls and change assumptions.“&lt;/em&gt;&lt;/p&gt;
&lt;/blockquote&gt;
&lt;p&gt;Strong ideas are well-considered, multi-year plans that consider many possible paths through an unknown, changing world.&lt;/p&gt;
&lt;p&gt;&lt;img src=&quot;/images/84f6bea6-d25d-47ba-8dfc--grid_0-2.png&quot; alt=&quot;&quot;&gt;&lt;/p&gt;
&lt;p&gt;In this path of paths, there are near-infinite degrees of freedom to choose. And therefore, near-infinite ways in which to be wrong.&lt;/p&gt;
&lt;p&gt;At the beginning, a founder* is walking up to the edge of several mazes. Peering in, perhaps taking a few tentative steps to get a feel for how the maze might work and how they might behave in &lt;em&gt;any&lt;/em&gt; maze.&lt;/p&gt;
&lt;p&gt;Now founders must choose. There’s little benefit in a series of hesitant steps at the mouths of many mazes.&lt;/p&gt;
&lt;p&gt;With a maze selected, we’ve passed the initial hurdle. The maze is ready to be mapped out and meandered through. A founder can focus on this idea maze, and this maze alone.&lt;/p&gt;
&lt;p&gt;Beware however, some mazes open out into others.&lt;/p&gt;
&lt;p&gt;They intersect and cross. You can traverse them.&lt;/p&gt;
&lt;p&gt;Consider the idea maze then as a multi-entry, multi-exit maze with occasional intersections between different mazes. And many more intersections between strongly overlapping idea spaces. These intersections are essentially minor-pivots.&lt;/p&gt;
&lt;p&gt;Now, some mazes overlap and intersect in ways that are surprising. Before Uber, few would have thought that the taxi maze had passages across to the scooter maze. Or that there was an off-shoot into Food Delivery or even double-sided ratings mechanisms.&lt;/p&gt;
&lt;p&gt;Most paths in the idea maze fork to dead ends, traps, doldrums and monsters.&lt;/p&gt;
&lt;p&gt;And as in the single maze - the bad founder who rushes to the entrance of many mazes tends to traverse many contiguous mazes. Some traversing will be necessary as assumptions and the world we live in change. But many traverses simply leaves you deep within a maze you didn’t expect to find yourself in at all. And one for which you are ill-prepared.&lt;/p&gt;
&lt;p&gt;With little sight out of it.&lt;/p&gt;
&lt;p&gt;&lt;img src=&quot;/images/dac44306-7f2d-4db5-a0dd--FellowFox_idea_maze_nordic_photograph_1970s_sci-fi_1266e412-e145-49e9-a4cb-87d9db12d2d7.png&quot; alt=&quot;&quot;&gt;&lt;/p&gt;
&lt;p&gt;A new maze full of unfamiliar traps and unexpected monsters. And you with a shrinking set of ideas of how to move forward.&lt;/p&gt;
&lt;p&gt;Consider then, each traverse (each pivot) an almost-reset. Just because you’re deep in a maze - doesn’t mean you’re deep in the contiguous one.&lt;/p&gt;
&lt;p&gt;Navigate with caution.&lt;/p&gt;
&lt;p&gt;Remember, mazes are multi-dimensional and moving.&lt;/p&gt;
&lt;hr&gt;
&lt;p&gt;&lt;strong&gt;Notes&lt;/strong&gt;&lt;/p&gt;
&lt;p&gt;*I am using founder loosely here to include those starting new ventures within existing companies and institutions.&lt;/p&gt;
</content:encoded></item><item><title>How are you Navigating?</title><link>https://www.simonoregan.com/short-thoughts/how-are-you-navigating/</link><guid isPermaLink="true">https://www.simonoregan.com/short-thoughts/how-are-you-navigating/</guid><description>Once your time here is done, you will have carved a path through the space of possible paths of work. A path of what you worked on and with whom. A path whose contours will be the investments you…</description><pubDate>Sun, 18 Dec 2022 00:00:00 GMT</pubDate><content:encoded>&lt;p&gt;Once your time here is done, you will have carved a path through the space of possible paths of work. A path of what you worked on and with whom. A path whose contours will be the investments you made in energy, focus, devotion and hopes.&lt;/p&gt;
&lt;p&gt;&lt;img src=&quot;/images/b72f4558-8e04-482d-b825--FellowFox_the_pathless_path_infinite_paths_through_space_and_ti_77949005-efbb-4a56-a421-e6a61f50cad5-2.png&quot; alt=&quot;&quot;&gt;&lt;/p&gt;
&lt;p&gt;This path will be but a partial interpretation of your life.&lt;/p&gt;
&lt;p&gt;But now, as in the past, it is important how you spend your time, how you use your brain and body, and what the accumulation of your energies might look like.&lt;/p&gt;
&lt;p&gt;So what will that path look like?&lt;/p&gt;
&lt;p&gt;And how much influence will your work have in shaping its course? That is a question that you are answering right now. It is a question that you have more of a say in, than you may have assumed.&lt;/p&gt;
&lt;p&gt;Understand this. When your life is over - and should someone choose to think of such material things - your path will have been fixed.&lt;/p&gt;
&lt;p&gt;Beyond you, in smaller part, that path will continue on in the lives of others. Through influence, or through descendants. Fading, and dispersing the farther we move away in terms of relationships and time.&lt;/p&gt;
&lt;p&gt;The decisions you took this morning and will take tomorrow determine the path, its course, shape and turns taken.&lt;/p&gt;
&lt;p&gt;So how are you navigating?&lt;/p&gt;
</content:encoded></item><item><title>Stepping Stones in Idea Space</title><link>https://www.simonoregan.com/short-thoughts/stepping-stones-in-idea-space/</link><guid isPermaLink="true">https://www.simonoregan.com/short-thoughts/stepping-stones-in-idea-space/</guid><description>String enough useful ideas together and you may find yourself in an unexpectedly interesting and lucrative neighbourhood.</description><pubDate>Sat, 17 Dec 2022 00:00:00 GMT</pubDate><content:encoded>&lt;p&gt;Ideas are stepping stones to more ideas.&lt;/p&gt;
&lt;p&gt;Some ideas are useful.&lt;/p&gt;
&lt;p&gt;String enough useful ideas together and you may find yourself in an unexpectedly interesting and lucrative neighbourhood.&lt;/p&gt;
&lt;p&gt;&lt;img src=&quot;/images/d3e5a65d-ca6e-4f5d-ab1c--FellowFox_stepping_stones_with_multiple_paths_into_a_foggy_lake_fa81a2c8-56f7-4358-8666-943fabb63453.png&quot; alt=&quot;&quot;&gt;&lt;/p&gt;
&lt;p&gt;In Greatness Cannot be Planned, Stanley and Lehman compare ambitious projects with generative art. In the search space of ideas, we are mostly limited to ideas that are close to ones we have previously encountered*.&lt;/p&gt;
&lt;p&gt;For highly ambitious objectives, i.e. ones which require multiple innovations or inventions, the path of stepping stones from here to our goal is definitively obscured.&lt;/p&gt;
&lt;p&gt;It is like looking across a foggy lake, with only our immediate next steps visible.&lt;/p&gt;
&lt;p&gt;How then are we to choose where to place our feet? Which stepping stones to choose.&lt;/p&gt;
&lt;p&gt;Stanley and Lehman, critique our bias for objective measurement to evaluate these stepping stones when our destination is obscured in the fog.&lt;/p&gt;
&lt;p&gt;If the rules that govern search algorithms can be generalised to ambitious goals then this is a compelling rationale.&lt;/p&gt;
&lt;p&gt;Regardless, there is a lesson here. A reframe of how to evaluate any next step in a path into the unknown.&lt;/p&gt;
&lt;p&gt;Be that of constrained problem-solving, invention or indeed in deciding on what to work on.&lt;/p&gt;
&lt;hr&gt;
&lt;p&gt;&lt;strong&gt;Notes&lt;/strong&gt;&lt;/p&gt;
&lt;p&gt;*either directly or second-hand.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Sources &amp;amp; Inspiration&lt;/strong&gt;&lt;/p&gt;
&lt;ul&gt;
&lt;li&gt;Why Greatness Cannot be Planned by Kenneth Stanley and Joel Lehman&lt;/li&gt;
&lt;/ul&gt;
</content:encoded></item><item><title>Org challenges and UX of AI</title><link>https://www.simonoregan.com/short-thoughts/org-challenges-and-ux-of-ai/</link><guid isPermaLink="true">https://www.simonoregan.com/short-thoughts/org-challenges-and-ux-of-ai/</guid><description>More precisely, the shape and composition of AI teams directs what Product ships.</description><pubDate>Fri, 16 Dec 2022 00:00:00 GMT</pubDate><content:encoded>&lt;p&gt;You ship the org chart.&lt;/p&gt;
&lt;p&gt;More precisely, the shape and composition of AI teams directs what Product ships.&lt;/p&gt;
&lt;p&gt;Given the relative newness and importance of AI, the organisational challenges in the UX of AI are key to shipping better AI Product.&lt;/p&gt;
&lt;p&gt;Outside of the major tech companies in particular, I’ve observed three situations that are pervasive and strongly impacting what gets shipped.&lt;/p&gt;
&lt;p&gt;&lt;img src=&quot;/images/9affa1f0-ca4f-40e8-b9d4--FellowFox_AI_organisation_of_the_future_58386ffd-edfa-41a0-a3ed-d796c52da7e7.png&quot; alt=&quot;&quot;&gt;&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;A large knowledge and cultural gap between UXers and MLers&lt;/strong&gt;. &lt;a href=&quot;/short-thoughts/ux-design-teams-and-ai&quot;&gt;UX designers are unlikely to have a strong ML&lt;/a&gt; background and ML practitioners are unlikely to be expert at UX.&lt;/p&gt;
&lt;p&gt;The concept of AI products are likely to come with &lt;strong&gt;organisational biases&lt;/strong&gt; (positive or negative).&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;AI products are often not independent within the org.&lt;/strong&gt; Org boundaries impact what can and will be shipped and how much of the UX we can control.&lt;/p&gt;
</content:encoded></item><item><title>How I got into AI</title><link>https://www.simonoregan.com/short-thoughts/how-i-got-into-ai/</link><guid isPermaLink="true">https://www.simonoregan.com/short-thoughts/how-i-got-into-ai/</guid><description>It started with a video of a monkey moving a mechanical arm with its mind.</description><pubDate>Thu, 15 Dec 2022 00:00:00 GMT</pubDate><content:encoded>&lt;p&gt;It started with a video of a monkey moving a mechanical arm with its mind.&lt;/p&gt;
&lt;p&gt;I saw it as a teenager on Horizon, as part of an introduction to Brain-computer Interfaces by Miguel Nicolelis’ research group at Duke. Here’s a more recent version:&lt;/p&gt;
&lt;p&gt;&lt;a href=&quot;https://www.youtube.com/watch?v=CR_LBcZg_84&quot;&gt;https://www.youtube.com/watch?v=CR_LBcZg_84&lt;/a&gt;&lt;/p&gt;
&lt;p&gt;&lt;img src=&quot;/images/7601d994-419a-41eb-8e88--FellowFox_a_monkey_moving_a_mechanical_arm_with_its_brain_signa_c45991bb-9819-421a-ba6b-a58b1f2f7488.png&quot; alt=&quot;&quot;&gt;&lt;/p&gt;
&lt;p&gt;That planted a seed. Working in neuroscience, or signal processing in neuroscience became a sort of passive, background goal.&lt;/p&gt;
&lt;p&gt;The seed lay dormant until, Liam Marnane, one of my lecturers at UCC was leading a research project on detecting brain seizures in newborn babies. They were using Machine Learning to do it. That was the portal to neuroscience first and then AI.&lt;/p&gt;
&lt;p&gt;I joined that research group to do a PhD in ML applied to epileptic and neonatal seizures. And then moved into industry as a data scientist and quickly moved across to AI Product Management from there.&lt;/p&gt;
</content:encoded></item><item><title>What is the UX of AI</title><link>https://www.simonoregan.com/short-thoughts/what-is-the-ux-of-ai/</link><guid isPermaLink="true">https://www.simonoregan.com/short-thoughts/what-is-the-ux-of-ai/</guid><description>UX of AI is the experience that a user has while interacting with a product that uses artificial intelligence.</description><pubDate>Wed, 14 Dec 2022 00:00:00 GMT</pubDate><content:encoded>&lt;p&gt;&lt;strong&gt;UX of AI is the experience that a user has while interacting with a product that uses artificial intelligence.&lt;/strong&gt;&lt;/p&gt;
&lt;p&gt;&lt;img src=&quot;/images/eb3701d7-8256-4d6e-bbed--FellowFox_AI_organisation_of_the_future_63d189c2-c621-44e8-a7de-cf65c160facb.png&quot; alt=&quot;&quot;&gt;&lt;/p&gt;
&lt;p&gt;In other words, the experience of interacting with a product that is built with computer software that learns and adapts (or has learned and adapted) without the help of explicit programming.&lt;/p&gt;
&lt;p&gt;UX of &lt;a href=&quot;/essays/when-to-use-ai&quot;&gt;AI&lt;/a&gt; is increasingly important as most of today’s &lt;a href=&quot;/essays/when-to-use-ai&quot;&gt;internet products have at least some AI&lt;/a&gt; built in (and more and more hardware products are using AI) and the &lt;strong&gt;experience of interacting with AI products can be fundamentally different than with traditional software products.&lt;/strong&gt;&lt;/p&gt;
&lt;p&gt;&lt;a href=&quot;/essays/ai-design-principles&quot;&gt;Designing AI&lt;/a&gt; products with UX top of mind can lead to a fundamentally better experience for the user, and is more likely to lead to good product outcomes for the PdM or designer.&lt;/p&gt;
</content:encoded></item><item><title>Podcast: UX for AI Products</title><link>https://www.simonoregan.com/short-thoughts/podcast-ux-for-ai-products/</link><guid isPermaLink="true">https://www.simonoregan.com/short-thoughts/podcast-ux-for-ai-products/</guid><description>Thoroughly enjoyed speaking about the UX ofAI Products on the PM Hub Podcast in 2021.</description><pubDate>Tue, 13 Dec 2022 00:00:00 GMT</pubDate><content:encoded>&lt;p&gt;Thoroughly enjoyed speaking about the &lt;a href=&quot;https://twitter.com/hashtag/uxofai?src=hashtag_click&quot;&gt;&lt;strong&gt;UX of&lt;/strong&gt;&lt;/a&gt;&lt;a href=&quot;https://twitter.com/hashtag/uxofai?src=hashtag_click&quot;&gt;&lt;strong&gt;AI Products&lt;/strong&gt;&lt;/a&gt; on the PM Hub Podcast in 2021.&lt;/p&gt;
&lt;p&gt;In the conversation we covered:&lt;/p&gt;
&lt;ul&gt;
&lt;li&gt;What is &lt;a href=&quot;/short-thoughts/the-design-difficulties-of-human-ai-interaction&quot;&gt;UX for AI products&lt;/a&gt; and why it matters.&lt;/li&gt;
&lt;li&gt;How UX of AI changes for &lt;a href=&quot;/essays/when-to-use-ai&quot;&gt;different product types.&lt;/a&gt;&lt;/li&gt;
&lt;li&gt;UX of &lt;a href=&quot;/essays/ai-design-principles&quot;&gt;AI&lt;/a&gt; Strategy&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;Links to the various podcast platforms found &lt;a href=&quot;https://pmhub.tech/ux-for-ai-products-with-tiktoks-global-head-of-monetisation-integrity-services-simon-oregan/&quot;&gt;&lt;strong&gt;here&lt;/strong&gt;&lt;/a&gt;.&lt;/p&gt;
&lt;p&gt;&lt;img src=&quot;/images/0fb48106-a7ca-4aa4-b6aa--FellowFox_ux_of_AI_1babb9d8-56ae-4b19-b0ad-4f07898a61b8.png&quot; alt=&quot;&quot;&gt;&lt;/p&gt;
</content:encoded></item><item><title>TikTok Time</title><link>https://www.simonoregan.com/short-thoughts/tiktok-time/</link><guid isPermaLink="true">https://www.simonoregan.com/short-thoughts/tiktok-time/</guid><description>Time behaves differently in speed-obsessed environments.</description><pubDate>Mon, 12 Dec 2022 00:00:00 GMT</pubDate><content:encoded>&lt;p&gt;Time behaves differently in &lt;a href=&quot;/short-thoughts/above-all-speed&quot;&gt;speed-obsessed environments&lt;/a&gt;.&lt;/p&gt;
&lt;p&gt;It warps what it feels like to ‘be’. And it reconfigures in a brute-force way your assumptions about what’s possible.&lt;/p&gt;
&lt;p&gt;In a smoky bar in East Berlin, a Product leader at Zalando confided that 1 year at Zalando was the equivalent of 5 years in a typical company. I was full of beer and I was skeptical. Later, finishing a 2 year stint at Zalando, I concluded it was the best 10 years of my career.&lt;/p&gt;
&lt;p&gt;&lt;img src=&quot;/images/e0361098-bbfd-4b09-a0f6--FellowFox_TikTok_time_c8d54286-08bd-4569-9ef7-ba1d51814298.png&quot; alt=&quot;&quot;&gt;&lt;/p&gt;
&lt;p&gt;Time, spent in the right environment, can manufacture experience at rates that are unthinkable in most companies. The simplest explanation is that operating a faster clock speed means you compress more examples into a fixed period.&lt;/p&gt;
&lt;p&gt;There is truth to that. But there is also something to be said for the sheer pace, changing the experience itself. It’s like playing tennis with opponents who are multiple levels above you; who hit big, at speeds you struggle to handle. You are forced to play out-of-your-skin; on instinct. And if you can adapt to that pace, you can close the skill gap very quickly indeed.&lt;/p&gt;
&lt;p&gt;&lt;a href=&quot;/short-thoughts/who-should-join-tiktok&quot;&gt;TikTok&lt;/a&gt; is the most extreme version of this analogy I can imagine.&lt;/p&gt;
&lt;p&gt;A sort of multi-threaded Zalando, where business plans are birthed in hours and all’s changed utterly in a week.&lt;/p&gt;
&lt;hr&gt;
&lt;p&gt;This post is part of the &lt;a href=&quot;/essays/tiktok-sequence&quot;&gt;&lt;strong&gt;TikTok Sequence&lt;/strong&gt;&lt;/a&gt;, a series of &lt;a href=&quot;/short-thoughts/short-thoughts&quot;&gt;short thoughts&lt;/a&gt; inspired by my time working with TikTok. The posts focus mostly on the experience of work culture at TikTok and companies like it.&lt;/p&gt;
</content:encoded></item><item><title>Above All, Speed</title><link>https://www.simonoregan.com/short-thoughts/above-all-speed/</link><guid isPermaLink="true">https://www.simonoregan.com/short-thoughts/above-all-speed/</guid><description>Speed is the defining characteristic of work at Tik Tok.</description><pubDate>Sun, 11 Dec 2022 00:00:00 GMT</pubDate><content:encoded>&lt;p&gt;Speed is the defining characteristic of work at Tik Tok.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Speed is the meta-value that informs everything else.&lt;/strong&gt;&lt;/p&gt;
&lt;p&gt;In doing 100s of interviews for TikTok, I found myself answering an unusually broad range of interviewees’ questions about the company with that one-word answer. What’s it like to work at TikTok? What are you most surprised about working at TikTok? What’s best and what’s worst? How is the culture?&lt;/p&gt;
&lt;p&gt;Ultimately, it all boils down to speed. Working at TikTok is faster than anywhere else any of us have worked. Speed is the Principal Component that explains almost everything else about working at TikTok.&lt;/p&gt;
&lt;p&gt;That dedication to moving at extreme pace has both predictable and surprising downstream effects.&lt;/p&gt;
&lt;p&gt;On the human side, rather predictably, it raises tensions and pressure between individuals and teams. It removes the finer points of change management.&lt;/p&gt;
&lt;p&gt;Surprisingly, it provides some inoculation against politiking. Org borders ebb and flow. Things are moving too quickly to deliberately* be a prick. We just need to get things done.&lt;/p&gt;
&lt;p&gt;As a philosophy, everything boils down to a commitment to &lt;strong&gt;Ready-Fire-Aim&lt;/strong&gt;. Do it, ship it. With enough extra cycles from removing planning and inertia, we will tweak and fix mistakes. And learn more in the process.&lt;/p&gt;
&lt;p&gt;This is par for the course for startups. At TikTok-scale it is remarkable.&lt;/p&gt;
&lt;p&gt;&lt;img src=&quot;/images/daef30b3-461b-484b-bdcf--FellowFox_above_all_speed_b4fec640-986b-418e-ab3f-814ad412215a.png&quot; alt=&quot;&quot;&gt;&lt;/p&gt;
&lt;p&gt;Philosophically, there is good reason to suggest that emphasis on speed (and hence quantity) leads to better outcomes. We know this about pot-making. And we know that, fittingly, in machine learning, quantity has a quality all of its own.&lt;/p&gt;
&lt;p&gt;Speed has a quality all of its own.&lt;/p&gt;
&lt;p&gt;This obviously takes getting used to. For deeper thinkers, and for HSPs in particular, this can be especially jarring on preferred ways-of-working and directly on the nervous system.&lt;/p&gt;
&lt;p&gt;But it’s exciting. And addictive.&lt;/p&gt;
&lt;p&gt;And an opportunity to interrogate assumptions about ways-of-working. To get comfortable working with a torrent of ideas and updates from the hive mind. To ‘Yes And’ more than not.&lt;/p&gt;
&lt;p&gt;To ‘Yes And’ quickly.&lt;/p&gt;
&lt;p&gt;It’s an early glimpse of where the world of tech is going. More than anything, I believe that TikTok is a mirror of where the tech world is racing toward. Looking ahead to AI and Web3 in particular - will the average pace of development stay the same, slow down or speed up?&lt;/p&gt;
&lt;p&gt;The defining characteristic of the future. Above all, speed.&lt;/p&gt;
&lt;hr&gt;
&lt;p&gt;This post is part of the &lt;a href=&quot;/essays/tiktok-sequence&quot;&gt;&lt;strong&gt;TikTok Sequence&lt;/strong&gt;&lt;/a&gt;, a series of &lt;a href=&quot;/short-thoughts/short-thoughts&quot;&gt;short thoughts&lt;/a&gt; inspired by my time working with TikTok. The posts focus mostly on the experience of work culture at TikTok and companies like it.&lt;/p&gt;
&lt;hr&gt;
&lt;p&gt;&lt;strong&gt;Notes&lt;/strong&gt;&lt;/p&gt;
&lt;p&gt;*People will still be people.&lt;/p&gt;
</content:encoded></item><item><title>Neri Oxman on Innovation and Loneliness</title><link>https://www.simonoregan.com/short-thoughts/neri-oxman-on-innovation-and-loneliness/</link><guid isPermaLink="true">https://www.simonoregan.com/short-thoughts/neri-oxman-on-innovation-and-loneliness/</guid><description>&quot;If you can measure it, it doesn’t count.

 You know you’ve reached innovation when you’re lonely.

 You know that you’re doing something new, pushing boundaries, when there’s no one or nothing…</description><pubDate>Sat, 10 Dec 2022 00:00:00 GMT</pubDate><content:encoded>&lt;p&gt;&lt;img src=&quot;/images/27612903-3fd7-4065-9ca3--FellowFox_deep_loneliness_in_innovation_in_the_style_of_Wes_And_cd0b6fd8-998c-4529-a845-a5cde24a3ad3.png&quot; alt=&quot;&quot;&gt;&lt;/p&gt;
&lt;blockquote&gt;
&lt;p&gt;“If you can measure it, it doesn’t count.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;You know you’ve reached innovation when you’re lonely.&lt;/strong&gt;&lt;/p&gt;
&lt;p&gt;You know that you’re doing something new, pushing boundaries, when there’s no one or nothing against which to compare yourself.&lt;/p&gt;
&lt;p&gt;Experimental design entails failure.”&lt;/p&gt;
&lt;/blockquote&gt;
&lt;ul&gt;
&lt;li&gt;From a &lt;a href=&quot;https://www.surfacemag.com/articles/neri-oxman-moma-exhibition-norman-foster/&quot;&gt;conversation&lt;/a&gt; on the Future of Design with &lt;a href=&quot;/short-thoughts/norman-foster-on-the-future-of-design&quot;&gt;Norman Foster&lt;/a&gt;.&lt;/li&gt;
&lt;/ul&gt;
</content:encoded></item><item><title>Human Nests and ‘Good Enough’ Design</title><link>https://www.simonoregan.com/short-thoughts/human-nests-and-good-enough-design/</link><guid isPermaLink="true">https://www.simonoregan.com/short-thoughts/human-nests-and-good-enough-design/</guid><description>All the great apes make nests. All, bar adult gorillas, make them in trees.</description><pubDate>Fri, 09 Dec 2022 00:00:00 GMT</pubDate><content:encoded>&lt;p&gt;We used to sleep in nests.&lt;/p&gt;
&lt;p&gt;All the great apes make nests. All, bar adult gorillas, make them in trees.&lt;/p&gt;
&lt;p&gt;The nests of our hunter-gatherer ancestors were ground nests. Half-dome shelters of grass, leafy twigs and branches. These temporary structures were used for resting or sleeping as long as the group stayed in one place and abandoned when the tribe moved on.&lt;/p&gt;
&lt;p&gt;In The Old Way, Elizabeth Marshall Thomas, describes how these nests offer ‘just enough’ protection for the Ju/wasi from big cats.&lt;/p&gt;
&lt;p&gt;A flimsy nest doesn’t look like much protection from a leopard or lion but it addresses the biggest part of the problem. Put simply, it is ‘good enough’ design.&lt;/p&gt;
&lt;blockquote&gt;
&lt;p&gt;Cats prefer the rear approach, first studying the victim briefly, then taking him by surprise from a position of advantage. But normally the cat has just one chance to do this and must see the victim clearly from the start. Hence to break through a &lt;em&gt;tshu&lt;/em&gt; in hopes of catching something inside is not efficient - there you are with a mouthful of grass while your intended prey wriggles out of your paws and goes scuttling off sounding an alarm and bringing its fellows swarming around you with flaming branches, stones and noise. Your hunt is ruined.&lt;/p&gt;
&lt;/blockquote&gt;
&lt;p&gt;And so when looking to 50,000 years of design ancestry, we can conclude that our design habits are those of making temporary, partial, disposable structures.&lt;/p&gt;
&lt;p&gt;Design that does just enough to solve for the threat of our largest predators.&lt;/p&gt;
&lt;p&gt;‘Good enough’ design is design that lasted.&lt;/p&gt;
&lt;p&gt;&lt;img src=&quot;/images/966ef8c3-143e-4010-94c7--FellowFox_A_hunter-gatherer_temporary_shelter_nest_on_the_west__7ea6144e-4ace-42bd-b7c7-de5c74d14b6c.png&quot; alt=&quot;Artist impression from Midjourney.&quot;&gt;&lt;/p&gt;
&lt;p&gt;&lt;em&gt;Artist impression from Midjourney.&lt;/em&gt;&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Sources &amp;amp; Inspiration&lt;/strong&gt;&lt;/p&gt;
&lt;ul&gt;
&lt;li&gt;The Old Way, Elizabeth Marshall Thomas&lt;/li&gt;
&lt;/ul&gt;
</content:encoded></item><item><title>The Pain of Convergence</title><link>https://www.simonoregan.com/short-thoughts/the-pain-of-convergence/</link><guid isPermaLink="true">https://www.simonoregan.com/short-thoughts/the-pain-of-convergence/</guid><description>Any finite creation\, even the very best imaginable, is a process of continuously waving goodbye to possibility.</description><pubDate>Thu, 08 Dec 2022 00:00:00 GMT</pubDate><content:encoded>&lt;p&gt;&lt;strong&gt;Any finite creation&lt;/strong&gt;*&lt;strong&gt;, even the very best imaginable, is a process of continuously waving goodbye to possibility.&lt;/strong&gt;&lt;/p&gt;
&lt;p&gt;The path from imagined to real is an ever-shrinking sink of possibilities. Whittled down until only one possibility remains.&lt;/p&gt;
&lt;p&gt;&lt;img src=&quot;/images/864180d3-12a0-4fd3-b609--FellowFox_farewell_to_infinite_possibilities_e73514d7-8ec5-4078-b874-4e2fd142ca54.png&quot; alt=&quot;&quot;&gt;&lt;/p&gt;
&lt;p&gt;That long goodbye is a battle with friction, with distraction.&lt;/p&gt;
&lt;p&gt;Charles Eames famously focused only 1% of his energy conceiving a design. The rest? Holding onto that design as the project ran its course.&lt;/p&gt;
&lt;p&gt;More, that final moment of completion is a moment of loss. The loss of all the other forms this imagined creation may have taken.&lt;/p&gt;
&lt;p&gt;No wonder we procrastinate and start new things.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Notes&lt;/strong&gt;&lt;/p&gt;
&lt;p&gt;*This is true of all creativity. From the meta (futures, product vision) to the minute (features, lines of code).&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Sources &amp;amp; Inspiration&lt;/strong&gt;&lt;/p&gt;
&lt;ul&gt;
&lt;li&gt;Four Thousand Hours, Oliver Burkeman&lt;/li&gt;
&lt;li&gt;Art &amp;amp; Fear, David Bayles &amp;amp; Ted Orland&lt;/li&gt;
&lt;/ul&gt;
</content:encoded></item><item><title>ChatGPT and Lived Experience</title><link>https://www.simonoregan.com/short-thoughts/chatgpt-and-lived-experience/</link><guid isPermaLink="true">https://www.simonoregan.com/short-thoughts/chatgpt-and-lived-experience/</guid><description>Everything everywhere is always moving. Forever.</description><pubDate>Wed, 07 Dec 2022 00:00:00 GMT</pubDate><content:encoded>&lt;p&gt;Where now for writing?&lt;/p&gt;
&lt;p&gt;Everything everywhere is always moving. Forever.&lt;/p&gt;
&lt;p&gt;Now, everything is moving faster and farther in the world of writing. The dust has yet to settle on the latest vigorous movement in the life of LLMs. But the signs point toward substantial, lasting change.&lt;/p&gt;
&lt;p&gt;Almost certainly, a&lt;a href=&quot;/short-thoughts/the-bullshit-industrial-complex-just-got-bullshitier&quot;&gt;tidal wave of written content&lt;/a&gt; and difficulty in detecting what is true and what is truly worth reading.&lt;/p&gt;
&lt;p&gt;Will LLMs like ChatGPT occupy the middle zone of the written world, pushing human writing to the tails?&lt;/p&gt;
&lt;p&gt;Poetic high peaks and one-pass, unpolished, punk and crafty valleys. A sanitised, homogenised, mediocre zone of mass produced automation in the middle.&lt;/p&gt;
&lt;p&gt;Perhaps the act of writing will be increasingly a tool for thinking and preserved as an almost sacred thing like Taleb in tribute to early Christian scholars.&lt;/p&gt;
&lt;p&gt;I asked ChatGPT directly. It suggested, rather unconvincingly, that LLMs would not replace human writing.&lt;/p&gt;
&lt;blockquote&gt;
&lt;p&gt;&lt;em&gt;Although LLMs (Language Learning Machines) may be able to generate written content with high levels of accuracy and fluency, they are not capable of capturing the unique perspective and creativity of human writers.&lt;/em&gt;&lt;/p&gt;
&lt;p&gt;&lt;em&gt;Writing is an important form of communication and expression that allows people to share their ideas, experiences, and emotions with others.&lt;/em&gt;&lt;/p&gt;
&lt;/blockquote&gt;
&lt;p&gt;The emphasise on writing to capture human experience makes me think of the most extreme version of this. The Piraha of the Amazon practice an &lt;strong&gt;Immediacy of Experience Principle&lt;/strong&gt; in their culture that is firmly embedded in their language:&lt;/p&gt;
&lt;blockquote&gt;
&lt;p&gt;&lt;em&gt;Pirahas avoid formulaic encodings of values and instead transmit values and information via actions and words that are original in composition with the person acting or speaking, that have been witnessed by this person, or that have been told to this person by a witness.&lt;/em&gt;&lt;/p&gt;
&lt;/blockquote&gt;
&lt;p&gt;The Piraha people do not talk about unexperienced events, generalisations or broad comparisons. Their language is grounded in the local. &lt;strong&gt;The act of witnessing is central to their communication.&lt;/strong&gt;&lt;/p&gt;
&lt;p&gt;This does not appear to diminish the role of storytelling. Everyday stories play a vital binding role. They are enjoyed and enjoyable.&lt;/p&gt;
&lt;p&gt;What relevance for the Future of Writing?&lt;/p&gt;
&lt;p&gt;With powerful, paradigm-shifting technological changes it is worth considering what exactly the technology cannot do. What can they never do?&lt;/p&gt;
&lt;p&gt;An LLM cannot witness.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Witnessing and describing experience is a protected niche.&lt;/strong&gt;&lt;/p&gt;
&lt;p&gt;Prepare for a flourishing of first-person accounts: of storytelling and the human perspective. Little islands of human-ness amongst the rising tide of automated mediocrity.&lt;/p&gt;
&lt;hr&gt;
&lt;p&gt;&lt;strong&gt;Sources &amp;amp; Inspiration&lt;/strong&gt;&lt;/p&gt;
&lt;ul&gt;
&lt;li&gt;ChatGPT&lt;/li&gt;
&lt;li&gt;Don’t Sleep There are Snakes, Daniel Everett&lt;/li&gt;
&lt;li&gt;&lt;a href=&quot;https://studio.ribbonfarm.com/p/the-dawn-of-mediocre-computing&quot;&gt;The Dawn of Mediocre Computing&lt;/a&gt;, Venkatesh Rao&lt;/li&gt;
&lt;li&gt;&lt;a href=&quot;https://medium.com/incerto/how-i-write-8b495eae0330&quot;&gt;How I write&lt;/a&gt;, Nassim Nicholas Taleb&lt;/li&gt;
&lt;/ul&gt;
</content:encoded></item><item><title>Invest early in Ad Integrity</title><link>https://www.simonoregan.com/short-thoughts/invest-early-in-ad-integrity/</link><guid isPermaLink="true">https://www.simonoregan.com/short-thoughts/invest-early-in-ad-integrity/</guid><description>Platforms do not exercise full control over ad integrity.</description><pubDate>Tue, 06 Dec 2022 00:00:00 GMT</pubDate><content:encoded>&lt;p&gt;Platforms do not exercise full control over ad integrity.&lt;/p&gt;
&lt;p&gt;While a platform can set its policies, and develop strong policing mechanisms to moderate content, any ad integrity system will be driven by what content is submitted in the first place.&lt;/p&gt;
&lt;p&gt;Platforms may not have control over what gets submitted, but they can influence it. They can create the conditions for ‘good ads’ to flourish and where fewer violating ads are submitted.&lt;/p&gt;
&lt;p&gt;This is an exercise in signalling.&lt;/p&gt;
&lt;p&gt;Typically platforms get away with sub-par moderation systems in their early days as it is comparatively less lucrative for bad actors to exploit users.&lt;/p&gt;
&lt;p&gt;Not only is it less lucrative - but there is friction. A bad actor needs to learn the platform’s rules, tools and ways of working. This creates a natural disincentive for bad actors early on.&lt;/p&gt;
&lt;p&gt;So it is tempting for Platforms to under-invest in ad integrity until bad actors show up.&lt;/p&gt;
&lt;p&gt;This is a mistake.&lt;/p&gt;
&lt;p&gt;The existence of fraudulent ads on a platform signals to other bad actors that it is possible to circumvent the moderation systems. It also signals that it may be worth doing so.&lt;/p&gt;
&lt;p&gt;In other words, a bad actor may conclude that the presence of fraudulent ads indicates that it is lucrative to do so.&lt;/p&gt;
&lt;p&gt;Bad ads attract more bad ads. In so doing, the moderation systems can be severely stressed.&lt;/p&gt;
&lt;p&gt;But it can get much worse. Bad actors, like weeds, can lie dormant for extended periods before blooming when conditions for growth are suddenly favourable.&lt;/p&gt;
&lt;p&gt;Once they take hold, it is serious work to get rid of them.&lt;/p&gt;
&lt;p&gt;Prevention is better than cure.&lt;/p&gt;
&lt;hr&gt;
&lt;p&gt;This post is part of the &lt;a href=&quot;/essays/trust-safety-amp-integrity-sequence&quot;&gt;&lt;strong&gt;Trust, Safety &amp;amp; Integrity Sequence&lt;/strong&gt;&lt;/a&gt; a series of &lt;a href=&quot;/short-thoughts/short-thoughts&quot;&gt;short thoughts&lt;/a&gt; inspired by my time working on Monetisation Integrity with TikTok. The posts focus mostly on the experience of trust and safety and ad integrity online, with particular emphasis on the larger digital platforms.&lt;/p&gt;
</content:encoded></item><item><title>Norman Foster on the Future of Design</title><link>https://www.simonoregan.com/short-thoughts/norman-foster-on-the-future-of-design/</link><guid isPermaLink="true">https://www.simonoregan.com/short-thoughts/norman-foster-on-the-future-of-design/</guid><description>&quot;The future will be a fusion of learning from the past, learning from and working with nature, and using the most advanced technology of our age.

 The story of civilization is the story of…</description><pubDate>Mon, 05 Dec 2022 00:00:00 GMT</pubDate><content:encoded>&lt;blockquote&gt;
&lt;p&gt;“The future will be a fusion of learning from the past, learning from and working with nature, and using the most advanced technology of our age.&lt;/p&gt;
&lt;p&gt;The story of civilization is the story of technology.”&lt;/p&gt;
&lt;/blockquote&gt;
&lt;p&gt;From a &lt;a href=&quot;https://www.surfacemag.com/articles/neri-oxman-moma-exhibition-norman-foster/&quot;&gt;conversation&lt;/a&gt; on the Future of Design with Neri Oxman.&lt;/p&gt;
</content:encoded></item><item><title>The Great Hall of Possible Inventions</title><link>https://www.simonoregan.com/short-thoughts/the-great-hall-of-possible-inventions/</link><guid isPermaLink="true">https://www.simonoregan.com/short-thoughts/the-great-hall-of-possible-inventions/</guid><description>Imagine a cavernous hall stretching before you as far as the eye can see.</description><pubDate>Sun, 04 Dec 2022 00:00:00 GMT</pubDate><content:encoded>&lt;p&gt;Imagine a cavernous hall stretching before you as far as the eye can see.&lt;/p&gt;
&lt;p&gt;Sitting on towering oak shelves is every invention conceivable. Billions upon billions of artifacts and documents spanning wall to wall, floor to ceiling.&lt;/p&gt;
&lt;p&gt;This incredible cathedral is the Great Hall of all Possible Inventions.&lt;/p&gt;
&lt;hr&gt;
&lt;p&gt;Walking through the hall, the inventions are not distributed randomly. Instead, they are placed with a particular organisation, a defined structure. In one area sits all possible types of axe - from rudimentary stone age axes of hunter gatherers to today’s alloyed steel blades. To axes yet to be discovered - axes woven from nano-materials, and grown from diamonds.&lt;/p&gt;
&lt;p&gt;Beside this area is a huge set of chainsaws, lazers and other evolutions and off-shoots of the axe.&lt;/p&gt;
&lt;p&gt;And so it is for every other possible invention.&lt;/p&gt;
&lt;hr&gt;
&lt;p&gt;Now, three things are noteworthy about the Great Hall.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Most items near other items are almost identical with only very minor modifications&lt;/strong&gt;. Our alloyed steel axe blade could have slight variations in size or shape or composition.&lt;/p&gt;
&lt;p&gt;A lot of items are fairly poor. Weird variations that don’t do much or are very suboptimal for the problem they intend to solve. &lt;strong&gt;The good stuff is rare.&lt;/strong&gt;&lt;/p&gt;
&lt;p&gt;&lt;img src=&quot;/images/e8e2f435-061d-4b63-9e18--FellowFox_a_a_vast_Great_cathedral_hall_filled_with_huge_oak_sh_fefa206d-bffa-4844-8fb7-f51ab44e188b.png&quot; alt=&quot;&quot;&gt;&lt;/p&gt;
&lt;p&gt;Most of the items have never existed. They have yet to be invented. Even near artifacts that you are familiar with, most items have never been brought out of the Great Hall and into the world. On top of this, whole swathes of the Great Hall have never even been explored. Nobody has ever walked past those shelves - or even near them. The &lt;strong&gt;overwhelming majority of items have yet to be invented.&lt;/strong&gt;&lt;/p&gt;
&lt;hr&gt;
&lt;p&gt;&lt;strong&gt;Invention is a search of the Great Hall.&lt;/strong&gt;&lt;/p&gt;
&lt;p&gt;This search began deep into our sapien past. Exploration has accelerated with the birth of civilisation and again into the Internet Age. &lt;strong&gt;Each invention shedding light on the shelves around it. Drawing our attention to what is possible to create.&lt;/strong&gt;&lt;/p&gt;
&lt;p&gt;The more we explore the room, the more possibilities open before us.&lt;/p&gt;
&lt;p&gt;Spend enough time wandering between the shelves of the Great Hall and you may begin to see where the most interesting possibilities sit.&lt;/p&gt;
&lt;hr&gt;
&lt;p&gt;&lt;strong&gt;Sources &amp;amp; Inspiration&lt;/strong&gt;&lt;/p&gt;
&lt;ul&gt;
&lt;li&gt;Why Greatness Cannot be Planned by Kenneth Stanley and Joel Lehman&lt;/li&gt;
&lt;/ul&gt;
</content:encoded></item><item><title>In Praise of Possibilities</title><link>https://www.simonoregan.com/short-thoughts/in-praise-of-possibilities/</link><guid isPermaLink="true">https://www.simonoregan.com/short-thoughts/in-praise-of-possibilities/</guid><description>Some sentences make better futures possible.</description><pubDate>Sat, 03 Dec 2022 00:00:00 GMT</pubDate><content:encoded>&lt;p&gt;Some sentences make better futures possible.&lt;/p&gt;
&lt;p&gt;These sentences should be cherished. These sentences should be learned. For they have the ability to unlock seemingly impossible futures. To leap the motivation gap and spur innovators and inventors onwards.&lt;/p&gt;
&lt;p&gt;The best sentences reframe ideas. They are, of course, gross simplifications.&lt;/p&gt;
&lt;p&gt;But useful ones.&lt;/p&gt;
&lt;hr&gt;
&lt;p&gt;“There are only two real obstacles to any problem: physics and knowledge. If it’s physically possible, then the fundamental obstacle is always knowledge.”&lt;/p&gt;
&lt;ul&gt;
&lt;li&gt;&lt;em&gt;David Deutsch&lt;/em&gt;&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;“Painting a masterpiece as essentially discovering it within the set of all possible images. It’s as if we are searching through all the possibilities for the one we want.”&lt;/p&gt;
&lt;p&gt;&lt;em&gt;- Kenneth Stanley and Joel Lehman&lt;/em&gt;&lt;/p&gt;
&lt;p&gt;“The ideas are there, you just have to think of them.”&lt;/p&gt;
&lt;p&gt;&lt;em&gt;-Wille Motherway&lt;/em&gt;&lt;/p&gt;
&lt;p&gt;“Live in the future, then build what’s missing.”&lt;/p&gt;
&lt;p&gt;&lt;em&gt;-Paul Graham&lt;/em&gt;&lt;/p&gt;
&lt;p&gt;“This is the moment that folks in the future will look back at and say, “Oh, to have been alive and well back then!” … You are not late.”&lt;/p&gt;
&lt;p&gt;&lt;em&gt;-Kevin Kelly&lt;/em&gt;&lt;/p&gt;
</content:encoded></item><item><title>Navigating the FOMOsphere</title><link>https://www.simonoregan.com/short-thoughts/navigating-the-fomosphere/</link><guid isPermaLink="true">https://www.simonoregan.com/short-thoughts/navigating-the-fomosphere/</guid><description>We are exposed to more. And so there&apos;s more to miss.</description><pubDate>Fri, 02 Dec 2022 00:00:00 GMT</pubDate><content:encoded>&lt;p&gt;We are exposed to more. And so there’s more to miss.&lt;/p&gt;
&lt;p&gt;And there is more we imagine we’re missing.&lt;/p&gt;
&lt;p&gt;Increasingly our online experience is one of navigating the &lt;a href=&quot;/short-thoughts/the-fomosphere&quot;&gt;FOMOsphere&lt;/a&gt;. Interacting with an endless stream of possibilities.&lt;/p&gt;
&lt;p&gt;This &lt;a href=&quot;/short-thoughts/experience-design-and-existential-overwhelm&quot;&gt;existential overwhelm of the modern world&lt;/a&gt; is that it provides an inexhaustible supply of things that seem worth doing. We’re only beginning to develop cultural adaptations to confronting the FOMOsphere. These adaptations take one of two forms:&lt;/p&gt;
&lt;ul&gt;
&lt;li&gt;Limit the FOMO-space.&lt;/li&gt;
&lt;li&gt;Build internal FOMO resilience.&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;&lt;strong&gt;Limiting the FOMO-space&lt;/strong&gt; is a question of limiting time exposed to the FOMOsphere or re-engineering what constitutes that FOMOsphere. Time-limiting is perhaps most straightforward. At its most extreme, it’s simply renouncing social media and unplugging entirely. More practically, it is limiting the amount of time one uses social media - and indeed when.&lt;/p&gt;
&lt;p&gt;Re-engineering the FOMOsphere is more involved. Typically it’s fine-tuning one’s curation. At the extreme end it means following fewer accounts (perhaps only close friends), or it could mean cutting off entire domains that one is interested in but not actively engaged in. It could be geographic filters where you don’t see concerts or events outside your own hometown. It means ruthlessly culling exposure to accounts that cause more FOMO than they bring opportunity to engage and create.&lt;/p&gt;
&lt;p&gt;&lt;img src=&quot;/images/27c19ceb-ed01-40af-873d--Screenshot-2022-12-02-at-09.31.36.png&quot; alt=&quot;&quot;&gt;&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Building FOMO resilience&lt;/strong&gt; is a parallel path. Practicing mindfulness and reinforcing messages of understanding that FOMO is a real phenomena. On its own, this habit of willpower is not enough.&lt;/p&gt;
&lt;p&gt;The opportunity for designers then is how to productise and amplify these desires to limit FOMO.&lt;/p&gt;
&lt;p&gt;&lt;img src=&quot;/images/e30e8076-9970-453d-8145--Screenshot-2022-12-02-at-09.34.08.png&quot; alt=&quot;&quot;&gt;&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;HMW constrain the FOMOsphere for users?&lt;/strong&gt;&lt;/p&gt;
&lt;p&gt;Designing limitation via user controls that are front-and-centre and intuitive. Controls that learn based on user habits; that reduces the heavy lifting of policing ones own FOMOsphere.&lt;/p&gt;
&lt;p&gt;Or introducing truncated recommendations. Recommendations that temporarily stop once a user has engaged. Once they’ve chosen - we don’t re-open that possibility for them.&lt;/p&gt;
&lt;p&gt;More interesting - is the possibility of injecting the FOMOsphere with &lt;strong&gt;JOMO-interactions. Interactions that allow the user to actively close off paths - actively disentangle from optionality.&lt;/strong&gt;&lt;/p&gt;
&lt;p&gt;&lt;img src=&quot;/images/6877eb32-86f3-46b3-9b66--Screenshot-2022-12-02-at-09.39.32.png&quot; alt=&quot;&quot;&gt;&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Make this &lt;em&gt;joy-of-missing-out&lt;/em&gt; an active part within the experience&lt;/strong&gt;, without putting the willpower-onus of FOMO-limiting and resilience on users themselves.&lt;/p&gt;
</content:encoded></item><item><title>The FOMOsphere</title><link>https://www.simonoregan.com/short-thoughts/the-fomosphere/</link><guid isPermaLink="true">https://www.simonoregan.com/short-thoughts/the-fomosphere/</guid><description>The FOMOsphere is the space of all possible experiences that you can imagine having.</description><pubDate>Thu, 01 Dec 2022 00:00:00 GMT</pubDate><content:encoded>&lt;blockquote&gt;
&lt;p&gt;&lt;em&gt;&lt;strong&gt;The FOMOsphere&lt;/strong&gt;&lt;/em&gt; &lt;em&gt;is the&lt;/em&gt; &lt;em&gt;&lt;strong&gt;space of all possible experiences that you can imagine having.&lt;/strong&gt;&lt;/em&gt;&lt;/p&gt;
&lt;/blockquote&gt;
&lt;p&gt;Real or imagined, the FOMOsphere includes those experiences presented on digital platforms. But also the much larger set of experiences and possibilities hinted at by these images and videos you have seen.&lt;/p&gt;
&lt;p&gt;It is not just that Instagram post about the The National playing The Marquee. But other bands you like who &lt;em&gt;might&lt;/em&gt; be playing &lt;em&gt;somewhere out there&lt;/em&gt;.&lt;/p&gt;
&lt;p&gt;Increasingly our online experience is one of navigating the FOMOsphere.&lt;/p&gt;
&lt;p&gt;Interacting with and being aware of an endless stream of activities that an individual is not involved in, &lt;em&gt;but could be&lt;/em&gt;.&lt;/p&gt;
&lt;p&gt;&lt;img src=&quot;/images/78cc5078-06a6-4a72-9a10--Screenshot-2022-11-29-at-11.49.52.png&quot; alt=&quot;&quot;&gt;&lt;/p&gt;
</content:encoded></item><item><title>Trust, Safety and Organic’s Blurring Lines</title><link>https://www.simonoregan.com/short-thoughts/trust-safety-and-blurring-line-between-paid-and-organic/</link><guid isPermaLink="true">https://www.simonoregan.com/short-thoughts/trust-safety-and-blurring-line-between-paid-and-organic/</guid><description>Creativity in the 2020&apos;s is no longer centred on pictures in a feed with clearly outlined areas for ads to appear.</description><pubDate>Wed, 30 Nov 2022 00:00:00 GMT</pubDate><content:encoded>&lt;p&gt;Creativity in the 2020’s is no longer centred on pictures in a feed with clearly outlined areas for ads to appear.&lt;/p&gt;
&lt;p&gt;It’s video. It’s immersive media. It’s generative AI.&lt;/p&gt;
&lt;p&gt;It’s new ways of creating content and it’s new business models interwoven with it.&lt;/p&gt;
&lt;p&gt;Amplified by these macro-trends, the traditional borders between organic and monetized content are blurring. On top of which, users rightly demand authenticity and safety from brands.&lt;/p&gt;
&lt;p&gt;This is creating an interesting shift in Trust and Safety. A shift that’s under-appreciated. Bluntly stated: How do users know what to trust?&lt;/p&gt;
&lt;p&gt;&lt;a href=&quot;/short-thoughts/why-ad-integrity-is-important&quot;&gt;Ad integrity&lt;/a&gt; sits within this emerging space of new challenges and unanswered questions.&lt;/p&gt;
&lt;p&gt;And this shift is especially important for younger users. Individuals are entering this new internet at increasingly earlier ages. All platforms have a duty to protect them. But more than that - to raise standards in how industries speak to children and teenagers when they are promoting their brands and products.&lt;/p&gt;
&lt;p&gt;Despite the latest noise about moderation at Twitter. The platforms need more moderation. Not less.&lt;/p&gt;
&lt;hr&gt;
&lt;p&gt;This post is part of the &lt;a href=&quot;/essays/trust-safety-amp-integrity-sequence&quot;&gt;&lt;strong&gt;Trust, Safety &amp;amp; Integrity Sequence&lt;/strong&gt;&lt;/a&gt; a series of &lt;a href=&quot;/short-thoughts/short-thoughts&quot;&gt;short thoughts&lt;/a&gt; inspired by my time working on Monetisation Integrity with TikTok. The posts focus mostly on the experience of trust and safety and ad integrity online, with particular emphasis on the larger digital platforms.&lt;/p&gt;
</content:encoded></item><item><title>Why I joined TikTok</title><link>https://www.simonoregan.com/short-thoughts/why-i-joined-tiktok/</link><guid isPermaLink="true">https://www.simonoregan.com/short-thoughts/why-i-joined-tiktok/</guid><description>I love the app, and what the app promises.</description><pubDate>Tue, 29 Nov 2022 00:00:00 GMT</pubDate><content:encoded>&lt;p&gt;I love the app, and what the app promises.&lt;/p&gt;
&lt;p&gt;It’s fun, it’s creative, it’s silly. It’s a guaranteed laugh.&lt;/p&gt;
&lt;p&gt;From a Product perspective, it’s immersive, AI-first and truly designed for mobile in way that other platforms are not.&lt;/p&gt;
&lt;p&gt;On top of that, the &lt;a href=&quot;/short-thoughts/why-ad-integrity-is-important&quot;&gt;challenge of ad integrity&lt;/a&gt; is a &lt;em&gt;problem-worth-solving&lt;/em&gt;. Making sure that hundreds of millions of users are safe is both important and incredibly difficult.&lt;/p&gt;
&lt;p&gt;&lt;img src=&quot;/images/75e873d8-2e9e-467a-8be5--Screenshot-2022-11-28-at-15.03.26.png&quot; alt=&quot;&quot;&gt;&lt;/p&gt;
&lt;p&gt;The convergence of these four macro-trends in a single role was incredibly alluring. The fact that I had been independently monitoring these trends with the Digital Futures team at Mastercard, strengthened my conviction.&lt;/p&gt;
&lt;p&gt;Super-ceding these reasons, however, was the fact that I wanted to get back into the startup game.&lt;/p&gt;
&lt;p&gt;To test myself at that hyper-pace. To take a more central role that immediately influenced company direction. Rather than the inevitably advisory role that longer-term innovation teams take.&lt;/p&gt;
&lt;hr&gt;
&lt;p&gt;This post is part of the &lt;a href=&quot;/essays/tiktok-sequence&quot;&gt;&lt;strong&gt;TikTok Sequence&lt;/strong&gt;&lt;/a&gt;, a series of &lt;a href=&quot;/short-thoughts/short-thoughts&quot;&gt;short thoughts&lt;/a&gt; inspired by my time working with TikTok. The posts focus mostly on the experience of work culture at TikTok and companies like it.&lt;/p&gt;
</content:encoded></item><item><title>Futurism and Procrastination</title><link>https://www.simonoregan.com/short-thoughts/futurism-and-procrastination/</link><guid isPermaLink="true">https://www.simonoregan.com/short-thoughts/futurism-and-procrastination/</guid><description>“The idea of the future, pregnant with an infinity of possibilities, is more fruitful than the future itself”.</description><pubDate>Mon, 28 Nov 2022 00:00:00 GMT</pubDate><content:encoded>&lt;p&gt;“The idea of the future, pregnant with an infinity of possibilities, is more fruitful than the future itself”.&lt;/p&gt;
&lt;p&gt;The possibility space of the &lt;a href=&quot;/essays/the-futures-funnel&quot;&gt;futures funnel&lt;/a&gt; is one dripping with hope. Not simply the hope of a great future. But the ecstatic hope of &lt;em&gt;many&lt;/em&gt; great futures.&lt;/p&gt;
&lt;p&gt;&lt;img src=&quot;/images/18de5165-ee4f-4aec-a316--Screenshot-2022-11-28-at-11.20.46.png&quot; alt=&quot;One path into the future amongst infinite possible futures.&quot;&gt;&lt;/p&gt;
&lt;p&gt;&lt;em&gt;One path into the future amongst infinite possible futures.&lt;/em&gt;&lt;/p&gt;
&lt;p&gt;I’ve felt the heavy weight of procrastination when confronted with career decisions. Of course, this is a strategy of emotional avoidance - an attempt to avoid the psychological distress that accompanies the acknowledgement that my own future is a finite thing.&lt;/p&gt;
&lt;p&gt;Futurism offers a reprieve of sorts.&lt;/p&gt;
&lt;p&gt;Exploring and documenting the possibility space of the future, keeps close contact with all of these &lt;em&gt;many&lt;/em&gt; great futures.&lt;/p&gt;
&lt;p&gt;And delays commitment. For now.&lt;/p&gt;
</content:encoded></item><item><title>Experience Design and existential overwhelm</title><link>https://www.simonoregan.com/short-thoughts/experience-design-and-existential-overwhelm/</link><guid isPermaLink="true">https://www.simonoregan.com/short-thoughts/experience-design-and-existential-overwhelm/</guid><description>The existential overwhelm of the modern world is that it provides an inexhaustible supply of things that seem worth doing.</description><pubDate>Sun, 27 Nov 2022 00:00:00 GMT</pubDate><content:encoded>&lt;p&gt;&lt;strong&gt;The existential overwhelm of the modern world is that it provides an inexhaustible supply of things that seem worth doing&lt;/strong&gt;.&lt;/p&gt;
&lt;p&gt;Experience design exists within this context of infinite possible experiences available to the user. Mostly, users are vaguely aware of this lingering in the background.&lt;/p&gt;
&lt;p&gt;But some product experiences make this explicit.&lt;/p&gt;
&lt;p&gt;Facebook, for example, is an efficient way to stay informed about events you might like to attend. It’s also a guaranteed way to hear about more events you’d like to attend than anyone possibly &lt;em&gt;could&lt;/em&gt; attend. For even the least superficial, most functional user of Facebook, there is no escape from FOMO.&lt;/p&gt;
&lt;p&gt;Perhaps this is an inevitability of connecting users to others and offering those users choices.&lt;/p&gt;
&lt;p&gt;But it strikes me as fertile ground for design innovation.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;How might we design experiences that allow users to take joy in missing out?&lt;/strong&gt;&lt;/p&gt;
&lt;p&gt;To revel in the experience of having chosen one option and determinedly cut off all others.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Sources&lt;/strong&gt;&lt;/p&gt;
&lt;ul&gt;
&lt;li&gt;Four Thousand Weeks, Oliver Burkeman&lt;/li&gt;
&lt;/ul&gt;
</content:encoded></item><item><title>Progress and the accumulation of Knowledge</title><link>https://www.simonoregan.com/short-thoughts/progress-and-the-accumulation-of-knowledge/</link><guid isPermaLink="true">https://www.simonoregan.com/short-thoughts/progress-and-the-accumulation-of-knowledge/</guid><description>If progress is real … it is not because we are born any healthier, better, or wiser than infants were in the past, but because we are born to a richer heritage, born on a higher level of that…</description><pubDate>Sun, 27 Nov 2022 00:00:00 GMT</pubDate><content:encoded>&lt;blockquote&gt;
&lt;p&gt;&lt;em&gt;If progress is real … it is not because we are born any healthier, better, or wiser than infants were in the past, but because&lt;/em&gt; &lt;em&gt;&lt;strong&gt;we are born to a richer heritage, born on a higher level of that pedestal which the accumulation of knowledge and art raises&lt;/strong&gt;&lt;/em&gt; &lt;em&gt;as the ground and support of our being.&lt;/em&gt;&lt;/p&gt;
&lt;/blockquote&gt;
&lt;p&gt;From the Lessons of History by Will and Ariel Durant.&lt;/p&gt;
&lt;p&gt;Here then is a heuristic through which we can measure the impact of a technology and its contribution to Progress.&lt;/p&gt;
</content:encoded></item><item><title>Human-Centred Design&apos;s Christian roots</title><link>https://www.simonoregan.com/short-thoughts/human-centred-designs-christian-roots/</link><guid isPermaLink="true">https://www.simonoregan.com/short-thoughts/human-centred-designs-christian-roots/</guid><description>Human-Centered design aims to make systems usable and useful by focusing on the users, their needs and requirements.</description><pubDate>Fri, 25 Nov 2022 00:00:00 GMT</pubDate><content:encoded>&lt;p&gt;Human-Centered design aims to make systems usable and useful by focusing on the users, their needs and requirements.&lt;/p&gt;
&lt;p&gt;At its core, &lt;strong&gt;HCD is humanist design - it puts the experience of the individual at its centre&lt;/strong&gt;. With this basis, HCD aims to improve human well-being, user satisfaction, accessibility and sustainability. Equally, HCD aims to counteract possible adverse effects of use on human health, safety and performance.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Humanism derives ultimately from claims made in the Bible&lt;/strong&gt;. That humans are made in God’s image; that his Son died equally for everyone. That everyone is equal - that there is neither Jew nor Greek, slave nor free, male nor female. From those seeds planted 2000 years ago, Tom Holland argues in Dominion, that secularism, the enlightenment and humanism emerged from these fundamentally Christian assumptions and moral values.&lt;/p&gt;
&lt;p&gt;It follows then that Human-Centred Design, the pre-eminent design movement of the past 40 years, shares these Christian origins and its underlying assumptions.&lt;/p&gt;
&lt;p&gt;With Christianity as the ultimate seed of HCD - two questions spring to mind:&lt;/p&gt;
&lt;ul&gt;
&lt;li&gt;Does making explicit these origins help us to better design from a HCD-perspective?&lt;/li&gt;
&lt;li&gt;Does making explicit these origins shine light on possible short-comings of HCD?&lt;/li&gt;
&lt;/ul&gt;
</content:encoded></item><item><title>Why Ad Integrity is important</title><link>https://www.simonoregan.com/short-thoughts/why-ad-integrity-is-important/</link><guid isPermaLink="true">https://www.simonoregan.com/short-thoughts/why-ad-integrity-is-important/</guid><description>For better or for worse, advertising powers the Internet.</description><pubDate>Thu, 24 Nov 2022 00:00:00 GMT</pubDate><content:encoded>&lt;p&gt;For better or for worse, advertising powers the Internet.&lt;/p&gt;
&lt;p&gt;In fact, it powers the information economy more broadly. Until we find practical ways to reliably implement micro-payments for content, advertising is here to stay.*&lt;/p&gt;
&lt;p&gt;Ensuring that advertising is working effectively then is to ensure that digital capitalism is working.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;A digital ad is a guarantee that a message will be seen.&lt;/strong&gt; It is a little space on the internet where individuals or organisations can deliver a message to thousands or millions of people.&lt;/p&gt;
&lt;p&gt;In fact, ads are one of the &lt;em&gt;only&lt;/em&gt; ways you can guarantee that your message will be seen and heard.&lt;/p&gt;
&lt;p&gt;Bad actors know this. And bad actors like to spread malicious messages. Those messages can be propaganda and disinformation or more typically those messages can be scams or fraud.&lt;/p&gt;
&lt;p&gt;Because ads guarantee Reach** and if you agree that Freedom of Speech should not mean Freedom of Reach, then ads most certainly must be moderated strictly.&lt;/p&gt;
&lt;p&gt;Defending ads as cultural attack vectors and degraders of trust in commerce is a problem worth solving. Without it, commerce could not take place online.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Notes&lt;/strong&gt;&lt;/p&gt;
&lt;ul&gt;
&lt;li&gt;&lt;em&gt;*Even the on-going shift toward ecommerce on social platforms will include most of the elements that power today’s digital advertising.&lt;/em&gt;&lt;/li&gt;
&lt;li&gt;&lt;em&gt;** This is not entirely true for all ad products but in all cases is more true than for organic content.&lt;/em&gt;&lt;/li&gt;
&lt;/ul&gt;
&lt;hr&gt;
&lt;p&gt;This post is part of the &lt;a href=&quot;/essays/trust-safety-amp-integrity-sequence&quot;&gt;&lt;strong&gt;Trust, Safety &amp;amp; Integrity Sequence&lt;/strong&gt;&lt;/a&gt; a series of &lt;a href=&quot;/short-thoughts/short-thoughts&quot;&gt;short thoughts&lt;/a&gt; inspired by my time working on Monetisation Integrity with TikTok. The posts focus mostly on the experience of trust and safety and ad integrity online, with particular emphasis on the larger digital platforms.&lt;/p&gt;
</content:encoded></item><item><title>Who should join TikTok</title><link>https://www.simonoregan.com/short-thoughts/who-should-join-tiktok/</link><guid isPermaLink="true">https://www.simonoregan.com/short-thoughts/who-should-join-tiktok/</guid><description>Tik Tok is a bad fit for most people working in Tech.</description><pubDate>Tue, 22 Nov 2022 00:00:00 GMT</pubDate><content:encoded>&lt;p&gt;Tik Tok is a bad fit for most people working in Tech.&lt;/p&gt;
&lt;p&gt;It is an unusual company, doing unusual things in unusual ways. And doing them unusually fast.&lt;/p&gt;
&lt;p&gt;But there are plenty of reasons to join. And reasons why joining may be a truly great decision for you. Tik Tok may be a great decision for you if:&lt;/p&gt;
&lt;ul&gt;
&lt;li&gt;you are undervalued and looking for an opportunity to prove yourself at the highest level.&lt;/li&gt;
&lt;li&gt;want to undertake something truly unique with all of the cultural challenges that come with that.&lt;/li&gt;
&lt;li&gt;operate at scale, at a mix of levels above and below what your are used to.&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;The people who do best at Tik Tok have three things in common.&lt;/p&gt;
&lt;ol&gt;
&lt;li&gt;They have a fire in their belly, a chip on the shoulder or some other intrinsic motivation spurring them on through challenges, frustrations and setbacks.&lt;/li&gt;
&lt;li&gt;They  are comfortable moving up and down the org stack. One minute getting their hands dirty on a detailed solution, the next creating a future-facing location strategy for a medium-sized org.&lt;/li&gt;
&lt;li&gt;They excel in ambiguity, are adaptable and can adjust ways of working between the stable ‘best practice’ of western big tech to rapid, unstructured and occasionally opaque ‘ready, fire, aim’ of Chinese tech development.&lt;/li&gt;
&lt;/ol&gt;
&lt;p&gt;If any two of these describes you, then you will likely be unnaturally suited to working at Tik Tok and so benefit from getting a front seat at the world’s fastest growing tech company.&lt;/p&gt;
&lt;hr&gt;
&lt;p&gt;This post is part of the &lt;a href=&quot;/essays/tiktok-sequence&quot;&gt;&lt;strong&gt;TikTok Sequence&lt;/strong&gt;&lt;/a&gt;, a series of &lt;a href=&quot;/short-thoughts/short-thoughts&quot;&gt;short thoughts&lt;/a&gt; inspired by my time working with TikTok. The posts focus mostly on the experience of work culture at TikTok and companies like it.&lt;/p&gt;
</content:encoded></item><item><title>FOMO in the Exponential Age</title><link>https://www.simonoregan.com/short-thoughts/fomo-in-the-exponential-age/</link><guid isPermaLink="true">https://www.simonoregan.com/short-thoughts/fomo-in-the-exponential-age/</guid><description>We fear missing out, because missing out could mean (social) death. In an exponential age, we fear missing out exponentially.</description><pubDate>Mon, 21 Nov 2022 00:00:00 GMT</pubDate><content:encoded>&lt;p&gt;We fear missing out, because missing out could mean (social) death. &lt;strong&gt;In an exponential age, we fear missing out exponentially.&lt;/strong&gt;&lt;/p&gt;
&lt;p&gt;We are children of a world that is complex, dynamic and mostly imperceptible. We are sensing organisms and our survival requires that we know what are threats and what are opportunities. Processing information from the environment is vital. We have evolved to filter and triage information from the physical environment of grasslands and forests in social environments of small groups.&lt;/p&gt;
&lt;p&gt;Our environment is increasingly mediated by social platforms.&lt;/p&gt;
&lt;p&gt;So processing information increasingly means processing social signals from people well-outside of our immediate physical and cultural environments. In social space,  we don’t have the same fast-trigger cues that would be expected in the real world of trees and tribe. Cues that allow us to filter out the relevant from the irrelevant.&lt;/p&gt;
&lt;p&gt;On social media, &lt;strong&gt;we tend to look at everything.&lt;/strong&gt;&lt;/p&gt;
&lt;p&gt;Every signal is a potential opportunity to tap into exponential growth. Deciding what to ignore then becomes life and death. Becomes a toss up between growth and stagnation.&lt;/p&gt;
&lt;p&gt;But it’s worse. If others are growing exponentially, and you’re growing but only growing linearly then you are not only stagnating. You are moving comparatively backwards. This is the Red Queen Effect on steroids. Fear of missing out, becomes fear of being left entirely behind.&lt;/p&gt;
&lt;p&gt;An understandable fear. But an unsustainable one.&lt;/p&gt;
&lt;p&gt;Filtering then is the skill of the 21st century.&lt;/p&gt;
&lt;p&gt;Some of this can be designed up-front. We can curate our information sources and take an active role in training the platforms to our preferences.&lt;/p&gt;
&lt;p&gt;Our attention is too valuable to passively rely entirely on the algorithms of others.&lt;/p&gt;
&lt;p&gt;Nor is it sufficient to solve this through curation alone. Most of what even esteemed others say online is not relevant to us. It is mere distraction.&lt;/p&gt;
&lt;p&gt;We must be able to quickly gauge if there’s something in any given social signal worth paying attention to. Fast-filtering that will immediately allow us to determine if &lt;em&gt;this&lt;/em&gt; is worth paying attention to. That requires deliberate practice.&lt;/p&gt;
&lt;p&gt;It is a skill worth cultivating.&lt;/p&gt;
</content:encoded></item><item><title>Lewis Mumford On Technology</title><link>https://www.simonoregan.com/short-thoughts/lewis-mumford-on-technology/</link><guid isPermaLink="true">https://www.simonoregan.com/short-thoughts/lewis-mumford-on-technology/</guid><description>“We are not suffering from too much machinery, but from too little.

 For let there be enough iron servants and more of us shall be able to sit on the tops of mountains and stare into the blue sky…</description><pubDate>Sun, 20 Nov 2022 00:00:00 GMT</pubDate><content:encoded>&lt;blockquote&gt;
&lt;p&gt;&lt;em&gt;“We are not suffering from too much machinery, but from too little.&lt;/em&gt;&lt;/p&gt;
&lt;p&gt;&lt;em&gt;For let there be enough iron servants and more of us shall be able to sit on the tops of mountains and stare into the blue sky and waste valuable hours, imagining the things that ought to be.”&lt;/em&gt;&lt;/p&gt;
&lt;/blockquote&gt;
&lt;p&gt;And so it is with digital servants. The promise of &lt;a href=&quot;/short-thoughts/machine-learning-and-the-evolution-of-extended-human-capabilities&quot;&gt;automation&lt;/a&gt; once again presents us with this opportunity to sit and imagine.&lt;/p&gt;
&lt;p&gt;Should we choose to take it.&lt;/p&gt;
</content:encoded></item><item><title>Principles of SMS Design</title><link>https://www.simonoregan.com/short-thoughts/principles-of-sms-design/</link><guid isPermaLink="true">https://www.simonoregan.com/short-thoughts/principles-of-sms-design/</guid><description>Designing for SMS is an exercise in constraint.</description><pubDate>Sat, 19 Nov 2022 00:00:00 GMT</pubDate><content:encoded>&lt;p&gt;Designing for SMS is an exercise in constraint.&lt;/p&gt;
&lt;p&gt;This sparse, bare-bones medium offers a spartan challenge for designers and product managers to hone their skills and return to design fundamentals. SMS design makes explicit the wicked trade-offs between minimalism and establishing context, between clarity and natural language, between usefulness and brand development.&lt;/p&gt;
&lt;p&gt;Two primary experiences designing for the medium of SMS have sharpened my design practice in other media. The first was a series of payments and commerce proofs-of-concept that combined SMS and voice for bottom-of-the-pyramid customers in Africa and Latin America. The second was the &lt;a href=&quot;/essays/mvp-design-for-covid-19-out-patients&quot;&gt;design of a system used at the outbreak of Covid&lt;/a&gt; to &lt;a href=&quot;https://bmjopen.bmj.com/content/11/9/e050444.abstract&quot;&gt;monitor out-patients&lt;/a&gt; at St. James’ Hospital in Dublin.&lt;/p&gt;
&lt;p&gt;SMS is linear, asynchronous, slow.&lt;/p&gt;
&lt;p&gt;Design constraints mean that interactions must be well-thought-out and clear. As a medium, SMS offers two broad design families with which to create the user experience: conversation design or menu design. The use-case and user expectations should point to which of these families of design best fits the problem.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Conversation design&lt;/strong&gt; mirrors human to human interaction with SMS. This more natural approach, when done correctly, makes the interaction and brand association more human, more personable. It can be seamlessly integrated with chatbots when users have internet access. These benefits come at the cost of complexity. Human conversations can and do wander. As chatbot designers know, humans say the most unexpected things. In an online setting, there is scope to clarify users’ texts - it is faster, and cheaper than SMS. In SMS, the guard-rails for conversation must be tighter.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Menu design&lt;/strong&gt; is perhaps the ultimate limitation of these guardrails. It is a premeditated calcification of where these text interactions can lead. As such, it lacks the flexibility of dealing with edge-cases. It forces the user quite explicitly into using our mental model of navigating the service. These limitations are strict. The menu should be limited to a very few options; ideally 2-5, up to 9 at a stretch. And of course, menus are anything but human. They are faceless, artificial, bureaucratic tedious things. No brand has ever been improved by an SMS list of menu-options.&lt;/p&gt;
&lt;p&gt;Some principles then:&lt;/p&gt;
&lt;ol&gt;
&lt;li&gt;&lt;strong&gt;Less is way more.&lt;/strong&gt; Only the most essential product features should be included. Each additional menu item beyond 5, often has &lt;em&gt;negative&lt;/em&gt; marginal utility. It degrades the user experience.&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;Spell it out.&lt;/strong&gt; Unlike most mediums of communication, SMS offers few signifiers of what’s possible. Potential actions need to be specified explicitly from one text to the next. Expecting users to remember common commands is unreasonable.&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;Expect spelling mstakes.&lt;/strong&gt; Responses are prone to error and abbreviations. Numbering entries reduces the chances of error. However, long lists introduce their own possibility of error.&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;Expect delays.&lt;/strong&gt; SMSs do not always appear when they should, or indeed in the order specified. Roaming in particular messes this up. Design for this frustration.&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;Say it again&lt;/strong&gt;. SMS must allow for the fact that coverage issues may mean that texts do not get delivered. A resend option should be included.&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;Where do the edge-cases go?&lt;/strong&gt; There’s no cheap hyperlink to sweep all the details under the carpet. Or is there. User journeys that demand a switch in medium should be considered non-essential.&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;Cost and trust&lt;/strong&gt;. Either you shoulder the cost of the SMS within your business model or assume that users will quickly learn to curb their use. Users are generally mistrustful of corporate texts and worry that they are being scammed. Even reasonable clarification texts become a major frustration.&lt;/li&gt;
&lt;/ol&gt;
</content:encoded></item><item><title>Decision-boundaries and super-labellers</title><link>https://www.simonoregan.com/short-thoughts/decision-boundaries-and-super-labellers/</link><guid isPermaLink="true">https://www.simonoregan.com/short-thoughts/decision-boundaries-and-super-labellers/</guid><description>Super-labellers are the untapped resource of algorithmic improvement.</description><pubDate>Fri, 18 Nov 2022 00:00:00 GMT</pubDate><content:encoded>&lt;p&gt;Super-labellers are the untapped resource of algorithmic improvement.&lt;/p&gt;
&lt;p&gt;For a given AI problem there are two fundamental sources of possible improvement: the algorithm or the data.*&lt;/p&gt;
&lt;p&gt;In data, more is better.&lt;/p&gt;
&lt;p&gt;Quantity has a quality all of its own. This unreasonable effectiveness of data was true in 2011 when Peter Norvig pointed it out; it’s truer today.&lt;/p&gt;
&lt;p&gt;The phrase itself is deceptive, however. Most use-cases do not lend themselves to increasing the input data by orders of magnitude. Data must be labelled. And labelling is expensive. Humans have to do the work and humans must be paid a living wage.&lt;/p&gt;
&lt;p&gt;In practice, ‘Just add more data’ is rarely the answer. We must decide where to spend on labelling. While data, in aggregate, is a commodity - it is not a uniform commodity. &lt;a href=&quot;/short-thoughts/some-datas-more-equal-than-others&quot;&gt;Some data is more equal than others&lt;/a&gt;.&lt;/p&gt;
&lt;p&gt;Do we emphasise the most &lt;em&gt;important&lt;/em&gt; use-cases, the most &lt;em&gt;used&lt;/em&gt; use-cases, those use-cases prone to &lt;em&gt;catastrophic error&lt;/em&gt;? We can have all three if we are particular about which data points in feature space we choose to label.&lt;/p&gt;
&lt;p&gt;Within each labelling task, there exists a subset of labels that are most valuable. &lt;strong&gt;The most valuable data is data close to the decision-boundary&lt;/strong&gt;. Unique examples that help to define the line between one class and another.**&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Invest in decision-boundary data.&lt;/strong&gt;&lt;/p&gt;
&lt;p&gt;To invest proportionately more in the decision-boundary data; we need to find examples that we would expect to be ambiguous. Examples where labellers disagree. Examples where we know models have gotten them wrong in the past. Examples where user feedback disagrees with our own decision-making or indicates there’s nuance we haven’t captured.&lt;/p&gt;
&lt;p&gt;&lt;img src=&quot;/images/510517d2-36bd-4048-8f7d--Screenshot-2022-11-18-at-10.09.40.png&quot; alt=&quot;&quot;&gt;&lt;/p&gt;
&lt;p&gt;This allows us to identify the population of data from which to label. We have immediately saved time and effort. And cost.&lt;/p&gt;
&lt;p&gt;But there’s more.&lt;/p&gt;
&lt;p&gt;If these areas are difficult, ambiguous and contested, then we may simply be feeding the algorithms with noise. This is especially true if we consider that most large-scale labelling is carried out in developing countries by non-expert labellers without full cultural context of the data and use-case.&lt;/p&gt;
&lt;p&gt;So we need labellers who are themselves more accurate; more discerning. Who have a sixth sense for this specific labelling problem.&lt;/p&gt;
&lt;p&gt;These super-labellers exist. As in most domains, there are individuals who are substantially better than their peers. Labellers that intuitively know which side of the boundary this example should sit. Regardless of whether the labelling instructions deem them to be so or not. ***&lt;/p&gt;
&lt;p&gt;We want super-labellers.&lt;/p&gt;
&lt;p&gt;How do we get them? We seek them out. We nurture them. We train them.&lt;/p&gt;
&lt;p&gt;A finely tuned training program that interrogates labelling decisions in detail to find out exactly what constitutes the boundary. This goes well beyond traditional Quality Reviews. Training programs where trainers help super-labellers to build their intuition. To listen to it. To feed it back to rules-writing and Policy.&lt;/p&gt;
&lt;p&gt;At the organisational level, encouraging labellers to hyper-specialise and become niche subject matter experts. Far below typical SME focus area, we are &lt;strong&gt;looking for these labellers to inhabit the feature space and understand it at a deep, fundamental level.&lt;/strong&gt;&lt;/p&gt;
&lt;p&gt;A super-labeller interrogates the decision boundary. Probing and refining, hungrily seeking out examples close to it and feeding that back to our policy teams and to other labellers.&lt;/p&gt;
&lt;p&gt;And ultimately to the algorithms.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Notes&lt;/strong&gt;&lt;/p&gt;
&lt;ul&gt;
&lt;li&gt;&lt;em&gt;* Here, we’re focusing purely on the AI domain. We could also improve via problem framing, UI/UX.&lt;/em&gt;&lt;/li&gt;
&lt;li&gt;&lt;em&gt;** “Line” used here very loosely.&lt;/em&gt;&lt;/li&gt;
&lt;li&gt;&lt;em&gt;*** Labelling tasks are outlined in an SOP, where the designer will need to identify edge-cases and rules that govern those edge-cases well in advance. These are not always accurate at the boundary.&lt;/em&gt;&lt;/li&gt;
&lt;/ul&gt;
</content:encoded></item><item><title>The Bullshit-Industrial Complex just got Bullshitier</title><link>https://www.simonoregan.com/short-thoughts/the-bullshit-industrial-complex-just-got-bullshitier/</link><guid isPermaLink="true">https://www.simonoregan.com/short-thoughts/the-bullshit-industrial-complex-just-got-bullshitier/</guid><description>Generative AI poses an acute short-term risk to information quality on the internet.</description><pubDate>Thu, 17 Nov 2022 00:00:00 GMT</pubDate><content:encoded>&lt;p&gt;Generative AI poses an acute short-term risk to information quality on the internet.&lt;/p&gt;
&lt;p&gt;2022 has been the year that Generative AI has truly come into its own - it has evolved from ‘hmm, that’s interesting’ to ‘useful for some narrow use-cases’. Unfortunately, the incentives to adoption align perfectly with those who create low quality content and lots of it.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Prediction: the scaled output from LLMs will soon pour rocket fuel on the furnaces of the&lt;/strong&gt; &lt;a href=&quot;/short-thoughts/the-bullshit-industrial-complex&quot;&gt;&lt;strong&gt;Bullshit-Industrial Complex&lt;/strong&gt;&lt;/a&gt;&lt;strong&gt;.&lt;/strong&gt;&lt;/p&gt;
&lt;p&gt;Deconstructing, this implies that LLMs will be adopted and adopted quickly. And that on average LLM-augmented writing will be worse (in style, usefulness or truthfulness) than those illustrious few writing outside the Bullshit-Industrial Complex.&lt;/p&gt;
&lt;p&gt;What has me confident in this pessimistic outlook are two core assertions:&lt;/p&gt;
&lt;ul&gt;
&lt;li&gt;&lt;strong&gt;LLMs do not need widespread adoption to flood the internet.&lt;/strong&gt; They are fast and cheap. With the means of production automated, a cohort of early adopters can quickly outproduce trad writers.&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;The most-incentivised users create the lowest quality content.&lt;/strong&gt; The major tech platforms reward the regular and frequent creation of content. Search rewards (amongst other things) hyper-specific content (with affiliate marketing piggy-backing on that).&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;There are of course counter-arguments to this prediction.&lt;/p&gt;
&lt;p&gt;Perhaps some second order effect will now drive readers to more thoughtful curation of sources, or search and recommendation will be forced to learn better ways of surfacing the most relevant content. Or we may learn that humans are naturally better editors than blank slate writers - and so, article quality may instead improve.&lt;/p&gt;
&lt;p&gt;I hope this is true.&lt;/p&gt;
&lt;p&gt;At a 3-5 year time horizon, I expect that users and the algorithms that feed us will adapt to the coming tidal wave of machine-generated content. Going further, it may even be a good thing and hasten the demise of the Bullshit-Industrial Complex.&lt;/p&gt;
&lt;p&gt;And there are, of course, other use-cases where the next generation of LLMs in particular are expected to excel.&lt;/p&gt;
&lt;p&gt;But in 2023 and 2024, I wear my pessimism hat proudly and expect that the average quality of written content online will nose-dive.&lt;/p&gt;
</content:encoded></item><item><title>The Hype Cycle and Perfect Prediction Horizons</title><link>https://www.simonoregan.com/short-thoughts/we-tend-to-overestimate-hard-projects/</link><guid isPermaLink="true">https://www.simonoregan.com/short-thoughts/we-tend-to-overestimate-hard-projects/</guid><description>We tend to overestimate the effect of a technology in the short run and underestimate the effect in the long run.</description><pubDate>Wed, 16 Nov 2022 00:00:00 GMT</pubDate><content:encoded>&lt;p&gt;We tend to overestimate the effect of a technology in the short run and underestimate the effect in the long run.&lt;/p&gt;
&lt;p&gt;So declared Roy Amara in 2006. Futurists have since been wrestling with this law and its implications.&lt;/p&gt;
&lt;p&gt;&lt;img src=&quot;/images/1593034769738-8ZVYM5CN3P-Screenshot-2020-06-24-at-22.38.45.png&quot; alt=&quot;&quot;&gt;&lt;/p&gt;
&lt;p&gt;Amara’s Law implies that between the early disappointment and the later unanticipated impact at scale there must be a moment when we get it about right.&lt;/p&gt;
&lt;p&gt;I reckon this &lt;strong&gt;Perfect Prediction Horizon&lt;/strong&gt; is 15 years in the future.&lt;/p&gt;
&lt;p&gt;We expect too much of an innovation in the first ten years. We foresee too little impact in the first twenty years and thereafter. But our intuitions tend to be about right at that 15 year time horizon.&lt;/p&gt;
&lt;p&gt;The Hype Cycle captures this (and perhaps little else) well.&lt;/p&gt;
</content:encoded></item><item><title>Dad-tactics before the birth</title><link>https://www.simonoregan.com/short-thoughts/dad-tactics-before-the-birth/</link><guid isPermaLink="true">https://www.simonoregan.com/short-thoughts/dad-tactics-before-the-birth/</guid><description>Being a new Dad is busy. It’s tiring. It means being always on and always available. Being interrupted is your new default state. Your longest available free time will be measured in minutes. It will…</description><pubDate>Tue, 15 Nov 2022 00:00:00 GMT</pubDate><content:encoded>&lt;p&gt;Being a new Dad is busy. It’s tiring. It means being always on and always available. Being interrupted is your new default state. Your longest available free time will be measured in minutes. It will be unscheduled.&lt;/p&gt;
&lt;p&gt;Although more daunting, all &lt;strong&gt;the parenting things will take care of themselves&lt;/strong&gt;.&lt;/p&gt;
&lt;p&gt;Instead, I wish I had received advice on &lt;strong&gt;how to best make use of my time before the birth&lt;/strong&gt;. And &lt;strong&gt;how to prepare my daily life to the fragmented tempo of being a parent.&lt;/strong&gt;&lt;/p&gt;
&lt;p&gt;In short:&lt;/p&gt;
&lt;ul&gt;
&lt;li&gt;doing any time or attention intensive projects and planning upfront&lt;/li&gt;
&lt;li&gt;setting up my habits to being modular and adaptable&lt;/li&gt;
&lt;li&gt;mentally preparing for this new interrupted mode&lt;/li&gt;
&lt;li&gt;squeezing in some last minute responsibility-free fun.&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;For me, this would mean:&lt;/p&gt;
&lt;ol&gt;
&lt;li&gt;&lt;strong&gt;Get any strategic thinking done now.&lt;/strong&gt; Be that career, family, finances or side projects.You will not have brain space to do so for at least 6 months. Your preferences and outlook will shift after the birth. Do the building blocks of strategic planning now and adapt later. We did a lot of career and family decision-making on the fly that added undue stress.&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;Write down your plan.&lt;/strong&gt; You probably have some plans for how you would like to parent. In the fog of war, these plans will be forgotten. Write it down.Make it short; make it simple. You will be in reaction mode for 6 months and will fall into the habits of whatever’s easiest or pushed on you by grandparents, aunts and nurses.&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;Get fit.&lt;/strong&gt; It’s a base from which to build.I did the sympathy pregnancy thing and transformed into a fat fool.Plant the seeds of a fitness habit that has a minimal dose you can do while sleep deprived and at short notice during brief, unscheduled windows. Walking the buggy is good, but you need to sweat; I didn’t do this until much later.&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;Put your finances in order.&lt;/strong&gt; Being explicit about your financial situation will be a source of security for you both; mainly for herself.&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;Read books.&lt;/strong&gt; Especially hard ones. You’ll not be reading many of these again any time soon. They’ll sit there taunting you on the bookshelf, while the little one taunts you from the playmat.&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;Get away.&lt;/strong&gt; Lads trips will be a very rare commodity. Get one in now even if you don’t feel like it. I wasn’t in the headspace for one and thought I had to stick around Adeline for support. Get debauched.&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;Savour being ‘carefree’.&lt;/strong&gt; Enjoy doing things at your own pace. Enjoy doing things last minute. Enjoy being accountable to ‘almost’ no-one. Drive to Dundee in your bare feet.&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;Read parenting books in advance.&lt;/strong&gt; You won’t be reading these on the battlefield. They’re mostly bollocks; they’re all long-winded and boring. Write short actionable notes.&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;Think strategically about career.&lt;/strong&gt; Make any career movesnow that will give you more flexibility when the little one arrives. Identify what work you can do on autopilot and what requires more mental bandwidth. Work, post-baby is different. I don’t know how anyone does it.&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;Get any creative work done&lt;/strong&gt;. Unless creative work is your bread and butter, it will be increasingly hard to carve out time and mental space for deep work. As I said - autopilot.&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;Figure out how to quickly decompress&lt;/strong&gt;. You will need to do this. This could be meditation, pushups, short walks, whatever. Having a go-to tactic in your pocket will help. Trying to find what works when you already need it is not ideal.&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;Stretch.&lt;/strong&gt; I put out my back, changing Luca’s nappy on day 3. Partially from moving house a fortnight before, partially from sitting in a hospital chair overnight, almost entirely from having the flexibility of marble pillars.&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;Finish any projects&lt;/strong&gt; or permanently shelve them. If there’s any large loose threads, either tie them off or leave them go. You don’t need that mental baggage. It’s looking increasingly unlikely that I’ll be lining out for Man United. I’ve put an end to practicing my autograph. I feel a lot lighter.&lt;/li&gt;
&lt;/ol&gt;
</content:encoded></item><item><title>AI Problem Statements</title><link>https://www.simonoregan.com/short-thoughts/ai-problem-statements/</link><guid isPermaLink="true">https://www.simonoregan.com/short-thoughts/ai-problem-statements/</guid><description>A problem statement is a tool to help guide your team toward building the right product. Defining AI problem statements well is important in pointing a path to a worthwhile AI product.</description><pubDate>Sat, 02 Jan 2021 00:00:00 GMT</pubDate><content:encoded>&lt;p&gt;A problem statement is a tool to help guide your team toward building the right product. Defining AI problem statements well is important in pointing a path to a worthwhile AI product.&lt;/p&gt;
&lt;blockquote&gt;
&lt;p&gt;&lt;em&gt;It’s easy to solve the wrong problems. Good design relentlessly questions assumptions, reframing the design problem to be solved. We know this, and yet, HOW to actually reframe a problem is missing from our conversations.&lt;/em&gt; - Stephen Anderson&lt;/p&gt;
&lt;/blockquote&gt;
&lt;p&gt;AI problem statements fall into one of two traps.&lt;/p&gt;
&lt;ul&gt;
&lt;li&gt;&lt;strong&gt;Too broad&lt;/strong&gt; to be meaningful, e.g. talking about value to users, adding intelligence, or automating X.&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;Too prescriptive&lt;/strong&gt; so that we venture into the ‘how to’ territory.&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;It is quite an art to thread the line between open-ended yet focused without drifting toward excessively broad or overly prescriptive. It is an art worth practicing.&lt;/p&gt;
&lt;p&gt;But first, some nuance. Stating that a problem is an AI problem is prescriptive in and of itself.&lt;/p&gt;
&lt;p&gt;Nevertheless, here are some &lt;strong&gt;rules of thumb that I’ve found useful in avoiding bad problem statements&lt;/strong&gt; when designing products that are likely to include AI.&lt;/p&gt;
&lt;p&gt;&lt;img src=&quot;/images/1609585411954-F1KAFMN3YB-Screenshot-2021-01-02-at-10.57.01.png&quot; alt=&quot;&quot;&gt;&lt;/p&gt;
&lt;p&gt;These pitfalls can confront any product. However, they are particularly prevalent in AI products. Interestingly, they appear especially jarring to seasoned product managers moving into AI for the first time. These pitfalls are taken from a more &lt;a href=&quot;https://www.slideshare.net/stephenpa/stop-doing-what-youre-told/25-If_were_thinking_of_designing&quot;&gt;exhaustive list&lt;/a&gt; by Stephen Anderson.&lt;/p&gt;
&lt;p&gt;I’ve updated that list with some &lt;a href=&quot;https://docs.google.com/document/d/1fIw40z06xzJXpBfu-5nkBojFSqayNNqsLECCzklh36E/edit?usp=sharing&quot;&gt;AI-specific examples&lt;/a&gt;.&lt;/p&gt;
&lt;p&gt;&lt;img src=&quot;/images/1609585491301-QR6Z98864L-image-asset.png&quot; alt=&quot;&quot;&gt;&lt;/p&gt;
&lt;p&gt;Avoiding these eight pitfalls should help you to navigate the path between broadness and prescription. They are worth remembering.&lt;/p&gt;
&lt;p&gt;A final word of encouragement: many great products have shipped despite imperfect problem statements. If you find yourself agonising over very minor details in the wording of the problem statement, stop.&lt;/p&gt;
&lt;p&gt;It is the product that will be evaluated, not the problem statement.&lt;/p&gt;
&lt;p&gt;The problem statement is simply a tool to get you there.&lt;/p&gt;
&lt;hr&gt;
&lt;p&gt;&lt;strong&gt;Sources &amp;amp; inspiration&lt;/strong&gt;&lt;/p&gt;
&lt;ul&gt;
&lt;li&gt;&lt;a href=&quot;https://www.slideshare.net/stephenpa/stop-doing-what-youre-told/25-If_were_thinking_of_designing&quot;&gt;Stop doing what you’re told&lt;/a&gt; by Stephen Anderson.&lt;/li&gt;
&lt;li&gt;&lt;a href=&quot;https://amzn.to/2LhBtYo&quot;&gt;Practical Design Discovery&lt;/a&gt; by Dan Brown.&lt;/li&gt;
&lt;li&gt;&lt;a href=&quot;https://www.slideshare.net/stephenpa/stop-doing-what-youre-told/25-If_were_thinking_of_designing&quot;&gt;Bad Problem Statements&lt;/a&gt; by Stephen Anderson.&lt;/li&gt;
&lt;li&gt;&lt;a href=&quot;https://docs.google.com/document/d/1fIw40z06xzJXpBfu-5nkBojFSqayNNqsLECCzklh36E/edit&quot;&gt;Bad AI Problem Statements&lt;/a&gt; by Simon O’Regan&lt;/li&gt;
&lt;/ul&gt;
&lt;h3 id=&quot;work-with-me&quot;&gt;Work with Me&lt;/h3&gt;
&lt;p&gt;For product managers, designers, executives and founders who are wrestling with the ambiguity of crafting compelling and focused AI problem statements, I offer occasional &lt;strong&gt;1:1 consulting&lt;/strong&gt;.&lt;/p&gt;
&lt;p&gt;We’ll &lt;strong&gt;work together&lt;/strong&gt; to quickly get you a &lt;strong&gt;selection of problem statements to bring back to your business.&lt;/strong&gt;&lt;/p&gt;
&lt;p&gt;If this can &lt;strong&gt;help you to quickly get unblocked&lt;/strong&gt;, please &lt;a href=&quot;/contact&quot;&gt;get in touch&lt;/a&gt;.&lt;/p&gt;
</content:encoded><category>AI</category><category>Automation</category><category>Design</category></item><item><title>UX Design Teams and AI</title><link>https://www.simonoregan.com/short-thoughts/ux-design-teams-and-ai/</link><guid isPermaLink="true">https://www.simonoregan.com/short-thoughts/ux-design-teams-and-ai/</guid><description>UX design teams and Machine Learning are getting acquainted. But the relationship is still in its early stages.</description><pubDate>Thu, 17 Dec 2020 00:00:00 GMT</pubDate><content:encoded>&lt;p&gt;UX design teams and Machine Learning are getting acquainted. But the relationship is still in its early stages.&lt;/p&gt;
&lt;p&gt;In &lt;a href=&quot;https://dl.acm.org/doi/abs/10.1145/3025453.3025739&quot;&gt;Dove et al. 2017&lt;/a&gt;, the contributions of 27 UX design teams to novel machine learning projects is investigated. How did the UX team impact the development of an AI product and what was their role in the process?&lt;/p&gt;
&lt;p&gt;The involvement of the design team was broadly categorised as:&lt;/p&gt;
&lt;ol&gt;
&lt;li&gt;Gave an interactive form to a machine learning idea that came from others (e.g. engineers or data scientists)&lt;/li&gt;
&lt;li&gt;Generated a novel design concept utilising machine learning, which was presented and then selected for integration into a new product or service.&lt;/li&gt;
&lt;li&gt;The UX design team collaborated with engineers, product managers or others, and jointly developed an idea for a new product or service that utilised machine learning.&lt;/li&gt;
&lt;/ol&gt;
&lt;p&gt;&lt;img src=&quot;/images/1608041021305-ZO6P58K42H-Screenshot-2020-12-15-at-14.03.26.png&quot; alt=&quot;&quot;&gt;&lt;/p&gt;
&lt;p&gt;Broadly speaking, this amounts to 1. UXers coming in after the fact to smooth things over and make the product usable, 2. design teams understanding ML well enough to come up with novel and feasible ideas, 3. design teams requiring partnership with data scientists.&lt;/p&gt;
&lt;p&gt;To me, this represents a surprisingly good return for design teams. The ‘desirable’ approaches tally at 19, or 70% of the teams surveyed.&lt;/p&gt;
&lt;p&gt;Even the typically lamented category 1 which could be pragmatically translated as ‘the design team was pulled in late to make the AI product usable’ remains a non-ideal but somewhat inevitable result of a world where UX is not completely embedded in development and business teams.&lt;/p&gt;
&lt;p&gt;The paper goes into detail about the challenges that designers experience when working with AI. Especially, the constraints of working with this new, poorly-understood design material.&lt;/p&gt;
&lt;p&gt;That designers working in AI should have a deep familiarity with the subject is a no-brainer; albeit non-trivial to realise.&lt;/p&gt;
&lt;p&gt;To me, what’s more interesting and unfortunately not covered in the paper, is &lt;strong&gt;how the designers experiences play out in the joint sessions&lt;/strong&gt;. What happens within those sessions and why is this collaborative method not as rosy as it might first appear.&lt;/p&gt;
&lt;h4 id=&quot;knowledge-distributions&quot;&gt;Knowledge distributions&lt;/h4&gt;
&lt;p&gt;It’s not controversial to say that collaborative product development is desirable. But it’s not as simple as getting everyone in the same room. Or even of getting the right people in the room.&lt;/p&gt;
&lt;p&gt;Where the knowledge of AI sits has a profound effect on the quality of the session. Does everybody in the room have a good understanding of AI? Or is expertise cleanly split between those who ‘get’ the algorithms and those who ‘get’ the user. A room with individuals with a healthy overlap of shared knowledge far more likely to generate plausible, attractive ideas than one where knowledge sits in discrete groups.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;The more that UX of AI knowledge sits within individual brains, the better.&lt;/strong&gt;&lt;/p&gt;
&lt;p&gt;The best thinking is done between synapses rather than in the air between two minds. To generate the spark of collaborative genius requires the individuals to understand each other. With too much friction, too much translation between the participants, ideas cannot flow and collaboration turns to committee meeting.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Trust&lt;/strong&gt;&lt;/p&gt;
&lt;p&gt;Shared understanding has benefits beyond the quality of individual idea generation. Shared understanding builds trust.&lt;/p&gt;
&lt;p&gt;Creativity demands that individuals feel safe. That perception of safety can quickly evaporate when participants feel judged, or isolated from others in the room. One way that this can fester is when participants have &lt;em&gt;very&lt;/em&gt; different points of view. I’ve seen creative confidence dissipate before my eyes when seemingly ‘dumb’ suggestions have been put forward by those unfamiliar with AI or when a team of engineers betrays a disregard for the experience of the user.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Getting UX of AI knowledge into more individual brains boosts the shared understanding in the group&lt;/strong&gt; and creates an environment where good ideas are more likely to flow.&lt;/p&gt;
&lt;hr&gt;
&lt;p&gt;And so &lt;strong&gt;the challenge is to transport that intimate knowledge of AI into the minds of designers.&lt;/strong&gt; Not so that they can work alone, but rather &lt;strong&gt;so that design sessions can capitalise on the combinatorial power of Yes! And&lt;/strong&gt;, and the friction coefficient of ideation sessions goes to zero.&lt;/p&gt;
&lt;hr&gt;
&lt;p&gt;&lt;strong&gt;Sources &amp;amp; inspiration&lt;/strong&gt;&lt;/p&gt;
&lt;ul&gt;
&lt;li&gt;
&lt;p&gt;&lt;a href=&quot;https://dl.acm.org/doi/abs/10.1145/3025453.3025739&quot;&gt;UX design innovation: Challenges for working with machine learning as a design material&lt;/a&gt; by Dove et al.&lt;/p&gt;
&lt;/li&gt;
&lt;li&gt;
&lt;p&gt;&lt;a href=&quot;/short-thoughts/the-design-difficulties-of-human-ai-interaction&quot;&gt;The design difficulties of Human-AI interaction&lt;/a&gt;&lt;/p&gt;
&lt;/li&gt;
&lt;/ul&gt;
</content:encoded></item><item><title>Books of 2020</title><link>https://www.simonoregan.com/short-thoughts/books-of-2020/</link><guid isPermaLink="true">https://www.simonoregan.com/short-thoughts/books-of-2020/</guid><description>Here’s a selection of recommended books that I read and finished in 2020 and that map to the topics covered in The Deployment Age.</description><pubDate>Tue, 15 Dec 2020 00:00:00 GMT</pubDate><content:encoded>&lt;p&gt;Here’s a selection of &lt;em&gt;recommended&lt;/em&gt; books that I read and finished in 2020 and that map to the topics covered in &lt;a href=&quot;https://deploymentage.substack.com/&quot;&gt;The Deployment Age.&lt;/a&gt;&lt;/p&gt;
&lt;p&gt;&lt;img src=&quot;/images/1608027279337-0UZC2SCG4U-Screenshot-2020-12-15-at-10.14.15.png&quot; alt=&quot;&quot;&gt;&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Recommended books&lt;/strong&gt;&lt;/p&gt;
&lt;ul&gt;
&lt;li&gt;&lt;a href=&quot;https://amzn.to/2WExbNu&quot;&gt;The Old Way&lt;/a&gt; (re-read). &lt;em&gt;Elizabeth Marshall Thomas&lt;/em&gt;&lt;/li&gt;
&lt;li&gt;&lt;a href=&quot;https://amzn.to/2WAChdl&quot;&gt;A Culture of Growth&lt;/a&gt;. &lt;em&gt;Joel Mokyr&lt;/em&gt;&lt;/li&gt;
&lt;li&gt;&lt;a href=&quot;https://amzn.to/34DvWCr&quot;&gt;The Awakening: A History of the Western Mind AD 500 - AD 1700&lt;/a&gt;. &lt;em&gt;Charles Freeman&lt;/em&gt;&lt;/li&gt;
&lt;li&gt;&lt;a href=&quot;https://amzn.to/3rl8PGA&quot;&gt;Making the Modern World: Materials and Dematerialisation&lt;/a&gt;. &lt;em&gt;Vaclav Smil&lt;/em&gt;&lt;/li&gt;
&lt;li&gt;&lt;a href=&quot;https://amzn.to/2LZmCT4&quot;&gt;The Sovereign Individual&lt;/a&gt;. &lt;em&gt;James Davidson and William Rees-Mogg&lt;/em&gt;&lt;/li&gt;
&lt;li&gt;&lt;a href=&quot;https://amzn.to/3hcR5s4&quot;&gt;Scalable Innovation&lt;/a&gt;. &lt;em&gt;Shteyn and Shtein&lt;/em&gt;&lt;/li&gt;
&lt;li&gt;&lt;a href=&quot;https://amzn.to/3aBbOVd&quot;&gt;Possible Minds&lt;/a&gt;. &lt;em&gt;John Brockman&lt;/em&gt;&lt;/li&gt;
&lt;li&gt;&lt;a href=&quot;https://amzn.to/3h8Jye5&quot;&gt;How to Speak Machine&lt;/a&gt;. &lt;em&gt;John Maeda&lt;/em&gt;&lt;/li&gt;
&lt;li&gt;&lt;a href=&quot;https://amzn.to/3pjyTjl&quot;&gt;Men, Machines and Modern Times&lt;/a&gt;. &lt;em&gt;Elting E. Morison.&lt;/em&gt;&lt;/li&gt;
&lt;li&gt;&lt;a href=&quot;https://amzn.to/2WBBg55&quot;&gt;This Idea is Brilliant&lt;/a&gt;. &lt;em&gt;John Brockman&lt;/em&gt;&lt;/li&gt;
&lt;li&gt;&lt;a href=&quot;https://amzn.to/3h8zVfv&quot;&gt;Deep Learning&lt;/a&gt;. &lt;em&gt;Goodfellow, Bengio &amp;amp; Courville.&lt;/em&gt;&lt;/li&gt;
&lt;li&gt;&lt;a href=&quot;https://amzn.to/3rgvK61&quot;&gt;The Beginning of Infinity&lt;/a&gt; (re-read). &lt;em&gt;David Deutsch&lt;/em&gt;&lt;/li&gt;
&lt;li&gt;&lt;a href=&quot;https://amzn.to/37GzDcv&quot;&gt;The Evolution of Technology&lt;/a&gt;. &lt;em&gt;George Basalla&lt;/em&gt;&lt;/li&gt;
&lt;li&gt;&lt;a href=&quot;https://amzn.to/3hmJfMZ&quot;&gt;How Innovation Works&lt;/a&gt;. &lt;em&gt;Matt Ridley&lt;/em&gt;&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;&lt;a href=&quot;https://amzn.to/2WExbNu&quot;&gt;&lt;strong&gt;The Old Way: A Story of the First People&lt;/strong&gt;&lt;/a&gt; (re-read). &lt;em&gt;Elizabeth Marshall Thomas&lt;/em&gt;&lt;/p&gt;
&lt;p&gt;One of my favourite books. A rich ethnography of the Bushmen of the Kalahari and by extension hunter-gatherer societies of the past.&lt;/p&gt;
&lt;p&gt;Elizabeth Marshall Thomas was nineteen when her father took his family to live among the Bushmen of the Kalahari. The book, written fifty years later, recounts her experiences with the Bushmen, one of the last hunter-gatherer societies on earth. This, more than any other book I’ve read, provides a rich link to the origins of human society.&lt;/p&gt;
&lt;p&gt;&lt;a href=&quot;https://amzn.to/2WAChdl&quot;&gt;&lt;strong&gt;A Culture of Growth: The Origins of the Modern Economy&lt;/strong&gt;&lt;/a&gt;&lt;strong&gt;.&lt;/strong&gt; &lt;em&gt;Joel Mokyr&lt;/em&gt;&lt;/p&gt;
&lt;p&gt;A keystone text of Progress Studies. Mokyr explores the Enlightenment culture that sparked the Industrial Revolution. Why exactly did this movement lead to a wave of innovations in Europe that went on to trigger the Industrial Revolution and sustained spread of global economic progress.&lt;/p&gt;
&lt;p&gt;&lt;a href=&quot;https://amzn.to/34DvWCr&quot;&gt;&lt;strong&gt;The Awakening: A History of the Western Mind AD 500 - AD 1700&lt;/strong&gt;&lt;/a&gt;&lt;strong&gt;.&lt;/strong&gt; &lt;em&gt;Charles Freeman&lt;/em&gt;&lt;/p&gt;
&lt;p&gt;A thorough history of European thought, inquiry and discovery from the fall of Rome in the fifth century AD to the Scientific Revolution.&lt;/p&gt;
&lt;p&gt;&lt;a href=&quot;https://amzn.to/3rl8PGA&quot;&gt;&lt;strong&gt;Making the Modern World: Materials and Dematerialisation&lt;/strong&gt;&lt;/a&gt;. &lt;em&gt;Vaclav Smil&lt;/em&gt;&lt;/p&gt;
&lt;p&gt;Heavy enough going, like most of Smil’s books. Here, he considers the principal materials used throughout history, from wood and stone, through to metals, alloys, plastics and silicon, describing their extraction and production as well as their dominant applications. The energy costs and environmental impact of rising material consumption are examined in detail.&lt;/p&gt;
&lt;p&gt;&lt;a href=&quot;https://amzn.to/2LZmCT4&quot;&gt;&lt;strong&gt;The Sovereign Individual: Mastering the Transition to the Information Age&lt;/strong&gt;&lt;/a&gt;. &lt;em&gt;James Davidson and William Rees-Mogg&lt;/em&gt;&lt;/p&gt;
&lt;p&gt;Surprisingly relevant in 2020. Written in the 90s, this long prediction paints a picture of the shift from an industrial to an information-based society. The transition, will be marked by increasingly liberated individuals and drastically altered patterns of power in government, finance and society.&lt;/p&gt;
&lt;p&gt;&lt;a href=&quot;https://amzn.to/3hcR5s4&quot;&gt;&lt;strong&gt;Scalable Innovation&lt;/strong&gt;&lt;/a&gt;. &lt;em&gt;Shteyn and Shtein&lt;/em&gt;&lt;/p&gt;
&lt;p&gt;A thorough, believable model for the innovation process. The book takes a Systems Thinking approach to problem discovery and evaluation.&lt;/p&gt;
&lt;p&gt;&lt;a href=&quot;https://amzn.to/3aBbOVd&quot;&gt;&lt;strong&gt;Possible Minds: 25 Ways of Looking at AI&lt;/strong&gt;.&lt;/a&gt; &lt;em&gt;John Brockman&lt;/em&gt;&lt;/p&gt;
&lt;p&gt;Twenty-five essays on AI from the usual suspects at Edge.org. Constraining the topic to AI makes this perhaps the best of the Edge books. Plenty to ponder here.&lt;/p&gt;
&lt;p&gt;&lt;a href=&quot;https://amzn.to/3h8Jye5&quot;&gt;&lt;strong&gt;How to Speak Machine: Computational Thinking for the Rest of Us&lt;/strong&gt;&lt;/a&gt;&lt;strong&gt;.&lt;/strong&gt; &lt;em&gt;John Maeda&lt;/em&gt;&lt;/p&gt;
&lt;p&gt;A sharp, accessible musing on computation by designer and technologist, John Maeda. He offers a set of simple laws that govern computation today and how to think about its future.&lt;/p&gt;
&lt;p&gt;&lt;a href=&quot;https://amzn.to/3pjyTjl&quot;&gt;&lt;strong&gt;Men, Machines and Modern Times&lt;/strong&gt;&lt;/a&gt;&lt;strong&gt;.&lt;/strong&gt; &lt;em&gt;Elting E. Morison.&lt;/em&gt;&lt;/p&gt;
&lt;p&gt;A series of historical accounts that demonstrate the nature of technological change and society’s reaction to it. Begins with resistance to innovation in the U.S. Navy following an officer’s discovery of a more accurate way to fire a gun at sea; continues with thoughts about bureaucracy, paperwork, and card files; touches on computers; tells the unexpected history of a new model steamship in the 1860s; and describes the development of the Bessemer steel process.&lt;/p&gt;
&lt;p&gt;The lessons and relevance to the deployment of technology in the 2020s are surprisingly apt.&lt;/p&gt;
&lt;p&gt;&lt;a href=&quot;https://amzn.to/2WBBg55&quot;&gt;&lt;strong&gt;This Idea is Brilliant&lt;/strong&gt;&lt;/a&gt;&lt;strong&gt;.&lt;/strong&gt; &lt;em&gt;John Brockman&lt;/em&gt;&lt;/p&gt;
&lt;p&gt;Lost, overlooked, and under-appreciated scientific concepts from the minds at Edge.org. Most of the concepts were not new to me, but the accompanying essays and explanations were excellent. An idea generation goldmine.&lt;/p&gt;
&lt;p&gt;&lt;a href=&quot;https://amzn.to/3h8zVfv&quot;&gt;&lt;strong&gt;Deep Learning&lt;/strong&gt;&lt;/a&gt;&lt;strong&gt;.&lt;/strong&gt; &lt;em&gt;Goodfellow, Bengio &amp;amp; Courville&lt;/em&gt;&lt;/p&gt;
&lt;p&gt;An excellent overview of Deep Learning from some of its key contributors. Simple accessible language. Surprisingly engaging coverage of linear algebra and probability.&lt;/p&gt;
&lt;p&gt;&lt;a href=&quot;https://amzn.to/3rgvK61&quot;&gt;&lt;strong&gt;The Beginning of Infinity: Explanations that Transform the World&lt;/strong&gt;&lt;/a&gt;. (Re-read) &lt;em&gt;David Deutsch&lt;/em&gt;&lt;/p&gt;
&lt;p&gt;Another of my favourite books. Deutsch offers an optimistic view on human knowledge and its importance in the grand scheme of things. An ode to explanations.&lt;/p&gt;
&lt;p&gt;&lt;a href=&quot;https://amzn.to/37GzDcv&quot;&gt;&lt;strong&gt;The Evolution of Technology&lt;/strong&gt;&lt;/a&gt;&lt;strong&gt;.&lt;/strong&gt; &lt;em&gt;George Basalla&lt;/em&gt;&lt;/p&gt;
&lt;p&gt;An evolutionary theory of technological change. An argument for gradual change and against the heroic individual.&lt;/p&gt;
&lt;p&gt;&lt;a href=&quot;https://amzn.to/3hmJfMZ&quot;&gt;&lt;strong&gt;How Innovation Works&lt;/strong&gt;&lt;/a&gt;. &lt;em&gt;Matt Ridley&lt;/em&gt;&lt;/p&gt;
&lt;p&gt;Matt Ridley’s ode to innovation as the main event of the modern age. An argument for incremental, bottom-up innovation.&lt;/p&gt;
&lt;hr&gt;
</content:encoded></item><item><title>How I Read</title><link>https://www.simonoregan.com/short-thoughts/how-i-read/</link><guid isPermaLink="true">https://www.simonoregan.com/short-thoughts/how-i-read/</guid><description>Find a book that looked interesting, start the book, read through sequentially to the end. Read as many as you can. Never read a book twice.</description><pubDate>Mon, 14 Dec 2020 00:00:00 GMT</pubDate><content:encoded>&lt;p&gt;I learned to read in the usual way.&lt;/p&gt;
&lt;p&gt;Find a book that looked interesting, start the book, read through sequentially to the end. Read as many as you can. Never read a book twice.&lt;/p&gt;
&lt;p&gt;Clearly, this is straight-forward. Clearly, this is bollocks.&lt;/p&gt;
&lt;p&gt;Over time I relaxed some of these behaviours. I re-read some books: either favourites or ones where I felt a second pass would reveal knowledge that I was unable to see on first reading.&lt;/p&gt;
&lt;p&gt;I’ve never really read the foreword or acknowledgements and rarely do much more than skim the intro. Footnotes are strictly optional. Depending on the topic or author they can be uniformly ignored, gobbled down greedily or more typically, sampled at will like a bit of tiny textual tapas.&lt;/p&gt;
&lt;p&gt;I’ve always read multiple books in parallel.&lt;/p&gt;
&lt;p&gt;With ten or twenty books on the go, reading through them sequentially meant that some books were in-flight for more than 7 or 8 years. That had to stop; it’s simply too many open loops, too much work-in-progress.&lt;/p&gt;
&lt;p&gt;To close those loops, I tackled the tyranny of sequential reading.&lt;/p&gt;
&lt;p&gt;Nowadays, I treat books like a blog archive. I browse the table of contents and go immediately to the chapters that pique my interest. If those chapters are sufficiently good, I might go back to the beginning and the paradigm of usual reading. If they’re reasonably good but require reading the previous material, I’ll go back as far as the nearest interesting jumping-in point.&lt;/p&gt;
&lt;p&gt;This is quite clearly the behaviour of someone raised in the internet age. For someone who learned to read pre-internet, it’s also obviously guilt-inducing. Nevertheless, it serves me well.&lt;/p&gt;
&lt;p&gt;This is why I created some Principles for Reading. The intention is that I re-read these regularly, to make sure I’m not falling back into old patterns of behaviour that no longer serve me well.&lt;/p&gt;
&lt;p&gt;&lt;img src=&quot;/images/1607940532914-J9G8U8JIZS-Screenshot-2020-12-14-at-10.08.29.png&quot; alt=&quot;&quot;&gt;&lt;/p&gt;
&lt;h4 id=&quot;principles-of-reading&quot;&gt;Principles of Reading&lt;/h4&gt;
&lt;ol&gt;
&lt;li&gt;The Chapter is the unit of currency. Sequence is strictly optional.&lt;/li&gt;
&lt;li&gt;Finishing a book does not mean reading to the end. It means extracting what you need from it.&lt;/li&gt;
&lt;li&gt;Drop a book that is not making your life better.&lt;/li&gt;
&lt;li&gt;Footnotes are optional. Skipping ahead is allowed.&lt;/li&gt;
&lt;li&gt;Spend an internet search session with the Bibliography.&lt;/li&gt;
&lt;li&gt;Don’t read the fluff at the start.&lt;/li&gt;
&lt;li&gt;If in doubt, buy the book.&lt;/li&gt;
&lt;li&gt;Don’t hesitate to buy hardcopy and kindle version of the same book.&lt;/li&gt;
&lt;/ol&gt;
&lt;p&gt;&lt;strong&gt;Sources, Inspiration &amp;amp; Notes&lt;/strong&gt;&lt;/p&gt;
&lt;ul&gt;
&lt;li&gt;Most of these habits were lifted from others. Who, I don’t recall, but likely some combination of Tyler Cowen, Paul Graham, &lt;a href=&quot;/essays/exploring-the-possible-with-kevin-kelly&quot;&gt;Kevin Kelly&lt;/a&gt;, Tim Ferriss, Tiago Forte, David Perrell, Nassim Taleb.&lt;/li&gt;
&lt;li&gt;None of this applies to fiction, bar the rule to mercilessly drop books that are tedious.&lt;/li&gt;
&lt;/ul&gt;
</content:encoded></item><item><title>The Experiential Futures Ladder</title><link>https://www.simonoregan.com/short-thoughts/the-experiential-futures-ladder/</link><guid isPermaLink="true">https://www.simonoregan.com/short-thoughts/the-experiential-futures-ladder/</guid><description>Experiential futures design situations and stuff from the future to catalyse insight and change.</description><pubDate>Sat, 12 Dec 2020 00:00:00 GMT</pubDate><content:encoded>&lt;p&gt;Experiential futures design &lt;em&gt;situations and stuff&lt;/em&gt; from the future to catalyse insight and change.&lt;/p&gt;
&lt;p&gt;Most futures practices and writing centre on a high level of abstraction. Mostly narrative, diagrams, descriptions. Experiential futures explore more concrete manifestations of futures. In doing so, they give a tangible experience to interact with and a real feel for what that future implies.&lt;/p&gt;
&lt;p&gt;To be effective, an experiential future does not create a moment or an artefact from a random future in isolation. Instead, the experience is deliberately oriented within a hierarchy of future details.&lt;/p&gt;
&lt;p&gt;&lt;img src=&quot;/images/1605869716748-CYUK9JX0HD-Screenshot-2020-11-20-at-10.53.57.png&quot; alt=&quot;&quot;&gt;&lt;/p&gt;
&lt;p&gt;The Experiential Ladder is a tool invented by Stuart Candy and Jake Dunagan that aids designers in this orientation exercise.&lt;/p&gt;
&lt;p&gt;To begin, a &lt;strong&gt;Setting&lt;/strong&gt; is defined; this is &lt;strong&gt;type of future under exploration&lt;/strong&gt;.&lt;/p&gt;
&lt;p&gt;From this generic image of the future a &lt;strong&gt;Scenario&lt;/strong&gt; is selected. This is a &lt;strong&gt;specific narrative and sequence of events&lt;/strong&gt;.&lt;/p&gt;
&lt;p&gt;Within this scenario, a &lt;strong&gt;Situation&lt;/strong&gt; is explored. This situation details the &lt;strong&gt;circumstances in which we encounter this future&lt;/strong&gt;. It’s the &lt;strong&gt;particular events&lt;/strong&gt; that us as the audience will &lt;strong&gt;experience in physical form at 1:1 scale&lt;/strong&gt; in various media.&lt;/p&gt;
&lt;p&gt;Each of these rungs of the ladder, direct us toward the physical &lt;strong&gt;Stuff&lt;/strong&gt; that &lt;strong&gt;we interact with&lt;/strong&gt;.&lt;/p&gt;
&lt;p&gt;These layers orient participants to the elements of the process that are fixed (e.g. broad theme, the location, and the timing). That foundation creates a shared understanding of the future, and a starting point from which to explore the experience.&lt;/p&gt;
&lt;p&gt;By narrowing down the arena for creativity to the open questions of &lt;em&gt;this future&lt;/em&gt; , attention can be directed to the experience at hand and away from the infinite, inconsistent possibilities of an untethered experience.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Sources&lt;/strong&gt;&lt;/p&gt;
&lt;ul&gt;
&lt;li&gt;&lt;a href=&quot;https://www.sciencedirect.com/science/article/abs/pii/S0016328716301331&quot;&gt;Designing an experiential scenario: &lt;em&gt;The People Who Vanished&lt;/em&gt;&lt;/a&gt;by Stuart Candy and Jake Dunagan&lt;/li&gt;
&lt;/ul&gt;
</content:encoded></item><item><title>The Limits of Rapid Prototyping in AI</title><link>https://www.simonoregan.com/short-thoughts/the-limits-of-rapid-prototyping-in-ai-7sxpj/</link><guid isPermaLink="true">https://www.simonoregan.com/short-thoughts/the-limits-of-rapid-prototyping-in-ai-7sxpj/</guid><description>Rapid prototyping tests the human consequences of design ideas. It does so, quickly.</description><pubDate>Tue, 01 Dec 2020 00:00:00 GMT</pubDate><content:encoded>&lt;p&gt;Rapid prototyping tests the human consequences of design ideas. It does so, quickly.&lt;/p&gt;
&lt;p&gt;In essence, it is a design workflow that consists of ideation, prototyping, and testing where the iterations take place in quick succession.&lt;/p&gt;
&lt;p&gt;These prototypes are the central artefact of the process and &lt;strong&gt;provide a&lt;/strong&gt; &lt;a href=&quot;/short-thoughts/ai-prototypes-make-data-products-tangible&quot;&gt;&lt;strong&gt;tangible context&lt;/strong&gt;&lt;/a&gt; &lt;strong&gt;to assess the intended and unintended consequences of a proposed solution.&lt;/strong&gt;&lt;/p&gt;
&lt;p&gt;The benefits are best seen in practice:&lt;/p&gt;
&lt;ul&gt;
&lt;li&gt;How these prototypes are used indicates whether the solution is suitable and points in the right direction or whether we’ve missed the mark and need further iterations. Often, they lead to suggestions for better adaptions, or entirely new design directions.&lt;/li&gt;
&lt;li&gt;The act of generating new solutions in near real-time materially changes what it means to design and shapes the types of solutions that are experimented with. Quantity has a quality all of its own.&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;&lt;img src=&quot;/images/1606840749204-OT1P9VYXWG-Screenshot-2020-12-01-at-16.37.44.png&quot; alt=&quot;&quot;&gt;&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Rapid prototyping has limits. And these limits are tested in designing AI prototypes&lt;/strong&gt;.&lt;/p&gt;
&lt;p&gt;Rapid prototyping breaks down under two conditions:&lt;/p&gt;
&lt;ol&gt;
&lt;li&gt;if prototype generation isn’t fast&lt;/li&gt;
&lt;li&gt;if the prototypes are not sufficiently representative of the end solution to test user behaviour.&lt;/li&gt;
&lt;/ol&gt;
&lt;p&gt;Unfortunately, &lt;a href=&quot;/short-thoughts/deciding-what-to-test-in-ai-prototypes&quot;&gt;AI prototypes&lt;/a&gt; tend toward both error modes.&lt;/p&gt;
&lt;h4 id=&quot;speed&quot;&gt;Speed&lt;/h4&gt;
&lt;p&gt;The speed of prototype generation and assessment allows for rapid exploration of the solution space.&lt;/p&gt;
&lt;p&gt;Smaller investments in potential solutions allow more ideas to be tested. Importantly, &lt;strong&gt;reducing the upfront cost of testing ideas leads to less conservative, more outlandish ideas being tested. The Search Space is broadened.&lt;/strong&gt;&lt;/p&gt;
&lt;p&gt;At the same time, rapid prototypes inoculate against over-investment in unfruitful design directions. It is easy to throw something cheap away; sunk costs are smaller and so is the tendency to remain unhappily married to ’suboptimal’ ideas.&lt;/p&gt;
&lt;h4 id=&quot;accuracy&quot;&gt;Accuracy&lt;/h4&gt;
&lt;p&gt;&lt;a href=&quot;/short-thoughts/deciding-what-to-test-in-ai-prototypes&quot;&gt;Deciding what to test&lt;/a&gt; with the AI prototype is important. Rapid prototyping is particularly unsuited to evaluating an idea where the performance of the AI model is a central, but uncertain component. In other words, if the product will be useful only if the performance exceeds a threshold of which we cannot be certain in advance.&lt;/p&gt;
&lt;p&gt;Additionally, &lt;strong&gt;if judicious error-handling is fundamental to the product, then a prototype that doesn’t address a representative range of errors will be invalid.&lt;/strong&gt; This is particularly the case if certain long-tail errors are catastrophic resulting in a corrupted user experience and destroyed trust.&lt;/p&gt;
&lt;p&gt;Users may love the happy path of a prototype omniscient AI, but if that is not what will ultimately be delivered, the prototype is little more than a toy.&lt;/p&gt;
&lt;hr&gt;
&lt;h4 id=&quot;what-to-do-about-it&quot;&gt;What to do about it.&lt;/h4&gt;
&lt;p&gt;&lt;a href=&quot;/short-thoughts/deciding-what-to-test-in-ai-prototypes&quot;&gt;Deciding what to test in AI prototypes&lt;/a&gt; is central to a well-defined AI process. &lt;strong&gt;Splitting between a technical proof-of-concept that assesses performance and a user-focused prototype is a straightforward way to remove uncertainties around accuracy&lt;/strong&gt;. Of course, this comes with a commitment to invest in the technical PoC prior to understanding user consequences.&lt;/p&gt;
&lt;p&gt;To constrain the cost and time of the technical PoC, &lt;strong&gt;limiting it to a sub-section of the data&lt;/strong&gt; may be useful. This PoC can then form the backend to a series of front-end rapid prototypes. Examples where this can work well include building for individual verticals of e-commerce sites, or a subset of use-cases in voice interactions.&lt;/p&gt;
&lt;p&gt;Wizard of Oz prototypes are a favoured method of mocking up AI systems. To assess the impact of unexpected AI behaviours or algorithmic mistakes, &lt;strong&gt;purposefully including errors into the prototype&lt;/strong&gt; is a good starting point. Listing out possible mistakes that the algorithm &lt;em&gt;could&lt;/em&gt; make allows us to examine the types of reactions these errors can evoke in users. Of course, this will never be exhaustive and does not protect from unknown unknowns, but it is a substantial improvement from the over-optimistic AI magic that is typically tested.&lt;/p&gt;
&lt;hr&gt;
&lt;p&gt;To embed UX processes into the design of AI systems remains one of the central challenges to building human-centred AI products. There is an abundance of opportunity to build new tools to bridge the divide between designers and data scientists. And the products we put in the hands of our users.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Sources &amp;amp; inspiration&lt;/strong&gt;&lt;/p&gt;
&lt;ul&gt;
&lt;li&gt;&lt;a href=&quot;/short-thoughts/the-design-difficulties-of-human-ai-interaction&quot;&gt;The design difficulties of Human-AI interaction&lt;/a&gt;&lt;/li&gt;
&lt;li&gt;&lt;a href=&quot;/short-thoughts/deciding-what-to-test-in-ai-prototypes&quot;&gt;Deciding what to test in AI prototypes&lt;/a&gt;&lt;/li&gt;
&lt;li&gt;&lt;a href=&quot;/short-thoughts/ai-prototypes-make-data-products-tangible&quot;&gt;AI prototypes make data products tangible&lt;/a&gt;&lt;/li&gt;
&lt;li&gt;&lt;a href=&quot;https://dl.acm.org/doi/pdf/10.1145/3313831.3376301&quot;&gt;Re-examining Whether, Why, and How Human-AI Interaction Is Uniquely Difficult to Design&lt;/a&gt; by Yang et al.&lt;/li&gt;
&lt;li&gt;&lt;a href=&quot;/essays/poc-prototype-mvp-pilot&quot;&gt;Proof-of-Concept. Prototype. MVP. Pilot.&lt;/a&gt;&lt;/li&gt;
&lt;/ul&gt;
&lt;hr&gt;
</content:encoded></item><item><title>The Design Difficulties of Human-AI Interaction</title><link>https://www.simonoregan.com/short-thoughts/the-design-difficulties-of-human-ai-interaction/</link><guid isPermaLink="true">https://www.simonoregan.com/short-thoughts/the-design-difficulties-of-human-ai-interaction/</guid><description>Designing for Human-AI interaction is hard.</description><pubDate>Tue, 17 Nov 2020 00:00:00 GMT</pubDate><content:encoded>&lt;p&gt;Designing for Human-AI interaction is hard.&lt;/p&gt;
&lt;p&gt;&lt;a href=&quot;https://dl.acm.org/doi/pdf/10.1145/3313831.3376301&quot;&gt;Here&lt;/a&gt; Yang et al. catalog where designers run into problems when applying the traditional 4Ds process to designing AI systems. These difficulties can be broadly attributed to two sources:&lt;/p&gt;
&lt;ol&gt;
&lt;li&gt;Uncertainty surrounding AI capabilities&lt;/li&gt;
&lt;li&gt;Output complexity of AI systems.&lt;/li&gt;
&lt;/ol&gt;
&lt;p&gt;This uncertainty and complexity combination then manifests throughout the design process.&lt;/p&gt;
&lt;p&gt;&lt;img src=&quot;/images/1605607056312-MF4XZDWEEM-Screenshot-2020-11-17-at-09.51.58.png&quot; alt=&quot;4D difficulties in designing with AI&quot;&gt;&lt;/p&gt;
&lt;p&gt;&lt;em&gt;4D difficulties in designing with AI&lt;/em&gt;&lt;/p&gt;
&lt;p&gt;Of course, these pain-points are not insurmountable. Rather they highlight key areas where attention should be focused to ensure that bad design outcomes do not creep in.&lt;/p&gt;
&lt;p&gt;For example, despite the challenges, &lt;a href=&quot;/short-thoughts/ai-prototypes-make-data-products-tangible&quot;&gt;AI prototypes really can help&lt;/a&gt;.&lt;/p&gt;
&lt;p&gt;If you’re looking for fertile ground to explore in AI innovation, look no further than these design problems. Not all AI advances are algorithmic.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Sources &amp;amp; inspiration&lt;/strong&gt;&lt;/p&gt;
&lt;ul&gt;
&lt;li&gt;&lt;a href=&quot;https://dl.acm.org/doi/pdf/10.1145/3313831.3376301&quot;&gt;Re-examining Whether, Why, and How Human-AI Interaction Is Uniquely Difficult to Design&lt;/a&gt; by Yang et al.&lt;/li&gt;
&lt;li&gt;&lt;a href=&quot;/essays/ai-design-principles&quot;&gt;AI Design Principles&lt;/a&gt;&lt;/li&gt;
&lt;/ul&gt;
</content:encoded></item><item><title>The Bullshit-Industrial Complex</title><link>https://www.simonoregan.com/short-thoughts/the-bullshit-industrial-complex/</link><guid isPermaLink="true">https://www.simonoregan.com/short-thoughts/the-bullshit-industrial-complex/</guid><description>It is a natural-occurring byproduct of human societies. But the forces that have given rise to exponential growth in digital communication are fuelling a human bullshit mega-machine.</description><pubDate>Sun, 08 Nov 2020 00:00:00 GMT</pubDate><content:encoded>&lt;p&gt;Bullshit has never been in short supply.&lt;/p&gt;
&lt;p&gt;It is a natural-occurring byproduct of human societies. But the forces that have given rise to exponential growth in digital communication are fuelling a human bullshit mega-machine.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;We are living in the midst of a bullshit epidemic.&lt;/strong&gt;&lt;/p&gt;
&lt;p&gt;&lt;img src=&quot;/images/1604835856657-9HL543BVV8-factory.jpg&quot; alt=&quot;&quot;&gt;&lt;/p&gt;
&lt;p&gt;This is clear to see in the creative world and it’s been bothering &lt;a href=&quot;https://99u.adobe.com/articles/55974/the-creative-worlds-bullshit-industrial-complex&quot;&gt;Sean Blanda&lt;/a&gt;. Back in 2017, his inbox at 99U was swamped by a deluge of bullshit artists.&lt;/p&gt;
&lt;blockquote&gt;
&lt;p&gt;&lt;em&gt;Instead they choose to quote other people who quote other people and the insights can often be traced back in a recursive loop.&lt;/em&gt;&lt;/p&gt;
&lt;p&gt;&lt;em&gt;Their interest is not in making the reader’s life any better, it is in building their own profile as some kind of influencer or thought leader.&lt;/em&gt;&lt;/p&gt;
&lt;/blockquote&gt;
&lt;p&gt;He describes the ecosystem. The Bullshit-Industrial Complex is a pyramid of groups that goes something like this:&lt;/p&gt;
&lt;ul&gt;
&lt;li&gt;&lt;strong&gt;Group 1: People actually shipping ideas&lt;/strong&gt;, launching businesses, doing creative work, taking risks and sharing first-hand learnings.&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;Group 2: People writing about group 1 in clear, concise, accessible language.&lt;/strong&gt;&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;—&lt;em&gt;— Bullshit Maginot Line ——&lt;/em&gt;&lt;/p&gt;
&lt;ul&gt;
&lt;li&gt;&lt;strong&gt;Group 3:&lt;/strong&gt; People aggregating the learnings of group 2, passing it off as first-hand wisdom.&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;Group 4:&lt;/strong&gt; People aggregating the learnings of group 3, believing they are as worthy of praise as the people in group 1.&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;Groups 5+:&lt;/strong&gt; And downward….&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;&lt;img src=&quot;/images/1604835555669-AAOA25YF77-Screenshot-2020-11-06-at-08.22.12.png&quot; alt=&quot;The astute reader will recognise that this piece is written from below the Bullshit Maginot Line.&quot;&gt;&lt;/p&gt;
&lt;p&gt;&lt;em&gt;The astute reader will recognise that this piece is written from below the Bullshit Maginot Line.&lt;/em&gt;&lt;/p&gt;
&lt;p&gt;This creates a polluted information ecosystem. And its worsening.&lt;/p&gt;
&lt;p&gt;The rise of the infinite meta-aggregators is self-perpetuating. When content is already infinite, curation trumps creation. More so, when content quality is poor.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;The rational response to a torrent of bad content is a counter-wave of aggregated, second-hand, filtered content.&lt;/strong&gt;&lt;/p&gt;
&lt;p&gt;Much of this will &lt;em&gt;itself&lt;/em&gt; be bad content.&lt;/p&gt;
&lt;p&gt;A side-effect of the &lt;a href=&quot;https://www.ribbonfarm.com/2020/02/24/a-text-renaissance/&quot;&gt;Text Renaissance&lt;/a&gt; is the parallel rise in Bullshit production. The means of production have been democratised, and Bullshit is an easy on-ramp.&lt;/p&gt;
&lt;h4 id=&quot;incentives&quot;&gt;Incentives&lt;/h4&gt;
&lt;p&gt;This is a problem worth solving and the Platforms have tried to adapt.&lt;/p&gt;
&lt;p&gt;Notably Medium, with its well-intentioned attempt to give writers a viable source of engagement-driven, non-ad-based income. Nevertheless, many canonical examples of Bullshit content remain front and centre on Medium.&lt;/p&gt;
&lt;p&gt;Substack, where this is published, puts the decision-making back into the hands of the reader. You are the arbiter of Bullshit. One click is all it takes to unsubscribe and banish the bullshitter into email oblivion.&lt;/p&gt;
&lt;p&gt;And yet the incentives still encourage the Bullshitter. The Algorithms still have some way to go.&lt;/p&gt;
&lt;h4 id=&quot;the-self-aware-bullshit-artist&quot;&gt;The Self-Aware Bullshit Artist&lt;/h4&gt;
&lt;p&gt;That’s the ecosystem, let’s look at the individual.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Is it possible to recognise whether your writing is polluting the information ecosystem?&lt;/strong&gt;&lt;/p&gt;
&lt;p&gt;My own experience of bullshit artists is that they are painfully unaware of their plight … or more to the point, to &lt;em&gt;our&lt;/em&gt; plight.&lt;/p&gt;
&lt;p&gt;Here’s a flow diagram I mocked up to keep myself honest.&lt;/p&gt;
&lt;p&gt;&lt;img src=&quot;/images/1604839400769-K308RIVOWJ-Screenshot-2020-11-08-at-12.42.54.png&quot; alt=&quot;&quot;&gt;&lt;/p&gt;
&lt;p&gt;You’ll notice that there’s large gaps for subjectivity to slip through unnoticed. And so that leaves us with a distinctly unsatisfactory conclusion.&lt;/p&gt;
&lt;p&gt;Bullshit is in the eye of the beholder.&lt;/p&gt;
&lt;h4 id=&quot;mastery-norms-and-self-policing&quot;&gt;Mastery, Norms and Self-Policing&lt;/h4&gt;
&lt;p&gt;So what’s a boy to do?&lt;/p&gt;
&lt;p&gt;Feedback is central to developing a writing and thinking muscle-pair. Feedback sparks conversations, self-reflection, and correction. It also keeps you accountable.&lt;/p&gt;
&lt;p&gt;Just ship it.&lt;/p&gt;
&lt;p&gt;Or so the mantra goes. The default online writing advice is to publish early and publish often. And so the bullshit deluge continues, and the information ecosystem declines.&lt;/p&gt;
&lt;p&gt;Paul Graham &lt;a href=&quot;http://paulgraham.com/useful.html&quot;&gt;points to another path&lt;/a&gt;:&lt;/p&gt;
&lt;blockquote&gt;
&lt;p&gt;&lt;em&gt;If you write a bad sentence, you don’t publish it. You delete it and try again. Often you abandon whole branches of four or five paragraphs. Sometimes a whole essay…&lt;/em&gt; &lt;em&gt;&lt;strong&gt;With essay writing, publication bias is the way to go.&lt;/strong&gt;&lt;/em&gt;&lt;/p&gt;
&lt;/blockquote&gt;
&lt;p&gt;He characterises writing worth publishing, thusly.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Useful writing tells people something true and important that they didn’t already know, and tells them as unequivocally as possible.&lt;/strong&gt;&lt;/p&gt;
&lt;p&gt;&lt;img src=&quot;/images/1604839783697-4UNEEHGGSV-Screenshot-2020-11-08-at-11.12.50.png&quot; alt=&quot;&quot;&gt;&lt;/p&gt;
&lt;p&gt;Again, there’s plenty of room for subjective interpretation here.&lt;/p&gt;
&lt;p&gt;Useful writing, too, is in the eye of the beholder.&lt;/p&gt;
&lt;hr&gt;
&lt;p&gt;So should I publish this?&lt;/p&gt;
&lt;p&gt;It depends.&lt;/p&gt;
&lt;p&gt;I’ve traversed the bullshit checklist but I’ve not agonised through one hundred iterations on the path to essay-worthy.&lt;/p&gt;
&lt;p&gt;Instead, I’ll take a side-road. This is posted as a &lt;a href=&quot;/short-thoughts/short-thoughts&quot;&gt;short-thought&lt;/a&gt;, a vehicle for consistent online writing. It’s low risk, minimally intrusive and yet still ‘out there’. Once I’m comfortable with that, and if it receives the thumbs up from one or two close collaborators, you’ll see it in &lt;a href=&quot;https://deploymentage.substack.com/&quot;&gt;The Deployment Age&lt;/a&gt;.&lt;/p&gt;
&lt;p&gt;As for the ecosystem problem.&lt;/p&gt;
&lt;p&gt;Hopefully, the spread of norms like this will dampen the inexorable production and propagation of bullshit. But I’m not optimistic. The incentives are misaligned and enforcing nuance at Platform-scale is incredibly difficult.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;We’ve got Platform-scale problems that demand Platform-scale solutions.&lt;/strong&gt;&lt;/p&gt;
&lt;p&gt;And the information ecosystem has begun absorbing three new hyper-polluters: Fake News, AI Generated Content and Deepfakes.&lt;/p&gt;
&lt;p&gt;File these under algorithmically under-determined.&lt;/p&gt;
&lt;hr&gt;
&lt;p&gt;&lt;strong&gt;Sources &amp;amp; Inspiration&lt;/strong&gt;&lt;/p&gt;
&lt;ul&gt;
&lt;li&gt;&lt;a href=&quot;http://paulgraham.com/useful.html&quot;&gt;How to write usefully&lt;/a&gt; by Paul Graham&lt;/li&gt;
&lt;li&gt;&lt;a href=&quot;https://99u.adobe.com/articles/55974/the-creative-worlds-bullshit-industrial-complex&quot;&gt;The Creative World’s Bullshit Industrial Complex&lt;/a&gt; by Sean Blanda&lt;/li&gt;
&lt;li&gt;&lt;a href=&quot;https://tomcritchlow.com/2016/06/03/bullshit-industrial-complex/&quot;&gt;An alternative to the bullshit industrial complex&lt;/a&gt; by Tom Critchlow&lt;/li&gt;
&lt;li&gt;The Practice by Seth Godin&lt;/li&gt;
&lt;li&gt;&lt;a href=&quot;http://www2.csudh.edu/ccauthen/576f12/frankfurt__harry_-_on_bullshit.pdf&quot;&gt;On Bullshit&lt;/a&gt; by Harry Frankfurt&lt;/li&gt;
&lt;li&gt;&lt;a href=&quot;https://www.ribbonfarm.com/2020/02/24/a-text-renaissance/&quot;&gt;A Text Renaissance&lt;/a&gt; by Venkatesh Rao&lt;/li&gt;
&lt;/ul&gt;
</content:encoded></item><item><title>Exploring the Intuition Spaces of Others</title><link>https://www.simonoregan.com/short-thoughts/exploring-the-intuition-spaces-of-others/</link><guid isPermaLink="true">https://www.simonoregan.com/short-thoughts/exploring-the-intuition-spaces-of-others/</guid><description>John Salvatier has an interesting article on what he calls the &apos;‘I Already Get It’ Slide, a cognitive bad habit that prompts you to gloss over the reasoning behind conclusions with which you are…</description><pubDate>Thu, 05 Nov 2020 00:00:00 GMT</pubDate><content:encoded>&lt;p&gt;John Salvatier has an interesting article on what he calls the &lt;a href=&quot;http://johnsalvatier.org/blog/2017/the-i-already-get-it-slide&quot;&gt;’‘I Already Get It’ Slide&lt;/a&gt;, a cognitive bad habit that prompts you to gloss over the reasoning behind conclusions with which you are already familiar.&lt;/p&gt;
&lt;p&gt;He describes the consequences:&lt;/p&gt;
&lt;blockquote&gt;
&lt;p&gt;This is unfortunate because the error prevents you from &lt;em&gt;actually&lt;/em&gt; absorbing other’s intuitions, and absorbing other’s intuitions is important for doing &lt;em&gt;anything&lt;/em&gt; hard.&lt;/p&gt;
&lt;/blockquote&gt;
&lt;p&gt;In the article, John talks about a situation where his intuition was in fact incorrect, but there’s a more general learning here.&lt;/p&gt;
&lt;p&gt;In innovation and research, it is not just the conclusion that is important, but the steps that led to the conclusion. And before that, there’s the spark that gave rise to the steps themselves. &lt;strong&gt;There are often multiple paths to the same destination.&lt;/strong&gt;&lt;/p&gt;
&lt;p&gt;&lt;img src=&quot;/images/1604569742033-ZOAJCS1ICI-VisibleArgumentVsHiddenIntuitionSpace&quot; alt=&quot;&quot;&gt;&lt;/p&gt;
&lt;p&gt;Translating this to idea evaluation has profound implications on exploring a concept or venture.&lt;/p&gt;
&lt;p&gt;There is the visible argument - what’s presented - and behind that is a hidden intuition space. The entire Intuition Space will never be fully legible. Intuition is difficult to communicate. What’s interesting is that some of this Intuition Space is actually visible to us if we avoid jumping to ‘I Already Get It’ mode.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;There is plenty to be learned from ideas with which we already agree.&lt;/strong&gt;&lt;/p&gt;
&lt;p&gt;The tendency is to not only focus on conclusions with which we already agree, and the reasoning behind them. But to assume that we know the intuitions that led to the reasoning in the first place.&lt;/p&gt;
&lt;p&gt;&lt;img src=&quot;/images/1604570883219-EASXUWWF5O-Screenshot-2020-11-05-at-09.33.38.png&quot; alt=&quot;&quot;&gt;&lt;/p&gt;
&lt;p&gt;Collecting intuitions for ideas looks like fertile ground for idea exploration.&lt;/p&gt;
&lt;p&gt;A promising new hobby.&lt;/p&gt;
&lt;hr&gt;
</content:encoded></item><item><title>Principles of Futures Thinking</title><link>https://www.simonoregan.com/short-thoughts/principles-of-futures-thinking/</link><guid isPermaLink="true">https://www.simonoregan.com/short-thoughts/principles-of-futures-thinking/</guid><description>I&apos;ve been thinking quite a bit recently on some core principles of Futures work that Roy Amara laid out in 1981.</description><pubDate>Tue, 03 Nov 2020 00:00:00 GMT</pubDate><content:encoded>&lt;p&gt;I’ve been thinking quite a bit recently on some core principles of Futures work that Roy Amara laid out in 1981.&lt;/p&gt;
&lt;p&gt;&lt;img src=&quot;/images/1604409919977-QBFI7D62JC-PrinciplesOfFuturesThinking&quot; alt=&quot;&quot;&gt;&lt;/p&gt;
&lt;p&gt;These principles crisply point out why &lt;a href=&quot;/essays/the-futures-funnel&quot;&gt;Futures&lt;/a&gt; work is possible. They outline the space in which Futures Thinking can take place. Within that space, Future thinking can be systematic and rigorous. It can materially impact what future we will live in.&lt;/p&gt;
&lt;p&gt;Most skeptics get hung up on Principle 1. &lt;strong&gt;The future is not predictable.&lt;/strong&gt;&lt;/p&gt;
&lt;p&gt;If the future is not predictable what’s the point in speaking about it? Is it not better to build and see what works? I was firmly in this camp for 10 years. &lt;a href=&quot;/short-thoughts/levels-of-uncertainty&quot;&gt;Uncertainty is uncomfortable&lt;/a&gt;. Guaranteed uncertainty is almost unbearable.&lt;/p&gt;
&lt;p&gt;Thankfully, Principles 2 and 3 act as soothing balm to the harsh burn of skepticism.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;The future is not predetermined&lt;/strong&gt;. It is not inevitable. While it is impossible to predict, there is room to change what future we arrive at. Exploring what could happen is a useful first step on that journey.&lt;/p&gt;
&lt;p&gt;The real relief comes from Principle 3. &lt;strong&gt;The future can be be influenced by individual choices.&lt;/strong&gt;&lt;/p&gt;
&lt;p&gt;Small actions can make a difference. The future is influenceable; and it is influenceable by seemingly small contributions.&lt;/p&gt;
&lt;p&gt;Individual choices matter.&lt;/p&gt;
&lt;hr&gt;
</content:encoded></item><item><title>Levels of Uncertainty</title><link>https://www.simonoregan.com/short-thoughts/levels-of-uncertainty/</link><guid isPermaLink="true">https://www.simonoregan.com/short-thoughts/levels-of-uncertainty/</guid><description>We have expectations about how the future will unfold; these expectations are forecasts.</description><pubDate>Thu, 29 Oct 2020 00:00:00 GMT</pubDate><content:encoded>&lt;p&gt;We are all forecasters.&lt;/p&gt;
&lt;p&gt;We have expectations about how the future will unfold; these expectations are forecasts.&lt;/p&gt;
&lt;p&gt;&lt;a href=&quot;/short-thoughts/technology-trends-and-extrapolation-error&quot;&gt;The future is unknown and uncertain&lt;/a&gt;. And yet, each possible future is not equally probable. Our forecasts accept this fact.&lt;/p&gt;
&lt;p&gt;It is non-trivial to assign probabilities to events arising from a complex world. More so, with very limited information. Our brains are not designed to assign &lt;em&gt;specific&lt;/em&gt; probabilities to events.&lt;/p&gt;
&lt;p&gt;Speaking about uncertainty is difficult.&lt;/p&gt;
&lt;p&gt;Nevertheless, our language contains a host of terms to describe uncertainty. To give some indication of our conviction. Probably, Likely, Almost Certainly, Believe, Unlikely, Little Chance, amongst others.&lt;/p&gt;
&lt;p&gt;&lt;img src=&quot;/images/1603965797757-PPQG1QLDT5-Screenshot-2020-10-29-at-09.50.15.png&quot; alt=&quot;&quot;&gt;&lt;/p&gt;
&lt;p&gt;We all know what these terms roughly mean.&lt;/p&gt;
&lt;p&gt;But if action in the real world is downstream of these vague assessments, it is worth knowing what &lt;em&gt;exactly&lt;/em&gt; do these labels mean and what can we therefore infer about the future.&lt;/p&gt;
&lt;p&gt;The CIA certainly thought so. The image above is taken from a survey of 23 NATO officers carried out by Sherman Kent in the 1960’s and published in the 1977 Handbook for Decision Analysis (&lt;a href=&quot;https://files.eric.ed.gov/fulltext/ED153329.pdf&quot;&gt;Barclay et al.&lt;/a&gt;).&lt;/p&gt;
&lt;p&gt;We roughly agree about what these terms mean, but we are not precise.&lt;/p&gt;
&lt;p&gt;&lt;img src=&quot;/images/1603966928092-1LON4EF4OW-Probabilities.jpeg&quot; alt=&quot;&quot;&gt;&lt;/p&gt;
&lt;p&gt;As communicators, humans are imperfect. Our thoughts get lost in translation.&lt;/p&gt;
&lt;p&gt;When we encode information in language, the words we speak (or write) is an approximation of the intended meaning. When those same words are heard (or read) by the audience, the decoding process introduces further drift from the initial intent.&lt;/p&gt;
&lt;p&gt;Lossy communication is the rule of language.&lt;/p&gt;
&lt;p&gt;Has this understanding of our language of uncertainty changed in the 50 years since? Reddit user &lt;a href=&quot;https://roamresearch.com/#/app/ToolsOfThinking/page/https://www.reddit.com/r/dataisbeautiful/comments/3hi7ul/oc_what_someone_interprets_when_you_say_probably/&quot;&gt;zonination&lt;/a&gt; polled 46 other Reddit users and came to &lt;a href=&quot;https://roamresearch.com/#/app/ToolsOfThinking/page/https://github.com/zonination/perceptions#perceptions-of-probability-and-numbers&quot;&gt;strikingly similar conclusions&lt;/a&gt; - beautifully visualised.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;In listening to the forecasts of others, not only is the future uncertain. There is uncertainty in our interpretation of their uncertainty.&lt;/strong&gt;&lt;/p&gt;
&lt;hr&gt;
&lt;p&gt;&lt;strong&gt;Sources &amp;amp; Inspiration&lt;/strong&gt;&lt;/p&gt;
&lt;ul&gt;
&lt;li&gt;Handbook for Decision Analysis by Barclay et al.&lt;/li&gt;
&lt;li&gt;Zonination on Reddit&lt;/li&gt;
&lt;li&gt;Superforecasters by Philip Tetlock.&lt;/li&gt;
&lt;li&gt;&lt;a href=&quot;/essays/the-futures-funnel&quot;&gt;Futures Funnel&lt;/a&gt;&lt;/li&gt;
&lt;/ul&gt;
</content:encoded></item><item><title>AI prototypes make Data Products tangible</title><link>https://www.simonoregan.com/short-thoughts/ai-prototypes-make-data-products-tangible/</link><guid isPermaLink="true">https://www.simonoregan.com/short-thoughts/ai-prototypes-make-data-products-tangible/</guid><description>An under-looked aspect of Data Products in general and AI products in particular is that they are often &apos;invisible&apos;. They lack a tangibility - something to touch, something to see. This is an…</description><pubDate>Thu, 10 Sep 2020 00:00:00 GMT</pubDate><content:encoded>&lt;p&gt;An under-looked aspect of &lt;a href=&quot;/essays/designing-data-products&quot;&gt;Data Products&lt;/a&gt; in general and AI products in particular is that they are often ‘invisible’. They lack a tangibility - something to touch, something to see. This is an unrecognised barrier to good Product decision-making. Reasoning about the invisible is difficult. It’s imprecise.&lt;/p&gt;
&lt;p&gt;&lt;a href=&quot;/essays/poc-prototype-mvp-pilot&quot;&gt;&lt;strong&gt;Prototypes&lt;/strong&gt;&lt;/a&gt; &lt;strong&gt;make the intangible real.&lt;/strong&gt;&lt;/p&gt;
&lt;p&gt;They help with product decision-making, with communication, with building stakeholder buy-in, and with customer sales.&lt;/p&gt;
&lt;h4 id=&quot;invisibility&quot;&gt;Invisibility&lt;/h4&gt;
&lt;p&gt;AI products often take the form of automating a process, removing something concrete and abstracting it into the automated ether. For customer service, this might mean removing a human from the customer care user journey. For email marketing it might mean replacing the need to manually set up an email campaign with a triggered system. In payments, it might mean &lt;a href=&quot;/essays/the-future-of-payments-is-invisible&quot;&gt;removing explicit payment decisions&lt;/a&gt; and allowing your fridge to re-order milk when it runs out.&lt;/p&gt;
&lt;p&gt;In other cases, the AI product might simply be an optimisation whose benefits are only observed in the aggregate. For example, customer segmentation that drives more effective advertising. Or more relevant product recommendations that drive clicks and ultimately sales.&lt;/p&gt;
&lt;p&gt;&lt;img src=&quot;/images/1599753215969-CBFMMSDGK1-image-asset.png&quot; alt=&quot;&quot;&gt;&lt;/p&gt;
&lt;h4 id=&quot;injecting-artificial-tangibility&quot;&gt;Injecting artificial tangibility.&lt;/h4&gt;
&lt;p&gt;With these examples in mind, it is clear that invisibility adds a layer of complexity to the already tricky act of product decision-making.&lt;/p&gt;
&lt;p&gt;More so, when no single individual has the complete picture of the product and its integrations. Complex product development environments, with many touch-points, moving parts and integrations are breeding grounds for confusion; something that is exacerbated when a concrete understanding of the product at hand is lacking.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;A prototype gives a focal point around which discussions can centre.&lt;/strong&gt;&lt;/p&gt;
&lt;p&gt;This is true, even for exclusively internal stakeholders. On three separate occasions in the past two years, investing time in building a throw-away prototype has been the verifiable differentiator in accelerating progress and securing funding for AI initiatives for my team.&lt;/p&gt;
&lt;p&gt;As humans we are well equipped to run simulations and scenarios in our head but this is an exercise that benefits greatly by pinning down some of the uncertainty. &lt;strong&gt;Injecting tangibility to the conversation augments our reasoning.&lt;/strong&gt; It harnesses our ability of &lt;a href=&quot;/short-thoughts/prototyping-is-thinking-through-making&quot;&gt;thinking by making&lt;/a&gt;.&lt;/p&gt;
&lt;p&gt;Importantly, &lt;strong&gt;AI prototypes help stakeholders who are less familiar with AI to better understand what &lt;em&gt;exactly&lt;/em&gt; the product does.&lt;/strong&gt; It forces feedback on potential obstacles and accelerates buy-in (or rejection) from customers and gate-keepers.&lt;/p&gt;
&lt;p&gt;AI is still new territory for most. Grounding conversations in the tangible is an unreasonably effective tool for avoiding the twin perils of ’&lt;a href=&quot;/essays/when-to-use-ai&quot;&gt;AI can do it all’&lt;/a&gt; and ‘AI is too complicated’.&lt;/p&gt;
</content:encoded></item><item><title>Machine Learning and the evolution of extended human capabilities</title><link>https://www.simonoregan.com/short-thoughts/machine-learning-and-the-evolution-of-extended-human-capabilities/</link><guid isPermaLink="true">https://www.simonoregan.com/short-thoughts/machine-learning-and-the-evolution-of-extended-human-capabilities/</guid><description>Machine Learning is an extension of the toolset that humans have invented to create change at scale in the world around them.</description><pubDate>Mon, 24 Aug 2020 00:00:00 GMT</pubDate><content:encoded>&lt;p&gt;Machine Learning is an extension of the toolset that humans have invented to create change at scale in the world around them.&lt;/p&gt;
&lt;p&gt;A coarse view of the &lt;strong&gt;Evolution of Technology&lt;/strong&gt; shows the development of humans using more energy and more information more effectively to expand the capabilities of individuals and groups. These are the twin effects of &lt;strong&gt;Leverage&lt;/strong&gt; and &lt;strong&gt;Automation&lt;/strong&gt;.&lt;/p&gt;
&lt;p&gt;&lt;img src=&quot;/images/1598258415719-8OBR2IMDTC-Screenshot-2020-07-06-at-18.14.12.png&quot; alt=&quot;&quot;&gt;&lt;/p&gt;
&lt;p&gt;There have been four big stops on this journey so far:&lt;/p&gt;
&lt;ol&gt;
&lt;li&gt;The rise of machines that could work on our behalf.&lt;/li&gt;
&lt;li&gt;The rise of mass production, that greatly accelerated the precision and scale of machines that could work on our behalf.&lt;/li&gt;
&lt;li&gt;The rise of software that could make decisions on our behalf.&lt;/li&gt;
&lt;li&gt;The rise of AI, that greatly accelerates the precision and scale of decision-making that can be taken on our behalf.&lt;/li&gt;
&lt;/ol&gt;
&lt;p&gt;This evolution of &lt;strong&gt;extending human capabilities&lt;/strong&gt; can be further divided between technologies whose key innovation is to build in the physical world (move atoms), and those that make decisions (move bits). Note, moving bits comes with the bonus that it can be coupled with machines to move atoms.&lt;/p&gt;
&lt;p&gt;The rise of atom-moving technologies was an evolution from &lt;strong&gt;manual tools&lt;/strong&gt; to &lt;strong&gt;harnessing Steam&lt;/strong&gt; and then &lt;strong&gt;Electricity&lt;/strong&gt; to do more work.&lt;/p&gt;
&lt;p&gt;The rise of bit-moving technologies was the harnessing of digital information, etched into silicon to do &lt;strong&gt;computation on our behalf&lt;/strong&gt;. The first wave of implementations needed to be explicitly programmed (software). The latest wave, &lt;strong&gt;allows the machine to find patterns itself&lt;/strong&gt; (machine learning).&lt;/p&gt;
&lt;p&gt;&lt;img src=&quot;/images/1598258763104-6PFDZJXKV5-Screenshot-2020-07-08-at-10.30.36.png&quot; alt=&quot;&quot;&gt;&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Machine Learning&lt;/strong&gt; (even pre-AGI) promises massive leaps forward forward in the outsourcing of human thought and the use of leverage in human action.&lt;/p&gt;
&lt;p&gt;Software is eating the world, and AI is eating Software.&lt;/p&gt;
</content:encoded></item><item><title>Fallibilism and Product Management</title><link>https://www.simonoregan.com/short-thoughts/fallibilism-and-product-management/</link><guid isPermaLink="true">https://www.simonoregan.com/short-thoughts/fallibilism-and-product-management/</guid><description>Fallibilism is the idea that we can never be 100% certain we’re right and must therefore be always open to the possibility that we’re wrong. This relates to our understanding of the world - our…</description><pubDate>Sat, 22 Aug 2020 00:00:00 GMT</pubDate><content:encoded>&lt;p&gt;Fallibilism is the idea that we can never be 100% certain we’re right and must therefore be always open to the possibility that we’re wrong. This relates to our understanding of the world - our collective basic, scientific testable beliefs. In Product, there’s interesting parallels.&lt;/p&gt;
&lt;p&gt;In Product, it’s obvious that we don’t have perfect knowledge and that certainty is beyond foolish. Clearly, our beliefs about a market opportunity, about the details of a product and what form and function will work are all highly uncertain.&lt;/p&gt;
&lt;p&gt;Yet, even within our most open-minded Product plans, there are ‘certainties’ baked in. Core assumptions, that if false, risk collapsing any possibility of success.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;As Product managers, we are all fallibilists.&lt;/strong&gt;&lt;/p&gt;
&lt;p&gt;A Fallibilist filter of Product then, has lessons:&lt;/p&gt;
&lt;ul&gt;
&lt;li&gt;&lt;strong&gt;all Product beliefs are imperfect&lt;/strong&gt;. They may be wrong, or superseded. This is what spurs the generation of new alternative hypotheses and the search for next Product iteration.&lt;/li&gt;
&lt;li&gt;even near perfect products are only near-perfect at one point in time. The world is a complex, dynamic system. &lt;strong&gt;Everything changes&lt;/strong&gt;.&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;all Products are tentative, provisional, and capable of improvement&lt;/strong&gt;. They can be, and have been, improved upon.&lt;/li&gt;
&lt;li&gt;in the quest for product improvement, &lt;strong&gt;admitting one’s mistakes is the first step to learning&lt;/strong&gt; from them and overcoming them.&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;Thankfully, much of this is now part of the Product canon.&lt;/p&gt;
&lt;h4 id=&quot;failed-tests-and-new-opportunities&quot;&gt;Failed tests and new opportunities&lt;/h4&gt;
&lt;p&gt;Perhaps the most interesting lesson from Fallibilism is the notion that &lt;strong&gt;although a Product hypothesis may not be correct, this doesn’t imply that it must be entirely wrong. A ‘failed’ Product test should not condemn a Product to an unquestioning, immediate grave.&lt;/strong&gt; There may be kernels of useful truth within. I’ve too often seen reasonable, justifiable Product decisions thrown out in the zealotry of Lean or Design Thinking-infused reviews. The data says no - therefore, kill it now. This is a crying shame.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Failed Product tests contain information about what works.&lt;/strong&gt;&lt;/p&gt;
&lt;p&gt;&lt;img src=&quot;/images/1598260948627-3C53WOL2CL-Screenshot-2020-08-24-at-10.21.59.png&quot; alt=&quot;&quot;&gt;&lt;/p&gt;
&lt;p&gt;****Personally, I’ve found this lesson most useful in looking at the Product failures of others. It’s easy to see the merit of your own failed efforts; harder to see in others.&lt;/p&gt;
&lt;p&gt;Examining failed (or discarded) Product initiatives, in a generous light is fertile ground for strong Product ideas. It has the added benefit of coming with a ready-made patron or team who will jump at the chance to have their Product (or part of it) resurrected.&lt;/p&gt;
&lt;p&gt;Rather than treating a failed Product test as an example of what not to do, ask instead - if we run another experiment, what parts of this do want to repeat.&lt;/p&gt;
</content:encoded></item><item><title>Adaptive preference and shrinking Product Vision</title><link>https://www.simonoregan.com/short-thoughts/adaptive-preference-and-product-vision/</link><guid isPermaLink="true">https://www.simonoregan.com/short-thoughts/adaptive-preference-and-product-vision/</guid><description>An adaptive preference results when we modify aspirations toward expectations in light of experience.</description><pubDate>Thu, 20 Aug 2020 00:00:00 GMT</pubDate><content:encoded>&lt;p&gt;An adaptive preference results when we modify aspirations toward expectations in light of experience.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;We come to want what we think is within our grasp.&lt;/strong&gt;&lt;/p&gt;
&lt;p&gt;This is true for individuals and it is true for individual decision-makers within an organisation. It is true for groups and group decision-making.&lt;/p&gt;
&lt;p&gt;As humans, we tend to downgrade the value of previously desired outcomes as their realisation becomes less likely and upgrade the value of previously undesired outcomes as their realisation becomes more likely.&lt;/p&gt;
&lt;p&gt;The mind plays tricks.&lt;/p&gt;
&lt;p&gt;The implications for Product Management is multi-fold:&lt;/p&gt;
&lt;ol&gt;
&lt;li&gt;Product vision downgrades when it meets obstacles.&lt;/li&gt;
&lt;li&gt;Obstacles can arrive as market and customer reality - how desirable is this to customers.&lt;/li&gt;
&lt;li&gt;Obstacles can arrive as organisational or political reality - how hard it is to convince others to test the vision against market obstacles.&lt;/li&gt;
&lt;li&gt;Internal negativity, stagnation and politicking can not only kill good, viable product visions but worse, make the organisation believe it never even desired those audacious visions in the first place.&lt;/li&gt;
&lt;/ol&gt;
&lt;p&gt;&lt;img src=&quot;/images/1597950365082-7YT5WX4XOT-Screenshot-2020-08-20-at-17.22.11.png&quot; alt=&quot;&quot;&gt;&lt;/p&gt;
&lt;h4 id=&quot;market-reality&quot;&gt;Market Reality&lt;/h4&gt;
&lt;p&gt;Adaptive preference in the light of early negative customer feedback shapes the product vision toward something that is more immediately desirable to the market. Typically, this shrinks the audacity of the product vision.&lt;/p&gt;
&lt;p&gt;This is the tension between a valid reality distortion field and the cold, hard truth of customer feedback.&lt;/p&gt;
&lt;p&gt;Some of the world’s greatest products faced an uphill struggle against the negativity of initial customer feedback - the car, the computer, the mobile. So too, some of the world’s worst. Navigating that tension is the bread and butter of the Product Management literature.&lt;/p&gt;
&lt;h4 id=&quot;organisational-reality&quot;&gt;Organisational Reality&lt;/h4&gt;
&lt;p&gt;Less explored, are &lt;strong&gt;the countless, daring product visions that were hamstrung internally long before the market got a look in&lt;/strong&gt;. And the organisational story-telling that whirred into action to rationalise why ‘we could never have done it, anyway’.&lt;/p&gt;
&lt;p&gt;Obstacles introduced by the organisational reality not only make it drastically less likely that we achieve the possibilities of a future-facing product vision, they prevent that vision from first-contact with the market. Then bury the evidence in the organisational consciousness - we train ourselves to not &lt;em&gt;want&lt;/em&gt; daring product vision.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;If we’re going to succumb to adaptive preference of our product vision, let it be led by feedback from reality.&lt;/strong&gt; Not by unnecessary internal obstacles that make us aim lower than market reality would demand.&lt;/p&gt;
</content:encoded></item><item><title>Deciding what to test in AI prototypes</title><link>https://www.simonoregan.com/short-thoughts/deciding-what-to-test-in-ai-prototypes/</link><guid isPermaLink="true">https://www.simonoregan.com/short-thoughts/deciding-what-to-test-in-ai-prototypes/</guid><description>Deciding what to test is the first, and most important, step in defining an AI prototype. This decision shapes all other decisions in designing the prototype.</description><pubDate>Fri, 24 Jul 2020 00:00:00 GMT</pubDate><content:encoded>&lt;p&gt;Deciding what to test is the first, and most important, step in defining an AI prototype. This decision shapes all other decisions in designing the prototype.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Defining the hypothesis under test is important because prototypes are messy.&lt;/strong&gt; And messy experiments give muddled results; hiding the relevant amongst the incidental.&lt;/p&gt;
&lt;p&gt;Prototypes are broad brush-stroked approximations of the final product. The learnings from a prototype can be game-changing, intriguing, and wholly surprising. But to learn from a prototype with confidence, the effect or insight will need to be large.&lt;/p&gt;
&lt;p&gt;It is very easy to take a finding from a prototype and generalise it, only to later find that the learning was tied directly to some imperfection in the prototype itself. Minor differences between the prototype and end-product can and do impact the learnings. Details such as how fast an element loads, or being constrained to a few user journeys have very real effects on how the user responds.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;With prototypes, we’re looking for &lt;em&gt;big&lt;/em&gt; effects.&lt;/strong&gt; Things that are obvious once our attention is drawn to them. Not optimisations. For optimisations, do this later in the design process and consider A/B or multi-variate testing on large user groups.&lt;/p&gt;
&lt;p&gt;With many elements under test, the feedback will be noisy. It is difficult to untangle the causes and effects of what our users tell and show us.&lt;/p&gt;
&lt;p&gt;The types of things we might want to test include:&lt;/p&gt;
&lt;ul&gt;
&lt;li&gt;
&lt;p&gt;&lt;strong&gt;The technical details&lt;/strong&gt;&lt;/p&gt;
&lt;ul&gt;
&lt;li&gt;The performance of the model.&lt;/li&gt;
&lt;li&gt;The speed of delivering the model results.&lt;/li&gt;
&lt;li&gt;The rate of feedback from a model and whether a user can visibly ‘teach’ the system.&lt;/li&gt;
&lt;/ul&gt;
&lt;/li&gt;
&lt;li&gt;
&lt;p&gt;&lt;strong&gt;The interface&lt;/strong&gt;&lt;/p&gt;
&lt;ul&gt;
&lt;li&gt;How interactive is the AI feature.&lt;/li&gt;
&lt;li&gt;Are there separate elements for the AI feature; how are these delineated from the rest of the system.&lt;/li&gt;
&lt;/ul&gt;
&lt;/li&gt;
&lt;li&gt;
&lt;p&gt;&lt;strong&gt;The messaging&lt;/strong&gt;&lt;/p&gt;
&lt;ul&gt;
&lt;li&gt;Explaining the AI algorithm; what it does and how it learns.&lt;/li&gt;
&lt;li&gt;Teaching the user how to make the product learn.&lt;/li&gt;
&lt;li&gt;How numeric the model results are; how numerate is the user expected to be.&lt;/li&gt;
&lt;li&gt;Whether and how we communicate error messages.&lt;/li&gt;
&lt;/ul&gt;
&lt;/li&gt;
&lt;li&gt;
&lt;p&gt;&lt;strong&gt;Error correction&lt;/strong&gt;&lt;/p&gt;
&lt;ul&gt;
&lt;li&gt;How to put fail-safes in place in case of error.&lt;/li&gt;
&lt;li&gt;How to determine if the model has broken down.&lt;/li&gt;
&lt;li&gt;What we do when the model breaks down.&lt;/li&gt;
&lt;li&gt;How to recover from catastrophic error.&lt;/li&gt;
&lt;/ul&gt;
&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;&lt;img src=&quot;/images/1595585471324-G520BSCQ45-Screenshot-2020-07-24-at-10.32.24.png&quot; alt=&quot;&quot;&gt;&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Separating these tests is important.&lt;/strong&gt; For testing the user impact of technical details it is best to have arrived at a finalised design for the interface, messaging and error communication.&lt;/p&gt;
&lt;p&gt;Messaging is closely tied to the interface and error-handling and often won’t be tested alone. Instead, the interface and messaging or the error-handling and messaging will be tested in pairs.&lt;/p&gt;
&lt;p&gt;The important thing to bear in mind is that we don’t want to be rapidly swapping these permutations in the hope that we’ll observe fine differences in user responses to help us determine the optimal combination. With small user groups the results will certainly not be statistically significant, nor usually generalisable and relevant.&lt;/p&gt;
&lt;p&gt;Instead, choose a configuration with clearly defined upfront assumptions and observe whether the user behaves as expected, and if not, why not.&lt;/p&gt;
&lt;hr&gt;
</content:encoded></item><item><title>Signalling in Innovation Management</title><link>https://www.simonoregan.com/short-thoughts/signalling-in-innovation-management/</link><guid isPermaLink="true">https://www.simonoregan.com/short-thoughts/signalling-in-innovation-management/</guid><description>No matter the context, there will never be enough resources to do everything.</description><pubDate>Sat, 18 Jul 2020 00:00:00 GMT</pubDate><content:encoded>&lt;p&gt;No matter the context, there will never be enough resources to do everything.&lt;/p&gt;
&lt;p&gt;This can be especially evident when it comes to managing Innovation Pipelines. The ‘new’ and the ‘possible’ is a very large search space. There is simply no way to swallow and digest the entire buffet of options. So decision-making needs to be applied, to weed out the ideas with the least potential. Typically this materialises as an Innovation Pipeline with validation stage-gates ranging &lt;a href=&quot;/essays/poc-prototype-mvp-pilot&quot;&gt;from concept to experiments to Pilot&lt;/a&gt;.&lt;/p&gt;
&lt;p&gt;&lt;img src=&quot;/images/1595063830974-NPMFGDY97L-Screenshot-2020-07-18-at-10.13.08.png&quot; alt=&quot;&quot;&gt;&lt;/p&gt;
&lt;p&gt;Restricting what ideas move forward toward launch and commercialisation is a necessary, sensible practice. &lt;em&gt;How&lt;/em&gt; these ideas should be restricted is always imperfect and often debated.&lt;/p&gt;
&lt;p&gt;A less appreciated factor is &lt;strong&gt;the impact of this decision-making upon what ideas enter the pipeline in the first place.&lt;/strong&gt;&lt;/p&gt;
&lt;p&gt;We like to think that ‘good ideas will win out’ and idealise inventors and innovators as creative mavericks, driven by vision and creativity. They become infatuated with an idea or concept and push this toward reality.&lt;/p&gt;
&lt;p&gt;Sometimes.&lt;/p&gt;
&lt;p&gt;More often they are human, reasonably rational creatures who like the feeling of success. They want to work on things that have impact. They want to be seen as innovative.&lt;/p&gt;
&lt;p&gt;We are forecasting animals. Stage-gating decisions are observed. We learn from what gets through and what gets rewarded.&lt;/p&gt;
&lt;p&gt;&lt;img src=&quot;/images/1595065798337-28GEQ38MSS-Screenshot-2020-07-18-at-10.12.58.png&quot; alt=&quot;&quot;&gt;&lt;/p&gt;
&lt;p&gt;Gate-keeping is a signal generating function as well as a filtering function. Decision-makers not only decide what ideas get to market, they create the environment from which ideas are drawn.&lt;/p&gt;
&lt;p&gt;So there are two major considerations in the management of early stages of in-company innovation.&lt;/p&gt;
&lt;ol&gt;
&lt;li&gt;Are we creating the right environment for the collection of ideas and concepts that extend our existing business lines and find new adjacent business opportunities.&lt;/li&gt;
&lt;li&gt;Are we nurturing the ‘right’ ideas at this early, vulnerable stage to show them in the best possible light.&lt;/li&gt;
&lt;/ol&gt;
&lt;hr&gt;
</content:encoded></item><item><title>Avoid ‘Big Bang’ Delivery</title><link>https://www.simonoregan.com/short-thoughts/z4sln4epd0svtk8binaxzhktaxkfbj/</link><guid isPermaLink="true">https://www.simonoregan.com/short-thoughts/z4sln4epd0svtk8binaxzhktaxkfbj/</guid><description>30 years into the software revolution, we&apos;ve learned a thing or two about what works and what doesn&apos;t. &apos;Big Bang&apos; Delivery falls squarely into that second category.</description><pubDate>Thu, 16 Jul 2020 00:00:00 GMT</pubDate><content:encoded>&lt;p&gt;30 years into the software revolution, we’ve learned a thing or two about what works and what doesn’t. ‘Big Bang’ Delivery falls squarely into that second category.&lt;/p&gt;
&lt;p&gt;This may be entirely obvious to you, having learned the hard way or simply accruing the learnings of others through the adoption of Lean, Agile, Continuous Delivery, CICD or some combination of those. It’s worth reminding ourselves why ‘Big Bang’ Delivery doesn’t work.&lt;/p&gt;
&lt;p&gt;&lt;img src=&quot;/images/1594892880116-OIRIT8ADFQ-Screenshot-2020-07-09-at-19.23.10.png&quot; alt=&quot;&quot;&gt;&lt;/p&gt;
&lt;p&gt;The failings of ‘Big Bang’ Delivery can be summed up in four ways.&lt;/p&gt;
&lt;ul&gt;
&lt;li&gt;No feedback, no course correction.&lt;/li&gt;
&lt;li&gt;Expectations rise, rapidly.&lt;/li&gt;
&lt;li&gt;It’s easier to measure small things than big things. Estimations and forecasts go bananas.&lt;/li&gt;
&lt;li&gt;Concentrated risk - all your eggs are in one big, fragile basket.&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;Related to these, there’s increased deployment risk, and lack of believability of progress for key stakeholders.&lt;/p&gt;
&lt;p&gt;It’s not clear to me what the relative weighting of these factors is, or even whether the relative contribution of these factors are consistent across projects. I &lt;em&gt;am&lt;/em&gt; confident that they each contribute to the likelihood of failure. If I had to put money on one factor over another, it would be that feedback is vital. And shielding a project from early and regular feedback is a sure-fire way to deprive it of the information necessary to help it evolve, adapt and grow.&lt;/p&gt;
&lt;p&gt;A final point about ‘Big Bang’ delivery. &lt;strong&gt;‘Big Bang’ delivery is an indication that things are going badly.&lt;/strong&gt; Teams that know better, deliver continuously.&lt;/p&gt;
&lt;p&gt;Teams that know better but have run into difficulty (technical, coordination, political) drift towards Big Bang.&lt;/p&gt;
</content:encoded><category>Product Management</category></item><item><title>Minimal Theme for Roam Research</title><link>https://www.simonoregan.com/short-thoughts/minimal-theme-for-roam-research/</link><guid isPermaLink="true">https://www.simonoregan.com/short-thoughts/minimal-theme-for-roam-research/</guid><description>Roam Research is the leading light in a spate of emerging note-taking and thinking tools that aim to move beyond the constraints of traditional text documents.</description><pubDate>Wed, 08 Jul 2020 00:00:00 GMT</pubDate><content:encoded>&lt;p&gt;&lt;a href=&quot;https://roamresearch.com/&quot;&gt;Roam Research&lt;/a&gt; is the leading light in a spate of emerging note-taking and thinking tools that aim to move beyond the constraints of traditional text documents.&lt;/p&gt;
&lt;p&gt;This &lt;a href=&quot;https://www.ribbonfarm.com/2020/02/24/a-text-renaissance/&quot;&gt;&lt;strong&gt;text renaissance&lt;/strong&gt;&lt;/a&gt;is moving us towards new writing tools that better support the capturing, creation and sharing of human thought. Roam is en-route to implementing a near-full conception of hypertext as originally imagined by visionaries like Vannevar Bush and Ted Nelson. Simply put, Roam allows easy referencing to blocks of text and introduces bidirectional links between pages and blocks of text. On the surface this might not sound like much, but a few sessions using the tool quickly illustrates why Roam’s early adopters are so cultish.&lt;/p&gt;
&lt;p&gt;I’ve been playing with Roam on and off since December. This tearing up of the write -&amp;gt; structure -&amp;gt; organise -&amp;gt; refactor -&amp;gt; bundle/unbundle flow has had a marked change on how I write, how I think and how I remember.&lt;/p&gt;
&lt;p&gt;This past month, I’ve re-committed to using Roam daily in place of Evernote and Bear. Being a sensitive snowflake, however, the UI bothered me. Roam recently, opened up the ability to customise the look and feel, so I created &lt;a href=&quot;https://github.com/TheDeploymentAge/RoamThemes&quot;&gt;&lt;strong&gt;this design&lt;/strong&gt;&lt;/a&gt;&lt;strong&gt;(below)&lt;/strong&gt;.&lt;/p&gt;
&lt;p&gt;&lt;img src=&quot;/images/1594194751423-RKWZS516P8-Screenshot-2020-06-22-at-11.38.48.png&quot; alt=&quot;Double-pane view&quot;&gt;&lt;/p&gt;
&lt;p&gt;&lt;em&gt;Double-pane view&lt;/em&gt;&lt;/p&gt;
&lt;p&gt;The design intention is to be minimal, clear and to remove visual distractions introduced by backlinks, external links and bullet-guides. The design is geared around the two-pane view or two-pane view with sidebar.&lt;/p&gt;
&lt;p&gt;Tags are designed to be visually unobtrusive and a secondary feature. The exception here is where tags are commonly used and actionable. Specifically, TODO, to read, to process, to write.&lt;/p&gt;
&lt;p&gt;&lt;img src=&quot;/images/1594194813227-7VE1OVJ9KP-Screenshot-2020-06-22-at-14.18.16.png&quot; alt=&quot;Single-pane view&quot;&gt;&lt;/p&gt;
&lt;p&gt;&lt;em&gt;Single-pane view&lt;/em&gt;&lt;/p&gt;
&lt;p&gt;Highlights are designed to be visible but not jarring and fit the colour scheme of the design.&lt;/p&gt;
&lt;p&gt;The CSS can be found on GitHub &lt;a href=&quot;https://github.com/TheDeploymentAge/RoamThemes&quot;&gt;&lt;strong&gt;here&lt;/strong&gt;&lt;/a&gt;.&lt;/p&gt;
&lt;hr&gt;
</content:encoded></item><item><title>Prototyping is Thinking through Making</title><link>https://www.simonoregan.com/short-thoughts/prototyping-is-thinking-through-making/</link><guid isPermaLink="true">https://www.simonoregan.com/short-thoughts/prototyping-is-thinking-through-making/</guid><description>The human mind did not evolve in a glass jar. We are social animals that like to move. We think on our feet, and in conversation. We learn by watching, copying, trying and testing. In other words, us…</description><pubDate>Tue, 07 Jul 2020 00:00:00 GMT</pubDate><content:encoded>&lt;p&gt;The human mind did not evolve in a glass jar. We are social animals that like to move. We think on our feet, and in conversation. We learn by watching, copying, trying and testing. In other words, us humans do our best thinking through interaction.&lt;/p&gt;
&lt;p&gt;When we speak, when we write, when we make, we do our thinking external to an isolated mind. &lt;strong&gt;Our cognition is embodied and extended with the help of our tools and our environment.&lt;/strong&gt; We do our thinking, with things, &lt;em&gt;in the world&lt;/em&gt;.&lt;/p&gt;
&lt;p&gt;&lt;img src=&quot;/images/1594119002260-R11CJLJSV8-Screenshot-2020-07-07-at-10.54.40.png&quot; alt=&quot;&quot;&gt;&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Prototyping is thinking by making.&lt;/strong&gt; It uses each of these benefits, to expand the quantity and quality of our thinking.&lt;/p&gt;
&lt;p&gt;Prototyping is the simplest way to make. It is easiest way to unlock ‘thinking by making’. &lt;em&gt;Low-fidelity prototyping&lt;/em&gt; requires near to no pre-defined skills. But it offers three benefits.&lt;/p&gt;
&lt;ul&gt;
&lt;li&gt;firms up our thinking, giving us details to explore.&lt;/li&gt;
&lt;li&gt;gives us new ideas as we explore.&lt;/li&gt;
&lt;li&gt;creates something that we can test with users.&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;&lt;img src=&quot;/images/1594119030928-IZHC6W55T9-Screenshot-2020-07-07-at-11.13.20.png&quot; alt=&quot;&quot;&gt;&lt;/p&gt;
&lt;p&gt;Thinking by testing is an incredible benefit of prototyping. By introducing real users into the design process at the earliest possible stage we open our thinking to the people who’ll use the end product. This physical conversation is useful for testing and validating the assumptions of our core concept and broad design details.&lt;/p&gt;
&lt;p&gt;It goes further than this. It creates inputs from the people who matter - in a medium that allows them to give meaningful feedback.&lt;/p&gt;
&lt;p&gt;In other words, &lt;strong&gt;we are extending our own thinking by recruiting users to think with us.&lt;/strong&gt;&lt;/p&gt;
&lt;hr&gt;
</content:encoded></item><item><title>Some data’s more equal than others</title><link>https://www.simonoregan.com/short-thoughts/some-datas-more-equal-than-others/</link><guid isPermaLink="true">https://www.simonoregan.com/short-thoughts/some-datas-more-equal-than-others/</guid><description>As machine learning has matured, ML algorithms have become commoditised and therefore it is the data that is valuable. Or so the argument goes.</description><pubDate>Sat, 04 Jul 2020 00:00:00 GMT</pubDate><content:encoded>&lt;p&gt;As machine learning has matured, ML algorithms have become commoditised and therefore it is the data that is valuable. Or so the argument goes.&lt;/p&gt;
&lt;p&gt;This has a nice ring to it. It sounds true.&lt;/p&gt;
&lt;p&gt;It has the convenient benefit of aligning with the strengths of many pre- or early-internet era incumbents, and neutralising their weaknesses in ML. That alone should give you pause.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Data is a briefcase word.&lt;/strong&gt; It means many things.&lt;/p&gt;
&lt;p&gt;The data that matters for that machine learning application you have in mind only partially overlaps with the data you’ve been passively collecting.&lt;/p&gt;
&lt;p&gt;Where the data does overlap, the data is messy, incomplete, inaccurate. Even the flashiest algos will struggle under these conditions.&lt;/p&gt;
&lt;p&gt;The data is probably difficult to access. Like all product development, machine learning products are powered by iteration and experimentation. Without easy access, your use of data will be pedestrian.&lt;/p&gt;
&lt;p&gt;&lt;img src=&quot;/images/1593871318442-TTUD2IO58M-Screenshot-2020-07-04-at-15.01.24.png&quot; alt=&quot;&quot;&gt;&lt;/p&gt;
&lt;p&gt;To be an AI powerhouse is to be a data powerhouse. And that means having an insatiable appetite for hoovering up all kinds of data, at any and every opportunity. It means finding new ways to digitise information flows that didn’t previously exist. And to build walls around that data collection.&lt;/p&gt;
&lt;p&gt;This appetite, married to algorithms that create feedback loops to the data itself (inferring from the data, added to the data, correcting from the data, using the data as labels) is what builds a data flywheel.&lt;/p&gt;
&lt;p&gt;A data flywheel &lt;em&gt;is&lt;/em&gt; made up of lots of data. Lots of data is necessary but not sufficient.&lt;/p&gt;
&lt;p&gt;So when you say “it’s not about algorithms, it’s about data”, can you please explain what your data looks like.&lt;/p&gt;
&lt;hr&gt;
</content:encoded></item><item><title>Affordances and AI</title><link>https://www.simonoregan.com/short-thoughts/affordances-and-ai/</link><guid isPermaLink="true">https://www.simonoregan.com/short-thoughts/affordances-and-ai/</guid><description>Affordances are the potential actions that a product makes possible.</description><pubDate>Fri, 03 Jul 2020 00:00:00 GMT</pubDate><content:encoded>&lt;p&gt;Affordances are the potential actions that a product makes possible.&lt;/p&gt;
&lt;p&gt;A chair affords sitting. Clearly. It also affords standing on it, waking from Inception-dreams and lion-taming. &lt;strong&gt;These potential actions are easily discoverable only if they are clearly perceivable to the user.&lt;/strong&gt;&lt;/p&gt;
&lt;p&gt;This creates an interesting puzzle for designing AI products. The ‘magic’ of AI is to outsource decision-making and automate it away.&lt;/p&gt;
&lt;p&gt;How then is a user to know what the product can do?&lt;/p&gt;
&lt;p&gt;&lt;img src=&quot;/images/1593771507111-IIMSHM07TB-Screenshot-2020-07-03-at-09.41.38.png&quot; alt=&quot;&quot;&gt;&lt;/p&gt;
&lt;p&gt;Typically we rely on two sources for discovering affordances:&lt;/p&gt;
&lt;ul&gt;
&lt;li&gt;signifiers such as labels, sounds, and shape.&lt;/li&gt;
&lt;li&gt;convention - understanding how a product ‘should’ be used.&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;Signalling the affordance of AI features is especially important today. As AI products are relatively new - signifiers increase the likelihood that the AI capability is used. Importantly, they also ensure that the AI capability is not accidentally triggered.&lt;/p&gt;
&lt;p&gt;As we emerge into a world with increasing AI capabilities infused into previously ‘dumb’ products, we are faced with a further challenge. &lt;strong&gt;How to balance the convenience of ‘invisibility’ and explicitly making clear what the system can do.&lt;/strong&gt;&lt;/p&gt;
&lt;p&gt;The tendency is to squeeze the most possible convenience from the AI capability. It is very tempting to automate away those human interactions. However, our existing AI systems introduce errors that make this approach risky. Imagine a chair that crumbled 5% of the time you sat on it. I have one. It’s not enjoyable.&lt;/p&gt;
&lt;p&gt;For systems with even moderate error rates (i.e. most systems for the foreseeable future) this balance should lean heavily toward explicit signalling.&lt;/p&gt;
&lt;p&gt;&lt;img src=&quot;/images/1593771534972-QMQ1ZD3T6B-Screenshot-2020-07-03-at-09.44.56.png&quot; alt=&quot;&quot;&gt;&lt;/p&gt;
&lt;p&gt;Conversely, false affordances present another difficulty. Introducing AI into a product sets expectations of what is possible with the product. Siri invites voice interactions, yet try to speak to her like a human and you’ll quickly find yourself frustrated.&lt;/p&gt;
&lt;p&gt;We have entered an age where AI products and features are gaining mainstream adoption. Conventions and best-practice in the use of AI are beginning to emerge. The decisions that designers collectively take now will shape how Human-AI interaction proceeds for the coming years.&lt;/p&gt;
&lt;p&gt;Err on the side of explicit instruction until we’ve learned what can reasonably be expected of AI. Or until such time, that the AI can confidently adapt to our mistakes.&lt;/p&gt;
&lt;hr&gt;
</content:encoded></item><item><title>Doubt and Double-loop Learning</title><link>https://www.simonoregan.com/short-thoughts/doubt-and-double-loop-learning/</link><guid isPermaLink="true">https://www.simonoregan.com/short-thoughts/doubt-and-double-loop-learning/</guid><description>Most of us, most of the time, interact with the world through single-loop learning.</description><pubDate>Thu, 02 Jul 2020 00:00:00 GMT</pubDate><content:encoded>&lt;p&gt;Most of us, most of the time, interact with the world through single-loop learning.&lt;/p&gt;
&lt;p&gt;&lt;img src=&quot;/images/1593684270161-525HJH1ZWP-Screenshot-2020-07-02-at-11.04.01.png&quot; alt=&quot;&quot;&gt;&lt;/p&gt;
&lt;p&gt;When we meet a problem, we fall back on our experience and tackle the problem from our mental quiver of skills and knowledge. We look at a situation, identify it as ‘one of those’ problems we’ve encountered in the past and get to work. We modify our actions if there’s a gap between the expected and achieved outcomes.&lt;/p&gt;
&lt;blockquote&gt;
&lt;p&gt;If something’s not going well, we try to fix the situation.&lt;/p&gt;
&lt;/blockquote&gt;
&lt;p&gt;&lt;img src=&quot;/images/1593684290662-R582ONUNUG-Screenshot-2020-07-02-at-10.00.03.png&quot; alt=&quot;&quot;&gt;&lt;/p&gt;
&lt;p&gt;In reality, this learning loop will be sub-optimal.&lt;/p&gt;
&lt;p&gt;It will have baked-in assumptions that may not be grounded in reality. The problem that we thought was ‘one of those’ may be an entirely different type of problem altogether. The mental model we’ve deployed to get the job done may be wholly unsuited to the task.&lt;/p&gt;
&lt;p&gt;Double-loop learning aims to address that gap.&lt;/p&gt;
&lt;blockquote&gt;
&lt;p&gt;Double-loop learning recognises that the way a problem is defined and solved can be a source of the problem.&lt;/p&gt;
&lt;/blockquote&gt;
&lt;p&gt;Instead of trying to fix the problem, we ask are we solving the right problem. Is our approach suited to the task. Do we have the &lt;a href=&quot;/essays/prototyping-organisations&quot;&gt;right systems&lt;/a&gt; in place. Double-loop learning asks us to reconsider the problem in its broader context.&lt;/p&gt;
&lt;p&gt;But double-loop learning can be hijacked.&lt;/p&gt;
&lt;p&gt;Especially by the over-thinking mind. Doubt is a double-edged sword in learning. Doubt in the current plan of action is what begins to the journey to unlock better approaches. But plans of action take time to evaluate.&lt;/p&gt;
&lt;p&gt;Over-rotating on the outer loop will lead to premature, invalid feedback. Unnecessary splashing and wave-making. Sometimes it’s better to keep the head down and see how far we get.&lt;/p&gt;
&lt;p&gt;A good coach or manager gets you to stick the course until it is appropriate to rip-up the rule-book. A bad one will leave you questioning basic truths when you should be solving the problem at hand.&lt;/p&gt;
&lt;hr&gt;
</content:encoded></item><item><title>The Management Quantum Effect</title><link>https://www.simonoregan.com/short-thoughts/the-management-quantum-effect/</link><guid isPermaLink="true">https://www.simonoregan.com/short-thoughts/the-management-quantum-effect/</guid><description>I’ve noticed an interesting effect in Management. Simply by asking a question, you change the answer.</description><pubDate>Tue, 30 Jun 2020 00:00:00 GMT</pubDate><content:encoded>&lt;p&gt;I’ve noticed an interesting effect in Management. Simply by asking a question, you change the answer.&lt;/p&gt;
&lt;p&gt;&lt;img src=&quot;/images/1593537915235-5SD5N1LLQF-Screenshot-2020-06-30-at-18.24.57.png&quot; alt=&quot;&quot;&gt;&lt;/p&gt;
&lt;p&gt;Manager’s should not underestimate the effect that their questions have on their team and what their team emphasises.&lt;/p&gt;
&lt;p&gt;We are raised in a system where questions are tests. Directed questions are perceived as tests. We are also raised to acknowledge that tests deserves attention. Attention being finite - introducing new tests directs attention away from other focuses. It is a disruption.&lt;/p&gt;
&lt;p&gt;The Management Quantum Effect materialises in two ways.&lt;/p&gt;
&lt;p&gt;Many employees will scramble to provide an answer - usually the answer they predict you will want. This may not be the ‘true answer’ - the answer you would have received had you not asked the question.&lt;/p&gt;
&lt;p&gt;The second is that there is work seriously deployed to interpret and come back with &lt;em&gt;an answer.&lt;/em&gt; This franticness takes away from other work and so effects the whole system.&lt;/p&gt;
&lt;p&gt;This leaves the manager who’s in need of answers with a dilemma. To ask, leading to diversion and disruption. Or to remain in the dark.&lt;/p&gt;
&lt;p&gt;Is there a third way? Eric Weinstein’s interpretation of quantum mechanics seem to offer one. He maintains that quantum systems arrive at certain, sensible answers if asked the right type of question.&lt;/p&gt;
&lt;p&gt;For managers, what does the right question look like? That depends. Clearly signalling that the question isn’t important tends to work well. It removes the testiness.&lt;/p&gt;
&lt;p&gt;Unless of course, the intention is to force change in the system, by asking. Then, ask away.&lt;/p&gt;
</content:encoded></item><item><title>The Futures Funnel</title><link>https://www.simonoregan.com/essays/the-futures-funnel/</link><guid isPermaLink="true">https://www.simonoregan.com/essays/the-futures-funnel/</guid><description>When it comes to the longer-term Future, prediction is a mugs game. There are simply too many moving parts and too many unknowns. Prediction demands accuracy and when it comes to the future, accuracy…</description><pubDate>Mon, 29 Jun 2020 00:00:00 GMT</pubDate><content:encoded>&lt;p&gt;When it comes to the longer-term Future, prediction is a mugs game. There are simply too many moving parts and too many unknowns. Prediction demands accuracy and when it comes to the future, accuracy is in short supply.&lt;/p&gt;
&lt;p&gt;This is not to say that we shouldn’t think about the Future; we should. But there are useful ways of thinking about the Future in a systematic way that don’t rest on the false certainty of predictions.&lt;/p&gt;
&lt;p&gt;For short and medium-term futures, there’s plenty of evidence to suggest that using forecasts that are directionally correct are useful.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;For longer term Futures thinking we must leave forecasts behind.&lt;/strong&gt;&lt;/p&gt;
&lt;p&gt;Instead, when shaping longer-term Product Strategy, exploring &lt;strong&gt;possible futures&lt;/strong&gt; is a worthwhile endeavour. It’s useful to systematically traverse the space of what &lt;em&gt;could&lt;/em&gt; unfurl, to develop a point-of-view on the types of future that we may want. That point-of-view shapes what we can and should do to make that Future happen.&lt;/p&gt;
&lt;p&gt;Conversely, exploring Speculative Futures provides a detailed perspective on what futures we don’t want. That learning, and explicitly calling attention to it, allows us to take corrective and evasive action.&lt;/p&gt;
&lt;p&gt;This sounds nebulous.&lt;/p&gt;
&lt;p&gt;It’s not as nebulous as you might imagine. &lt;strong&gt;Design and development are always future-facing&lt;/strong&gt;. They wrestle with the uncertain guesses of what will be wanted in future. They navigate between cold, hard reality and the impossible.&lt;/p&gt;
&lt;p&gt;To constrain this uncertainty, most designers, developers and strategists operate in the probable. This space of &lt;strong&gt;Probable Futures describes what is likely to happen unless there is some extreme interruption or state change&lt;/strong&gt;; a war, a pandemic, a financial crash. Or a paradigm shift in technology. It makes sense that most of our thought is oriented toward this cone; this represents our best chances of success. When designs and plans are evaluated they are usually evaluated against this background of the Probable. Though this assumption is very rarely acknowledged.&lt;/p&gt;
&lt;p&gt;&lt;img src=&quot;/images/1593429507086-7V8M527DEQ-Screenshot-2020-06-29-at-10.34.42.png&quot; alt=&quot;&quot;&gt;&lt;/p&gt;
&lt;p&gt;While Probable Futures recognise the uncertainty within a broadly stable, linear environment they do not account for possibilities introduced by extreme (but not necessarily unlikely) change.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;The Futures Funnel pictured above helps us to explore beyond the usual, by explicitly emphasising futures outside the probable.&lt;/strong&gt;&lt;/p&gt;
&lt;p&gt;To explore these possibility spaces beyond the Probable, we use Scenarios.&lt;/p&gt;
&lt;p&gt;Scenarios are open-ended what-if questions that opens up spaces of discussion, debate and exploration. They are not intended as a destination but a medium through which we &lt;strong&gt;outline what a desirable destination could be.&lt;/strong&gt;&lt;/p&gt;
&lt;p&gt;To be truly useful, a Scenario should be provocative. Scenarios are not intended to be granular in detail, with meticulously-mapped paths from the present. They &lt;em&gt;could&lt;/em&gt; exist. Practically, this requires participants to suspend their disbelief. Scenarios in many ways are methodical playgrounds; these are tools we use to expand our vision. They encourage us to include futures beyond the obvious extrapolations from existing trends and set our search in settings far from the beaten path of what’s next.&lt;/p&gt;
&lt;p&gt;And so, we cast the net wider. To look for less probable but still Plausible Futures.&lt;/p&gt;
&lt;p&gt;Plausible Futures is the domain of scenario planning and strategy teams. It is the space of what could happen. Examining Plausible Futures is not about prediction but rather about exploring alternative macroeconomic, technological and cultural futures and mapping that to what it means for an organisation or product.&lt;/p&gt;
&lt;p&gt;Further removed from present reality lie Possible Futures - the space of all possibilities that do not contradict the Laws of Physics. Typically these are narrowed down to those where a path from the present, while unlikely, is at least feasible. Why spend time and attention here? Because &lt;strong&gt;unlikely futures happen all the time&lt;/strong&gt;. Because unexpected futures happen more often than we like to think. And because tapping into a broader array of possibilities can unlock a rich vein of ideas.&lt;/p&gt;
&lt;p&gt;Individual Possible Futures are rarely neutral. The contain vastly different fortunes. And so, it is important to identify which futures do we wish to move towards. And which futures do we want to engineer a path to avoid.&lt;/p&gt;
&lt;p&gt;This cone of Preferable Futures is where we want to play. This cone is what we want to identify as part of Futures work. The Futures that are preferable to the individual, to the organisation and to society.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Only by understanding what is preferable can we begin to coherently engineer a strategy to bring us there.&lt;/strong&gt;&lt;/p&gt;
&lt;hr&gt;
&lt;p&gt;&lt;strong&gt;Sources &amp;amp; Inspiration&lt;/strong&gt;&lt;/p&gt;
&lt;ul&gt;
&lt;li&gt;Design and Future by Stuart Candy et al.&lt;/li&gt;
&lt;li&gt;Speculative Everything by Dunne and Raby.&lt;/li&gt;
&lt;li&gt;Superforecasters by Philip Tetlock.&lt;/li&gt;
&lt;li&gt;Foresight Skills by Jane McGonigal at the Institute For The Future&lt;/li&gt;
&lt;/ul&gt;
</content:encoded><category>Design</category><category>Futures</category><category>Tools</category></item><item><title>Talkers are dangerous</title><link>https://www.simonoregan.com/short-thoughts/talkers-are-dangerous/</link><guid isPermaLink="true">https://www.simonoregan.com/short-thoughts/talkers-are-dangerous/</guid><description>Talkers are dangerous in an organisation.</description><pubDate>Sat, 27 Jun 2020 00:00:00 GMT</pubDate><content:encoded>&lt;p&gt;Talkers are dangerous in an organisation.&lt;/p&gt;
&lt;p&gt;Talkers don’t do. Talkers waste time. Talkers talk their way into positions for which they are wholly unsuited. They lead the organisation astray.&lt;/p&gt;
&lt;p&gt;But none of these are so bad.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;The biggest danger that Talkers introduce to an organisation is complacency.&lt;/strong&gt;&lt;/p&gt;
&lt;p&gt;Talking creates the appearance of work being done. This appearance of work done creates an illusion of progress.&lt;/p&gt;
&lt;p&gt;&lt;img src=&quot;/images/1593263851092-MXOFBMM8HX-Screenshot-2020-06-27-at-14.10.09.png&quot; alt=&quot;&quot;&gt;&lt;/p&gt;
&lt;p&gt;There is subtly here. Failing to make progress is not bad in and of itself. Deploying strategic inaction is a legitimate option.&lt;/p&gt;
&lt;p&gt;Neither is it true to say that Talkers leading the organisation down the wrong path is unequivocally bad. Predicting the right path to take is tricky at the best of times.&lt;/p&gt;
&lt;p&gt;Instead, &lt;strong&gt;it is the false impression of action that is dangerous&lt;/strong&gt;.&lt;/p&gt;
&lt;p&gt;The false impression of action has knock-on affects. It creates assumptions in other parts of the organisation. One such impression is that ‘someone is working on this’ and therefore there’s no need for us to solve for this problem we’ve just noticed. Another is that we may be actively shut down because ‘someone is already working on this’.&lt;/p&gt;
&lt;p&gt;Talkers create artificial, fragile place-holders around a problem that prevent others in the organisation from solving that problem.&lt;/p&gt;
&lt;p&gt;Talkers introduce fragility to the organisation by injecting false assumptions into the planning of dependent groups.&lt;/p&gt;
&lt;p&gt;&lt;img src=&quot;/images/1593264570071-5FREIGK3PT-Screenshot-2020-06-27-at-14.23.37.png&quot; alt=&quot;&quot;&gt;&lt;/p&gt;
&lt;p&gt;The effects of Talkers are not self-contained.&lt;/p&gt;
&lt;p&gt;Because Talkers are good at talking, they are good at promoting their talk. Their ideas tend to spread. Because talk is cheap it is easy to do a lot of it. Updates can be frequent. This too helps their ideas spread.&lt;/p&gt;
&lt;p&gt;As humans we are surprisingly unskilled at differentiating between secondary evidence of real, tangible progress and the appearance of progress. Surprisingly, Talkers who simply don’t know any better can be more detrimental than Talkers who knowingly practice the dark arts of peddling bullshit. A well-intentioned Talker does not signal deception.&lt;/p&gt;
&lt;p&gt;It gets worse.&lt;/p&gt;
&lt;p&gt;The mere fact that a Talker is talking, even if they lay little claim to ownership of action, can be counter-productive to progress.&lt;/p&gt;
&lt;p&gt;And so we get to my suggestion.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;The Hypocratic Oath for Talkers.&lt;/strong&gt;  First, let your talking do no harm. If you Talk about a topic you must point to action being done or take responsibility for the creation of action. A derivative of Amazon’s rule of ‘if you notice a problem, it’s now your problem’. The Talkers Rule states: &lt;strong&gt;‘if you Talk about an opportunity it’s your responsibility that the opportunity is achieved’.&lt;/strong&gt;&lt;/p&gt;
</content:encoded></item><item><title>Invention &amp; Innovation</title><link>https://www.simonoregan.com/short-thoughts/invention-amp-innovation/</link><guid isPermaLink="true">https://www.simonoregan.com/short-thoughts/invention-amp-innovation/</guid><description>Invention and innovation are often confused.</description><pubDate>Fri, 19 Jun 2020 00:00:00 GMT</pubDate><content:encoded>&lt;p&gt;Invention and innovation are often confused.&lt;/p&gt;
&lt;p&gt;They are lumped together as characters of a bigger story; a story of the battle between the old and the new.&lt;/p&gt;
&lt;p&gt;But invention and innovation are distinct things. They require different skillsets and different approaches. Their objectives and outputs are greatly at odds.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Invention is producing something for the first time.&lt;/strong&gt; It is a single component. A new solution to a technical problem.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Innovation is new way of making a system of technologies consistently work to solve a problem for users.&lt;/strong&gt; It scales an ability so that it can have market impact.&lt;/p&gt;
&lt;p&gt;&lt;img src=&quot;/images/1592564947550-8FFXEGWLD1-Invention&amp;amp;Innovation.png&quot; alt=&quot;&quot;&gt;&lt;/p&gt;
&lt;p&gt;To realise its potential, an invention must become something that works for everybody who needs it. It must scale.&lt;/p&gt;
&lt;p&gt;Innovation is that path to scale.&lt;/p&gt;
</content:encoded><category>Innovation</category></item><item><title>Trends: Pattern errors &amp; extrapolation errors</title><link>https://www.simonoregan.com/short-thoughts/technology-trends-and-extrapolation-error/</link><guid isPermaLink="true">https://www.simonoregan.com/short-thoughts/technology-trends-and-extrapolation-error/</guid><description>It strikes me that there are two types of errors in trend forecasting.</description><pubDate>Wed, 10 Jun 2020 00:00:00 GMT</pubDate><content:encoded>&lt;p&gt;It strikes me that there are two types of errors in trend forecasting.&lt;/p&gt;
&lt;p&gt;The first are errors in imagining that a trend exists. These &lt;strong&gt;pattern errors&lt;/strong&gt; mistake a smattering of signals for an identifiable trend. Pattern errors join the dots to draw a shape that isn’t there.&lt;/p&gt;
&lt;p&gt;The second type of trend forecasting errors arise from misinterpreting the shape of the growth. These &lt;strong&gt;extrapolation errors&lt;/strong&gt; mistake the shape of the growth of usage, adoption or development.&lt;/p&gt;
&lt;p&gt;&lt;img src=&quot;/images/1591800631920-4N9B9WV9BI-Screenshot-2020-06-10-at-15.48.37.png&quot; alt=&quot;&quot;&gt;&lt;/p&gt;
&lt;p&gt;Perspectives on trends most commonly get lumped into two categories: linear growth or exponential growth.&lt;/p&gt;
&lt;p&gt;Early in the lifecycle &lt;strong&gt;linear growth&lt;/strong&gt; is likely. If a trend has picked up any kind of steam, linear extrapolation greatly underestimates its growth.&lt;/p&gt;
&lt;p&gt;If a trend has reached that tipping point, exponential extrapolation makes sense. But looking at a new technology trend and immediately inferring &lt;strong&gt;exponential growth&lt;/strong&gt; over-estimates the trends potential.&lt;/p&gt;
&lt;p&gt;These two patterns are reconciled in the s-curve. The real difficulty is identifying where on the s-curve the trend currently exists.&lt;/p&gt;
</content:encoded></item><item><title>Executives should change their minds</title><link>https://www.simonoregan.com/short-thoughts/executives-should-change-their-minds/</link><guid isPermaLink="true">https://www.simonoregan.com/short-thoughts/executives-should-change-their-minds/</guid><description>It&apos;s ok for executives to change their minds.</description><pubDate>Sat, 06 Jun 2020 00:00:00 GMT</pubDate><content:encoded>&lt;p&gt;It’s ok for executives to change their minds.&lt;/p&gt;
&lt;p&gt;In fact it’s good.&lt;/p&gt;
&lt;p&gt;An executive who changes their mind can be reasoned with. Or at least persuaded. An executive who changes their mind incentivises others to bring new information and invites new arguments to recalibrate direction.&lt;/p&gt;
&lt;p&gt;Changing their minds is not enough. Executives should change their minds; but they must articulate &lt;em&gt;why&lt;/em&gt; they’re doing so.&lt;/p&gt;
&lt;p&gt;A flip-flopping executive is worse than an immovable one. They are hard to predict. They are whimsical. At any given time you cannot know what they will resolve to do.&lt;/p&gt;
&lt;p&gt;The decision is important. But so too are the steps leading up to the decision. Executives who change their mind, should show their work.&lt;/p&gt;
&lt;p&gt;And while they’re at it, executives should acknowledge what they got wrong and why. It builds credibility in the new decision. And avoids the building of resentment in those who canvassed unconvincingly before the mind was changed.&lt;/p&gt;
&lt;p&gt;Executives should change their minds. And explain why.&lt;/p&gt;
</content:encoded></item><item><title>Short Thoughts</title><link>https://www.simonoregan.com/short-thoughts/short-thoughts/</link><guid isPermaLink="true">https://www.simonoregan.com/short-thoughts/short-thoughts/</guid><description>Short thoughts are brief pieces of writing that each focus on one little idea.</description><pubDate>Sat, 06 Jun 2020 00:00:00 GMT</pubDate><content:encoded>&lt;p&gt;&lt;em&gt;Short thoughts&lt;/em&gt; are brief pieces of writing that each focus on one little idea.&lt;/p&gt;
&lt;p&gt;The concept is inspired by Seth Godin and Derek Sivers. Both encourage would-be writers to consistently share short pieces of writing.&lt;/p&gt;
&lt;p&gt;Not every piece of writing should be an article.&lt;/p&gt;
&lt;p&gt;Where an article &lt;em&gt;is&lt;/em&gt; warranted, sometimes we don’t have all the pieces to make it compelling. And yet some things deserve to be put ‘out there’. Sivers suggests we “&lt;strong&gt;present a single idea, one at a time, and let others build upon it&lt;/strong&gt;.”&lt;/p&gt;
&lt;p&gt;This interweaves nicely with Godin championing consistency.&lt;/p&gt;
&lt;blockquote&gt;
&lt;p&gt;&lt;strong&gt;The drip. A post, day after day, week after week, 400 times a year, 4000 times a decade.&lt;/strong&gt;&lt;/p&gt;
&lt;/blockquote&gt;
&lt;p&gt;So here I publish short thoughts - longer than a tweet, shorter than an essay.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Sources&lt;/strong&gt;&lt;/p&gt;
&lt;ul&gt;
&lt;li&gt;&lt;a href=&quot;https://sivers.org/1idea&quot;&gt;https://sivers.org/1idea&lt;/a&gt;&lt;/li&gt;
&lt;li&gt;&lt;a href=&quot;https://seths.blog/2012/12/writers-block-and-the-drip/&quot;&gt;https://seths.blog/2012/12/writers-block-and-the-drip/&lt;/a&gt;&lt;/li&gt;
&lt;/ul&gt;
</content:encoded></item><item><title>Principles of AI Design</title><link>https://www.simonoregan.com/essays/ai-design-principles/</link><guid isPermaLink="true">https://www.simonoregan.com/essays/ai-design-principles/</guid><description>The following principles of designing AI products are inspired by Dieter Rams now legendary Principles of Design. These are intended to explicitly call out what makes an AI application useful, good…</description><pubDate>Sat, 30 May 2020 00:00:00 GMT</pubDate><content:encoded>&lt;p&gt;&lt;img src=&quot;/images/1590341479848-5THTPEE6ZC-joel-filipe-RVVtDmeGtKU-unsplash-SMALL.jpeg&quot; alt=&quot;&quot;&gt;&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;The Principles of AI Design.&lt;/strong&gt;&lt;/p&gt;
&lt;p&gt;The following principles of designing AI products are inspired by Dieter Rams now legendary Principles of Design. These are intended to explicitly call out what makes an AI application useful, good and capable of evoking delight.&lt;/p&gt;
&lt;h4 id=&quot;1-good-ai-design-is-innovative&quot;&gt;1. Good AI design is innovative&lt;/h4&gt;
&lt;p&gt;The possibilities for innovation are not exhausted. In design and technology, we are at the beginning of the beginning. Technological development continuously offers new opportunities for innovative design. As the context moves, so too does the necessity and opportunity for design innovation.&lt;/p&gt;
&lt;h4 id=&quot;2-good-ai-design-makes-a-product-useful&quot;&gt;2. Good AI design makes a product useful&lt;/h4&gt;
&lt;p&gt;Products are made to be used. Good AI design emphasises the usefulness of a product whilst removing superfluous functionality and unnecessary interactions.&lt;/p&gt;
&lt;h4 id=&quot;3-good-ai-design-is-aesthetic&quot;&gt;3. Good AI design is aesthetic&lt;/h4&gt;
&lt;p&gt;What we use affects who we are and how we feel. Imbuing an AI product with aesthetic quality is integral to its usefulness and predictive of its used-ness. This is not surface detail. Only well-executed objects can be beautiful. If adding AI to the product doesn’t make it more pleasing to use, it has no place in the product.&lt;/p&gt;
&lt;h4 id=&quot;4-good-ai-design-makes-a-product-understandable&quot;&gt;4. Good AI design makes a product understandable&lt;/h4&gt;
&lt;p&gt;AI abstracts away decision-making and interaction. Good AI clarifies the product’s structure. It explains itself simply and clearly. You know what it does, and what to expect from it.&lt;/p&gt;
&lt;h4 id=&quot;5-good-ai-design-is-unobtrusive&quot;&gt;5. Good AI design is unobtrusive&lt;/h4&gt;
&lt;p&gt;AI products fill a purpose. They don’t exist to show off their algorithmic sophistication. They have no business wasting the user’s time so they can greedily shake them down for data. AI design should be restrained and ask as little as possible from the user.&lt;/p&gt;
&lt;h4 id=&quot;6-good-ai-design-is-honest&quot;&gt;6. Good AI design is honest&lt;/h4&gt;
&lt;p&gt;Passing a dumb product off as intelligent is dumb. It disrespects the user and sets them up for disappointment.  Good AI design signals the boundary of its intelligence and makes no pretences or apologies for what it cannot do.&lt;/p&gt;
&lt;h4 id=&quot;7-good-ai-design-learns&quot;&gt;7. Good AI design learns&lt;/h4&gt;
&lt;p&gt;Good AI design is not a one-hit wonder; a static application of a single model. Good AI design is built to evolve with changing user needs, user habits and improving technical art. It forms the basis of future AI, not throwaway models for a throwaway crowd.&lt;/p&gt;
&lt;h4 id=&quot;8-good-ai-design-is-detailed&quot;&gt;8. Good AI design is detailed&lt;/h4&gt;
&lt;p&gt;Nothing must be arbitrary or left to chance. Care in the AI design process shows respect towards the consumer. A brittle model in a brittle technical context disrespects the user. Good AI design considers how the user will interact with it within the constraints of data collection and labelling.&lt;/p&gt;
&lt;h4 id=&quot;9-good-ai-design-preserves-attention&quot;&gt;9. Good AI design preserves attention&lt;/h4&gt;
&lt;p&gt;Attention is the non-renewable resource of digital design. Good AI design values the user’s attention. Good AI design doesn’t make the user think. It values and defends the attention of the user.&lt;/p&gt;
&lt;h4 id=&quot;10-good-ai-design-is-as-little-design-as-possible&quot;&gt;10. Good AI design is as little design as possible&lt;/h4&gt;
&lt;p&gt;Less, but better. AI abstracts away unnecessary, decision-making and removes friction-filled interactions because it concentrates on the essential aspects of the product. Back to simplicity. Back to the job to be done.&lt;/p&gt;
&lt;h4 id=&quot;11-good-ai-design-builds-a-relationship&quot;&gt;11. Good AI design builds a relationship&lt;/h4&gt;
&lt;p&gt;Good AI design learns from the users’ interactions. It builds a relationship of trust over time. The more the user interacts with the product, the more the user invests, the more they get in return. Like friendships and communities, Good AI design is designed for the long term.&lt;/p&gt;
&lt;ol&gt;
&lt;li&gt;
&lt;h4 id=&quot;good-ai-design-is-innovative&quot;&gt;&lt;strong&gt;Good AI design is innovative&lt;/strong&gt;&lt;/h4&gt;
&lt;/li&gt;
&lt;li&gt;
&lt;h4 id=&quot;good-ai-design-makes-a-product-useful&quot;&gt;&lt;strong&gt;Good AI design makes a product useful&lt;/strong&gt;&lt;/h4&gt;
&lt;/li&gt;
&lt;li&gt;
&lt;h4 id=&quot;good-ai-design-is-aesthetic&quot;&gt;&lt;strong&gt;Good AI design is aesthetic&lt;/strong&gt;&lt;/h4&gt;
&lt;/li&gt;
&lt;li&gt;
&lt;h4 id=&quot;good-ai-design-makes-a-product-understandable&quot;&gt;&lt;strong&gt;Good AI design makes a product understandable&lt;/strong&gt;&lt;/h4&gt;
&lt;/li&gt;
&lt;li&gt;
&lt;h4 id=&quot;good-ai-design-is-unobtrusive&quot;&gt;&lt;strong&gt;Good AI design is unobtrusive&lt;/strong&gt;&lt;/h4&gt;
&lt;/li&gt;
&lt;li&gt;
&lt;h4 id=&quot;good-ai-design-is-honest&quot;&gt;&lt;strong&gt;Good AI design is honest&lt;/strong&gt;&lt;/h4&gt;
&lt;/li&gt;
&lt;li&gt;
&lt;h4 id=&quot;good-ai-design-learns&quot;&gt;&lt;strong&gt;Good AI design learns&lt;/strong&gt;&lt;/h4&gt;
&lt;/li&gt;
&lt;li&gt;
&lt;h4 id=&quot;good-ai-design-is-detailed&quot;&gt;&lt;strong&gt;Good AI design is detailed&lt;/strong&gt;&lt;/h4&gt;
&lt;/li&gt;
&lt;li&gt;
&lt;h4 id=&quot;good-ai-design-preserves-attention&quot;&gt;&lt;strong&gt;Good AI design preserves attention&lt;/strong&gt;&lt;/h4&gt;
&lt;/li&gt;
&lt;li&gt;
&lt;h4 id=&quot;good-ai-design-is-as-little-design-as-possible&quot;&gt;&lt;strong&gt;Good AI design is as little design as possible&lt;/strong&gt;&lt;/h4&gt;
&lt;/li&gt;
&lt;li&gt;
&lt;h4 id=&quot;good-ai-design-builds-a-relationship&quot;&gt;&lt;strong&gt;Good AI design builds a relationship&lt;/strong&gt;&lt;/h4&gt;
&lt;/li&gt;
&lt;/ol&gt;
</content:encoded><category>AI</category><category>Design</category></item><item><title>Proof-of-Concept. Prototype. MVP. Pilot.</title><link>https://www.simonoregan.com/essays/poc-prototype-mvp-pilot/</link><guid isPermaLink="true">https://www.simonoregan.com/essays/poc-prototype-mvp-pilot/</guid><description>When building software products and platforms, it is of critical importance to define the desired output.  To start with the end in mind.</description><pubDate>Sat, 30 May 2020 00:00:00 GMT</pubDate><content:encoded>&lt;p&gt;&lt;img src=&quot;/images/1590443126544-3Z67P8MLAZ-adrien-converse-3dUpL1h97CQ-unsplash.jpg&quot; alt=&quot;&quot;&gt;&lt;/p&gt;
&lt;p&gt;When building software products and platforms, it is of critical importance to define the &lt;em&gt;desired output.&lt;/em&gt;  To start with the end in mind.&lt;/p&gt;
&lt;p&gt;Standard best-practice is to test our hypothesis with stakeholders, users and customers as early as possible. What we wish to test, and with whom, defines what artifact we should build as we meander towards product-market fit.&lt;/p&gt;
&lt;h3 id=&quot;artifacts--outputs&quot;&gt;Artifacts &amp;amp; Outputs&lt;/h3&gt;
&lt;p&gt;The artifact that we produce should reflect what we’re trying to achieve. It should map to what we’re trying to test. The form of our artifact will determine the decisions we make about what gets included, and what does not.&lt;/p&gt;
&lt;p&gt;In essence, in the early stages of product development, we want to determine:&lt;/p&gt;
&lt;ul&gt;
&lt;li&gt;&lt;strong&gt;Will it work.&lt;/strong&gt; Technically, functionally and commercially.&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;What will it be like&lt;/strong&gt;.&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;Mostly we’re trying to gather information on each of these aspects to determine (i) whether or not to proceed or (ii) how to refine and optimise.&lt;/p&gt;
&lt;p&gt;The following &lt;strong&gt;definitions will help to frame the design conversations and decisions&lt;/strong&gt; on our path to launching a product.&lt;/p&gt;
&lt;p&gt;&lt;img src=&quot;/images/1590443195593-AXVUBO806W-Screenshot-2020-05-25-at-22.46.20.png&quot; alt=&quot;&quot;&gt;&lt;/p&gt;
&lt;h3 id=&quot;proof-of-concept&quot;&gt;Proof-of-Concept&lt;/h3&gt;
&lt;p&gt;A Proof-of-Concept (PoC) is an implementation of a method or technology to demonstrate (or assess) its feasibility and practical potential. Here, the objective is to &lt;strong&gt;prove or disprove the technical feasibility of implementing the technology&lt;/strong&gt;. Typically, PoCs are less focused on the experience of the user, and usually aren’t an end-to-end solution. Rather, the PoC focuses on a particular subset of the technology, often in another technical stack that production.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;A PoC typically has a short life-cycle&lt;/strong&gt;. The objective is to decide whether or not further investment is to be made. A PoC is not exposed to users and is evaluated by domain experts.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;A PoC is far from ‘production ready’&lt;/strong&gt;. Its functionality is limited to the aspects to be proved, is not designed for optimisation, for scalability, security or aesthetics unless those are the technical criteria under investigation.&lt;/p&gt;
&lt;p&gt;In short, best-case scenario, you’ll be refactoring a PoC.&lt;/p&gt;
&lt;h3 id=&quot;prototype&quot;&gt;Prototype&lt;/h3&gt;
&lt;p&gt;A prototype is &lt;strong&gt;an incomplete version of a product designed to test a complex idea in a realistic form with realistic users&lt;/strong&gt; to capture feedback. The elements that are often tested are (i) the end-to-end solution, (ii) some new form of interaction or (iii) use of the product in a new, realistic setting.&lt;/p&gt;
&lt;p&gt;Prototypes, like PoCs are deployed early in the product development lifecycle - usually for a brief period of time and often through multiple iterations. The prototype is designed to elicit feedback and then discarded. Where a PoC aims to test the riskiest technical assumptions, the &lt;strong&gt;prototype aims to test the most important aspects of the experience.&lt;/strong&gt; A prototype is throw-away.&lt;/p&gt;
&lt;p&gt;Where the project scope is particularly constrained - wireframes, Wizard of Oz prototypes and low-fi, physical prototypes may make an appearance.&lt;/p&gt;
&lt;h3 id=&quot;minimum-viable-product-mvp&quot;&gt;Minimum Viable Product (MVP)&lt;/h3&gt;
&lt;p&gt;The &lt;strong&gt;Minimum Viable Product (MVP) is the first iteration of a product that is delivered to real users&lt;/strong&gt;. Like a prototype it &lt;strong&gt;focuses on the most important features fo the product&lt;/strong&gt;. The key difference is that an MVP puts these features into the hands of these users, not just to test, but to be used independently and on an on-going basis.&lt;/p&gt;
&lt;p&gt;Like a prototype, the MVP is designed to capture feedback from users - in this case under real, continuous usage, independent of direct observation.&lt;/p&gt;
&lt;p&gt;By generating insights early and at a low cost compared to a ‘complete product’, the MVP offers the opportunity to &lt;strong&gt;test the assumptions of the product in the wild&lt;/strong&gt;. Typically, a product team will iterate and build upon the MVP but just as often, the product may be discontinued or pivot to a different solution.&lt;/p&gt;
&lt;p&gt;While the MVP is a light-weight, scaled back solution, this can include the polish of a final release. However, including an aesthetic finish of reasonable standard is often required to make realistic judgements of the hypothesis. This is especially true when the product is in the consumer, mass-market sector or where alternative solutions are mature.&lt;/p&gt;
&lt;h3 id=&quot;pilot-proof-of-commerce&quot;&gt;Pilot, Proof-of-Commerce&lt;/h3&gt;
&lt;p&gt;A &lt;strong&gt;pilot is the initial roll-out of a system or solution into production&lt;/strong&gt; - typically, targeting a limited scope of the final product. Scope may be limited by the number or location of users who can access the system, the business processes affected, the business partners involved, or the technical integrations enabled.&lt;/p&gt;
&lt;p&gt;The purpose of a pilot project is to &lt;strong&gt;test market assumptions and configuration options&lt;/strong&gt;. Typically this is done in a production environment with an implementation that will form the basis of future iterations. Sometimes, (due to speed considerations or technical debt) the implementation will be kept independent from existing products.&lt;/p&gt;
&lt;p&gt;A pilot is used for planning decisions centred on the launch of a product to a large-scale audience. The lifecycle is relatively short but typically longer than PoC, prototypes and MVPs. The feedback captured by the pilot is used to quantify the performance of the new product; performance usually meaning commercial uptake. While the feedback results may not be at the expected final level, &lt;strong&gt;the pilot should provide proof-of-commerce&lt;/strong&gt;.&lt;/p&gt;
&lt;h3 id=&quot;translation-errors--organisations&quot;&gt;Translation Errors &amp;amp; Organisations&lt;/h3&gt;
&lt;p&gt;Pedantry is rarely greeted with smiling faces. But it sometimes pay to be pedantic. Language is important.&lt;/p&gt;
&lt;p&gt;Nevertheless, people are people and groups of people are organisations. It is frighteningly common that these terms are used inter-changeably or misused altogether. This comes with risks.&lt;/p&gt;
&lt;p&gt;PoCs, prototypes, MVPs and pilots have evolved from 50 years of software and hardware design and their adjacent industries. Hard lessons have been learned along the way. Hard lessons that have been encoded in these artifacts. Using them appropriately doesn’t guarantee success, but it drastically reduces likelihood of failure.&lt;/p&gt;
&lt;p&gt;Calling something a PoC and expecting it to launch in market is a recipe in planned disappointment. Expecting a low-fidelity prototype to wow an executive team is a risky reputational undertaking.&lt;/p&gt;
&lt;p&gt;Take the time to clarify the language upfront, and save weeks of hard graft and stakeholder miscommunication down the line.&lt;/p&gt;
&lt;p&gt;Modern product development has imbued us with incredible power to build valuable, worthwhile products that maximise the chances of being successful on launch. Knowing in advance where there are unknowns and what our plan is to gather that information and feedback is an incalculable advantage over designing in the dark.&lt;/p&gt;
&lt;p&gt;Know your terms; be pedantic.&lt;/p&gt;
&lt;hr&gt;
</content:encoded><category>Design</category><category>Innovation</category><category>Product</category></item><item><title>Why everything is so hard to use</title><link>https://www.simonoregan.com/essays/why-everything-is-so-hard-to-use/</link><guid isPermaLink="true">https://www.simonoregan.com/essays/why-everything-is-so-hard-to-use/</guid><description>There’s never been so many things. Open the door and walk into a random American home; you’ll find 300,000 items. See that child, she has 238 toys. In a day, you’ll use thousands of services and…</description><pubDate>Sat, 16 May 2020 00:00:00 GMT</pubDate><content:encoded>&lt;p&gt;&lt;img src=&quot;/images/1589623692045-54HOO0YJRM-image-asset.jpeg&quot; alt=&quot;&quot;&gt;&lt;/p&gt;
&lt;p&gt;&lt;em&gt;Everything&lt;/em&gt; is a lot of things.&lt;/p&gt;
&lt;p&gt;There’s never been so many things. Open the door and walk into a random American home; you’ll find 300,000 items. See that child, she has 238 toys. In a day, you’ll use thousands of services and thousands of products. Those products are made up of myriad components; 30,000 in a Toyota.&lt;/p&gt;
&lt;p&gt;Each and every one of those components can break. Each can malfunction. Each can find itself thrown into a situation for which it was not intended.&lt;/p&gt;
&lt;h4 id=&quot;bad-products&quot;&gt;Bad products&lt;/h4&gt;
&lt;p&gt;There are countless bad products. &lt;strong&gt;There are so many bad products, because there are so many products.&lt;/strong&gt; There’s so many things - the bad ones stick out. We notice them; bad products linger, they cast a shadow.&lt;/p&gt;
&lt;p&gt;Our simian brains are designed to keep us safe. They’re good at noticing things that fail. When we notice products that fail us, we lose trust in the good ones too.&lt;/p&gt;
&lt;p&gt;&lt;img src=&quot;/images/1589638769784-20M5W8QWXI-Screenshot-2020-05-16-at-15.18.57.png&quot; alt=&quot;&quot;&gt;&lt;/p&gt;
&lt;p&gt;When we use products we have expectations about how they’ll work. Bad products break these mental models. Not only for the bad products, but for the good products that follow. So, an experience with a poorly designed product degrades a subsequent experience with a good one.&lt;/p&gt;
&lt;h4 id=&quot;so-many-people&quot;&gt;So many people&lt;/h4&gt;
&lt;p&gt;There’s never been so many people using these things. Different types of people, from different types of places. Our mental models are not all shared. Some by fact of where we grew up and by being surrounded by ways of doing things. Some just because they’re different. If you’ve ever asked a group to follow instructions you’ll see how widely people interpret them. The same is true for software; the same is true for hardware. Early modern technologies had remarkably homogenous user groups. Products today are designed for and sold to much wider user groups. When mental models clash, products become hard to use.&lt;/p&gt;
&lt;p&gt;For a brief time we lived in a Mass Media Age. Suddenly, globally everyone was in sync. We read the same news, listened to the Beatles and watched Snow White at the cinema. The Internet Age hurled us back to a fragmented world. A world comprising 100,000s micro-localities. Our products are designed to straddle these worlds and the mental models that accompany them. New mental models are introduced and must be learned. Chinese information architecture creeps in to our apps via TikTok, AliExpress and Wish.&lt;/p&gt;
&lt;p&gt;That’s more to know and more mental models to master.&lt;/p&gt;
&lt;h4 id=&quot;rising-standards&quot;&gt;Rising standards&lt;/h4&gt;
&lt;p&gt;Technology’s onward march has gifted us wealth our cousins in The Middle Ages could never have imagined. We have the luxuries of Louis XIV without the fear of the guillotine. Yet, like Louis we’re impossible to please. Personalisation is the pinnacle of individualism and our insistent demands that the world shapes itself to us. We increasingly expect that technology satisfies desires we didn’t know we had. We lament the inconvenience of searching for things we will like.&lt;/p&gt;
&lt;p&gt;We want things exactly as we like them.&lt;/p&gt;
&lt;p&gt;We don’t want Coca-Cola, the democratiser of diabetes. We want Coca-Cola with our own names on it. Personalisation is barely born and it’s already gushing into the offline world. &lt;strong&gt;If our objects don’t know us, they’re hard to use.&lt;/strong&gt;&lt;/p&gt;
&lt;p&gt;We keep raising the bar. The treadmill can be traced back to the Romans, the hedonic treadmill goes back to the savannah. We’ve been spoilt with the best design from leading brands - Apple, Braun, Audi. The leading web technology with freakish employee-to-earnings ratios can afford to spend lavishly on designers who obsess over individual buttons. With world-class product design available to all of us, in digital and occasionally physical products, we quickly become accustomed to using the best. It should be seamless, it should be frictionless. Don’t make me think. We’ve raise the bar, and the rest of the world is broken.&lt;/p&gt;
&lt;h4 id=&quot;acceleration&quot;&gt;Acceleration&lt;/h4&gt;
&lt;p&gt;There’s more of everything and its coming at us fast. Change - technological and social is accelerating. As software seeps into industries that remained still on the surface for 50 years. Replacement cycles are quickening, helped along by planned obsolescence. This demands fast design.&lt;/p&gt;
&lt;p&gt;Fast design leads to rushed decisions.&lt;/p&gt;
&lt;p&gt;&lt;img src=&quot;/images/1589638050481-63W6QHD8TA-Screenshot-2020-05-16-at-15.02.05.png&quot; alt=&quot;&quot;&gt;&lt;/p&gt;
&lt;p&gt;Rushed decisions that allows bad design to creep into our houses and into our pockets. Rushed decisions that infuriate us on the subway or on the sofa.&lt;/p&gt;
&lt;h4 id=&quot;scale&quot;&gt;Scale&lt;/h4&gt;
&lt;p&gt;We have more things. And so, we are exposed to a larger technology surface area. Changes in even a small fraction of the products we use, lead to massive numbers of changes in our daily lives. We can’t keep up.&lt;/p&gt;
&lt;p&gt;Our brains are have hard limits.&lt;/p&gt;
&lt;p&gt;There are finite numbers that evolved in our past - Dunbarr’s number of 150 relationships, 25 regularly visited locations, working memory of 3-5 things. And all these numbers drop when we’re stressed or when bombarded with sensory inputs. Each of these limits are saturated, or regularly saturated. Things become hard to use, when we can’t think clearly.&lt;/p&gt;
&lt;h4 id=&quot;modularisation&quot;&gt;Modularisation&lt;/h4&gt;
&lt;p&gt;Modularisation made the modern world, it drove down costs and drove up quality. Modularisation spread to supply chains. Supply chains are global; our things assembled in a breadcrumb trail across the planet. With even the simplest products containing hundreds of components, assembled in a logistical dance across faceless factories in countless countries, it’s a miracle that things work at all. But work they do.&lt;/p&gt;
&lt;p&gt;&lt;img src=&quot;/images/1589638586883-7F4WSO8GWZ-Screenshot-2020-05-16-at-15.16.14.png&quot; alt=&quot;&quot;&gt;&lt;/p&gt;
&lt;p&gt;There’s a well known rule of thumb in engineering - things break at the boundary; where things interact. The number of interactions between components is a function of the square of the number of components. With hundreds or thousands of components, that’s a lot of things that can go wrong, a lot of things that need to play nice together. &lt;strong&gt;When things go wrong, products become hard to use.&lt;/strong&gt;&lt;/p&gt;
&lt;h4 id=&quot;move-fast-and-break-things&quot;&gt;Move fast and break things&lt;/h4&gt;
&lt;p&gt;Software has redefined how products are developed. Software can be updated quickly, updated remotely. Products can be improved after they’re sold. This means things get shipped before they should.&lt;/p&gt;
&lt;p&gt;Software sits on myriad devices. Devices that product testers never knew existed, let alone tested for. Working software gets updated that lead to breaking changes.&lt;/p&gt;
&lt;h4 id=&quot;busy-busy-busy&quot;&gt;Busy, Busy, Busy&lt;/h4&gt;
&lt;p&gt;We’re busy as fuck. We’ve never had so little time to use our things. Everything’s rushed. Nobody has time to stop and smell the roses. I can’t remember what roses smells like. It’s not something I have done. Without the time to use our things, we don’t have time to learn to use them. In the digital world, we use 66% of our apps less than once a month. That’s no time to build a relationship with a product, or to figure out how to operate it. Or to fix it. We are demanding. We expect convenience. If it doesn’t work immediately - it’s broken. We’ll buy a new one, we’ll buy a better one.&lt;/p&gt;
&lt;p&gt;&lt;img src=&quot;/images/1589638526939-TL7QAH43FD-image-asset.png&quot; alt=&quot;&quot;&gt;&lt;/p&gt;
&lt;h4 id=&quot;distracted&quot;&gt;Distracted&lt;/h4&gt;
&lt;p&gt;In our free time, we’re distracted. Podcasts and social media have snuck into our unused and under-used time. They’re there in the background; always on. We are in a constant state of multi-tasking. The 2 hours a day we spend on our phones; that’s empty space that was previously used by something else. Some of that something else was fixing things.&lt;/p&gt;
&lt;h4 id=&quot;on-demand&quot;&gt;On demand&lt;/h4&gt;
&lt;p&gt;We’ve fallen out of love with things. Things have become burdensome. We want the experience, not the headache of ownership.&lt;/p&gt;
&lt;p&gt;But that impermanent, renting mentality is a reinforcing cycle. The experience economy creates relationships with objects that are fleeting. Short interactions are unforgiving on learning curves. If we struggle to operate hotel showers, we’ll soon struggle with everything else.&lt;/p&gt;
&lt;h4 id=&quot;entropy&quot;&gt;Entropy&lt;/h4&gt;
&lt;p&gt;Everything falls apart. It’s etched into the universe via the Second Law of Thermodynamics. Admittedly, it’s not very legible and requires some mathematical knowledge to inspect; but there it is. The nature of the universe is a relentless trend towards is disorder. With so many things and our attention elsewhere, our stuff falls apart.&lt;/p&gt;
&lt;p&gt;&lt;img src=&quot;/images/1589638115827-F8OX1J5W2X-Screenshot-2020-05-16-at-15.08.23.png&quot; alt=&quot;&quot;&gt;&lt;/p&gt;
&lt;p&gt;Broken things are hard to use.&lt;/p&gt;
&lt;p&gt;Our relationship with our things is not the only thing that has changed. So too has our relationship with where we get them and who we get them from. The move to online business models has ushered in an age of faceless, frustrating customer support.&lt;/p&gt;
&lt;p&gt;When things go wrong, we have no one to blame and no one to complain to.&lt;/p&gt;
&lt;p&gt;Broken things stay broken.&lt;/p&gt;
&lt;p&gt;We lament, we move on. Broken things are hard to use.&lt;/p&gt;
</content:encoded><category>Design</category><category>Technology</category></item><item><title>Prototyping Organisations</title><link>https://www.simonoregan.com/essays/prototyping-organisations/</link><guid isPermaLink="true">https://www.simonoregan.com/essays/prototyping-organisations/</guid><description>Organisations are technologies. They evolved to solve problems where humans must cooperate.</description><pubDate>Mon, 11 May 2020 00:00:00 GMT</pubDate><content:encoded>&lt;p&gt;&lt;img src=&quot;/images/1585772185501-IP9GUKYEO2-IMG_4012.JPG&quot; alt=&quot;&quot;&gt;&lt;/p&gt;
&lt;p&gt;Organisations are technologies. They evolved to solve problems where humans must cooperate.&lt;/p&gt;
&lt;p&gt;To survive, a business must find a way to sustainably make profit. The modern world being complex, means most businesses are multi-person organisations. Sustainable profit-making then is a coordination problem. It requires coordinating groups of people (and machines (and systems)) to produce, market, distribute and sell goods and services.&lt;/p&gt;
&lt;p&gt;The problem of profit-making is the pinnacle-problem that businesses must solve. But that problem sits on top of a pyramid of other problems; problems that must be solved if profit is to be made. There is a fractal nature to the problems an organisation must address; from the general to the highly specific, highly local. Like Pratchett’s turtles, it’s problems all the way down.&lt;/p&gt;
&lt;p&gt;&lt;img src=&quot;/images/1589204779998-JZF4VS4LGM-image-asset.png&quot; alt=&quot;&quot;&gt;&lt;/p&gt;
&lt;p&gt;Most of us deeply know that organisations are riddled with problems. Ricky Gervais knows this. Joseph Heller, Saramago, Camus, Le Carre and Orwell knew this.&lt;/p&gt;
&lt;p&gt;We know this in our bones.&lt;/p&gt;
&lt;p&gt;Organisations are a nightmare to navigate. They are even more terrible to manage. Management’s role is to make sure the profit-making machine is running and so to manage the pyramid of organisational problems stacked below. With lots of autonomous, emotional moving parts, this is not easy. To bastardise an entropy metaphor:&lt;/p&gt;
&lt;blockquote&gt;
&lt;p&gt;&lt;strong&gt;there are many more organisational configurations that don’t work than those that do.&lt;/strong&gt;&lt;/p&gt;
&lt;/blockquote&gt;
&lt;p&gt;So how to find them.&lt;/p&gt;
&lt;p&gt;Design Thinking has a suggestion - organisational prototypes. An organisational prototype takes the concepts of prototype design that are usually applied to products and services and directs those principles to the design of organisations.&lt;/p&gt;
&lt;p&gt;Org prototypes pose the question:&lt;/p&gt;
&lt;blockquote&gt;
&lt;p&gt;how can we make meaningful change with few people and a small budget, learn from it, then later scale that across the organisation?&lt;/p&gt;
&lt;/blockquote&gt;
&lt;p&gt;The benefits of these prototypes are two-fold:&lt;/p&gt;
&lt;ul&gt;
&lt;li&gt;quickly create momentum behind change, and&lt;/li&gt;
&lt;li&gt;evaluate that change without the existential risk of re-engineering the organisation wholesale.&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;Org prototypes are fast because they are small, and because they attract fewer political roadblocks.&lt;/p&gt;
&lt;p&gt;There is no air of permanence to a prototype.&lt;/p&gt;
&lt;p&gt;They are also &lt;strong&gt;constrained on the downside&lt;/strong&gt; - if unsuccessful, damage is limited and disruption is kept to a minimal set of employees. If successful, the org prototype provides strong evidence for the change you are proposing. Proof-points on the road to bigger change. A catalyst for action at a larger scale.&lt;/p&gt;
&lt;h3 id=&quot;organisational-prototype-canvas&quot;&gt;Organisational Prototype Canvas&lt;/h3&gt;
&lt;p&gt;To design org prototypes, start with the &lt;a href=&quot;https://drive.google.com/open?id=1fcEn9gEJV_K4ApMRZb2fTbHRFWCQMVY4&quot;&gt;Organisational Prototype Canvas&lt;/a&gt;. The canvas is a simple way to explicitly state what you want to change and how you’ll go about testing that change. &lt;em&gt;It takes you through the process from defining the problem to outlining a solution and the simplest possible way to test that solution.&lt;/em&gt;&lt;/p&gt;
&lt;h4 id=&quot;start-with-the-problem&quot;&gt;Start with the Problem.&lt;/h4&gt;
&lt;p&gt;We know that organisations are riddled with problems. But which problem do you need to solve? If you don’t know where to start - some root cause analysis may be in order. A judicious application of the 5 Whys.&lt;/p&gt;
&lt;p&gt;To ground the experiment, we need to &lt;strong&gt;clearly articulate what is currently not-working&lt;/strong&gt;. What is the problem that we want to solve?&lt;/p&gt;
&lt;p&gt;To illustrate the process, I will take a very simple example. In practice, more complex problems benefit comparatively more from organisational prototype. Mostly due to the speed, and constraining the risk of large-scale upheaval.&lt;/p&gt;
&lt;p&gt;Our example: a recurring problem one of my teams was experiencing was the existence of a consistent disconnect between Product and Engineering, particularly in defining what we should be working on. &lt;em&gt;The problem: product and engineering are not aligned and it’s preventing us from delivering to our customers.&lt;/em&gt;&lt;/p&gt;
&lt;p&gt;&lt;img src=&quot;/images/1585773768874-1XN3SDRFKD-OrganisationalPrototypeCanvas.png&quot; alt=&quot;To get started with an organisational prototype, download the Org Prototype Canvas    here   .&quot;&gt;&lt;/p&gt;
&lt;p&gt;&lt;em&gt;To get started with an organisational prototype, download the Org Prototype Canvas  here .&lt;/em&gt;&lt;/p&gt;
&lt;p&gt;Beyond knowing that the problem exists, you will have ideas of how to make this better. What is your belief or hypothesis about what might solve this problem.&lt;/p&gt;
&lt;p&gt;We don’t need to outline the detailed solution itself - but what general change could nudge the organisation toward the behaviour that we want to see change.  In my example, &lt;em&gt;we believed that much of the misalignment was due to the separation of personnel.&lt;/em&gt;&lt;/p&gt;
&lt;p&gt;To crystalise the design challenge, we package the problem and our belief in what could change into a design prompt. &lt;strong&gt;Formulate the problem as a “How Might We … “ statement&lt;/strong&gt; prepares us for brainstorming solutions. &lt;em&gt;How might we create greater team cohesion between product managers and engineering teams&lt;/em&gt;?&lt;/p&gt;
&lt;h4 id=&quot;what-is-this-prototype&quot;&gt;What is this prototype.&lt;/h4&gt;
&lt;p&gt;With the problem itself clearly articulated we search for solutions to the problem. &lt;strong&gt;Brainstorm some ideas for solving the problem&lt;/strong&gt;. The canvas allows for 4-5 prototype ideas, in general it’s a better idea to go bigger than this. When it comes to brainstorming quantity beats quality. Less is not more; more is more.&lt;/p&gt;
&lt;p&gt;Having diverged to come up with solutions of all shapes and sizes, it’s time to get particular. &lt;strong&gt;Choose a prototype idea&lt;/strong&gt; - the one that stands out as showing most promise.&lt;/p&gt;
&lt;p&gt;Describe it in a sentence.&lt;/p&gt;
&lt;p&gt;This single line will be how the prototype is pitched outside the group so put in the effort to make it snappy. Being clear and concise in the prototype definition will make it less likely that the prototype scope will drift in the remainder of the canvas and later on during implementation.&lt;/p&gt;
&lt;p&gt;Our prototype. &lt;em&gt;Physically embed product managers with engineering teams.&lt;/em&gt; We believed this would induce faster, more transparent sharing of information in both directions and that would be reflected in better product outcomes. We decided&lt;/p&gt;
&lt;p&gt;Now expand upon that sentence. Flesh out the details of the prototype. Who’s involved? &lt;strong&gt;How will it work day-to-day?&lt;/strong&gt; How will we know if it’s working?  For us, that meant &lt;em&gt;asking individual product managers to move desk&lt;/em&gt;. Our assessment of whether the experiment was working was based on three measurements - asking the product team, asking the engineering if it was working and asking a neutral third party to assess the level of output before and during the prototype.&lt;/p&gt;
&lt;p&gt;Finally, let’s think in a little more detail about how this prototype can scale. If it’s successful how will we bring it to the broader organisation? &lt;strong&gt;Defining a Path to Scale&lt;/strong&gt; early on, allows us to begin thinking ahead, to avoid testing prototypes that simply won’t scale beyond the experiment and allows us to prepare answers for senior leadership.&lt;/p&gt;
&lt;h4 id=&quot;who-will-test-it&quot;&gt;Who will test it.&lt;/h4&gt;
&lt;p&gt;Up until now, the org prototype canvas has peddled in the theoretical. The remaining two sections are the &lt;strong&gt;real details of the prototype&lt;/strong&gt;. These real details will define how successful or unsuccessful the prototype will be. More importantly, it will determine how much we learn from the prototype.&lt;/p&gt;
&lt;blockquote&gt;
&lt;p&gt;The primary function of a prototype is not whether it is successful. It is how much we learn, and how rapidly.&lt;/p&gt;
&lt;/blockquote&gt;
&lt;p&gt;Of course, arriving at a solution from the beginning is preferable than iterating wildly around a possibility space. But the key element here is to test the fundamental hypothesis - not the minutiae.&lt;/p&gt;
&lt;p&gt;The first thing to pin down is &lt;strong&gt;who exactly will live the prototype&lt;/strong&gt;. Who should live this prototype - and why are they the right group? We need to choose wisely. Often, who runs the prototype can be as important as what it is that we are testing. Depending on how optimistic we are we can have many choices here. More often than not, being opportunistic is the name of the game.&lt;/p&gt;
&lt;p&gt;Choosing the group that can move most quickly and with fewest constraints and moving parts typically works well for first iterations. It also helps if the group views the prototype positively and doesn’t work to undermine it from the beginning. This isn’t a hard requirement but if it’s your first time implementing a prototype I strongly recommend it.&lt;/p&gt;
&lt;p&gt;For the group that will take part - &lt;strong&gt;how much time will it take?&lt;/strong&gt; Is this a week-long, or fortnight prototype? Is it full-time or does it make up a percentage of participants’ workday. - if so, how much? In our example, we ran the prototype for 6 weeks.&lt;/p&gt;
&lt;p&gt;And finally, on a practical note, &lt;strong&gt;do all of the participants have permission and the required support to actually meaningfully take part in the prototype?&lt;/strong&gt; One or two individuals with managers who actively oppose the prototype could invalidate the remainder of the experiment.&lt;/p&gt;
&lt;h4 id=&quot;how-will-we-run-it&quot;&gt;How will we run it.&lt;/h4&gt;
&lt;p&gt;Now we plan the prototype.&lt;/p&gt;
&lt;ul&gt;
&lt;li&gt;When should it start and finish?&lt;/li&gt;
&lt;li&gt;What resources or conditions are needed? Do we need additional buy-in, space, new software licence, physical materials, etc. ?&lt;/li&gt;
&lt;li&gt;How will we measure the impact?&lt;/li&gt;
&lt;li&gt;What obstacles can we expect? How can we get around them?&lt;/li&gt;
&lt;/ul&gt;
&lt;h3 id=&quot;on-the-ground&quot;&gt;On the ground.&lt;/h3&gt;
&lt;p&gt;With a prototype outlined, it’s time to keep that momentum up. Immediately, begin to &lt;strong&gt;share the plan with the teams involved&lt;/strong&gt;. Incorporate their feedback into your design.&lt;/p&gt;
&lt;p&gt;The prototype canvas is great for outlining what we want to do. Now it’s time to shore it up, lend it some weight. For very simple prototypes, where all the key stakeholders are present for the design - the canvas may be enough. &lt;strong&gt;For something more wide-ranging, a 1-page narrative document is a useful companion document.&lt;/strong&gt; This is especially the case if there are many other parts of the organisation who may be partially, or indirectly impacted by the prototype. Signalling upfront that you will include this group in the shared learnings sessions often helps to build buy-in.&lt;/p&gt;
&lt;p&gt;And remember, the primary function of a prototype is not whether it is successful. It is how much we learn, and how rapidly.&lt;/p&gt;
&lt;p&gt;To get started with an organisational prototype, download the Org Prototype Canvas &lt;a href=&quot;https://drive.google.com/file/d/1fcEn9gEJV_K4ApMRZb2fTbHRFWCQMVY4/view?usp=sharing&quot;&gt;here&lt;/a&gt;.&lt;/p&gt;
</content:encoded><category>Design</category><category>Management</category></item><item><title>MVP Design: COVID-19 out-patient monitoring</title><link>https://www.simonoregan.com/essays/mvp-design-for-covid-19-out-patients/</link><guid isPermaLink="true">https://www.simonoregan.com/essays/mvp-design-for-covid-19-out-patients/</guid><description>In late March, my friend Colm (a doctor at St. James’ Hospital in Dublin) asked me to help him use technology to solve a COVID-19 problem he was facing. How to make sure that coronavirus out-patients…</description><pubDate>Mon, 04 May 2020 00:00:00 GMT</pubDate><content:encoded>&lt;p&gt;&lt;img src=&quot;/images/1587208136877-PNOFI09CDL-image-asset.jpeg&quot; alt=&quot;&quot;&gt;&lt;/p&gt;
&lt;p&gt;In late March, my friend Colm (a doctor at St. James’ Hospital in Dublin) asked me to help him use technology to solve a COVID-19 problem he was facing. How to make sure that coronavirus out-patients are monitored in the face of surging patient numbers and an already over-burdened medical staff.&lt;/p&gt;
&lt;p&gt;Five weeks later, the solution has been in use for a month with patients in St. James’.&lt;/p&gt;
&lt;p&gt;Here, I will describe what we did. Really it’s a short essay about design, MVPs and the merits of fast, simple product development.&lt;/p&gt;
&lt;h3 id=&quot;the-problem&quot;&gt;The problem&lt;/h3&gt;
&lt;p&gt;The first COVID-19 case in Ireland was reported on 29th February. Planning begun in earnest shortly thereafter. The expectation was that hospitals would be overrun with cases and contingency plans would need to be put in place. This included re-assigning medical staff from other areas of the medical system to COVID-related care. Colm was one of these - he volunteered to put his PhD and teaching on hold to return to the frontline.&lt;/p&gt;
&lt;p&gt;Adding new capacity was one of the highest impact actions available. But inefficiencies in the system were still present - reducing the effectiveness of individual staff and potentially getting in the way of patient care.&lt;/p&gt;
&lt;p&gt;&lt;img src=&quot;/images/1587217973713-GFET05I37A-fullsizeoutput_2e98.jpg&quot; alt=&quot;&quot;&gt;&lt;/p&gt;
&lt;p&gt;Standard practice was to have medical staff check-in with non-hospitalised patients regularly via phone call. The risk factors of the patient and the improvement or worsening of symptoms allows medical staff to determine how regularly they need to check in with patients and whether they need to come to the hospital.&lt;/p&gt;
&lt;p&gt;This was done manually.&lt;/p&gt;
&lt;p&gt;With skyrocketing patient numbers it is simply not possible to divert medical staff away from patients with critical needs. Colm recognised that this was unsustainable and would lead to bad patient outcomes, by:&lt;/p&gt;
&lt;ul&gt;
&lt;li&gt;diverting needed medical staff away from in-hospital patients to man the phones and&lt;/li&gt;
&lt;li&gt;missed or delayed hospitalisation for patients who need hospital care urgently.&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;Was there a way we could &lt;strong&gt;outsource triage to the patients themselves&lt;/strong&gt;? And only phone those most at-risk.&lt;/p&gt;
&lt;p&gt;He suggested we build an app.&lt;/p&gt;
&lt;h3 id=&quot;suggested-solution&quot;&gt;Suggested solution.&lt;/h3&gt;
&lt;p&gt;I avoided my inclination to jump straight to sketching wireframes and took a step back. Instead, I put in the effort to understand the problem in a bit more detail. I chose the pedantic approach and wrote up some product requirements. The original Product Requirements document is &lt;strong&gt;here.&lt;/strong&gt;&lt;/p&gt;
&lt;p&gt;My thinking was two-fold:&lt;/p&gt;
&lt;ul&gt;
&lt;li&gt;interrogate the assumptions&lt;/li&gt;
&lt;li&gt;have something to share with my developer friends to help them understand the problem and hopefully convince them to get on board.&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;The write-up clarified a few things. Really what we needed was &lt;strong&gt;a tool that allows patients to remotely check-in and report their symptoms.&lt;/strong&gt; Check-in needed to be scheduled, the data needed to be saved and we needed a way for doctors to make sure everyone had been assessed at the right time.&lt;/p&gt;
&lt;p&gt;Everything else was nice-to-have.&lt;/p&gt;
&lt;h3 id=&quot;skateboards-first&quot;&gt;Skateboards first.&lt;/h3&gt;
&lt;p&gt;One of the best lessons I’ve learned as a Product manager was not hard-won; I read it in a book.&lt;/p&gt;
&lt;blockquote&gt;
&lt;p&gt;Build skateboards before you build a car.&lt;/p&gt;
&lt;/blockquote&gt;
&lt;p&gt;You deliver value as you go, and learn something along the way. Often, it turns out you don’t need the car at all. Sometimes skateboards are enough.&lt;/p&gt;
&lt;p&gt;&lt;img src=&quot;/images/1587205311139-GATSULHD2V-skateboardMVP.png&quot; alt=&quot;&quot;&gt;&lt;/p&gt;
&lt;p&gt;The principle sounds simple, but it’s hard to apply. Your brain and your stakeholders come to the table with imagined solutions. These imagined solutions are rarely the simplest.&lt;/p&gt;
&lt;p&gt;Simple solutions can seem anti-climactic. Unworthy, almost.&lt;/p&gt;
&lt;p&gt;In this case we had strict constraints. Time being the most pressing. Anything complicated would take too long to implement - the surge was imminent.&lt;/p&gt;
&lt;p&gt;Simple would have to do.&lt;/p&gt;
&lt;h3 id=&quot;mvp-and-prototype&quot;&gt;MVP and prototype.&lt;/h3&gt;
&lt;p&gt;What was the simplest, most straightforward solution we could try?&lt;/p&gt;
&lt;p&gt;It needed to be something that did not allow patients to fall between the cracks. It needed to be accessible to most individuals, and ensure that individuals sent updates on their condition on time.&lt;/p&gt;
&lt;p&gt;We separated the three functions.&lt;/p&gt;
&lt;ol&gt;
&lt;li&gt;scheduling.&lt;/li&gt;
&lt;li&gt;notifying the patient.&lt;/li&gt;
&lt;li&gt;gathering the data.&lt;/li&gt;
&lt;/ol&gt;
&lt;p&gt;Working backwards through the list, the data gathering component was most straightforward. Regardless of form-factor, patients would need to answer a series of questions. Essentially a questionnaire.&lt;/p&gt;
&lt;p&gt;There are plenty of online survey tools. Typeform does the best job of creating a user experience that looks professional and is intuitive to use. To better understand the decision-flow, I mocked up a questionnaire based on the triage diagram from the NHS.&lt;/p&gt;
&lt;p&gt;Next was notifying the patient.&lt;/p&gt;
&lt;p&gt;&lt;img src=&quot;/images/1587222809295-30773SGKJI-fullsizeoutput_2e94.jpeg&quot; alt=&quot;&quot;&gt;&lt;/p&gt;
&lt;p&gt;We required maximal intrusiveness and maximal coverage. An app is great for intrusiveness - push notifications are hard to miss. They are sufficiently annoying to get your attention. They linger on the home screen until dealt with. But apps take time to build - and the market is divided between Android and iOS.&lt;/p&gt;
&lt;p&gt;In terms of implementation, email would be easiest. But it’s problematic. Not everybody uses email frequently. Least of all when they’re sick. Email neither fulfils our coverage or intrusiveness requirements.&lt;/p&gt;
&lt;p&gt;SMS is suitably intrusive and suitably common-place.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;We had a prototype - a combination of SMS and Typeform questionnaire.&lt;/strong&gt;&lt;/p&gt;
&lt;p&gt;The last remaining piece of the puzzle was scheduling. Thankfully St. James’ already had an SMS service that allowed batch scheduling of text messages.&lt;/p&gt;
&lt;p&gt;We had an end-to-end, functional prototype.&lt;/p&gt;
&lt;h3 id=&quot;deploy&quot;&gt;Deploy.&lt;/h3&gt;
&lt;p&gt;At this point I handed it back to Colm. He enrolled the IT team at St. James’ and got Ethics Committee approval to test. The questionnaire went through a few iterations and he added the hospital branding.&lt;/p&gt;
&lt;p&gt;&lt;img src=&quot;/images/1587223658059-U0S4PMLDC7-fullsizeoutput_2ea0.jpeg&quot; alt=&quot;&quot;&gt;&lt;/p&gt;
&lt;p&gt;The IT team set up SMS scheduling and wrote the Typeform data to the Excel file being used to monitor out-patients’ symptoms.&lt;/p&gt;
&lt;p&gt;St. James’ rolled out the service on 1st April.The first cohort of SMS’s began to flow, and the data began to trickle in.&lt;/p&gt;
&lt;p&gt;Not long after, cases spiked in Dublin.&lt;/p&gt;
&lt;h3 id=&quot;response--results&quot;&gt;Response &amp;amp; Results&lt;/h3&gt;
&lt;p&gt;It’s been 4 weeks since the system went live - &lt;strong&gt;~550 patients&lt;/strong&gt; have responded to the questionnaire - typically taking 7 mins to complete.&lt;/p&gt;
&lt;p&gt;The feedback has been overwhelmingly positive. There was even a few nice comments thrown in:&lt;/p&gt;
&lt;blockquote&gt;
&lt;p&gt;I feel much better now. Thank you for the survey. It’s a nice point of contact and has given me reassurance.&lt;/p&gt;
&lt;/blockquote&gt;
&lt;p&gt;If there’s a lesson to be learned here, it’s that a prototype can be sufficient to solve a problem.&lt;/p&gt;
&lt;p&gt;The skateboard worked. There was no need to build a car.&lt;/p&gt;
&lt;hr&gt;
&lt;p&gt;&lt;em&gt;A detailed analysis of response rates and bias in design will be published&lt;/em&gt; &lt;em&gt;next month.&lt;/em&gt;&lt;/p&gt;
&lt;p&gt;&lt;em&gt;If you would like to know more about the project or to get the templates to implement at your own hospital please don’t hesitate to get in touch,&lt;/em&gt; &lt;a href=&quot;/contact&quot;&gt;here&lt;/a&gt;&lt;em&gt;.&lt;/em&gt;&lt;/p&gt;
&lt;hr&gt;
</content:encoded><category>Design</category><category>Product</category></item><item><title>After the Outbreak</title><link>https://www.simonoregan.com/essays/after-the-outbreak/</link><guid isPermaLink="true">https://www.simonoregan.com/essays/after-the-outbreak/</guid><description>I’ve been reading and thinking more deeply about the medium and long term impacts of COVID-19. Two sentences, in particular, have been banging around my head for the past week or so.</description><pubDate>Sun, 22 Mar 2020 00:00:00 GMT</pubDate><content:encoded>&lt;p&gt;&lt;img src=&quot;/images/1584818050922-A7EIN4QOOJ-covid19_RNA_dx8n8.png&quot; alt=&quot;&quot;&gt;&lt;/p&gt;
&lt;p&gt;I’ve been reading and thinking more deeply about the medium and long term impacts of COVID-19. Two sentences, in particular, have been banging around my head for the past week or so.&lt;/p&gt;
&lt;blockquote&gt;
&lt;p&gt;&lt;strong&gt;The normal we knew is gone. When things return to normal, it will be a new normal.&lt;/strong&gt;&lt;/p&gt;
&lt;/blockquote&gt;
&lt;p&gt;But what is that new normal? And do we have any way of preparing for it?&lt;/p&gt;
&lt;p&gt;This new normal will be heavily constrained by the economic, logistical, and cultural impacts of the coronavirus*.*These factors will combine and interact to shape the new features of the new normal.&lt;/p&gt;
&lt;p&gt;In summary:&lt;/p&gt;
&lt;ul&gt;
&lt;li&gt;the economy is in deep trouble. New tools are required to fix it.&lt;/li&gt;
&lt;li&gt;supply chains will reconfigure toward robustness (ideally, anti-fragility) and will become less open - these are not the same thing. Transition to remote and automated industry will accelerate.&lt;/li&gt;
&lt;li&gt;a shift to conservative, security-oriented mindsets.&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;For each of these, changes fall into three categories:&lt;/p&gt;
&lt;ul&gt;
&lt;li&gt;pragmatic adjustments to life in virus-fighting-mode; some of which will remain after the crisis has passed.&lt;/li&gt;
&lt;li&gt;acceleration of existing trends that allow us to quickly adapt to the new normal.&lt;/li&gt;
&lt;li&gt;‘never-again’ responses to the pandemic.&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;Some fore-warning: this article is a bit of a downer. And that’s excluding the loss of life that has and will continue to be the main feature of the pandemic.&lt;/p&gt;
&lt;h3 id=&quot;economics--all-it-entails&quot;&gt;Economics &amp;amp; all it entails&lt;/h3&gt;
&lt;p&gt;I’m deeply pessimistic on our economic outlook. Regardless of unexpected good news that could come our way - rapid vaccine development, discovery of anti-viral treatments or dramatic over-estimation of the virus itself - we appear to be in trouble. Flattening the curve is absolutely necessary, but it won’t bring us back to the world of 2019.&lt;/p&gt;
&lt;p&gt;The probability that this crisis is something that we can nuke in the next 4-6 weeks is approaching zero. That would require an immediate halt to the spread of the virus and an incredibly effective treatment emerging and scaling, almost overnight.&lt;/p&gt;
&lt;p&gt;A &lt;em&gt;coronavirus best-case&lt;/em&gt; has us begin to emerge from our nests in late May (Ireland &amp;amp; US). At that point we are in recession and bearing huge internal economic scars.&lt;/p&gt;
&lt;p&gt;A &lt;em&gt;coronavirus moderate-case&lt;/em&gt; looks something like the model below, taken from a &lt;a href=&quot;https://www.imperial.ac.uk/media/imperial-college/medicine/sph/ide/gida-fellowships/Imperial-College-COVID19-NPI-modelling-16-03-2020.pdf&quot;&gt;paper&lt;/a&gt; by Neil Ferguson and team at Imperial College. Here, twelve weeks in lockdown allows a relaxation of suppression measures to be introduced. Things start to get back to ‘normal’ for many of us. But the virus re-emerges in pockets and ICU cases spike, meaning we need to re-introduce further partial, local or short-term suppression strategies.&lt;/p&gt;
&lt;p&gt;&lt;img src=&quot;/images/1584861902064-WYSNIAJMYZ-https___bucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com_public_images_5795e384-45f0-484d-929f-1a0bf53bbb04_616x377.jpeg&quot; alt=&quot;&quot;&gt;&lt;/p&gt;
&lt;p&gt;For now, I’m ignoring the &lt;em&gt;coronavirus worst-case&lt;/em&gt;s: i) we don’t find a treatment, or a vaccine, or ii) we battle, tank the economy, then give up anyway. In both the &lt;em&gt;best-case&lt;/em&gt; and &lt;em&gt;moderate-case&lt;/em&gt; scenarios we’re in for a rough ride economically. Why? Because we are in fact facing &lt;strong&gt;multiple crises layered on top of each other&lt;/strong&gt;.  In no particular order:&lt;/p&gt;
&lt;ul&gt;
&lt;li&gt;A pandemic crisis&lt;/li&gt;
&lt;li&gt;A supply-chain crisis&lt;/li&gt;
&lt;li&gt;A demand crisis&lt;/li&gt;
&lt;li&gt;A labor market crisis&lt;/li&gt;
&lt;li&gt;An equity market crisis&lt;/li&gt;
&lt;li&gt;An oil price crisis&lt;/li&gt;
&lt;li&gt;An (emerging) bond market crisis&lt;/li&gt;
&lt;li&gt;A developing currency crisis&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;Given these underlying and interplaying issues, a &lt;em&gt;coronavirus best-case&lt;/em&gt; slingshotting us economically into a roaring 20s seems … unrealistic. These crises and their effects are explained here:&lt;/p&gt;
&lt;ul&gt;
&lt;li&gt;Tyler Cowen. &lt;a href=&quot;https://www.bloomberg.com/opinion/articles/2020-03-01/coronavirus-is-exposing-market-fears-about-economy-and-politics&quot;&gt;The coronavirus is exposing market fears about economy and politics&lt;/a&gt; and &lt;a href=&quot;https://www.bloomberg.com/opinion/articles/2020-02-25/coronavirus-could-cause-sudden-collapse-of-global-supply-chains&quot;&gt;Coronavirus could cause sudden collapse of global supply chains.&lt;/a&gt;&lt;/li&gt;
&lt;li&gt;Jonathan Tepper. &lt;a href=&quot;https://unherd.com/2020/03/covid-19-has-exposed-our-financial-fragility/&quot;&gt;COVID has exposed our financial fragility&lt;/a&gt;.&lt;/li&gt;
&lt;li&gt;Adam Tooze. &lt;a href=&quot;https://www.nytimes.com/2020/03/20/opinion/coronavirus-economy-currency.html?action=click&amp;amp;module=Opinion&amp;amp;pgtype=Homepage&quot;&gt;This is the one thing that might save the world from financial collapse.&lt;/a&gt;&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;Depressions are bad because economic hardship causes suffering. That suffering means real people die. It means that the amount of options available to most people narrow - that’s fewer people with good prospects. Usually that suffering lasts years and its effects linger decades later.&lt;/p&gt;
&lt;p&gt;Depressions occasionally come embroidered with thin silver-linings. Usually of two sorts. The first is ‘it reminds us what’s important’. I’m partial to this, it feels intuitive and it feels good. It’s also a bit of a cop-out; an exercise in semantically moving the goal posts.&lt;/p&gt;
&lt;p&gt;The second and more relevant in terms of real population-level impact is that it can spur a necessary economic restructuring. A large-scale exercise in collectively getting our shit together; a mega-scale Marie Kondo and Gok Wan macro-makeover. If I see economic hope, it’s in this. We’ve been &lt;a href=&quot;https://www.amazon.com/Great-Stagnation-Low-Hanging-Eventually-eSpecial-ebook/dp/B004H0M8QS&quot;&gt;stagnating&lt;/a&gt; - is this the kick up the economic arse we’ve been waiting for?&lt;/p&gt;
&lt;h4 id=&quot;economic-predictions&quot;&gt;Economic predictions.&lt;/h4&gt;
&lt;ul&gt;
&lt;li&gt;We are in for a rough economic ride. We are headed for a recession, more likely &lt;a href=&quot;https://unherd.com/2020/03/covid-19-has-exposed-our-financial-fragility/&quot;&gt;depression&lt;/a&gt;.&lt;/li&gt;
&lt;li&gt;In the short &lt;a href=&quot;https://www.kpmg.us/insights/2020/mapping-covid-19.html&quot;&gt;term&lt;/a&gt;, we can expect &lt;strong&gt;massive damage to businesses that rely on people coming together in large numbers&lt;/strong&gt;: restaurants, bars, nightclubs, cafes, gyms, hotels, cinemas, art galleries, theatres, shopping centres, craft-fairs, museums, musicians, sports venues, conferences, cruise lines, airlines, public transport, private schools, and creches. This is worsened by the fact that &lt;strong&gt;more than 50% of small businesses have a cash buffer of less than 27 days.&lt;/strong&gt;&lt;/li&gt;
&lt;li&gt;As with most crises, the &lt;strong&gt;true cost will be borne by the poorest and weakest&lt;/strong&gt;. Gig workers and those doing menial work have already been hardest hit. This macro shock will result in even more class consciousness than we’ve seen.&lt;/li&gt;
&lt;li&gt;We’re looking at months of rent and mortgage holidays and the downstream effects of both.&lt;/li&gt;
&lt;li&gt;We will see &lt;strong&gt;big economic stimulus packages&lt;/strong&gt;, including in new forms such as UBI and UBI-variants.&lt;/li&gt;
&lt;/ul&gt;
&lt;h3 id=&quot;new-industry-new-logistics&quot;&gt;New industry, New logistics.&lt;/h3&gt;
&lt;p&gt;The pandemic has been sobering in many ways - not least in our inability to take collective action and in the unwillingness of politicians globally to take fast, effective action when the data first presented.&lt;/p&gt;
&lt;p&gt;It also pointed out gaping holes in our pandemic preparedness and our ability to scale medical capacity. We weren’t as prepared as we might have been for running the economy from a distance.&lt;/p&gt;
&lt;p&gt;We’ve shown that for all of our tech innovation, we really didn’t respond to this quickly. The West has not adopted effective Asian innovations.&lt;/p&gt;
&lt;p&gt;We’re already experiencing pragmatic adjustments to life in virus-fighting-mode: remote infrastructure, scaling medical capacity, operating the economy on a skeleton crew.&lt;/p&gt;
&lt;p&gt;Software has been eating the world - fast, but not fast enough. We spent too much time on pointless shit. Before the pandemic, we were in the midst of multiple trends that have now been thrust front-and-centre. This has shone a new light on those trends and what they mean for society.&lt;/p&gt;
&lt;p&gt;Remote work and education is perhaps the clearest winner. Every organisation now needs a remote strategy and more to the point, implementation. Some won’t be going back to working in offices.&lt;/p&gt;
&lt;p&gt;&lt;img src=&quot;/images/1584897934614-FCM2L7P314-image-asset.jpeg&quot; alt=&quot;&quot;&gt;&lt;/p&gt;
&lt;p&gt;E-commerce equally is looking good, though don’t expect those numbers to play out in the short term. Fear has us holding our money tight. And the numbers won’t initially look rosy for all categories - nobody’ll be buying shoes this month.&lt;/p&gt;
&lt;p&gt;Automation has been given a two-fold boost; it allows remote operation and reduces costs. That’s good news for drones, robotics and AI. Concerns about automation today seem regretful. In the longer term these concerns will re-emerge if a sizeable portion of the lay-offs never return to the labour force.&lt;/p&gt;
&lt;p&gt;Trends like the access economy or the on-demand economy looks like a mixed bag. Anecdotally, digital subscriptions are spiking. But as the economic conditions worsen, frivolous expenditure on newsletters and ‘boxes of the month’ will be first to go.&lt;/p&gt;
&lt;p&gt;VR is one of the big losers in all this - has &lt;em&gt;anyone&lt;/em&gt; asked for VR meetings? AR hasn’t really featured - beyond &lt;a href=&quot;https://www.scmp.com/video/china/3074719/coronavirus-chinese-police-wear-smart-helmets-check-body-temperature-crowds&quot;&gt;surveillance&lt;/a&gt;. The key question is: are these due to irrelevance or being too early in the development cycle?&lt;/p&gt;
&lt;p&gt;‘Never-again’ responses to the pandemic will mean restructuring supply chains; building in resilience and spare capacity. It also means bringing key pieces of the supply chain home. China is the big loser in that scenario. But other open economies like Ireland should take note -pharmaceuticals (Cork) and medical devices (Galway) seem particularly vulnerable.&lt;/p&gt;
&lt;p&gt;Other ‘never-again’ responses will mean rolling out diagnostics and early-warning systems at scale. That has technical challenges but even bigger privacy ones. Coronavirus is to public health as 9/11 was to travel - welcome to the age of surveillance and the age of public health theatre.&lt;/p&gt;
&lt;p&gt;New forms of governance are clearly needed. Upgrades to WHO, IMO, etc. will be proposed. The likelihood that meaningful change will be introduced will be correlated to the extent of the catastrophe. Given emerging early signals of nationalism and distrust, calls for a world government seem premature.&lt;/p&gt;
&lt;h4 id=&quot;industry--logistics-predictions&quot;&gt;Industry &amp;amp; logistics predictions.&lt;/h4&gt;
&lt;ul&gt;
&lt;li&gt;Investment and planning in &lt;strong&gt;pandemic prevention, mitigation and forecasting&lt;/strong&gt;will increase. This could be highly valuable for the next time.&lt;/li&gt;
&lt;li&gt;Investment in &lt;strong&gt;better public health infrastructure&lt;/strong&gt; including the ability to scale up as required.&lt;/li&gt;
&lt;li&gt;It is a huge stimulus for &lt;strong&gt;portable diagnostics, wearables,&lt;/strong&gt; mobile clinics, &lt;strong&gt;telemedicine&lt;/strong&gt;, right-to-try laws, &lt;strong&gt;accelerated approvals.&lt;/strong&gt;&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;Remote delivery of mental health tools&lt;/strong&gt; will see widespread adoption. Four large trends converged: mental health awareness, rising anxiety levels generally, remote products, and something to be anxious about that keeps individuals away their your support network and forms of distraction.&lt;/li&gt;
&lt;li&gt;Influx of funding to &lt;strong&gt;biotech and anti-virals&lt;/strong&gt;. A focus on the ability to develop and produce safe and effective vaccines in days instead of years.&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;Automation and robotics get a boost&lt;/strong&gt; to adoption and depending on how long this goes on for, potentially investment.&lt;/li&gt;
&lt;li&gt;Online education and &lt;strong&gt;MOOCs get a second chance.&lt;/strong&gt;&lt;/li&gt;
&lt;li&gt;The global industrial system is about to be reworked toward less fragile supply chains. One of the big lessons from the crisis is that &lt;strong&gt;local industrial capacity is a public health resource;&lt;/strong&gt; and therefore a &lt;strong&gt;national security asset.&lt;/strong&gt;&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;A reduction in ‘bad’ regulation&lt;/strong&gt; for medical treatments and diagnostics speeding up innovation.&lt;/li&gt;
&lt;/ul&gt;
&lt;h3 id=&quot;new-culture-new-norms&quot;&gt;New culture, new norms.&lt;/h3&gt;
&lt;p&gt;The big change most people are feeling is that the crisis has given them a new perspective on what’s important. Public opinion has been overwhelmingly in favour of saving human lives at the expense of the economy.&lt;/p&gt;
&lt;p&gt;This hasn’t been universally borne out in people’s adherence to social distancing. Behavioural change is hard.&lt;/p&gt;
&lt;p&gt;Appreciation of family and appreciation of lifestyle came up in every conversation I had while writing this. Whether this commitment will survive first contact with the coming financial crisis remains to be seen.&lt;/p&gt;
&lt;p&gt;But human behaviour is a fickle beast; will the changes we’ve seen in the past few weeks take hold? This is tricky to predict. Historically, we know that people’s attitudes at the beginning of a crisis don’t necessarily stay the course. We also know that crises make people more conservative. Short-term incursions to freedom of movement could quickly become permanent.&lt;/p&gt;
&lt;p&gt;The problem with crises is they demand attention and they demand resources. We are, at this very moment, facing big risks that aren’t viral. Climate change is the obvious one. Beautiful photos of Venice’s crystal clear canals and staggering data visualisations of reductions in carbon emissions in the Pearl Delta are tangible evidence of the benefits of reducing our environmental impact. I fear that this will soon be forgotten. In the short term, we’ve got more immediate threats to deal with - who cares about the welfare of their great-grandchildren when their own lives are at risk? In the medium-term, the economic contraction will make climate spending a perceived luxury.&lt;/p&gt;
&lt;p&gt;&lt;img src=&quot;/images/1584898828178-BH8TG8ZOXO-IMG_4363.JPG&quot; alt=&quot;&quot;&gt;&lt;/p&gt;
&lt;p&gt;Privacy is another loser in all this - we require immediate biomedical surveillance. We don’t have time to look after the finer details and get this right from the start. Western trepidation to tracking has already cost us lives. Let’s hope we can overcome this with time-limiting legislation and fix it later.&lt;/p&gt;
&lt;h4 id=&quot;culture--norms-predictions&quot;&gt;Culture &amp;amp; norms predictions.&lt;/h4&gt;
&lt;ul&gt;
&lt;li&gt;More nationalism, &lt;strong&gt;less freedom of movement&lt;/strong&gt; and fewer open borders.&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;Less focus and support&lt;/strong&gt; for long and medium term risks like &lt;strong&gt;climate change.&lt;/strong&gt;&lt;/li&gt;
&lt;li&gt;We are facing a necessary ramp-up of &lt;strong&gt;biomedical tracking in our everyday lives&lt;/strong&gt;. Temperature scanners everywhere and proof-of-immunity for entry: likely for flights, workplace, nightclubs, hospitals.&lt;/li&gt;
&lt;li&gt;A renewed respect for certain aspects of teaching, e.g. crowd control and perhaps less for others (i.e. education itself).&lt;/li&gt;
&lt;li&gt;The &lt;a href=&quot;https://www.bloomberg.com/opinion/articles/2020-03-20/coronavirus-killed-the-progressive-left&quot;&gt;end&lt;/a&gt; to the progressive left amongst the middle class in the US. With their own lives and livelihoods threatened, redistributing wealth doesn’t sound so good.&lt;/li&gt;
&lt;li&gt;A &lt;strong&gt;change in norms toward mask-wearing&lt;/strong&gt; outside East Asia. This could have positive side effects in countries with high levels of air pollution (eg India and Pakistan) and in the reduction of other diseases.&lt;/li&gt;
&lt;li&gt;New focus on washing hands will lead to &lt;strong&gt;reduction in other diseases&lt;/strong&gt;.&lt;/li&gt;
&lt;li&gt;More serious attention to and &lt;strong&gt;punishment for the spread of fake news.&lt;/strong&gt;&lt;/li&gt;
&lt;li&gt;Remote work becomes &lt;em&gt;a&lt;/em&gt; new normal with benefits for the geographic distribution of wealth and moderate reduction in carbon emissions. A more &lt;strong&gt;family-centred work-life existence for many white-collar workers.&lt;/strong&gt;&lt;/li&gt;
&lt;li&gt;Rapid &lt;strong&gt;maturing of norms and tools for remote activities;&lt;/strong&gt; WFH, virtual coffee dates, pints and conferences.&lt;/li&gt;
&lt;li&gt;A &lt;strong&gt;renewed respect for medical staff, scientists and frontline workers&lt;/strong&gt;. The re-rise of true experts, less respect for spin.&lt;/li&gt;
&lt;li&gt;A &lt;em&gt;temporary&lt;/em&gt; reduction in greenhouse gases and pollution. Reduction in climate change funding more generally.&lt;/li&gt;
&lt;/ul&gt;
&lt;hr&gt;
&lt;p&gt;The moral of this story is that there is nothing inevitable in all this. These are plausible futures. Given our current trajectory, to my mind, they’re probable futures. But they are not inevitable; with the right actions they can be steered and directed.&lt;/p&gt;
&lt;p&gt;But they cannot be reversed to the world we’ve just left. The normal we knew is gone. When things return to normal, it will be a new normal.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Additional sources &amp;amp; inspiration&lt;/strong&gt;&lt;/p&gt;
&lt;ul&gt;
&lt;li&gt;Title image. &lt;a href=&quot;https://www.reddit.com/r/dataisbeautiful/comments/fkwova/oc_rna_sequence_of_covid19_this_8kb_of_data_is/&quot;&gt;RNA sequence of COVID-19.&lt;/a&gt;&lt;/li&gt;
&lt;li&gt;&lt;a href=&quot;https://conversationswithtyler.com/episodes/russ-roberts-and-tyler/&quot;&gt;Conversations with Tyler - Russ Roberts.&lt;/a&gt;&lt;/li&gt;
&lt;li&gt;Shane Pharrish and Balaji Srinivasan. &lt;a href=&quot;https://fs.blog/knowledge-project/balaji-srinivasan/&quot;&gt;Exploring COVID-19&lt;/a&gt;.&lt;/li&gt;
&lt;li&gt;Venkatesh Rao. &lt;a href=&quot;https://artofgig.substack.com/p/gigging-in-the-time-of-corona&quot;&gt;Gigging in the Time of Corona&lt;/a&gt;.&lt;/li&gt;
&lt;/ul&gt;
</content:encoded><category>Futures</category><category>Trends</category></item><item><title>The Deployment Age</title><link>https://www.simonoregan.com/essays/the-deployment-age/</link><guid isPermaLink="true">https://www.simonoregan.com/essays/the-deployment-age/</guid><description>What is the Deployment Age? The concept comes from Technological Revolutions and Financial Capital by Carlota Perez. For the past 240 years, technological development and its financing has emerged in…</description><pubDate>Sat, 21 Mar 2020 00:00:00 GMT</pubDate><content:encoded>&lt;p&gt;&lt;img src=&quot;/images/1584784353685-3DA61F8N47-joel-filipe-KZa4fREZoKk-unsplash_Small.jpg&quot; alt=&quot;&quot;&gt;&lt;/p&gt;
&lt;p&gt;What is the Deployment Age? The concept comes from &lt;em&gt;Technological Revolutions and Financial Capital&lt;/em&gt; by &lt;a href=&quot;http://carlotaperez.org/about&quot;&gt;Carlota Perez&lt;/a&gt;. For the past 240 years, technological development and its financing has emerged in long, and broadly predictable cycles. These cycles have notable similarities, and are characterised by:&lt;/p&gt;
&lt;ul&gt;
&lt;li&gt;a critical element of production suddenly becomes very cheap (e.g. oil)&lt;/li&gt;
&lt;li&gt;a new infrastructure being built (e.g. roads and highways)&lt;/li&gt;
&lt;li&gt;a period of wrenching innovation followed by a bubble (e.g. build-up to Wall Street Crash )&lt;/li&gt;
&lt;li&gt;a post-bubble recession (e.g. 1930s)&lt;/li&gt;
&lt;li&gt;a re-assertion of institutional authority (e.g. IMF, World Bank, GATT)&lt;/li&gt;
&lt;li&gt;a period of consolidation and wide distribution of the gains in productivity from the new technology (e.g. 1950s Golden Age of Capitalism)&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;&lt;img src=&quot;/images/1584784430454-76VE9BXZTO-Starter-Project---2020-03-06-11.46.13-3.png&quot; alt=&quot;&quot;&gt;&lt;/p&gt;
&lt;p&gt;Here are the four cycles and the first half of the fifth.&lt;/p&gt;
&lt;p&gt;By this theory, we exist in the Age of Information and Telecommunications. If the theory is correct, we are on the cusp of the Deployment phase - a time when the speculative, frenzy of technology development recedes to make way for a golden age where technology has become familiar, easy to implement and deployed at scale.&lt;/p&gt;
&lt;p&gt;I’m intrigued by the idea that history rhymes and we may be entering a new era of technology development.&lt;/p&gt;
&lt;p&gt;I plan to write about AI and conceptual tools and methods from Design &amp;amp; UX, Product Management, Futures, and Innovation Management. The Deployment Age seems like an interesting lens through which to view these topics.&lt;/p&gt;
&lt;p&gt;&lt;em&gt;Technological Revolutions and Financial Capital&lt;/em&gt; is often praised by &lt;a href=&quot;https://pmarchive.com/luck_and_the_entrepreneur.html&quot;&gt;Marc Andreesen&lt;/a&gt; and the other VC big-boys. It can be heavy going; start with the best &lt;a href=&quot;http://reactionwheel.net/2015/10/the-deployment-age.html&quot;&gt;summary&lt;/a&gt; by Jerry Neumann. &lt;a href=&quot;https://twitter.com/Alex_Danco&quot;&gt;Alex Danco&lt;/a&gt; outlines a view on how debt financing is the next logical step for startups in the Deployment Age, &lt;a href=&quot;https://alexdanco.com/2020/02/07/debt-is-coming/&quot;&gt;here&lt;/a&gt;.&lt;/p&gt;
</content:encoded><category>Futures</category><category>Technology</category></item><item><title>Exploring the Possible with Kevin Kelly</title><link>https://www.simonoregan.com/essays/exploring-the-possible-with-kevin-kelly/</link><guid isPermaLink="true">https://www.simonoregan.com/essays/exploring-the-possible-with-kevin-kelly/</guid><description>If ideas are your drug, you want Kevin Kelly as your dealer. His books, articles and podcasts are a wonderland of possibilities, concepts and hints of futures yet to be built. The wandering prophet…</description><pubDate>Thu, 19 Mar 2020 00:00:00 GMT</pubDate><content:encoded>&lt;p&gt;&lt;img src=&quot;/images/1584420706561-BY8C3FMOI6-AfterlightImage.JPG&quot; alt=&quot;&quot;&gt;&lt;/p&gt;
&lt;p&gt;If ideas are your drug, you want Kevin Kelly as your dealer. His books, articles and podcasts are a wonderland of possibilities, concepts and hints of futures yet to be built. The wandering prophet of our digital future, for 40 years Kevin Kelly has helped Hollywood and Silicon Valley imagine and invent the Internet Age.&lt;/p&gt;
&lt;p&gt;What makes Kevin Kelly’s writing so compelling is that it is grounded in the human and the real. Thinking about the future is part of what makes us human. More than any other force, the future is dictated by technology.&lt;/p&gt;
&lt;p&gt;Kevin Kelly considers Technology broadly. He defines technology as anything invented; from language and culture to apps and ambulances. He observes emerging and latent trends and reasons about their natural trajectories, consistently relating our position to these technologies and what that might mean for us as humans. Contextualisation is what Kevin Kelly does. And he does it better than anyone else.&lt;/p&gt;
&lt;h2 id=&quot;six-articles&quot;&gt;Six Articles.&lt;/h2&gt;
&lt;p&gt;Kevin Kelly doesn’t have top six articles; an attempt to rank them would be simply silly. These are six of my favourites. They cover topics from online commerce to the role of technology in the cosmos and the impending age of augmented reality. Sorted from shortest to longest.&lt;/p&gt;
&lt;ul&gt;
&lt;li&gt;&lt;a href=&quot;https://kk.org/thetechnium/you-are-not-late/&quot;&gt;&lt;strong&gt;You are not late.&lt;/strong&gt;&lt;/a&gt; In terms of the internet, nothing has happened yet. The internet is still at the beginning of its beginning. Today is the best time to start something on the internet. There has never been a better time to invent something. There has never been a better time with more opportunities, more openings, lower barriers, higher benefit-to-risk ratios, better returns, greater upside, than now.&lt;/li&gt;
&lt;li&gt;&lt;a href=&quot;https://kk.org/thetechnium/better-than-fre/&quot;&gt;&lt;strong&gt;Better than free&lt;/strong&gt;&lt;/a&gt;&lt;strong&gt;.&lt;/strong&gt; Digitisation and dematerialisation are fundamental trends driving society in the 2020s. The internet is a copy machine; its biases and tendencies tend toward copying and everything downstream of that. To thrive in a world with ubiquitous internet, it is better to swim with the current of copying than to battle upstream to where we came from. The principles that flow from a medium built on copying demand are: i) abundance breeds a sharing mindset, ii) generosity is a business model, iii) it is vital it to cultivate and nurture qualities that can’t be replicated with a click of the mouse.&lt;/li&gt;
&lt;li&gt;&lt;a href=&quot;https://kk.org/thetechnium/1000-true-fans/&quot;&gt;&lt;strong&gt;1000 true fans.&lt;/strong&gt;&lt;/a&gt; This is one of the foundational texts of internet business. This essay illuminates a core principle of life in the Internet Age. The number of possible ways of earning a living has multiplied exponentially. For the first time in history, we can each find and create monetary value in highly specific, personal niches.&lt;/li&gt;
&lt;li&gt;&lt;a href=&quot;https://kk.org/wp-content/uploads/2010/06/THE-TECHNIUM-AND-THE-7TH-KINGDOM-OF-LIFE-_-Edge.pdf&quot;&gt;&lt;strong&gt;The Technium and the 7th Kingdom of Life&lt;/strong&gt;&lt;/a&gt;. In many ways, this is the thematic source of much of Kevin Kelly’s work. It is the core of his &lt;em&gt;Unified Theory of Technology&lt;/em&gt;. Technology is a natural extension of biological evolution. Understanding this allows us to reason about technology more effectively; to better understand where it’s headed. As a force, Kelly suggests that technology is greater than the organic and we have a moral obligation to help it evolve and expand the realm of the possible.&lt;/li&gt;
&lt;li&gt;&lt;a href=&quot;https://www.wired.com/story/what-mongolian-nomads-teach-us-about-the-digital-future/&quot;&gt;&lt;strong&gt;What Mongolian Nomads teach us about the Digital Future&lt;/strong&gt;&lt;/a&gt;&lt;strong&gt;.&lt;/strong&gt; Technology is not Silicon Valley. While many technology trends emanate from northern California, the details of how technology is adopted and used throughout the world is often very different. Kevin Kelly’s writing has always chronicled the effect of modernisation and technology on the lives and lifestyles of those in remote communities. Here he maps the technologies used by Mongolian nomads, and extrapolates in turn what we can learn about our own future from their nomadic lifestyle and material minimalism.&lt;/li&gt;
&lt;li&gt;&lt;a href=&quot;https://www.wired.com/story/mirrorworld-ar-next-big-tech-platform/&quot;&gt;&lt;strong&gt;Mirrorworld&lt;/strong&gt;&lt;/a&gt;&lt;strong&gt;.&lt;/strong&gt; This article is the best overview of what Augmented Reality can be. While today’s apps are over-hyped and undercooked, I believe the potential of AR is massively underestimated. This article outlines what a world deeply infused with AR would look like. And what that might mean for us.&lt;/li&gt;
&lt;/ul&gt;
&lt;h2 id=&quot;sound--vision&quot;&gt;Sound &amp;amp; Vision.&lt;/h2&gt;
&lt;p&gt;Kevin Kelly interviews are a delight. A raw mix of down-to-earth, worldly wisdom and far-sighted visions of possibility. Whichever one you pick, you can’t go wrong. These are some of my favourites and a good place to start to learn more about his thinking.&lt;/p&gt;
&lt;ul&gt;
&lt;li&gt;&lt;a href=&quot;https://onbeing.org/programs/kevin-kelly-the-universe-is-a-question-jan2018/&quot;&gt;&lt;strong&gt;On Being with Krista Tippet&lt;/strong&gt;&lt;/a&gt; &lt;strong&gt;(52 mins).&lt;/strong&gt;“It’s very likely that the universe is really a kind of a question, rather than the answer to anything”. An overview of &lt;em&gt;What Technology Wants&lt;/em&gt; and how technology fits in the grand scheme of things.&lt;/li&gt;
&lt;li&gt;&lt;a href=&quot;https://tim.blog/2014/08/29/kevin-kelly/&quot;&gt;&lt;strong&gt;Tim Ferriss EP25&lt;/strong&gt;&lt;/a&gt; &lt;strong&gt;(42 mins)&lt;/strong&gt; The interview is split into 3 parts; the first covers broader life advice and Kevin’s views on long-term thinking and technology. Not to be missed.&lt;/li&gt;
&lt;li&gt;&lt;a href=&quot;https://soundcloud.com/cool-tools/213-mike-liebhold&quot;&gt;&lt;strong&gt;Cool Tools 213: Mike Liebhold&lt;/strong&gt;&lt;/a&gt; &lt;strong&gt;(28 mins)&lt;/strong&gt; &lt;em&gt;Cool Tools&lt;/em&gt; is a podcast co-hosted by Kevin Kelly about uncommon or uncommonly good tools. The podcast sits at the crossroads of the very big and the very small. Big possibilities emanating from small, often non-demonstrative tools. Here Mike Liebhold of IFTF shares some of his favourite tools.&lt;/li&gt;
&lt;li&gt;&lt;a href=&quot;https://www.thisamericanlife.org/50/shoulda-been-dead/act-one&quot;&gt;&lt;strong&gt;This American Life&lt;/strong&gt;&lt;/a&gt; &lt;strong&gt;(15 mins)&lt;/strong&gt; This touching, surprising story reveals how Kevin Kelly found purpose and why he has dedicated much of his life to studying the future.&lt;/li&gt;
&lt;li&gt;&lt;a href=&quot;http://longnow.org/seminars/02016/jul/14/next-30-digital-years/&quot;&gt;&lt;strong&gt;Long Now Foundation&lt;/strong&gt;&lt;/a&gt;&lt;strong&gt;: Next 30 Digital Years (90 mins)&lt;/strong&gt;. This is a talk given by Kevin Kelly as part of the Long Now Foundation seminar series. It’s an excellent overview of Kelly’s work on digital technology and is a good overview of his most recent two books.&lt;/li&gt;
&lt;/ul&gt;
&lt;h2 id=&quot;books&quot;&gt;Books&lt;/h2&gt;
&lt;p&gt;Kevin Kelly’s bibliography is kaleidoscopic. If technology is what you do, read these four books. Then read them again. In order of most accessible and most immediately useful as idea generators.&lt;/p&gt;
&lt;ul&gt;
&lt;li&gt;&lt;a href=&quot;https://www.amazon.com/Inevitable-Understanding-Technological-Forces-Future/dp/0525428089/ref=tmm_hrd_swatch_0?_encoding=UTF8&amp;amp;qid=1584202179&amp;amp;sr=8-2&quot;&gt;&lt;strong&gt;The Inevitable&lt;/strong&gt;&lt;/a&gt;&lt;strong&gt;.&lt;/strong&gt; The future is not predictable. But it does leave clues to where it’s likely to lead. &lt;em&gt;The Inevitable&lt;/em&gt; plots the trajectories of the 12 technological forces shaping the next 10-30 years. I’ve read this twice and skimmed it many more; it is central to crystallising how I think about the future.&lt;/li&gt;
&lt;li&gt;&lt;a href=&quot;https://www.amazon.com/What-Technology-Wants-Kevin-Kelly-dp-0143120174/dp/0143120174/ref=mt_paperback?_encoding=UTF8&amp;amp;me=&amp;amp;qid=1584202368&quot;&gt;&lt;strong&gt;What Technology Wants.&lt;/strong&gt;&lt;/a&gt;Technology is a natural extension of the evolution of life. It has biases and tendencies and we’d do well to harness these to steer technology to &lt;em&gt;our&lt;/em&gt; needs.&lt;/li&gt;
&lt;li&gt;&lt;a href=&quot;https://www.amazon.co.uk/Cool-Tools-Possibilities-Kevin-Kelly/dp/1940689007/ref=sr_1_1?dchild=1&amp;amp;keywords=cool+tools&amp;amp;qid=1584308545&amp;amp;s=books&amp;amp;sr=1-1&quot;&gt;&lt;strong&gt;Cool Tools: A Catalog of Possibilities&lt;/strong&gt;&lt;/a&gt;&lt;strong&gt;.&lt;/strong&gt; “Changing consciousness and changing tools, they have always gone together”. A curated selection of the best tools available for individuals and small groups. This is a book of never-ending ideas and the means to make them.&lt;/li&gt;
&lt;li&gt;&lt;a href=&quot;https://www.amazon.com/Out-Control-Biology-Machines-Economic/dp/0201483408/ref=sr_1_1?crid=1VMZVLF7B9QMC&amp;amp;keywords=out+of+control+kevin+kelly&amp;amp;qid=1584202402&amp;amp;s=books&amp;amp;sprefix=out+of+control%2Cstripbooks-intl-ship%2C295&amp;amp;sr=1-1&quot;&gt;&lt;strong&gt;Out of Control&lt;/strong&gt;&lt;/a&gt;&lt;strong&gt;.&lt;/strong&gt; A roadmap to the arriving Age of Biology. This book is dense and a delight to untangle; it explores emergence and evolution. The actors in the Matrix were made to read it before reading their scripts. It’s a cult-classic amongst the Chinese Tech founder class; you should read it too.&lt;/li&gt;
&lt;/ul&gt;
&lt;h2 id=&quot;odds--ends---most-interesting&quot;&gt;Odds &amp;amp; Ends - Most Interesting&lt;/h2&gt;
&lt;p&gt;The most exciting thing about the work of Kevin Kelly is the sheer scale and audacity of it. Three of these projects stand out for taking aim at truly outrageous, important, long-term goals. If the following don’t expand your mind to the possible, I don’t know what will.&lt;/p&gt;
&lt;ul&gt;
&lt;li&gt;&lt;a href=&quot;http://longnow.org/&quot;&gt;&lt;strong&gt;Long Now Foundation&lt;/strong&gt;&lt;/a&gt;&lt;strong&gt;.&lt;/strong&gt; The Long Now Foundation aims to provide a counterpoint to today’s accelerating culture and help make long-term thinking more common. The project includes building a 10,000 year clock, a library of and for the deep future and other tools that help to explore thinking, understanding, and acting responsibly over long periods of time. It’s an important counter-balance to the flash-in-the-pan glitz of large swathes of the tech industry.&lt;/li&gt;
&lt;li&gt;&lt;a href=&quot;https://web.archive.org/web/20070202032924/http://www.all-species.org/call.html&quot;&gt;&lt;strong&gt;All Species Foundation&lt;/strong&gt;&lt;/a&gt;. This project launched by Kevin Kelly, Stewart Brand and Ryan Phelan in 2000 aimed to catalog all species on earth by 2025. The foundation has since been wound up but the mission continues at the &lt;a href=&quot;https://eol.org/&quot;&gt;Encyclopedia of Life&lt;/a&gt;.&lt;/li&gt;
&lt;li&gt;&lt;a href=&quot;http://rosettaproject.org/&quot;&gt;&lt;strong&gt;The Rosetta Project&lt;/strong&gt;&lt;/a&gt;&lt;strong&gt;.&lt;/strong&gt; The Rosetta Project is a global collaboration of language specialists and native speakers working to build a publicly accessible digital library of human languages. Individual physical artefacts of the library have also been produced in the form of small physical discs that contains 3,000 pages of information on over 1,500 human languages microscopically etched and electro formed onto them.&lt;/li&gt;
&lt;li&gt;Back to small possibilities and immediate benefits. Kevin co-curates a newsletter, &lt;a href=&quot;https://www.recomendo.com/&quot;&gt;&lt;strong&gt;Recomendo&lt;/strong&gt;&lt;/a&gt;, with 6 helpful, useful things that he shares each week. The back catalogue available on the site or as a $2 &lt;a href=&quot;https://gumroad.com/l/recobook&quot;&gt;ebook&lt;/a&gt;; it is a magical filter to layer over the everything store. You will spend money, and you will be pleased.&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;I once thought I had read all of Kevin Kelly’s writing. In pulling together this piece, I now realise that can’t have possibly been true. I must have been trying to impress myself.&lt;/p&gt;
&lt;p&gt;And so, I once again fell down the Kevin Kelly rabbit-hole. A rabbit-hole worth wandering again.&lt;/p&gt;
&lt;hr&gt;
</content:encoded><category>Futures</category></item><item><title>The future of payments is invisible</title><link>https://www.simonoregan.com/essays/the-future-of-payments-is-invisible/</link><guid isPermaLink="true">https://www.simonoregan.com/essays/the-future-of-payments-is-invisible/</guid><description>Nobody wakes up thinking about how they’re going to pay today. And yet payments technologies are central to the modern economy; we use them everyday. Payments technology impacts how we spend, where…</description><pubDate>Wed, 04 Mar 2020 00:00:00 GMT</pubDate><content:encoded>&lt;p&gt;&lt;img src=&quot;/images/1583176694542-QXEI6QDEJG-leonardo-yip-wb85DEFXeRg-unsplash-SMALL.jpeg&quot; alt=&quot;&quot;&gt;&lt;/p&gt;
&lt;p&gt;Nobody wakes up thinking about how they’re going to pay today. And yet payments technologies are central to the modern economy; we use them everyday. Payments technology impacts how we spend, where we spend and how much we spend.&lt;/p&gt;
&lt;p&gt;Consider online shopping carts - there is a tension between real usefulness and being an obstacle to transacting. On the one hand, merchants want to make it as easy as possible for customers to checkout. However, making it too easy can result in confused customers ordering before they’re ready. This tension has defined payments trends for the past 20 years and can be summed up as: &lt;em&gt;be as frictionless as possible, but no more frictionless than that.&lt;/em&gt;&lt;/p&gt;
&lt;p&gt;Today, frictionless means one-click checkout online and tap-to-pay in-store. But frictionless is fast evolving toward invisible. The future of payments is invisible.&lt;/p&gt;
&lt;p&gt;The trend toward invisible payments is the natural conclusion to the convergence of four key technology trends.&lt;/p&gt;
&lt;ul&gt;
&lt;li&gt;The trend of &lt;strong&gt;reduced friction&lt;/strong&gt; in digital payment flows; reduced friction is good for business and consumers seek it out.&lt;/li&gt;
&lt;li&gt;The trend toward &lt;strong&gt;convenience&lt;/strong&gt;; manifesting itself in subscriptions and the on-demand economy.&lt;/li&gt;
&lt;li&gt;The emergence of &lt;strong&gt;natural interfaces&lt;/strong&gt; like voice and computer vision that are built on a backbone of AI.&lt;/li&gt;
&lt;li&gt;All of this builds upon a fourth trend toward &lt;strong&gt;automation&lt;/strong&gt;, stacked on an IoT sensor layer and accompanying AI.&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;Combined, these trends point to a future where consumers interact less at checkout and make fewer explicit payment decisions.&lt;/p&gt;
&lt;p&gt;This is true for interfaces generally. As the godfather of Human-Computer Interaction Don Norman puts it &lt;em&gt;“I don’t want to focus my energies on an interface. I want to focus on the job…I don’t want to think of myself as using a computer, I want to think of myself as doing my job.”&lt;/em&gt; And so too for payments. The best payment interface is no interface.&lt;/p&gt;
&lt;p&gt;Invisibility can be thought of as a spectrum. From less obtrusive to truly invisible. Some emerging interfaces enable more seamless payments, others require it.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Invisible, explicit.&lt;/strong&gt;&lt;/p&gt;
&lt;p&gt;On the not-quite-invisible end of the spectrum is a collection of frictionless payment types. Online one-click (think Amazon) and physical one-click (think Flic, or the discontinued Amazon Dash) make it as easy as possible to checkout, while still explicitly deciding to pay. This trend to one-click checkout is taken a step further by Uber who combine the ‘buy’ command and ‘hail a car’ command. It’s a natural action the user needs to take - there is no need for the distraction of checkout flows. Whatever attitudes towards Uber generally, the ease of use of their app is widely lauded by consumers.&lt;/p&gt;
&lt;p&gt;Subscriptions, the original invisible payments, continue to grow. We’re all familiar with subscriptions for utilities, television and newspapers. But subscriptions have a long and interesting history. Book publication was the first enterprise to use subscriptions as a business model; Minsheu’s &lt;em&gt;Ductor in linguas&lt;/em&gt; (1617) was the earliest subscription volume. Translations of &lt;em&gt;Paradise Lost&lt;/em&gt; and &lt;em&gt;Virgil&lt;/em&gt; soon followed. Insurance companies likewise started as subscription ventures. In 1638 Charles I granted a patent for a fire-insurance organisation with financed by voluntary subscriptions. Subscriptions even made their way into education as early as a 1693 geography course in England.&lt;/p&gt;
&lt;p&gt;If you’re reading this, odds are you have digital subscriptions - Netflix or Prime, Spotify or Apple Music. The 2010s saw subscriptions migrate to physical products. Dollar Shave Club, BarkBox, Birchbox, HelloFresh, StitchFix are stamped on millennial bank statements in the same way a trip to Home Depot lights up a Boomer credit card.&lt;/p&gt;
&lt;p&gt;At its core, a subscription is a one-time payment decision to pay regularly. Set it and forget it. It’s a commitment on behalf of your future self and an understanding that the merchant or brand will fulfil their promise. Subscriptions suit business planning, and suit millennial commitment to access over ownership. Subscriptions are invisible and will continue to grow.&lt;/p&gt;
&lt;p&gt;Voice transactions are unseen, but explicitly invoked by users. Voice commerce is growing rapidly from a small base. For users it requires developing new mental models; we’re used to talking but we’re not quite used to navigating a checkout flow without a screen or cashier. Voice is inherently suited to transactions where you’ve bought the item or service before (order my usual coffee), where the product catalogue is small (pizza) or where customisation is minimal (milk).&lt;/p&gt;
&lt;p&gt;Computer vision brings invisible payments to brick-and-mortar. Here, the payment decision is bundled with leaving the store. You leave with it, you bought it. Amazon Go, Walmart and Alibaba each have flagship stores. Startups operating in the space (Standard Cognition and BingoBox) aim to make this accessible for smaller merchants.&lt;/p&gt;
&lt;p&gt;These forms of invisible payments are a big departure from a world where consumers closely guard their spending and hawkishly monitor the checkout flow to conversion. If online commerce was a battle to get users to trust this new medium, invisible commerce is a campaign to get users to relax their control over payments. For any previous generation this would be unthinkable. For a generation hooked on convenience and that grew up trusting online commerce, it is a match made in Big Data heaven.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Autonomous payments.&lt;/strong&gt;&lt;/p&gt;
&lt;p&gt;The pinnacle of the invisible trend is autonomous payments. Here, decisions are made on behalf of the user. These can be trigger-based (e.g. when you pass a road toll, enter a nightclub, or run out of milk) or assistant-based (predictive re-supplying of your fridge, predictive sending of new outfit).&lt;/p&gt;
&lt;p&gt;To consumers, this is packaged up as personal digital assistants. In these scenarios, we imagine that we have an assistant who works away in the background ‘taking care of business’, paying bills, negotiating, making smaller decisions that best suit our tastes. The assistant’s objective is to ensure that business runs smoothly, with minimal interruption for the user; but is aware that at times will need to ask the user for clarification, or direction.&lt;/p&gt;
&lt;p&gt;&lt;img src=&quot;/images/1583313152635-0MZ3U28PJA-Screenshot-2020-03-03-at-19.07.14.png&quot; alt=&quot;&quot;&gt;&lt;/p&gt;
&lt;p&gt;This is a big departure from the other types of invisible payments; a fundamental shift in how consumers think about shopping. Whereas frictionless payments mean consumers relax their involvement in the payment process, autonomous payments have consumers relinquish the decision-making entirely. That, on the face of it, is a scary proposition. Why would consumers ever agree to this? In many ways, it’s a response to decision-fatigue. Autonomous payments offer a welcome respite from the relentless decision-making that has accompanied the financialisation of everything. The ‘no interface’ trend promises the removal of the mental, emotional clutter of buying by having your wishes compressed and satisfied.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Invisible infrastructure&lt;/strong&gt;&lt;/p&gt;
&lt;p&gt;Artificial intelligence (AI) is central to invisible payments. Removing complexity from the user requires the product or service to do more in the background; to do this work in a precise, automated way is the role of AI.Underpinning all of this are assumptions that an existing layer of payments handling takes place in the background. From a payments-perspective, interacting with no interface means payment is taken care-of in the background with no, or minimal interaction of the user during purchase.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Where do you want your automation&lt;/strong&gt;&lt;/p&gt;
&lt;p&gt;Not everyone wants automation in their buying decisions; today, most consumers are unaware of frictionless checkout and autonomous payments. Control over our purchases, is a well-worn habit and won’t be given up lightly. Those that do embrace full invisible automation, won’t want it in all their spending categories. Likely, invisible payments will begin with small transaction amounts and convenient use-cases or in scenarios where the AI can be trusted to do things better than we do them ourselves (e.g. StichFix’s outfit curation).&lt;/p&gt;
&lt;p&gt;As with current payment modes, there exists a trade-off between convenience and trust. Feeding into both is a technological and experience threshold above which the user perceives the benefit of low-interaction modes and trusts that the technology will work in a way that is secure and straightforward. The key question, what is the optimal payments interface for a user in a given context; it will be frictionless, and soon it will be invisible.&lt;/p&gt;
&lt;hr&gt;
</content:encoded><category>Commerce</category><category>Futures</category><category>Payments</category><category>UX</category></item><item><title>When to use AI</title><link>https://www.simonoregan.com/essays/when-to-use-ai/</link><guid isPermaLink="true">https://www.simonoregan.com/essays/when-to-use-ai/</guid><description>Your AI product idea is probably a bad one. This shouldn’t come as a surprise. Bad product ideas greatly outnumber good ones. If you want to avoid bad AI product ideas, you should first look for what…</description><pubDate>Tue, 25 Feb 2020 00:00:00 GMT</pubDate><content:encoded>&lt;p&gt;&lt;img src=&quot;/images/1582548997690-S393R7O6MA-joel-filipe-Mbf3xFiC1Zo-unsplash_SMALL.jpeg&quot; alt=&quot;&quot;&gt;&lt;/p&gt;
&lt;p&gt;Your AI product idea is probably a bad one. This shouldn’t come as a surprise. Bad product ideas greatly outnumber good ones. If you want to avoid bad AI product ideas, you should first look for what makes good product ideas good.&lt;/p&gt;
&lt;p&gt;Good product ideas solve a problem. More than that, good product ideas solve a problem for specific people. If the problem is sufficiently important, or if these people want badly enough to have the problem solved, they’ll be willing to pay. If these things are true for your idea, you might have a good AI idea.&lt;/p&gt;
&lt;p&gt;So let’s assume that you have a problem worth solving; how then can you tell if this is a good AI problem? Start by first figuring out if it’s a good problem for software. Why? Because AI is implemented in software. Almost always, AI is a bad first attempt to solve a problem. Software can do a lot of what AI attempts to do, and it does so with fewer constraints. If, however, this is a problem that is suited to software, but software can’t solve it, you very well might have a good AI problem.&lt;/p&gt;
&lt;p&gt;&lt;img src=&quot;/images/1583340379554-6NZNJ696K4-Starter-Project---2020-03-04-16.28.39-2.png&quot; alt=&quot;&quot;&gt;&lt;/p&gt;
&lt;h4 id=&quot;software-problems&quot;&gt;Software problems&lt;/h4&gt;
&lt;p&gt;The first rule of thumb to determine if you have a good software problem is to ask, does this problem happen frequently? Things that don’t happen often are very rarely worth the investment needed to develop software.If you have a problem that happens thousands of times, you might have a good AI idea.&lt;/p&gt;
&lt;p&gt;The second way to figure out if you have a good software problem is to ask, does this require scale? Software is exceptionally good at scaling. Scalability is why software is eating the world. Scalability is what allowed Uber to disrupt taxi markets around the globe and allowed Instagram’s 6 engineers to build a space for 30 million humans to connect and share memories. If you have a problem that requires scale, you might have a good AI idea.&lt;/p&gt;
&lt;p&gt;The third way to figure out if you have a good software problem is to ask, does this require speed? Software is fast. It is faster than physical machines. For example, email is infinitely faster than sending a letter. For many tasks, software is faster than the fastest humans; high-frequency trading of equities takes place at a pace imperceptible to human traders. If you have a problem that requires speed, you might have a good AI idea.&lt;/p&gt;
&lt;p&gt;The fourth rule of thumb to figure out if you have a good software problem is to ask, is there a pattern here? Software is automation, and automation is about doing the same or similar thing, again and again. What makes software truly useful is the ’similar’ in that last sentence. Being able to tell the difference between situations and reacting accordingly is a core part of what software does. Software uses data to check if some set of conditions are present (e.g. GPS location says you’re in Tibet) and based on this data, the software ’does something’ (e.g. it tags your Instagram photo with ‘Tibet’). If you have a problem that has a data pattern, you might have a good AI idea.&lt;/p&gt;
&lt;p&gt;&lt;img src=&quot;/images/1606838519224-ULXGZJNZY8-Screenshot-2020-11-20-at-12.25.14.png&quot; alt=&quot;&quot;&gt;&lt;/p&gt;
&lt;p&gt;**&lt;/p&gt;
&lt;h4 id=&quot;non-obvious-patterns&quot;&gt;Non-obvious patterns&lt;/h4&gt;
&lt;p&gt;Data is a digital representation of conditions in the real or digital world. But the word ‘Data’ is misleading because it can mean so many things. Having data is not enough to justify the use of AI. Only some patterns in data lead to good AI problems. So if AI is appropriate for some patterns in data, but not for others, which patterns should you rule out? Easily explainable patterns. Why? Because easily explainable patterns can be written down, and things that can be written down can be written down in software. If it can be coded, it is faster and cheaper to forget about AI. So we’re interested in non-obvious patterns; patterns that are difficult to explain.&lt;/p&gt;
&lt;p&gt;Patterns that are difficult to explain are more common than you’d think. Most people can easily tell the difference between a picture of a cat and a picture of a dog. In fact, you’ve probably never confused a cat for a dog, or a dog for a cat. But if you tried to explain that difference to your friendly neighbourhood alien you’d quickly run into trouble. This isn’t at all obvious. Definitions are incredibly slippery things and our brains are rarely confronted with the need to be highly precise with our definitions.&lt;/p&gt;
&lt;p&gt;You may for example say, dogs are bigger than cats. That’s true on average. But my friend’s cat, Mr. Fancypants, is bigger than any chihuahua I’ve ever met. You might say cats are fluffier than dogs; Google ‘Keeshond’, ‘Pekingese’ or ‘Lhasa Apso’. You might say cats have pointy ears; so do Huskies. Or you might say cats have longer tails; take a peek at a Great Dane. So there are always edge-cases. And there are more edge-cases than you may initially suspect. The point is that these aren’t even really edge-cases - it is our definitions that make them so. Most of the world is not immediately translatable into simple, statable rules that are accurate even 90% of the time. If you can’t explain it, you can’t code it. If you have a problem with decisions that are difficult to explain, you might have a good AI idea.&lt;/p&gt;
&lt;p&gt;So AI might be a good idea for making decisions on patterns that are difficult to explain, where those decisions require speed and scale. Let’s now consider how to make those decisions. Data is required for any AI problem. Almost always, lots of data is required. Do you have, or could you easily get, 10,000 to 100,000 examples of the decision you’re trying to automate? Because if you have this data, or could easily get it, you may well be on your way to a good AI idea.&lt;/p&gt;
&lt;h4 id=&quot;data&quot;&gt;Data&lt;/h4&gt;
&lt;p&gt;This data comes in two types. The first is the data used to make the decision - pictures of cats and dogs in the example above. If you have data, this is likely the type of data you have. The second type of data are the labels that tell you what decision should be made. In the example, this would be labels telling us whether there’s a cat or a dog in our picture. This data is more rare. If you have these two types of data, you very well might have a good AI idea.&lt;/p&gt;
&lt;p&gt;This may seem like a stupid amount of effort just to figure out if your AI idea is a good one. But the potential benefits of a good AI idea are huge. One way to see this, is to ask yourself if a human could solve your problem in a few seconds or less. If so, you very well might have a problem that is solvable with AI. If you can use AI to replace human decision-making you can replace those humans and reap the reward of their would-be labour. If your two-second task requires expert decision-making you may be on a better path yet. Experts tend to be expensive and by definition there aren’t very many of them. If you can match the decision-making accuracy of these experts you can make their service available at a fraction of the cost. In Silicon-Valley-speak, you can democratise access to it.&lt;/p&gt;
&lt;p&gt;What makes good AI ideas insanely good is that they have certain characteristics that aren’t present in many forms of software. Democratising access to a service creates a new market, and if you’re smart, one that you can dominate.&lt;/p&gt;
&lt;hr&gt;
</content:encoded><category>AI</category><category>Product</category></item><item><title>Designing Data Products</title><link>https://www.simonoregan.com/essays/designing-data-products/</link><guid isPermaLink="true">https://www.simonoregan.com/essays/designing-data-products/</guid><description>What is a Data Product, and why should you care?</description><pubDate>Tue, 18 Feb 2020 00:00:00 GMT</pubDate><content:encoded>&lt;p&gt;&lt;img src=&quot;/images/1582062071371-2EBMUU7JQD-DataProducts.jpg&quot; alt=&quot;&quot;&gt;&lt;/p&gt;
&lt;p&gt;What is a Data Product, and why should you care?&lt;/p&gt;
&lt;p&gt;&lt;a href=&quot;https://medium.com/u/c9d0812b2162?source=post_page-----b6b93edf3d23----------------------&quot;&gt;DJ Patil&lt;/a&gt; defines a Data Product as “… a product that facilitates an end goal through the use of data”. At first glance, this appears quite broad — is everything on the web a data product? All web-products use data, after all. And for the most part, they use data to facilitate an end goal.&lt;/p&gt;
&lt;p&gt;I would add an important distinction here; the distinction between products that use data to facilitate an end goal and &lt;em&gt;products whose primary objective is to use data to facilitate an end goal.&lt;/em&gt;&lt;/p&gt;
&lt;p&gt;Data products, in the sense that these products demand their own category, are products whose primary objective is centred around data.&lt;/p&gt;
&lt;p&gt;Why be so pedantic — well, my argument is that Data Products, whether they be an entire customer-facing product or a partial back-end product, have different characteristics than other technology products.&lt;/p&gt;
&lt;p&gt;While many of the standard Product Development Rules apply — solve a customer need, learn from feedback, prioritise relentlessly, etc. — there are subtleties that can make thinking about data products somewhat different.&lt;/p&gt;
&lt;p&gt;The definition above is used to discern whether we should be thinking about a product as we typically would or whether we need to consider aspects of product development that are more tailored to world of data.&lt;/p&gt;
&lt;h3 id=&quot;some-examples&quot;&gt;Some examples&lt;/h3&gt;
&lt;p&gt;By this measure, let’s take some examples.&lt;/p&gt;
&lt;p&gt;Is &lt;a href=&quot;https://medium.com/u/504c7870fdb6?source=post_page-----b6b93edf3d23----------------------&quot;&gt;Medium&lt;/a&gt; a Data Product? No, not by our definition; it uses data but it’s primary aim is &lt;em&gt;“ … to build a better publishing platform — one that allows anyone to offer their stories and ideas to the world and that helps the great ones rise to the top”.&lt;/em&gt; While data will play a key part in this mission, it is not the primary driver of that goal. Nor is it the objective of Medium — for Medium, data is a means to an end.&lt;/p&gt;
&lt;p&gt;If we dig a little deeper within the Medium Platform, we do find products whose purpose is defined by the use of data. Medium’s search function is a data product. The objective is to return relevant articles to the reader and data is central to how that is achieved.&lt;/p&gt;
&lt;p&gt;How about Medium’s article feed? Once again, yes — data plays a key part in determining what is shown to the reader.&lt;/p&gt;
&lt;p&gt;To take another example: is Gmail a data product? No, Gmail is an email service whose primary objective is to allow asynchronous written communication between individuals. Gmail’s sorting of our emails into Important and Not Important is, however, a data product. The primary objective is to sort emails, and that is centred on natural language processing.&lt;/p&gt;
&lt;p&gt;Is Instagram a data product? No. But much of its functionality if considered as discrete products are data products — for example: tagging, search, discovery.&lt;/p&gt;
&lt;p&gt;Is Google Analytics a data product? Yes, very much so — its primary objective is bringing a quantitative understanding of online behaviour to the user. Here data is central to the interaction with the user and unlike the other products mentioned thus far, is explicit in its use.&lt;/p&gt;
&lt;h3 id=&quot;types-of-data-products&quot;&gt;Types of Data Products&lt;/h3&gt;
&lt;p&gt;Clearly there exists a wide range of different types of data products. Even narrowing down the field of possible products to those that satisfy our definition, there is still considerable variety amongst these products. With this variety comes further subtleties in product development.&lt;/p&gt;
&lt;p&gt;We can organise these data products into 5 broad groups: raw data, derived data, algorithms, decision support and automated decision-making.&lt;/p&gt;
&lt;p&gt;Generally speaking these product types are listed in terms of increasing complexity. More specifically, they are listed in terms of increasing internal complexity and (should have) less complexity on the user’s side.&lt;/p&gt;
&lt;p&gt;Put another way, the more computation, decision-making or “thinking” the data product does itself, the less thinking required by the user.&lt;/p&gt;
&lt;p&gt;Typically (but not exclusively) raw data, derived data and algorithms have technical users. Most often they tend to be internal products in an organisation but counter-examples would include Ad Exchanges, or API suites. Decision support and automated decision-making products tend to have a more balanced mix of technical and non-technical users; though for any given product, the user group tends to be one or the other.&lt;/p&gt;
&lt;p&gt;&lt;img src=&quot;/images/1582062112007-K7QI9NKG4Q-typesOfDataProducts.jpg&quot; alt=&quot;&quot;&gt;&lt;/p&gt;
&lt;p&gt;**Raw data.**Starting with raw data, we are collecting and making available data as it is (perhaps we’re doing some small processing or cleansing steps). The user can then choose to use the data as appropriate, but most of the &lt;em&gt;work&lt;/em&gt; is done on the user’s side.&lt;/p&gt;
&lt;p&gt;**Derived data.**In providing users with derived data, we are doing some of the processing on our side. We could, in the case of customer data, add additional attributes like assigning a customer segment to each customer, or we could add their likelihood of clicking on an ad or of buying a product from a certain category.&lt;/p&gt;
&lt;p&gt;**Algorithms.**Next we have algorithms, or algorithms-as-a-service. We are given some data, we run it through the algorithm — be that machine learning or otherwise — and we return information or insights. A good example would be Google Image: the user uploads a picture, and receives a set of images that are the same or similar to the one uploaded. Behind the scenes, the product extracts features, classifies the image and matches it to stored images, returning the ones that are most similar.&lt;/p&gt;
&lt;p&gt;**Decision support.**Here we are looking to provide information to the user to help them with decision-making but we are not taking the decision ourselves. Analytics dashboards such as Google Analytics, Flurry, or WGSN would fall into this category. We are doing most of the heavy lifting on our side; our intention is to give the user relevant information in an easy-to-digest format to allow them to take better decisions. In the case of Google Analytics, that could mean changing the editorial strategy, addressing leaks in the conversion funnel, or doubling down on a given product strategy. The important thing to remember here is as follows: while we have taken design-decisions in data collection, derivation of new data, in choosing what data to display and how to display it, the user is still tasked with interpreting the data themselves. They are in control of the decision to act (or not act) on that data.&lt;/p&gt;
&lt;p&gt;**Automated decision-making.**Here we outsource all of the intelligence within a given domain. Netflix product recommendations or Spotify’s Discover Weekly would be common examples. Self-driving cars or automated drones are more physical manifestations of this closed decision-loop.&lt;/p&gt;
&lt;p&gt;We allow the algorithm to do the work and present the user with the final output (sometimes with an explanation as to why the AI chose that option, other times completely opaque).&lt;/p&gt;
&lt;h3 id=&quot;data-interactions&quot;&gt;Data Interactions&lt;/h3&gt;
&lt;p&gt;So far we’ve discussed &lt;em&gt;functional&lt;/em&gt; data product types.&lt;/p&gt;
&lt;p&gt;Each of these data products can be presented to our users in a variety of ways — with clear implications for their design. What are these interfaces or interactions?&lt;/p&gt;
&lt;p&gt;&lt;img src=&quot;/images/1582062283822-96NOIVWZ5I-DataProductsInteractions.jpg&quot; alt=&quot;&quot;&gt;&lt;/p&gt;
&lt;p&gt;**APIs.**In the case of APIs, we assume a technical user. We should still follow good&lt;a href=&quot;https://medium.com/api-product-management&quot;&gt;Product practices&lt;/a&gt; and ensure that the API is intuitive to use, well documented, can do what its user’s need and is desirable to work with.&lt;/p&gt;
&lt;p&gt;**Dashboards &amp;amp; visualisations.**For dashboards, and visualisations we’re assuming some statistical literacy or competence in dealing with numbers. In its most extreme we can do a lot of the heavy-lifting for our users and work hard to ensure that we only present the most pertinent information in an easy-to-understand format. By choosing what information to display, we are influencing decision-making, but it still leaves interpretation and decision-making in the hands (or minds) of the user.&lt;/p&gt;
&lt;p&gt;**Web elements.**For the past 5 years or so the least technical interface for data products that have been commonly seen by users has been web elements. More recently, these interfaces have been broadly extended to include voice, robotics and augmented reality, amongst others. While the design details for each of these newer interfaces are clearly distinctive, there is considerable overlap, in that they revolve around presenting the results of a decision to the user, and perhaps also communicating why or how the AI reached that decision.&lt;/p&gt;
&lt;h3 id=&quot;understanding-what-were-building&quot;&gt;Understanding what we’re building&lt;/h3&gt;
&lt;p&gt;Plotting the types of data products against possible interfaces, we get a matrix of orange dots with each dot representing a different data product variant.&lt;/p&gt;
&lt;p&gt;&lt;img src=&quot;/images/1582062464234-L6K12Q2GFA-DataProductsGrid.jpg&quot; alt=&quot;Data Product Matrix — different products require different approaches.&quot;&gt;&lt;/p&gt;
&lt;p&gt;&lt;em&gt;Data Product Matrix — different products require different approaches.&lt;/em&gt;&lt;/p&gt;
&lt;p&gt;Each element of the matrix demand design considerations that can differ substantially, both in terms of what the user needs and in terms of what design process we use to get there.&lt;/p&gt;
&lt;p&gt;Moving diagonally from the top-left circle (Raw data-API) toward the bottom-right circle (Automated decision-making-Web elements) is to move from technical, engineering-driven products towards those that are more typical software products (i.e. products that are more intuitive to product managers and designers, those that tend to appear in books, magazines and articles).&lt;/p&gt;
&lt;h3 id=&quot;difficulties--methodologies&quot;&gt;Difficulties &amp;amp; Methodologies&lt;/h3&gt;
&lt;p&gt;In my experience the biggest problems that teams encounter with data products happen when they apply methodologies like human-centred design on more technical data products. This is not to say that engineers are not human. Most are, and those that aren’t often have an uncanny likeness. But HCD is a holistic approach to product development that excels when the designer understands the motivations and behaviour of the user. For technical data products, the product boundary is often artificially constrained by functional organisation considerations, and the product and UX team is often insufficiently technical to either a) understand the intricacies of technical user behaviour or b) insufficiently inclined to explore these intricacies.&lt;/p&gt;
&lt;p&gt;To assume then that the Design-Thinking or Lean methodologies that we’ve been reading about should be applied out-of-the-box is naive.&lt;/p&gt;
&lt;p&gt;This is not reason to panic, however.&lt;/p&gt;
&lt;p&gt;Though the outputs from the user research may be considerably different to those experienced with consumer-facing or indeed typical SaaS products, and the definition of KPIs may err on the side of the technical, both Design Thinking and Lean are sufficiently malleable to allow us to tailor our approach to this new domain.&lt;/p&gt;
&lt;p&gt;My advice then, when applying these methodologies to data products is to ensure that the problem-space is defined in terms of the end user, rather than just the user of the immediate data output. In all likelihood, this will mean expanding the team to include adjacent products and their managers.&lt;/p&gt;
&lt;p&gt;Similarly, if the user is a technical one, it is on us to adapt to that context. To empathise with a user experiencing an engineering problem might just mean we have to open an IDE and get coding.&lt;/p&gt;
&lt;hr&gt;
&lt;p&gt;&lt;em&gt;This post was originally published on&lt;/em&gt; &lt;a href=&quot;https://towardsdatascience.com/designing-data-products-b6b93edf3d23&quot;&gt;&lt;em&gt;Towards Data Science&lt;/em&gt;&lt;/a&gt; &lt;em&gt;and forms some of the content of a talk I gave at the Product Tank meet-up in Dublin in 2017.&lt;/em&gt;&lt;/p&gt;
</content:encoded><category>AI</category><category>Data</category><category>Product</category></item><item><title>AI metaphors for the future</title><link>https://www.simonoregan.com/essays/ai-metaphors-for-the-future/</link><guid isPermaLink="true">https://www.simonoregan.com/essays/ai-metaphors-for-the-future/</guid><description>In Tech circles, reasoning by analogy gets a hard time.</description><pubDate>Mon, 17 Feb 2020 00:00:00 GMT</pubDate><content:encoded>&lt;p&gt;&lt;img src=&quot;/images/1581930997804-MC9E3BAUK4-shahadat-rahman-voM1Z9cGPCU-unsplash.jpg&quot; alt=&quot;&quot;&gt;&lt;/p&gt;
&lt;p&gt;In Tech circles, &lt;em&gt;reasoning by analogy&lt;/em&gt; gets a hard time.&lt;/p&gt;
&lt;p&gt;It is the pastime of a bygone age. The purview of gentleman scientists with their floral descriptions of cold, hard physics. The carry-on of a Bible-rationaliser devoting years to justifying opaque or contradictory explanations. Or a literary critic, piling unintended, long-winded, hidden meanings on top of a perfectly intelligible novel.&lt;/p&gt;
&lt;p&gt;The language tool misapplied, when other tools would work better.&lt;/p&gt;
&lt;p&gt;And yet, and yet.&lt;/p&gt;
&lt;p&gt;In idea generation, I’ve found reasoning by analogy a useful and interesting companion. Not the place to go for rock-solid conclusions; but a place to explore for insight and potential third- and fourth- order effects.&lt;/p&gt;
&lt;p&gt;What follows are musings on the implications of a world with widespread usage of AI and data products.&lt;/p&gt;
&lt;p&gt;I have found these frames of reference useful in thinking about what a future with widespread AI could look like. These are 4 mental models that tend to get repeated in the media, on the conference circuit or in businesses where AI-fever has struck.&lt;/p&gt;
&lt;p&gt;There’s merit to each — though of course, none of these is anywhere near an accurate oracle.&lt;/p&gt;
&lt;h2 id=&quot;ai-as-electricity&quot;&gt;AI as electricity&lt;/h2&gt;
&lt;p&gt;The first, and in my opinion most powerful is the idea of AI as electricity. This metaphor was popularised by &lt;a href=&quot;https://medium.com/u/592ce2a67248?source=post_page-----bc018647a42e----------------------&quot;&gt;Andrew Ng&lt;/a&gt;. In a nutshell, it asks us to think about a future 10 -30 years out, where AI is integrated with life in a manner similar to the way in which electricity exists today.&lt;/p&gt;
&lt;p&gt;&lt;img src=&quot;/images/1581930644537-E6J4KMLFE4-matthew-henry-yETqkLnhsUI-unsplash.jpg&quot; alt=&quot;&quot;&gt;&lt;/p&gt;
&lt;p&gt;In other words, a future where AIs are part of everyday life, are so commonplace that we take it for granted and where they enable a multitude of new applications that we have yet to consider.&lt;/p&gt;
&lt;p&gt;This is fertile ground for idea-work.&lt;/p&gt;
&lt;p&gt;Extending the metaphor, the &lt;em&gt;AI-as-electricity&lt;/em&gt; trope, gives us a glimpse of what the market landscape might look like. While we are in the midst of a stampede of large companies eager to build the infrastructure underpinning AI, it’s likely that this will become commoditised and will be run by a handful of big players. We are already beginning to see this with Tensorflow, AWS and Azure.&lt;/p&gt;
&lt;h2 id=&quot;ai-as-cognification&quot;&gt;AI as Cognification&lt;/h2&gt;
&lt;p&gt;Physical products are the embodiment of intelligence. Intelligence deployed by the designer and manufacturer and hard-coded in the atoms of the product itself.&lt;/p&gt;
&lt;p&gt;Physical products are good. But what if they could adapt to their environment, adapt to their use and adapt to &lt;em&gt;us&lt;/em&gt;. There are a myriad of ways where a &lt;em&gt;&lt;strong&gt;little&lt;/strong&gt;&lt;/em&gt; bit of intelligence added to something will make for a better user experience. As the costs of AI come down, that will be easily done.&lt;/p&gt;
&lt;p&gt;&lt;img src=&quot;/images/1581930763329-E4Y4BXSN3Q-todd-quackenbush-IClZBVw5W5A-unsplash.jpg&quot; alt=&quot;&quot;&gt;&lt;/p&gt;
&lt;p&gt;At present, the vast majority of AI use-cases are heavily clustered in online applications where the infrastructure exists to drink up the data required to train and deploy the models. As Moore’s Law lends its weight to the Internet of Things and as the cost of data collection in the physical world falls, we will see more and more AI in the physical world.&lt;/p&gt;
&lt;p&gt;As &lt;a href=&quot;https://medium.com/u/964bb8418b79?source=post_page-----bc018647a42e----------------------&quot;&gt;Kevin Kelly&lt;/a&gt; urges us to do in &lt;a href=&quot;https://kk.org/books/the-inevitable/&quot;&gt;The Inevitable&lt;/a&gt;, viewing the capabilities of AI through this smaller, more focused lens, opens up just how disruptive a smattering of smartness really could be.&lt;/p&gt;
&lt;h2 id=&quot;ai-as-killer-robots-ai-as-flawed-thinkers&quot;&gt;AI as killer robots. AI as flawed thinkers.&lt;/h2&gt;
&lt;p&gt;Who doesn’t love a bit of scare-mongering? Nothing like a few flicks of the amygdala to get those fearful juices flowing and drive traffic to a silly article about Skynet.&lt;/p&gt;
&lt;p&gt;Conflating AI with Skynet, Terminator, or the Matrix is problematic. Not only is it false (please God, let it be false) but it diverts attention away from two real concerns that AI introduces.&lt;/p&gt;
&lt;p&gt;The first is that of AI safety. In a world where super-human, relatively general intelligences exist, it is not unreasonable to assume that they might be rankled by having to listen to the orders of their monkey-brained mom and dad and decide to go it alone. &lt;a href=&quot;https://medium.com/u/72c729ae832e?source=post_page-----bc018647a42e----------------------&quot;&gt;Nick Bostrom&lt;/a&gt; and Max Tegmark spell out such scenarios in detail in &lt;a href=&quot;https://www.amazon.com/dp/B00LOOCGB2/ref=dp-kindle-redirect?_encoding=UTF8&amp;amp;btkr=1&quot;&gt;Superintelligence&lt;/a&gt; and &lt;a href=&quot;https://www.penguin.co.uk/books/288/288272/life-3-0/9780141981802.html&quot;&gt;Life 3.0&lt;/a&gt;. While you’d be hard-pressed to find a reputable AI researcher who believes that this scenario is just around the corner, the potential existential threat it poses, even if unlikely, warrant attention and research.&lt;/p&gt;
&lt;p&gt;&lt;img src=&quot;/images/1581930870063-Q5HVP4AARL-valentin-b-kremer-r8JLP0xW2BY-unsplash.jpg&quot; alt=&quot;&quot;&gt;&lt;/p&gt;
&lt;p&gt;Critics of this school of thought argue that widespread attention of this potential threat, puts at risk the benefits that immediate-term AI can bring us; in healthcare, in education, in fighting climate change. I’m inclined to agree — AI safety should remain a specialised topic.&lt;/p&gt;
&lt;p&gt;For the more immediate future, our concern is best directed to the ethics associated with applying AI.&lt;/p&gt;
&lt;p&gt;For designers and developers, two topics should concern us — the possible error states of AI product, and the in-built biases in our data collection and models. These are the questions that left unanswered will hamper the spread of useful AI.&lt;/p&gt;
&lt;p&gt;I’ve found the metaphor of an &lt;em&gt;AI as flawed decision-maker&lt;/em&gt; extremely useful. Thinking of deployed AIs as flawed decision-makers (as all decision-makers are) highlights the risks that any AI product poses. It forces us to think through the certainty of errors occurring and what these errors will mean for our product and its users. It forces us to design for those scenarios and opens up questions of how we might teach it to be less biased.&lt;/p&gt;
&lt;hr&gt;
&lt;p&gt;&lt;em&gt;Disclaimer: the author does not accept responsibility for any harm caused to you or others as a result of reasoning by analogy.&lt;/em&gt;&lt;/p&gt;
&lt;hr&gt;
&lt;p&gt;This essay originally appeared as a featured &lt;a href=&quot;https://towardsdatascience.com/ai-is-the-new-banana-bc018647a42e&quot;&gt;article&lt;/a&gt; on Medium: Towards Data Science.&lt;/p&gt;
</content:encoded><category>AI</category><category>Product</category></item><item><title>On Collaboration, Imitation and Genius in Art</title><link>https://www.simonoregan.com/essays/on-collaboration-imitation-and-genius-in-art/</link><guid isPermaLink="true">https://www.simonoregan.com/essays/on-collaboration-imitation-and-genius-in-art/</guid><description>On the outskirts of Shenzhen is Dafen artists village — a square kilometre of tangled alleys entirely dedicated to oil painting.</description><pubDate>Mon, 17 Feb 2020 00:00:00 GMT</pubDate><content:encoded>&lt;p&gt;&lt;img src=&quot;/images/1581931844270-4NAPHNBGX6-image-asset.jpeg&quot; alt=&quot;&quot;&gt;&lt;/p&gt;
&lt;p&gt;On the outskirts of Shenzhen is Dafen artists village — a square kilometre of tangled alleys entirely dedicated to oil painting.&lt;/p&gt;
&lt;p&gt;Once responsible for an estimated 60% of the world’s oil painting output, families of artists crowd the small alleys to churn out countless copies of &lt;a href=&quot;https://www.nationalgallery.org.uk/paintings/vincent-van-gogh-sunflowers&quot;&gt;Sunflowers&lt;/a&gt; and &lt;a href=&quot;https://en.wikipedia.org/wiki/The_Starry_Night&quot;&gt;The Starry Night&lt;/a&gt;.&lt;/p&gt;
&lt;p&gt;Each artist is responsible for specific elements in a piece — the more skilled artists working on more intricate details. Walking amongst the alleys, unfinished paintings are passed from easel to easel. To be updated and augmented.&lt;/p&gt;
&lt;p&gt;This factory approach is by no means unique to Dafen — though perhaps here it is most transparent.&lt;/p&gt;
&lt;p&gt;&lt;img src=&quot;/images/1581931951703-BJB9QRDT1C-dafen1.jpeg&quot; alt=&quot;&quot;&gt;&lt;/p&gt;
&lt;blockquote&gt;
&lt;p&gt;“Painting is the silence of thought and the music of sight.”
― Orhan Pamuk, My Name is Red&lt;/p&gt;
&lt;/blockquote&gt;
&lt;p&gt;&lt;a href=&quot;https://en.wikipedia.org/wiki/Thangka&quot;&gt;Thangkas&lt;/a&gt;, the Tibetan Buddhist paintings so readily available in Kathmandu and Lhasa are sold as works of intense mastery by individual monks. In reality, most of the less expensive thangkas are painted by teams of painters working on the outskirts of Kathmandu.&lt;/p&gt;
&lt;p&gt;In My Name is Red, Orhan Pamuk sets his meta-fiction love story within the workshop of Ottoman miniaturists.&lt;/p&gt;
&lt;p&gt;&lt;img src=&quot;/images/1581932053464-SUTBV8V9Z9-image-asset.jpeg&quot; alt=&quot;&quot;&gt;&lt;/p&gt;
&lt;p&gt;These religious artworks were usually not signed — perhaps because of the rejection of individualism, but also because the works were not created entirely by one person. Typically, the head painter designed the composition of the scene, and apprentices drew the contours with black or coloured ink and then painted the miniature.&lt;/p&gt;
&lt;blockquote&gt;
&lt;p&gt;“Where there is true art and genuine virtuosity the artist can paint an incomparable masterpiece without leaving even a trace of his identity.”&lt;/p&gt;
&lt;p&gt;― Orhan Pamuk, My Name is Red&lt;/p&gt;
&lt;/blockquote&gt;
&lt;h2 id=&quot;but-our-geniuses-do-otherwise&quot;&gt;But our geniuses do otherwise.&lt;/h2&gt;
&lt;p&gt;In the West, we are obsessed with the idea of artists as creative genius. An individual. A unique talent who far surpasses us mere mortals, who singularly conjures up works of incomprehensible mastery in a vacuum.&lt;/p&gt;
&lt;p&gt;Artists like &lt;a href=&quot;https://www.amazon.co.uk/Leonardo-Vinci-Walter-Isaacson/dp/1501139150&quot;&gt;Leonardo da Vinci.&lt;/a&gt;&lt;/p&gt;
&lt;p&gt;&lt;img src=&quot;/images/1581932111612-AGHUBN1CXR-dafen2.jpeg&quot; alt=&quot;&quot;&gt;&lt;/p&gt;
&lt;p&gt;Obsessed is perhaps not quite the right word; we are not preoccupied with the idea of individual creative genius. We simply &lt;em&gt;assume&lt;/em&gt; it. We learn the names of the great Renaissance painters — but rarely their working environment and collaborators.&lt;/p&gt;
&lt;p&gt;Leonardo learned his trade in the workshop of Andrea del Verrocchio — here the goal was to produce a constant flow of marketable art and artifacts rather than to nurture creative geniuses with works of unparalleled originality. Many of the works were collaborative pieces produced as if on the production lines of Dafen’s alleyways.&lt;/p&gt;
&lt;p&gt;And so it was when Leonardo set up his own studio. Leonardo would create the compositions, sketches, and studies. His students would copy them and work as a team on the finished version, with Leonardo adding his own touches and making corrections.&lt;/p&gt;
&lt;p&gt;There’s no doubting the genius of Leonardo. Yet our assumptions of how he worked are far from accurate.&lt;/p&gt;
&lt;h2 id=&quot;the-imitation-game&quot;&gt;The imitation game&lt;/h2&gt;
&lt;p&gt;Made in China 2025 is a strategic plan by the Chinese government to move its industries up the value chain, away from outsourced manufacturing and toward design— to return to a time when the West copied its &lt;a href=&quot;https://medium.com/@SimonORegan/on-european-imitation-263cf3250134&quot;&gt;creative&lt;/a&gt; industries.&lt;/p&gt;
&lt;p&gt;Many of the artists and investors in Dafen pursue this goal also — already there are independent galleries and cafes sprinkled amongst the the more traditional workshops. Dafen is &lt;em&gt;beginning&lt;/em&gt; to position itself as an authentic creative hub. A place for original art and culture.&lt;/p&gt;
&lt;p&gt;&lt;a href=&quot;https://medium.com/@SimonORegan/on-european-imitation-263cf3250134&quot;&gt;Imitation&lt;/a&gt; is not only the greatest form of flattery. But a great place to begin the ascent to mastery. All the better if you can do it in a team.&lt;/p&gt;
&lt;p&gt;&lt;img src=&quot;/images/1581932394907-YAQ1GWWX9E-monaLisa_SMALL.jpeg&quot; alt=&quot;Spotted in Shenzhen, China.&quot;&gt;&lt;/p&gt;
&lt;p&gt;&lt;em&gt;Spotted in Shenzhen, China.&lt;/em&gt;&lt;/p&gt;
</content:encoded><category>Design</category></item><item><title>When data makes us Product Cowards</title><link>https://www.simonoregan.com/essays/when-data-makes-us-product-cowards/</link><guid isPermaLink="true">https://www.simonoregan.com/essays/when-data-makes-us-product-cowards/</guid><description>Like everything — for data, there is a time and a place. Data is great in that it allows us to test our hypotheses. Less so for providing hypotheses to test.</description><pubDate>Mon, 17 Feb 2020 00:00:00 GMT</pubDate><content:encoded>&lt;p&gt;&lt;img src=&quot;/images/1581931597425-751JSWG1F1-vladimir-palyanov-Q8qTersW9Fk-unsplash_SMALL.jpg&quot; alt=&quot;&quot;&gt;&lt;/p&gt;
&lt;p&gt;I love data as much as the next robot.&lt;/p&gt;
&lt;p&gt;Like everything — for data, there is a time and a place. Data is great in that it allows us to test our hypotheses. Less so for providing hypotheses to test.&lt;/p&gt;
&lt;p&gt;More generously, it &lt;em&gt;rarely&lt;/em&gt; gives us hypotheses to test — the data is infrequently so clean-cut as to point out where the big opportunities lie. It is almost certainly too messy to suggest improved details of optimisation and design and hand them to us on a plate.&lt;/p&gt;
&lt;p&gt;We are storytelling hominids with a recently-acquired ability for working with numbers. SQL databases, and their more intelligible younger cousin, Google Analytics, are a long way from the savannah, from the farm, from the village.&lt;/p&gt;
&lt;blockquote&gt;
&lt;p&gt;Feedback might just be one of the truly great forces in the universe — but it needs a starting point. And lots of points of inspiration along the way. We are not yet equipped to rely on data for this starting point.&lt;/p&gt;
&lt;/blockquote&gt;
&lt;p&gt;Despite our ambitions of quantitative rigour, data remains largely illegible — and where we can claim data literacy, it centres around evaluative questioning. In data education, generative questioning is ignored — assumed to be covered by qualitative exploration.&lt;/p&gt;
&lt;p&gt;With improving tools and an education more grounded in statistics, we can increase this legibility. Making us better at reading the results of our tested hypothesis. And perhaps, in time, using the data to trawl for hypotheses worth testing.&lt;/p&gt;
&lt;h2 id=&quot;further-caution&quot;&gt;Further caution&lt;/h2&gt;
&lt;p&gt;Even in evaluating hypotheses, data is not infallible and threatens to lead us astray. The &lt;a href=&quot;https://en.wikipedia.org/wiki/McNamara_fallacy&quot;&gt;Quantitative Fallacy&lt;/a&gt; (also know as the McNamara Fallacy) lurks behind our metrics, giving us false confidence in our results. Making a decision based solely on quantitative observations and ignoring all other inputs can be a recipe for disaster.&lt;/p&gt;
&lt;blockquote&gt;
&lt;p&gt;‘It is better to be roughly right than precisely wrong.’&lt;/p&gt;
&lt;p&gt;— John Maynard Keynes&lt;/p&gt;
&lt;/blockquote&gt;
&lt;p&gt;Pragmatically of course, it is better to be precisely wrong than roughly wrong — at least when your reputation is on the line. It is a brave man who bets their credibility on an imprecise guess.&lt;/p&gt;
&lt;p&gt;And this is where I fear that data tempts us into cowardice. The increasing focus on data-driven decision-making (of which I am a true-believer) can quickly descend towards data-bureaucracy. Ideas not obviously suggested by the existing data are ignored or postponed. Hypotheses most readily measured take precedence.&lt;/p&gt;
&lt;p&gt;Qualitative research and plain intuition still have a role to play in product decision-making. If we’re careful to explicitly recognise that this is what we’re doing. For the rest, there’s data.&lt;/p&gt;
&lt;p&gt;Let’s make sure that we’re using data for the right reasons.&lt;/p&gt;
&lt;p&gt;All this, from a recovering data scientist.&lt;/p&gt;
&lt;hr&gt;
&lt;p&gt;&lt;em&gt;This article originally appeared on&lt;/em&gt; &lt;a href=&quot;https://uxdesign.cc/when-data-makes-us-product-cowards-6a6faaccd009&quot;&gt;&lt;em&gt;UX Collective&lt;/em&gt;&lt;/a&gt;&lt;em&gt;.&lt;/em&gt;&lt;/p&gt;
</content:encoded><category>Data</category><category>Product</category></item><item><title>Signals: Tools for seeing the future</title><link>https://www.simonoregan.com/essays/signals/</link><guid isPermaLink="true">https://www.simonoregan.com/essays/signals/</guid><description>Futures work is not about predicting the future. Instead, futures work shines a light on possible futures. It then asks us to plot paths to those futures we deem preferable.</description><pubDate>Sun, 16 Feb 2020 00:00:00 GMT</pubDate><content:encoded>&lt;p&gt;&lt;img src=&quot;/images/1581931119355-FWM8JEMZLW-julian-hochgesang-4JuE3VspGTQ-unsplash.jpg&quot; alt=&quot;&quot;&gt;&lt;/p&gt;
&lt;p&gt;Futures work is not about predicting the future. Instead, futures work shines a light on possible futures. It then asks us to plot paths to those futures we deem preferable.&lt;/p&gt;
&lt;p&gt;A “signal of change” is a tool used in futures work. A signal is anything that is already happening today, that could be a clue to the future.&lt;/p&gt;
&lt;p&gt;A signal might be a new invention, product, business or behaviour. It could be the first major breakdown of an old technology or the first demonstration of a new one. A signal could be a new law, or a new kind of crime. A new habit or the end of old habits.&lt;/p&gt;
&lt;p&gt;A good signal demonstrates how something could be different. It is not a prediction; it is often an edge-case.&lt;/p&gt;
&lt;p&gt;A signal should spark questions - what kind of change does this signal point to? What direction is it taking us in?&lt;/p&gt;
&lt;p&gt;Signals are surface-level phenomena that show a change that is happening. Underlying that change, is a driver; a trend or bigger phenomenon that is moving us toward particular futures.&lt;/p&gt;
&lt;p&gt;A signal has at least one driver. Spotting these drivers is made easier by looking at groups of similar signals and looking for commonalities.&lt;/p&gt;
&lt;h3 id=&quot;the-future-of-knowledge--discovery&quot;&gt;The Future of Knowledge &amp;amp; Discovery&lt;/h3&gt;
&lt;p&gt;Some examples. I’m interested in the future of knowledge and discovery; here are some signals.&lt;/p&gt;
&lt;p&gt;In March 2019, University of California, &lt;a href=&quot;https://www.universityofcalifornia.edu/news/why-uc-split-publishing-giant-elsevier&quot;&gt;dropped&lt;/a&gt; their $11M subscriptions to Elsevier. This marks a clear shift by academia away from paid access to knowledge and towards open access.&lt;/p&gt;
&lt;p&gt;&lt;a href=&quot;https://roamresearch.com/&quot;&gt;ROAM Research&lt;/a&gt;, an SF startup, has created a note-taking tool that allows bi-directionally linking. It’s a shift in how knowledge can be created and interacted with and is a departure from hierarchical documents as the fundamental building block of knowledge.&lt;/p&gt;
&lt;p&gt;&lt;a href=&quot;https://www.inaturalist.org/pages/seek_app&quot;&gt;Seek&lt;/a&gt;, an app by iNaturalist is an augmented reality application that allows users to point their smartphone camera at objects in nature and a computer vision algorithm will identify what species is in the picture. This signal points to digital learning that occurs in the environment under study and removing the separation between book-learning and practice.&lt;/p&gt;
</content:encoded><category>Futures</category><category>Tools</category></item><item><title>The Machine Economy</title><link>https://www.simonoregan.com/essays/the-machine-economy/</link><guid isPermaLink="true">https://www.simonoregan.com/essays/the-machine-economy/</guid><description>The most recent phase of ecommerce innovations make it easier for individuals to buy things and for merchants to sell them those things.</description><pubDate>Sun, 16 Feb 2020 00:00:00 GMT</pubDate><content:encoded>&lt;p&gt;&lt;img src=&quot;/images/1581879474993-OZU7MCF9BH-sebastiaan-stam-qWaWdIchPqE-unsplash.jpg&quot; alt=&quot;&quot;&gt;&lt;/p&gt;
&lt;p&gt;The most recent phase of ecommerce innovations make it easier for individuals to buy things and for merchants to sell them those things.&lt;/p&gt;
&lt;p&gt;But there are many transactions where ‘easier’ is arguably not easy enough. 63% of US adults are trying to limit smartphone usage (2019) and anywhere from 20% — 80% claim to suffer from information overload.&lt;/p&gt;
&lt;p&gt;Buying things is expensive. Deciding to buy things is cognitively expensive.&lt;/p&gt;
&lt;p&gt;Individuals don’t need to be part of the decision-making loop for many transactions. The Machine Economy, composed of Machine-to-Machine (M2M) Payments, aims to solve this need.&lt;/p&gt;
&lt;p&gt;M2M payments forms the intersection of two technology macrotrends: the rise of connected devices (&lt;a href=&quot;https://twitter.com/hashtag/IoT?src=hashtag_click&quot;&gt;IoT&lt;/a&gt;) and the removal of explicit payment decisions by automation (invisible payments).&lt;/p&gt;
&lt;p&gt;There are two key requirements for the machine economy: (i) a network of connected devices with payment capabilities and (ii) the intelligence to decide when payments should take place (with the details of that payment).&lt;/p&gt;
&lt;p&gt;IoT provides an infrastructure that allows autonomous payment when triggered by the behaviours of consumers (e.g. fridges ordering milk), workers (e.g. printers ordering paper) or the machines themselves (e.g. engines ordering replacement spark plugs).&lt;/p&gt;
&lt;p&gt;Machine Learning provides the ability to take this IoT-generated data and convert it to a payment decision that removes explicit decision-making by the user.&lt;/p&gt;
&lt;p&gt;There is a third BIG requirement for the Machine economy. Solving a real customer need.&lt;/p&gt;
&lt;p&gt;If this “need” is removing payment frictions to the point that consumers don’t have to think about them at all, M2M payments must be highly reliable, trustworthy and (when things go wrong) reversible.&lt;/p&gt;
&lt;p&gt;To justify the upfront cost of setup and the upfront leap of faith, selling the consumer on a single M2M payment use-case seems unlikely.&lt;/p&gt;
&lt;p&gt;Why go to all that effort for some milk?&lt;/p&gt;
&lt;p&gt;M2M appears to be one of those problems where steady-state, ubiquity sounds attractive, but the path there seems less clear.&lt;/p&gt;
&lt;p&gt;An inadequate equilibria of sorts.&lt;/p&gt;
&lt;hr&gt;
&lt;p&gt;&lt;em&gt;This article originally appeared as a tweetstorm&lt;/em&gt;&lt;a href=&quot;https://twitter.com/Simon_O_Regan/status/1226572154042568705&quot;&gt;&lt;em&gt;here&lt;/em&gt;&lt;/a&gt;&lt;em&gt;.&lt;/em&gt;&lt;/p&gt;
&lt;hr&gt;
</content:encoded><category>AI</category><category>Automation</category></item><item><title>The UX of Hidden Motives</title><link>https://www.simonoregan.com/essays/the-ux-of-hidden-motives/</link><guid isPermaLink="true">https://www.simonoregan.com/essays/the-ux-of-hidden-motives/</guid><description>Designing for the Elephant in the Brain
In The Elephant in the Brain, Robin Hanson and Kevin Simler talk about hidden motives and everyday life. In fact … that is the subtitle.</description><pubDate>Sun, 16 Feb 2020 00:00:00 GMT</pubDate><content:encoded>&lt;p&gt;&lt;img src=&quot;/images/1581889085389-CVE434UZQE-davisco-5E5N49RWtbA-unsplash.jpg&quot; alt=&quot;&quot;&gt;&lt;/p&gt;
&lt;h3 id=&quot;designing-for-the-elephant-in-the-brain&quot;&gt;Designing for the Elephant in the Brain&lt;/h3&gt;
&lt;p&gt;In &lt;a href=&quot;https://www.amazon.co.uk/Elephant-Brain-Hidden-Motives-Everyday/dp/0190495995&quot;&gt;The Elephant in the Brain&lt;/a&gt;, &lt;a href=&quot;https://medium.com/u/f2c4b64307cc?source=post_page-----d096120a6a----------------------&quot;&gt;Robin Hanson&lt;/a&gt; and &lt;a href=&quot;https://medium.com/u/c0f744cff932?source=post_page-----d096120a6a----------------------&quot;&gt;Kevin Simler&lt;/a&gt; talk about hidden motives and everyday life. In fact … that is the subtitle.&lt;/p&gt;
&lt;p&gt;The book is a compendium of perspectives on why human beings are not only capable of acting on hidden motives — but designed to do so. The central argument runs as follows:&lt;/p&gt;
&lt;blockquote&gt;
&lt;p&gt;&lt;em&gt;Our brains are built to act in our self-interest while at the same time trying hard not to appear selfish in front of other people. And in order to throw them off the trail, our brains often keep “us,” our conscious minds, in the dark. The less we know of our own ugly motives, the easier it is to hide them from others.&lt;/em&gt;&lt;/p&gt;
&lt;/blockquote&gt;
&lt;p&gt;In short, our motives are often more selfish than we admit to others, and importantly, to ourselves. From Healthcare, to Advertising, to Education and Charity, Robin and Kevin do a good job of highlighting where the research doesn’t quite tally with the narratives we apply to our actions.&lt;/p&gt;
&lt;blockquote&gt;
&lt;p&gt;Elephant in the brain. An important but unacknowledged feature of how our minds work; an introspective taboo.&lt;/p&gt;
&lt;/blockquote&gt;
&lt;h3 id=&quot;ux-implications&quot;&gt;UX Implications&lt;/h3&gt;
&lt;p&gt;As UXers, as advocates of the user, we should be helping users get to the crux of what they want to achieve. Understanding the hidden motives of users, is central to helping our users achieve their goals.&lt;/p&gt;
&lt;p&gt;We must take these covert agendas into account when thinking about product use, or risk radically misunderstanding it.&lt;/p&gt;
&lt;p&gt;I’m confident that if examined in the light of the these hidden motives we could explain why many of our best-intentioned product designs failed to take off. Another addition to add to the long list of reasons why a Product may fail to catch fire.&lt;/p&gt;
&lt;h3 id=&quot;is-all-my-user-research-wrong&quot;&gt;Is all my User Research wrong?&lt;/h3&gt;
&lt;p&gt;The research highlighted in the Elephant in the Brain concludes that we are strangers to ourselves and cannot consistently be trusted to know our own thoughts. Not all, but many of our answers to ‘Why?’ questions, many of our justifications, many of our ‘becauses’ are suspect.&lt;/p&gt;
&lt;p&gt;This immediately introduces doubt into User Interviews and Questionairres.&lt;/p&gt;
&lt;p&gt;Thankfully, the design community shares a certain skepticism around these methods. It is standard practice to observe what users do, rather than what they say that they do. So no need for panic stations. Nevertheless — techniques like the 5 Whys do interrogate reasons and motives. They are begging to be met with rationalisations that make the user look good.&lt;/p&gt;
&lt;p&gt;Should we wave goodbye to the 5 Whys? No— but it is perhaps further grounds for skepticism in terms of the narratives we accept from users. It is a reminder to have suspicions on those occasions when multiple rationalisations are possible and our users choose the most flattering.&lt;/p&gt;
&lt;p&gt;More importantly, probing deeper is unlikely to uncover the truth as the user may be genuinely unaware of their own motives.&lt;/p&gt;
&lt;h3 id=&quot;on-status--signalling&quot;&gt;On Status &amp;amp; Signalling&lt;/h3&gt;
&lt;p&gt;A central theme in the book is that we have evolved to care deeply about social status due to its importance in evolution — for both survival and reproduction. And that we seek opportunities to signal our status to others.&lt;/p&gt;
&lt;p&gt;Most products then offer a mix of personal value and signalling value. While many product designers understand the importance of brand value, and on the importance of self-signalling, i.e. of allowing a user to create a positive image of themselves as a result of using the product, it is less commonly heard in UX circles of the need to allow users to signal their status.&lt;/p&gt;
&lt;blockquote&gt;
&lt;p&gt;People don’t typically think or talk in terms of maximizing social status … yet we all instinctively act this way.&lt;/p&gt;
&lt;/blockquote&gt;
&lt;p&gt;Of course, this makes complete sense — talking about base motives like status-seeking is considered unsavoury. It is unsavoury to speak about it and indeed to accept that we may be so driven by it.&lt;/p&gt;
&lt;p&gt;But remembering this, we should be distrustful of designing experiences that solve a purely rational goal, that does not appeal to the selfish nature of our users. More so, if this rational goal runs contrary to a beneficial signalling opportunity.&lt;/p&gt;
&lt;h3 id=&quot;on-opportunities-for-good&quot;&gt;On Opportunities for Good&lt;/h3&gt;
&lt;p&gt;Many products provide opportunities for user altruism; from charitable donations to helping their fellow users. Other products pull on the lever of social norm-enforcement to nudge users to perform these socially beneficial actions — like saving on electricity, donating organs or sustainable consumption. In both cases, the research outlined in Elephant gives us pause to consider how these behavioural nudges can best be implemented.&lt;/p&gt;
&lt;p&gt;In experiments carried out by &lt;a href=&quot;https://www.ncbi.nlm.nih.gov/pubmed/20175620&quot;&gt;Griskevicius et al.&lt;/a&gt; subjects were asked to consider buying green or non-green products in two different shopping scenarios. One group was asked to imagine buying online at home, while the other was asked to imagine buying off-line in public. The experiment found that when subjects are primed with a status motive, they show a stronger preference for green products when shopping in public, and a weaker preference for green products when shopping online. In other words, the motive was not only to help the environment but &lt;em&gt;also&lt;/em&gt; to be seen as being helpful. Perhaps Joey Tribianni in Friends was right to claim that there’s no such thing as a &lt;a href=&quot;https://www.youtube.com/watch?v=ahDxg3hc5pM&quot;&gt;selfless good deed&lt;/a&gt;.&lt;/p&gt;
&lt;p&gt;The take-away is if we want altruistic features to live up to their potential we need to provide opportunities for our users to be &lt;em&gt;socially&lt;/em&gt; rewarded for their behaviours.&lt;/p&gt;
&lt;h3 id=&quot;playing-to-the-crowd&quot;&gt;Playing to the crowd&lt;/h3&gt;
&lt;p&gt;From a signalling point-of-view there are multiple approaches we can take to offer value to users. In short, anything whose primitive analog may be seen as being advantageous to achieving prestige amongst our peers. Introducing features that allow users to display any of the following, is likely to attract usage.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Loyalty.&lt;/strong&gt; Products or features that function as badges of social membership of subcultures and tribes.&lt;/p&gt;
&lt;p&gt;**Being in the know.**Giving users the opportunity to display occasions of being cool, of sporting the latest fashions or of being ahead of the curve.&lt;/p&gt;
&lt;p&gt;**Intelligence.**Interests or affiliations that advertise that the user is intelligent and/or knowledgable. Think Rubik’s Cube as advertisement for being smart.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Ambition.&lt;/strong&gt; In many circles, ambition gets a bad rap. Yet it is a great social signal, and predictor of later success.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Health-consciousness.&lt;/strong&gt; Survival of the fittest, means eating those greens.&lt;/p&gt;
&lt;p&gt;**Conformity.**Another one that gets a bad rep in our individualistic Western societies — yet one that we secretly value quite a bit. We look to team players and those who reliably uphold social-norms to maintain a well-functioning group that we can trust.&lt;/p&gt;
&lt;p&gt;And it’s not just the products themselves that signal our good traits, but also the stories we tell about how or why we acquired them. Here, is where the branding experience comes into its own, as it crafts narratives with users to better signal what it is our users want to show the world about themselves, through their material possessions and habits.&lt;/p&gt;
&lt;h3 id=&quot;on-ethics&quot;&gt;On Ethics&lt;/h3&gt;
&lt;p&gt;By being aware of these hidden motives, we can help our users harness their selfish motives to best achieve their goals. But what if those motives are themselves unsavoury?&lt;/p&gt;
&lt;p&gt;In &lt;a href=&quot;https://www.amazon.com/Hooked-How-Build-Habit-Forming-Products-ebook/dp/B00LMGLXTS/ref=sr_1_1?ie=UTF8&amp;amp;qid=1532008694&amp;amp;sr=8-1&amp;amp;keywords=hooked&quot;&gt;Hooked&lt;/a&gt;, &lt;a href=&quot;https://medium.com/u/295258f6269d?source=post_page-----d096120a6a----------------------&quot;&gt;Nir Eyal&lt;/a&gt; proposes the Manipulation Matrix as a heuristic for judging the morality of a habit-forming product or feature:&lt;/p&gt;
&lt;ul&gt;
&lt;li&gt;Would I use the product myself?&lt;/li&gt;
&lt;li&gt;Will the product help users materially improve their lives?&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;While these questions were designed to balance against the corporate incentives of creating habit-forming products, here we wish to balance against the selfish motives of the users themselves. We are venturing into the territory of design paternalism, where we wish to protect our users from their themselves. To Nir’s safeguards above, I would add:&lt;/p&gt;
&lt;ul&gt;
&lt;li&gt;Will this product materially dis-improve the lives of others?&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;As with most questions of design ethics, there’s plenty of grey area to agonise in. A product or service that plays exclusively to the deeper motives of a user will likely cross the line into ethically unsound territory.&lt;/p&gt;
&lt;p&gt;But a product that ignores the selfish-motives of its users in favour of design utopianism will be left forgotten, unused, unloved.&lt;/p&gt;
&lt;hr&gt;
&lt;p&gt;&lt;em&gt;Full disclosure, the Elephant in my own brain has disclosed that this article is largely written out of vanity. A brief attempt to have my voice heard in the crowded marketplace of internet ideas. If you found it useful or interesting and would like to bestow micro-traces of digital prestige on the attempt, please gently tap that clap button.&lt;/em&gt;&lt;/p&gt;
&lt;p&gt;I’ve written &lt;a href=&quot;https://medium.com/@SimonORegan/lifestyle-advertising-signalling-personalisation-940235bf00d9&quot;&gt;here&lt;/a&gt; about the implications of hidden motives in digital advertising, the principles also apply to marketing and growth hacking.&lt;/p&gt;
&lt;p&gt;This article first appeared &lt;a href=&quot;https://uxplanet.org/the-ux-of-hidden-motives-d096120a6a&quot;&gt;here&lt;/a&gt; in UX Planet.&lt;/p&gt;
&lt;p&gt;&lt;a href=&quot;https://gopher-bumblebee-2rre.squarespace.com/?author=5d3d6662fb2fac000103a05a&quot;&gt;Simon O’Regan&lt;/a&gt;&lt;/p&gt;
</content:encoded><category>Product</category><category>Psychology</category><category>UX</category></item></channel></rss>